ASUMMERTRAININGPROJECTREPORT

ON

{Customer Behavior towards Stock Market in recession}

VICTORY PORTFOLIO LIMITED

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE
AWARD OF
THE DEGREE OF MASTER IN BUSINESS
ADMINISTRATION

UNDER THE GUIDANCE OF:

Ms. Anchal Gupta
Assistant Professor, RDIAS

SUBMITTED BY:
Rahul Garg
Enrollment No.22815903911
MBA, Semester 3RD
Batch 2011 - 2013

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

NAAC Accredited A Grade, category A+ Institute

An ISO 9001:2008 Certified Institute

(Approved by AICTE, HRD Ministry, Govt.
of India)
Affiliated to Guru Gobind Singh Indraprastha
University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road,

Phase-1, Delhi-110085

TABLE OF CONTENTS
Student declaration...i
Certificate from Guide...ii
Acknowledgement..iii
Executive Summaryiