OJT Final Report - Frederick 34413046

Honda Surabaya Center On The Job Training Report | 2016
On the Job Training Report
Honda Surabaya Center

PT. Istana Mobil Surabaya Indah
2016
Frederick Christianto
34413046
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Table of Contents
1. BACKGROUND OF THE COMPANY
1.1. Historical Background
4
4
1.1.1. Vision
1.1.2. Mission
1.1.3. Goals
1.1.4. Competitive Advantages
1.1.5. Awards
1.2. Organizational Structure
1.3. Human Resource Management
1.3.1. Number of Employees
1.3.2. Qualification for the Employees
1.3.3. Work Performance Appraisal
1.4. Future of the Company
10
1.5. Products and Services
11
1.5.1. Products
11
1.5.2. Services
11
1.6. Business Process

2. TRAINING EVALUATION REPORT
2.1. Job Position
12
13
13
2.1.1. Job Position
13
2.1.2. Job Description
13
2.1.3. Success Measurement
13
2.2. Supervisor Detail
14
2.3. Daily Activities Report
14
2.4. On the Job Training Period
14
2.5. Discussion of the Result of the Assignment
14
2.6. Supporting Courses
19
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3. CONCLUSION AND RECOMMENDATION
21
3.1. Conclusion
21
3.2. Recommendation for Further Development
22
3.2.1. Recommendation for IBM
22
3.2.2. Recommendation for the Company
23
4. REFERENCES
24
APPENDIX A Daily Activity Report
25
APPENDIX B Acceptance Letter
50
APPENDIX C Attendance Report
51
APPENDIX D Project Files and Documentation
53
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1.
BACKGROUND OF THE COMPANY

1.1.
Historical Background
Since 1960s, Japanese automotive industry has been in Indonesia, not like European
and American automotive manufacturer which has been in Indonesia since late 19th
century. At first however, Japanese cars are not well accepted in Indonesia since
Indonesians compared Japanese car manufacturer with European and American
manufacturer in terms of build quality.
Honda started to be brought to Indonesia in 1970 which was Honda Mini. Following
the footsteps of Honda Mini, Honda brought other cars: Honda Life, Honda 1300 Coupe
9, and mini truck TN-360M.
The car factory in Indonesia was established in 2003 under the name of PT Honda
Prospect Motor. This factory is located in Kawasan Industri Mitrakarawang, Desa
Parungmulya, Karawang, West Java, with a total area of 512,500 m . This factory plant
2
also has various facility such as Road Test Facility, Engine Plant, and Car Pool. The
units that can be produced in Indonesia are: Jazz, CR-V, Freed, Brio, Mobilio, BR-V,
HR-V. In addition, this factory also been exporting various automobile components
such as engine parts and body parts to ASEAN countries since 2009.
Company Profile
Honda Surabaya Center known as PT. Istana Mobil Surabaya Indah is the member of
Istana Kemakmuran Motor (IKM) Group which owns the largest Honda Automobile
dealer network in Indonesia and several International Hospitals in Jakarta and Surabaya.
Honda Surabaya Center plays part as the main dealer of Honda East Java, Bali, and
Nusa Tenggara. It was founded by Mr. Ang Kang Hoo and Mr. Hasan Opek on January
26, 1987. Heres the detail of the office:

Address
: Jl. Basuki Rahmat 33 - 37 Surabaya - East Java
Land Area
: 4.000 m2
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Showroom
: 800 m2
Workshop
: 1.460 m2
Parts Area
: 180 m2
As Honda Surabaya Center is the main dealer of East Java, Bali, and Nusa Tenggara,
Honda dealers that are under supervision of Honda Surabaya Center as follows:
Honda Surabaya Center Dealer
Honda Surya Agung
Honda Mandala Mandiri
Honda Mandalasena
Honda Pacific Motor
Honda Graha
Honda Jemursari
Honda Citra Cakra
Honda Istana Jember
Honda Mitra Mojokerto
Honda Sukun Malang
Honda Istana Banyuwangi
Honda Plaza Tuban
Honda Mitra Gresik
Honda Royal Kenjeran
Honda Pacific Tulungagung
Honda Denpasar Agung
Honda Dewata Motor
Honda Kuta Raya
Honda Jayakarta Motor
Honda Naga Motor
Honda Naga Motor 2
Honda Kupang Indah
1.1.1
Vision
Continuously maximizing value by achieving exceptional performance,
and fostering long-term confidence.
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1.1.2. Mission
To treat every customer as a lifetime owner.
To be an innovative organization that stays ahead in the industry.
To provide an environment for opportunity and self-fulfillment for our

associates.
To create and provide continuous growth and shareholder value.
1.1.3. Goal
Exceeds customers satisfaction & improve sales in East Java, Bali, and
Nusa Tenggara
1.1.4. Competitive Advantages
Implementing Global Honda Quality Standard (ISO 9001 & ISO/TS

16949)
As Hondas products are produced all over the world, its
important for Honda to have standards for their products. In the
focus of automobiles, Honda has already established the
standard called Global Honda Quality Standard ini April 2005,
based on ISO 9001 (Quality Management System) and ISO/TS
16949 (automotive production and relevant service part
organizations)
Honda also force all Honda Production Facilities to have attained

the ISO standards and certification. Not only for the productions,
Honda also make sure that the distributions and services are well
standardized.
1.1.5. Awards
The Best of Surabaya Service Excellence Award 2013 - Car Dealer

Category
41 companies in Surabaya received the award in the Service
Excellence Award (SEA) 2013. Those 41 companies are the best
in their own category. All companies who get the award are
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considered capable of providing highly satisfactory service to

consumers in Surabaya. Hermawan Kartajaya said that this
competition was done by doing survey by MarkPlus Insight to
1000 people in Surabaya in June and July 2013.
MarkPlus WOW Product IIMS 2014

MarkPlus Inc. alongside the Committee IIMS 2014 awarded
"Product WOW - Automotive IIMS 2014" for its automotive
products which are considered able to meet not only the
functional needs of its customers, but also has the WOW factor
that exceeds customer expectations.
Honda got good result in this event. The awards were given to
seven categories: commercial vehicle; eco & concept car; LCGC,
city, and mini car; hatchback; MPV; SUV; Sedan; and Display.
From those categories, there were also some sub-categories and
Honda got good achievement. Overall, Honda was one of the
gold medal achiever alongside with three other car manufacturer
with point of 75.71
Internal Competition
Since Honda Surabaya Center and other four Honda main
dealers in Indonesia are only the management side of Honda,
Honda Prospect Motor often make competition between dealers
in Indonesia, not for the main dealer. In this competition, the
main dealers, including Honda Surabaya Center, are playing
huge role in the competition as an assessment team.
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1.2. Organizational Structure

In Honda Surabaya Center main dealer, not including the dealer, there is a small
structure that can be asked through my Marketing & Aftersales Service Manager.
Below is Honda Surabaya Centers full organizational structure
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1.3. Human Resource Management

1.3.1. Number of Employees
Honda Surabaya Centers main dealer currently has 48 employees

excluding the directors and the general manager
1.3.2. Qualification of the Employees

Some of the job specifications are restricted to one gender, so below I
provided the positions available to make it easier to understand.
1) Sales Representative (SR)
2) Sales Counter (SC)
3) Dealer Development (DD)
4) Area Supervisor (ASPV)
5) Data Analyst (DA)
6) Marketing Communication (MC)
7) Administration (ADM)
8) Service Instructor (SI)
9) Service Advisor (SA)
10) Field Operation (FO)
Qualifications:
Male (1, 3, 4, 8-10)
Female (2 & 7)
Familiar with MS Office (3-10)
Familiar with Auto Cad (3)
Enthusiastic can-do attitude, highly self-motivated, result

oriented and well-developed sense of driving.
Good Interpersonal Skill, patient, and trustworthy
Fresh Graduate (Bachelor or Diploma) with minimum GDP of

2.5
1.3.3. Work Performance Appraisal
Honda Surabaya Center has its own KPI in measuring the performance
of the employees. Each head of division / chief has their own KPI based
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on the job description and Honda cannot give these detailed KPI due to
some reasons. However, I can get some basic KPIs that are used to
measure the staffs:
o The staff achieve the target of the main dealer.
o The staff achieve the target of other dealers. This means
that after the staff has already achieve the target in the
main dealer, they also have to make sure that their works
are also working in other dealer. For example, in sales
division, the target of the main dealer is the car unit
allocation running smoothly, and the target of other
dealers is making sure that the other dealers are achieving
their target in sales number.
o The staff is discipline in term of attendance. The manager
said that when Honda wants to promote someone, Honda
not only see the person from the performance of the work,
but Honda also sees the behavior from their discipline.
o The staffs interpersonal skill. Its measured by the
staffs skill of cooperation, communication capability
when dealing with other dealers and clients, and other
things beside their job description.
o The staffs punctuality. Since the staffs are often given
tasks by Honda and most of the tasks have deadline, the
punctuality of each staff is highly measured.
o
1.4. Future of the Company
Honda in Indonesia is always trying to expand its business and market reach. Each main
dealer in Indonesia also has dealer development division specialized in expansion of
the business and planning for new dealers. For now, Honda has 126 dealers in Indonesia
and 3 of which are inaugurated in July 2016.
In terms of the products which are cars, Honda Indonesia always tries to develop new
product based on the demand in the market, trend of the business, consumers behavior.
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This new product development isnt always launching new model, but also doing a
minor change of the model that has already exist in Honda Indonesia.
In Honda Surabaya Center itself, the directors are trying to expand the manpower since
as I see that the workplace is still left many empty chairs. The manager said that if the
manpower is bigger, than the work in the office can be better and the staffs can be more
specialized.
1.5. Products and Services

1.5.1. Products
Honda Surabaya Centers (HSC) product is Automobile since they are in the
Automobile industry. Their product variations consist of:
o Brio
o Mobilio
o Jazz
o BR-V
o City
o Freed
o HR-V
o CR-V
o Civic Turbo
o CR-Z
o Accord
o Odyssey
Four of their products are currently the leader of each segment. Those products
are, BRV who leads the Light Sport Utility Vehicle (LSUV) segment, Brio who
leads the City Car segment, Jazz who leads the Hatchback segment, and CR-Z
who leads the sport segment.
1.5.2. Services
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HSC also provide after sales service to the customer. The services can be obtain
during the purchase of the product which comes in package from the purchase
(e.g. Paket Cermat), or customer can also buy the product individually, and pay
for the services when they have decided to service their car. Of course with the
availability of the package, the cost of service from the customer side will
become lower in the long term.
1.6. Business Process (Marketing Communication)

Since I had my OJT period at Honda Surabaya Centers Marketing Communication, I
will use Hondas MarComm activities as my example. In Marketing Communication,
we are responsible in creating the marketing activities and sales programs for Honda
dealers in East Java, Bali, and Nusa Tenggara.
The processes of making the selling program are made repeatedly according to the event
in Indonesia. For example, in June and July, the selling program was focused on Eid
Mubaraks celebration. In this August, the theme of the selling program is Indonesias
Independence Day. The process of making the selling program consists of:
1. Analyzing the past selling program whether its successful or not.
In this case, we analyzed that the previous selling program which is lottery was
not attracting the customers to buy Hondas car. The customers tend be more
interested when the discount is huge. We saw that its caused by the other
dealers are battling with the discount so that the price between dealers can be
different and that caught the customers attention. Then, customers attention
will mostly only to the discount given by the salesman.
2. Deciding the concept of the next selling program.
In Augusts event, we decide to give direct gift to the customers so that
customers will be more interested than a lottery which is only giving very small
chance of winning the prize. This direct gift in form of lucky dip is also better
for both seller and buyers side. The seller wont have to report to DinSos about
the lottery and pay 10% tax, and the buyer/prize receiver wont have to pay 25%
of lottery tax.
3. Choosing the possible options of the prize.
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Of course the prize for the customers are limited on the budget, so that the team
will have to discuss with the director in this matter. The example from this
Augusts selling programs prizes are free fuel for up to 6 months, free 1 year
insurance, and Japan trip.
4. Designing the marketing material.
The next step is designing the X-Banner by graphic designer in Marketing
Communications team. The designer in the team designed the X-Banner and
then discussed as a team whether theres any mistake or changes about the
design and the content in the X-Banner.
5. Proposing the final selling program to the director.
This phase usually takes the longest time because there is usually difference
opinion between the team and the director. In Augusts selling program, it takes
more than a week to do the revision over and over. There are some dilemas in
creating the selling program because the director wants us to be creative, not to
be monotone and use the same idea as before, but if we think out of the box, its
hard to match the opinion between the team and the director.
6. Print the final design
After all processes is complete and approved by the director, then we can print
the selling programs X-Banner and Flyer.
As this is the main activity that Marketing Communication do, there are also several things that
we do but not this complicated. We often do car loading in the midnight when theres event,
surveying other dealers whether the selling program is being done well or not.
2.
TRAINING EVALUATION REPORT

2.1. Job Position
2.1.1. Job Position
Marketing Communication
2.1.2. Job Description
Responsible for the planning, implementation, and the development of

marketing activities and sales programs for Honda Surabaya Center
alongside with other Honda dealers in East Java, Bali, and Nusa tenggara.
2.1.3. Success Measurement

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Manages to gain more sales through selling programs that have been
made and can gain positive value to the customer which can lead to
sustainable sales in the future.
2.2. Supervisor Detail
Name
: Ingelina A.
Job Position
: Chief of Marketing Communication
Email Address
: inge.hsc@hondaeastjava.com
Contact Number : 0812-1788-1712
2.3. Daily Activities Report

Please refer to Appendix A for this part of the report.
2.4. On the Job Training Period
Date
: 20/06/2016 05/08/2016
Working days
: 35 days, 10 hours per day, Monday Friday.
2.5. Discussion of the Result of the Assignment

Projects
During my OJT period, I was asked to help the team in doing the selling
program for the company but thats not highly involving me as a training
student. That means that I can give suggestion and correction, but I
didnt have power to make decision. In Honda Surabaya Centers
Marketing Communication, I was specified to event division. If theres
any event such as exhibition, event division under Marketing
Communication is the one who work especially in the field. There were
several tasks given by Ms. Ingelina for me to do such as checked the car
display in exhibitions, chose the destinations for the trip winner, looked
for Instagram celebrity to be endorsed, went to other dealers to interview
the salesman and the sales manager, and car loading for exhibitions.
Besides, I was also given a direct project for me to do which is Honda
Photo Contest held in DBL Arena.
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Honda Photo Contest in DBL Arena

I.
Brief of the Project

In Hondas booth in DBL Arena, I was trying to not just attract
people to have interest in the display car (which is actually
salespersons duty), but I was trying to build unique and
attractive value to Honda. I was thinking of a photo contest held
there but not in the conventional way. Many photo contest events
held in Instagram platform, but I chose to use snapchat platform.
I did this because the users of snapchat is growing rapidly
especially for high school students which are the main
participants in DBL event.
The main idea of this contest is using face swap filter in snapchat
and then the participants have to send to Hondas account, which
is held by me, and also post it in their my-story. We will
announce the winners consists of 10 best participants each week.
The winners will get KFC voucher of 50,000 that can be taken
one day after the announcement.
II.
My Role in the Project

The project of sponsoring DBL has been done in few years by
Honda and this years sponsor have also been long time planned
including putting the car display in DBL arena. When I was told
that Honda also hold mini event in DBL arena, I was also asked
to think about some options that can be done in our booth.
I gave some options with general analysis about the event; what
are the positive and the negative. The final decision is face swap
snapchat with some consideration which are: its very unique
and attractive in the eye of audience and that can create more
brand awareness, but its also hard to connect with the brand
itself.
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III.
Results
Since it just started in 29th of July, I can only see a week progress
of the event, which is only one third long of the real event period.
I found out that people in high school are interested in it even
more than Instagram because its trending nowadays and as I
have asked some of high school students, its considered funnier
than Instagram.
The participants however, its only few due to the location of the
booth and the activeness of the salesperson in the booth.
Although the location of the booth near the entrance to the
tribune, it is far from the crowd. The favorite place for people is
the area with many chairs which can be a spot for people to sit
around while waiting for the match to begin. The second reason
is the activeness of the salesperson. When I checked the booth in
DBL Arena, I can say that the salespersons were not aware and
understand well about the contest thats being held in the booth.
Although Ive made sure that the sales supervisor has already
told them, they were not actively promoted the contest in the area.
This project is actually not finished yet when this OJT is done.
The photo contest is held from 29th of July until 18th of August.
Thus, I will still help Honda in this project until its done since
this program was my responsibility.
Car Display Checking

I.

As Honda has so many exhibition booth and theres at least one
car display in the booth, then we from the main dealer has to
check the car display and control the salesperson in charge.
Honda give car displays in many events usually because of
sponsorship of an event.
II.

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As an Intern, I was not fully given this task. I usually accompany

my colleague to go to the place and my colleague also taught me
what should be done in the field and how to deal if there was any
problem when we check the exhibition.
III.
Results
As we have checked many exhibitions, we found out that the
salesperson in charge was often not focused to their job and
usually they didnt present at all time and left the exhibition.
Trip Destination Selection

I.

Hondas selling program in August and September was giving a
lucky draw to Brio, Jazz, and BR-V buyers and there will be 20
winners and the winners will get Japan Trip in middle of October.
Julio and I was asked to choose the destinations that are possible
for the winner to go in a certain time and city / location.
II.

Julio and I were choosing the destinations that we think are
possible to do. We gave several options of some full day trip
packages and we submitted our list to Ms. Ingelina. Ms. Ingelina
then consult to the travel agency and chose the final decision of
destinations.
III.
Results
The destination of the trip has not been finalized yet when I
finished my OJT period.
Celebgram Endorsement
I.

Honda Surabaya Center recently wanted to follow the trend of
marketing and they started to use social media as one of Hondas
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platform to market their selling program and products. This

Celebgram Endorsement has been done once in the beginning of
2016 when Honda launch the new Civic Turbo. In the next big
Exhibition in the middle of August 2016, Honda wanted to do
the same thing because Honda think that it can increase brand
awareness effectively and can increase brand image.
II.

This time, Ms. Ingelina asked me to search for possible
Instagram Celebrity options that live and well known in
Surabaya and I searched and got some options. I also use third
party software to analyze the engagement rate of the celebgram
called Iconosquare.
III.
Results
After I chose the two best option to be chosen by Honda, I
contacted the celebgram and ask for the price of endorsement.
After I got both of the prices, I gave it to Ms. Ingelina all of the
data I got. There were 2 options and two very different statistics.
One person is DJ from Surabaya and almost all Surabaya
youngsters (under 35) must know him and the other one is a
celebrity and comedian from malang and well known not only in
East Java, but also Indonesia. I explain that the second option is
better and the target market will be much wider but the barrier
was the price that 100 times more expensive than the first option.
Sales Manager and Salesperson Interview

I.

As Honda Surabaya Center always create selling program to gain
the interest of the customer, the selling program must be done by
all dealers in order for the selling program to be effective.
Considering this thing, once in a while people from Honda
Surabaya Center Marketing Communication division go to other
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Honda dealer and do a random check to the sales manager and

some other salesperson.
II.

At first, I only accompany my colleague and watch how the
process goes so that I can understand and later on I can do it
myself. On the second task of doing this, I was doing some
interview to the sales manager and one random salesperson. Our
division made the list of the question before we go to the dealers
so that I can interview easily by following the question list
provided.
III.
Results
After two times doing interview and checking to other dealers, it
found out that only less than half that were doing the promotion
correctly. Many dealers havent print the X-Banner given by
Email and then the main dealer had to print it for them. Some of
the salesperson also didnt understand the selling program well
and they just focus on giving discount to the customer in order
for them to boost their sales.
2.6. Supporting Courses
Business Communication
Since my position in Honda Surabaya Center is Marketing Communication,

then its obvious that I have to use my knowledge that I got in Business
Communication. When I was doing my job in Honda, its important for me
to have good relations among colleagues and that can only be made by
having good communication skills whether using my verbal or listening
skills. I found out that in the workplace, mostly I communicated with people
in the office since my job was mostly creating the selling program and event
planning; not directly communicating with Hondas customers.
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Besides the communication itself, I think when creating a marketing plan,

its important for me to be able to choose the correct media to communicate
the things that need to be published to target market. Different audience
means different media approach. The choice of media thats selected have
to be integrated with the product thats being promoted and who are the
target audiences.
Marketing Management
When I was in Marketing Management course, I was planning and creating

the event thats presented by the upper batch, which was Seminar in
International Business. I found that its helpful for me because when I was
in 3rd semester doing the seminar planning, I tried hard on how to negotiate
with other parties to be our sponsor. When I was doing my OJT, several
times I was asked to accompany my colleague to have meeting with client
from other company to do a business cooperation since most of the events
that being planned were more than one party involved.
Consumer Behavior
Its obvious that in planning a selling program or an event, we need to know

whos the audience and we have to predict the response of the audience to
our program by analyzing the past events. In Consumer Behavior course, I
was taught of how individuals choose, use, and dispose products in the
market. In my OJTs case, it had more concern on how people choose
product not only in automobile industry, but also between Hondas products.
PT Honda Prospect Motor (HPM) often asked us as East Java, Bali, and
Nusa Tenggara main dealer to create selling program that promote specific
product. Of course certain product has limited target market. After knowing
who our target market is, we as a team had to think about what will the
selling program model be so that the promotion effort will bring maximum
result. The problem didnt stop there, we saw that the consumers behavior
shown that they tend to consider mostly only the discount given by the
salesperson if the selling program is considered not interesting for the
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customers. In this case, we have to think hard to have consumers attraction

and interests toward our selling program.
Information Technology in International Business
In this course, I was taught on how marketing and business goes within the
internet and technology. I can see that this course was playing big role in
my OJT. Honda opens slot for training students in Marketing
Communication division because they need fresh mind and young peoples
way of thinking to market their product. They expected us to have more
knowledge in the internet marketing and give contributions in making the
online marketing. Its shown that Ms. Ingelina trusted me in online
photoshoot contest thats being done in DBL Arena.
3.
CONCLUSION AND RECOMMENDATION

3.1. Conclusion
Honda Surabaya Center is a great place for those who want to gain experience in
doing marketing, or to be a field operator. This OJT program gave great learning
opportunity with various projects and tasks. Honda also has consistent and
persistent things to do since they are big company and well experienced in their
field.
The working ambience and experience there were also very good and I almost got
no pressure in the workplace although I was given many projects and 10 hours of
work hour. The working ambience was so supporting for the employees to work
fresh-mindedly. The experience gained in Honda Surabaya Center was also great
and somehow useful for us who had not got experience in the workplace.
For me personally, the experience has given me great improvement in my selfdevelopment. This OJT period gave me so many detail things that are happening
in real life work situation and later on can be used for me to face such things in
the future. Honda taught me to increase my professionalism in the workplace. As
I was in Marketing Communication division, its obviously increase my
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communication skills and being more aware to my surroundings when there is

any interesting marketing idea.
3.2. Recommendation for Further Development

This On the Job Training is essential for the students to know, feel, and
differentiate between doing tasks in campus and working in real life. This training
can potentially be huge impact to the students but there are also some things to be
considered by all parties to be improved in the future.
3.2.1.
Recommendation for IBM

A. Students should contact the company themselves.
From the very beginning, IBM stated that the students can choose their
own company to be the place of their OJT or just follow the lists that
IBM had provided. Many of the students choose the list provided
because they didnt want to contact the company themselves, whether
they are afraid to be rejected or just simply choose the easy way.
IBM can still give the list of companies that are potential to be the
place of OJT, but the students should approach the company
themselves so that the students have the experience of job applying.
Its a simple thing: applying for a job, but for me its very important
because it seems useless if the person is very skillful but if the
approaching skill is not good enough then the capability and the
potential are going to be useless.
B. Mentorship should be from the very beginning.

As stated above that I prefer the students to apply to the company
themselves, its good to have mentor from the very beginning before
choosing the company. The mentors can ask the students on what are
the interests of the students and give advice on which company is
suitable for the interests.
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For my example, students who likes to do a marketing planning and

understand marketing well can fully deliver their potential and skills
to the company and for themselves.
3.2.2.
Recommendation for the Company

A. Give the trainee students more project.
At the beginning, my OJT Activity was lacking of task given by the
supervisor. It might had caused by the lack of trust whether the trainee
can do the job well or not. It actually can be done by giving a specific
project from the very beginning. If the trainees got specific project
from the beginning, then the trainees can know what to learn in order
for them to be able to do the job and by this, the trainee will be more
motivated towards the job.
B. Hondas employees should follow market trend.
As I experienced working in Honda Surabaya Center, especially in
Marketing communication, its essential to understand well who our
target market is. Since the approaches made by marketing
communication are mostly to Generation-Y (aged around 20-35), then
Honda should know that people in that generation are mostly Internet
users and fast paced towards the trend. If Honda fails to follow the
trend thats happening in the market, then the people can shift to other
brand and hard to approach new target market. By this, Hondas
Marketing Communication can actually be brought to a seminar about
this thing and can gather knowledge there and implement into the
project.
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4.
REFFERENCES
41 Perusahaan Raih Penghargaan SEA 2013. (2016). http://suarasurabaya.net. Retrieved 7 August

2016,
from
http://ekonomibisnis.suarasurabaya.net/news/2013/126441-41-Perusahaan-Raih-
Penghargaan-SEA-2013
Article - MarkPlus Marketeers present WOW Product-Automotive awards at IIMS 2014.
(2016).Markplusinsight.com.
Retrieved
August
2016,
from
http://www.markplusinsight.com/article/detail/36/markplus-marketeers-present-%E2%80%98wowproduct-automotive%E2%80%99-awards-at-iims-2014
ISO/TS 16949:2009 - Quality management systems -- Particular requirements for the application of ISO
9001:2008 for automotive production and relevant service part organizations. (2013). ISO. Retrieved 7
August 2016, from http://www.iso.org/iso/catalogue_detail?csnumber=52844
Sejarah Honda Prospect Motor Indonesia | GARASI OTOMOTIF INDONESIA. (2016). Garasi-otomotifindonesia.blogspot.co.id.
Retrieved
August
2016,
from
http://garasi-otomotif-
indonesia.blogspot.co.id/p/sejarah-honda-prospect-motor-indonesia.html
Sejarah Masuknya Mobil Honda Di Indonesia. (2015). Retrieved 5 August 2016, from http://hargamobilterbaru.com/sejarah-masuknya-mobil-honda-di-indonesia/
24 | P a g e
APPENDIX A Daily Activity Report

International Business Management Program
Faculty of Economics
Petra Christian University
TRAINEE PROGRESS REPORT
Trainee's Name
Student ID
34413046
Company's Name
Honda Surabaya Center (IMSI)
WEEK
DAY/DATE
Day 1: Monday
20 June 2016
DAILY ACTIVITIES
I was briefed on my job
description.
Ms. Ingelina gave
explanation about the
division in Honda Office
and the relation between
them.
Received the tools used
for last event and put
them back into inventory
storage.
PROGRESS OF THE
ACTIVITIES
Getting used to the
workplace ambience.
I analyzed about Honda
and what kind of events
does Honda do.
I was asked to learn about

all Hondas product and
promotion.
EXPERIENCES
Lesson Learnt (+)
Difficulties (-)
For the first week, I
As this is my first week of On
experienced on how the
the Job Training, I found it was
business world do in real life
difficult to do the job because
and the working ambience in
of the lack of knowledge either
Honda Surabaya Center. I used in the real workplace and
the first week to getting know
Honda itself. In order to be able
what should I do in the
to do the job, I have to learn
workplace. I was also given
many things about Honda since
some work to do outside the
there are many technical
office to supervise other
information about automotive
Honda Dealer and getting
and the industry.
know to other dealers activity.
25 | P a g e
Day 2: Tuesday
21 June 2016
I had meeting with the

managers and the rest of
Marketing
Communication division
to discuss the following
months objective and
tasks.
Listed activities that has

been planned until July
and started to think about
marketing idea for certain
events.
Made question list to

interview other dealers
Sales Manager.
Knew which dealer should

be prioritized based on the
sales and partnership
(group).
Went to other Honda

dealer in Surabaya,
Sidoarjo, Mojokerto,
Gresik.
Went to 3 dealers in
Surabaya and get the data
to be analyzed.
Went to KFC Jawa Timur

office beside Plaza
Surabaya to take the
voucher which was
purchased by Honda 1
week ago.
Delivered the voucher to

other dealer we visited and
interviewed.
Day 3:
Wednesday
22 June 2016
26 | P a g e
Day 4:
Thursday
23 June 2016
Went to other Honda

dealer in Surabaya,
Sidoarjo, Mojokerto,
Gresik.
Went to Honda Jemursari

and Honda Graha
Sidoarjo. We interviewed
some of the
salesmen/saleswomen and
the sales manager to get
the data to be analyzed.
We went to Honda Surya

Agung and Honda
Mandala Mandiri to give
X-Banner about the recent
promotion.
1
We sorted the car
accessories and take the
new brochures and
catalogs to the office.
Day 5: Friday
24 June 2016
Went to car storage in

Gedangan, Sidoarjo.
We brought the new Xbanners to the storage
which are later to be
delivered to other dealers
coincide with the delivery
of the car.
27 | P a g e
Went to Sheraton Hotel

to do car loading at
midnight.
At 12.30 a.m., we went to

Sheraton to do Car
Loading (Honda BR-V) to
be displayed in the
following days event.
28 | P a g e

Trainee's Name
Student ID
34413046
Company's Name
WEEK
DAY/DATE
DAILY ACTIVITIES
Went to Juanda Terminal

II to check and supervise
Honda BR-V car display
in main lobby.
2
Day 1: Monday
27 June 2016
I was given by Ms. Inge

apparel of McLaren
Honda to be listed as
Inventory.
PROGRESS OF THE
ACTIVITIES
The man in charge was not
there all time so that we
had to wait quite long
time.
Told the salesman not to
leave the exhibition for
long time.
Took the old X-Banner to
be replaced by the new
one.
Listed the McLaren
apparel in Microsoft
Excel.
EXPERIENCES
Lesson Learnt (+)
Difficulties (-)
For this week, I learned of
As I was given big trust, I
how important a training
became feel afraid of making
student can be for their
decision and I have to search
business. We are told and
what does the market want from
trusted by them to do the
us. I also not having enough
marketing project and plans
knowledge about the company
and later on to be used for
to do the job well so that I have
entire East Java, Bali, and
to ask over and over when
Nusa Tenggara. My
doing my job.
knowledge of the operation of
Honda itself is far from good. I
learned many things of its
operation such as the
distribution of catalogs and
brochures, the operation of
exhibition, the connection of
29 | P a g e
Made sure that other

dealers have ordered the
catalog and brochures for
their stock until
December.
Day 2: Tuesday
28 June 2016
I Called the Sales Manager

of each dealers to remind
them that the deadline is
afternoon that day.
each dealer like Honda

Surabaya Center has group
which actually not all of the
dealers are one group with
Honda Surabaya Center.
Listed the number of order

in excel and later to be
submitted to Mr. Axel (a
colleague) and then he
ordered to Honda Prospect
Motor Jakarta.
Day 3:
Wednesday
29 June 2016
I was given by Ms. Inge

apparel of McLaren
Honda to be listed as
Inventory.
Took photo of the apparel

using a professional
camera which later to be
listed and displayed in
Website.
Ms. Inge asked me to

give idea about the next
selling program which
will be started in August
until September.
Searched about the

drawing prize idea which
the main prize is a trip to
Japan.
30 | P a g e
Ms. Inge asked me to

give idea about the next
will be started in August
until September.
Changed the Idea of the

previously was a drawing
(which is based on luck).
The next Idea seems to be
a contest and later we will
choose the winner.
This is done to attract
more interest in the market
since the drawing (lottery)
was somehow not
interesting for the market.
I helped in preparing
Buka Bersama held in
Honda Surabaya Center.
Managed the things

needed for the event
(soundsystem, tables,
multimedia things).
Day 4:
Thursday
30 June 2016
31 | P a g e
Day 5: Friday
1 July 2016
Went to Graha Pena to

attend the 67th birthday
celebration of Jawa Pos.
We gave the gift

(tumpeng) and followed
some of the event held in
Graha Pena.
32 | P a g e

Trainee's Name
Student ID
34413046
Company's Name
WEEK
DAY/DATE
DAILY ACTIVITIES
EXPERIENCES
Lesson Learnt (+)
Difficulties (-)
PROGRESS OF THE
ACTIVITIES
.
Day 1: Monday
4 July 2016
Day 2: Tuesday
5 July 2016
No Activity on Eid
Mubarak Holiday
No Activity on Eid
Mubarak Holiday
33 | P a g e
Day 3:
Wednesday
6 July 2016
No Activity on Eid
Mubarak Holiday
Day 4:
Thursday
7 July 2016
No Activity on Eid
Mubarak Holiday
Day 5: Friday
8 July 2016
No Activity on Eid
Mubarak Holiday
34 | P a g e

Trainee's Name
Student ID
34413046
Company's Name
WEEK
DAY/DATE
DAILY ACTIVITIES
Day 1: Monday
11 July 2016
Looked for CelebGram

(Instagram celebrity) who
has many followers and
influential to be endorsed
by Honda to promote
some of Hondas product.
PROGRESS OF THE
ACTIVITIES
Got several names that
later on to be analyzed.
Those names were
DjTripleks, Jennifer
Septiana, Bayu Skak, and
Abi Bayu.
Used Iconosquare.com to
analyze the account of
those celebgram.
EXPERIENCES
Lesson Learnt (+)
Difficulties (-)
- I learnt of how big
- It found out that its
brands like Honda still
difficult for the main
need to engage the
dealer to cooperate with
market through social
other dealers in terms
media which usually is
of the marketing
not a conventional
promotion and selling
way of marketing car
program. They tend to
products.
ignore the importance
- I learnt and forced to
of selling programs and
be a creative person in
not effectively use
order to get a good
them. They still
idea in the upcoming
prioritize the number of
event / selling
cars sold rather than the
program so that the
program will be
will increase the brand
35 | P a g e

interesting to the
market.
Put the new souvenir to
the inventory room.
awareness of Honda in
the future (they just
give big discount to
boost the sale).
Received the souvenir

ordered to be stored for
future usage.
Listed and counted the
souvenirs in the inventory
room and then printed the
data to be put in the
inventory room.
Day 2: Tuesday
12 July 2016
Day 3:
Wednesday
13 July 2016

by Honda to promote
Contacted the person

through their contact
person / directly by email
about their availability and
pricing for the
endorsement.

by Honda to promote
Sent the data summary of

the celebgram in form of
powerpoint to Julio and
later on to be compiled
and given Ms. Inge.
36 | P a g e
Received brochures
delivery in warehouse.
Confirmed that the Brio

brochures is really
delivered to Gedangan,
Sidoarjo (warehouse) to
Mr. Victor (Pre-Delivery
Inspection chief).
Printed the data of every

other dealers to list the
needs of Brio Brochures.
Received brochures
delivery in warehouse.
Listed and sorted the

brochures of Brio based on
the need of each dealers
which later on to be sent to
the dealers together with
the delivery of the cars.
Day 4:
Thursday
14 July 2016
Went to other Surabaya

dealer to check the XBanner.
We went to 5 other
Surabaya dealers and it
found out that out of 5,
only 2 dealers put the XBanner of the newest
selling program.
37 | P a g e

by Honda to promote
We gave the data to Ms.

Inge and then tried to
contact the most promising
celebgram.
Discussed the concept of

the next event at DBL
arena.
In the middle of DBL

game (at halftime), there
will be a game that
combined the basic
basketball training and
game designed by the
marcomm team. The
participant will be from
random audience.
Day 5: Friday
15 July 2016
38 | P a g e

Trainee's Name
Student ID
34413046
Company's Name
WEEK
DAY/DATE
Day 1: Monday
18 July 2016
DAILY ACTIVITIES
PROGRESS OF THE
ACTIVITIES
Made the decision of the

next selling program.
Decided that the selling

program will go back to
lottery but in form of
lucky dip, so that Honda
doesnt need to pay lottery
tax.
EXPERIENCES
Lesson Learnt (+)
Difficulties (-)
- I learnt of how people
- It found out that its
behave towards the
difficult for us to gather
previous lottery selling
the interest of customer
program and made the
through our selling
new one trying to
program. Customers
gather more interest
tend to be more
from the customer.
interested if we give
- I learnt on how
more discount and what
teenager behave in
the other dealers do
social media so that
were following the
we can understand and
desire of the customers
can decide what to do
over and over so that
in the next event
the dealers are focusing
(snapchat idea).
on the discount, not the
selling program.
39 | P a g e
Chose what event

(games) will be held in
Honda booth in DBL
arena.
We decided that the game

will be photo contest, just
like the previous year.
Made the decision of the

next selling program.
Decided the prize of the

lucky dip will be a trip to
Japan. Havent decided the
number of winners yet.
Chose what event

(games) will be held in
Honda booth in DBL
arena.
We thought that it will be

more interesting if the
photo contest is held
through snapchat and the
photo contest will be faceswap contest.
Day 2: Tuesday
19 July 2016
40 | P a g e
Day 3:
Wednesday
20 July 2016
Day 4:
Thursday
21 July 2016
Helped to generate idea

for the design of next
selling program XBanner.
Held a meeting with KFC

in KFCs office.
Chose and eliminated

several ideas which
previously been chosen for
the title and the design
ambience.
Enquired about selling

program cooperation
between Honda and KFC.
The program will be
giving the customer KFCs
voucher whenever a
customer do a test drive in
Friday.
Discussed about the
payment system whether
Honda should pay in
advance for the voucher or
KFC will do the billing to
Honda after the purchase
through voucher is done.
41 | P a g e
Day 5: Friday
22 July 2016
Found a very big

resolution image for wall
decoration in offices
pantry.
Searched the internet for

beautiful and high
resolution image.
42 | P a g e

Trainee's Name
Student ID
34413046
Company's Name
WEEK
DAY/DATE
Day 1: Monday
25 July 2016
DAILY ACTIVITIES
Finalized the concept of

photoshoot contest to be
used in DBL
PROGRESS OF THE
ACTIVITIES
Julio and I were finalizing
the concept of the contest
and decided the rewards
given to the winner (Rp
50,000 KFC voucher to 10
winner each week)
I created snapchat account
of Honda Surabaya Center
in my phone which later
on to be used as the admin
for the contest and further
use (as new social media
marketing platform)
EXPERIENCES
Lesson Learnt (+)
Difficulties (-)
- I learnt to be more
- Understanding high
creative in order to be
school student
able to create an
behaviors due to
engaging event such
generation difference.
as photo contest. I had
- Things in fields are
to research of how
often not working as
high school students
planned.
use social media in
- Different perspective
daily life (and I
between the team and
created my personal
the chairman made the
snapchat too to
program were hard to
understand them).
be finished.
- I learnt of how things
sometimes are not as
expected especially
43 | P a g e
Day 2: Tuesday
26 July 2016
Finalized the design of

the contest publication
Me and Julio were helping

Mr. Adi in creating the XBanner, Flyer, And Profile
Picture design which later
on to be used to promote
our contest
-
We decided to change the

selling program again due
to many consideration.
6
Held a meeting with Ms.
Ingelina and Mr. William
(manager) about the new
selling program
Day 3:
Wednesday
27 July 2016
Finalized the design of

the KFC voucher.
We as a team chose the

options of the lucky draw
prizes for the selling
program which are 10
grams of gold bar, free
fuel up to 6 months, 1 year
insurance, free service,
and free window film.
when I work in the

field. To overcome
such situations, we as
a team had to think
fast and improvise but
still we had to make
the right decision.
I learnt the importance
of the selling program
in the eye of customer
and also the
competitor. We also
had to think about the
way in order to get
more walk in customer
by seeing our
promotion content.
Mr. Adi proposed the

design to the team and we
all give some suggestion
and improvement to the
design. After the design
was finished, Mr. Adi
proposed the design to Mr.
Wendy (the chairman)
44 | P a g e
Reviewed the car prices

which later on to be
printed and distributed to
the dealers.
Day 4:
Thursday
28 July 2016
Went to DBL arena to

load the display car
After the owners meeting

(which Julio and I were
not attending), its decided
that all of the car prices for
the next update will
include paket cermat 1
(free service up to 3 years)
Me and Julio checked
whether the car prices
were all updated except
for some type. The lowest
model of Brio, BR-V,
Jazz, and Mobillio dont
include paket cermat.
Mr. Axel, Julio, and I were
going to DBL arena in the
afternoon to load BR-V to
be displayed in the event
and there were some miss
communication between
the DBL officials and
Securities in Graha Pena.
It found out that we can
load the car in the night
and then we went back to
the office and then Loaded
the car at 10 p.m.
45 | P a g e
Day 5: Friday
29 July 2016
Finalized the next selling

program for next few
months.
We as a team worked
together in finalizing the
next selling program and
proposed the selling
program to Mr. Wendy.
Mr. Wendy didnt approve
the selling program and
there were many revisions
need to be done.
Chose the destination of

Japan tour for the lucky
customer.
Me and Julio were

gathering some info about
local tour in Japan,
especially in Tokyo area
and later on to be proposed
to Ms. Ingelina and to be
consulted to travel agency.
Proposed the next selling

program to Mr. Wendy
(chairman of Honda
Surabaya Center)
After some revisions, we

proposed the selling
program again to Mr.
Wendy in the meeting.
The programs of the
promotions were approved
but the title of the
promotion has to be
changed again.
Day 6:
Saturday
30 July 2016
46 | P a g e

Trainee's Name
Student ID
34413046
Company's Name
WEEK
DAY/DATE
DAILY ACTIVITIES
Day 1: Monday
1 August 2016
Revised the selling

program for August.
Day 2: Tuesday
2 August 2016
Processed the lottery

coupons to be compiled
in the lottery box.
PROGRESS OF THE
ACTIVITIES
Due to the revision needed
for the selling program,
especially for the title, we
as a team collected some
options for the title and I
also ask the other divisions
whether they have Idea or
not.
Since the selling program
for June and July has
done, which is Honda BRV for the lucky winner, all
dealers under supervision
of Honda Surabaya Center
Delivered the coupons to
us and then we checked
and compiled the coupons
in our lottery box.
EXPERIENCES
Lesson Learnt (+)
Difficulties (-)
- I learnt of how selling
- Hard to get high school
programs or events
students attention just
thats established
by posting X-Banner
should be explained
- Its hard to make the
well to the person in
salespersons interested
charge especially the
to our program. I think
salesperson so that we
it happened because
can easily ask them to
they dont have sense
promote our program
of belonging to the
and gather more
company so that theyre
audience.
not highly motivated in
- I learnt of how
boosting Hondas
important to
project.
coordinate between
divisions since
Hondas projects
needed solid
teamwork in order to
47 | P a g e
Day 3:
Wednesday
3 August 2016
Day 4:
Thursday
4 August 2016
Went to DBL Arena.
Due to the photo contest

was not effective, I asked
Ms. Inges permission to
go to DBL Arena to check
the booth. It found out that
the salespersons in charge
were not distributing the
flyer of the event and not
promote our event at all.
In order to get attention
and interest from high
school students who
attended DBL event, I
distributed the flyer and
asked the students there to
join the event and
surprisingly many of the
students are interested and
some of them were joining
without long
consideration.
Coordinated with Mr.

Kevin, sales supervisor of
Dealer.
I told the condition in

DBL Arena and asked Mr.
Kevin to emphasis the
event in the briefing for
salespersons who were in
charge in DBL Arenas
booth.
have a good result in

the end.
48 | P a g e
Looked for trending

music in the billboard for
Exhibition in Ciputra
World.
I searched for the trending

music in the internet
especially from iTunes and
billboard. The music later
will be used for the
exhibition in Ciputra
World and Ms. Ingelina
Asked that the music
should be long enough so
that the playlist will not
often repeated.
Replaced the display car

in Juanda
In the midnight, Mr. Ales,

Julio, and I were going to
Juanda to replace the old
display car and returned
the old car to Honda
Surabaya Center.
Day 5: Friday
5 August 2016
49 | P a g e
APPENDIX B Acceptance Letter
APPENDIX C
50 | P a g e
APPENDIX C Attendance Report
51 | P a g e
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APPENDIX D Project Files and Documentation

Honda KFC selling program cooperation
Surabaya, 21 Juni 2016

Kepada Yth
PT Istana Mobil Surabaya Indah
Surabaya
Hal
: Invoice Pembelian Voucher KFC
Dengan hormat,
Bersama ini kami mengajukan invoice pembelian voucher KFC sebanyak 500 lembar dengan
nominal Rp. 5.000.000,- Lima Juta Rupiah
Pembayaran pembelian voucher KFC langsung ditransfer melalui Rekening BCA
0883054366 atas nama PT. Fast Food Indonesia
Demikian invoice ini kami sampaikan atas perhatiannya kami ucapkan terima kasih.
Salam Hormat,
Ika Diah Rhanny

Regional Marketing
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Proposed Selling Program
55 | P a g e
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Photo Contest X-Banner and Profile Picture
57 | P a g e
Car Loading
58 | P a g e
59 | P a g e
Jawa Pos Birthday Ceremony
60 | P a g e
Honda McLaren T-Shirt Documentation
Dealers Inspection and Sales Manager Interview
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Inventory Listing
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Gudang Mobil Gedangan
CelebGram Analysis
72 | P a g e
2016
On the Job Training Report

Surabaya, Indonesia
73 | P a g e

OJT Final Report - Frederick 34413046

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Honda Surabaya Center On The Job Training Report | 2016

On the Job Training Report

Honda Surabaya Center

Honda Surabaya Center On The Job Training Report | 2016

1.1.4. Competitive Advantages

1.2. Organizational Structure

1.3. Human Resource Management

1.3.1. Number of Employees

1.3.2. Qualification for the Employees

1.3.3. Work Performance Appraisal

1.4. Future of the Company

1.5. Products and Services

1.6. Business Process

2.1.1. Job Position

2.1.2. Job Description

2.1.3. Success Measurement

2.2. Supervisor Detail

2.3. Daily Activities Report

2.4. On the Job Training Period

2.5. Discussion of the Result of the Assignment

2.6. Supporting Courses

Honda Surabaya Center On The Job Training Report | 2016

3. CONCLUSION AND RECOMMENDATION

3.2. Recommendation for Further Development

3.2.1. Recommendation for IBM

3.2.2. Recommendation for the Company

APPENDIX A Daily Activity Report

APPENDIX B Acceptance Letter

APPENDIX C Attendance Report

APPENDIX D Project Files and Documentation

Honda Surabaya Center On The Job Training Report | 2016

BACKGROUND OF THE COMPANY

Honda Surabaya Center

: Jl. Basuki Rahmat 33 - 37 Surabaya - East Java

Honda Surabaya Center On The Job Training Report | 2016

Honda Surabaya Center Dealer

Honda Surya Agung

Honda Mandala Mandiri

Honda Pacific Motor

Honda Citra Cakra

Honda Istana Jember

Honda Mitra Mojokerto

Honda Sukun Malang

Honda Istana Banyuwangi

Honda Plaza Tuban

Honda Mitra Gresik

Honda Royal Kenjeran

Honda Pacific Tulungagung

Honda Denpasar Agung

Honda Dewata Motor

Honda Kuta Raya

Honda Jayakarta Motor

Honda Naga Motor

Honda Naga Motor 2

Honda Kupang Indah

Honda Surabaya Center On The Job Training Report | 2016

To treat every customer as a lifetime owner.

To be an innovative organization that stays ahead in the industry.

To provide an environment for opportunity and self-fulfillment for our

To create and provide continuous growth and shareholder value.

1.1.4. Competitive Advantages

Implementing Global Honda Quality Standard (ISO 9001 & ISO/TS

Honda also force all Honda Production Facilities to have attained

The Best of Surabaya Service Excellence Award 2013 - Car Dealer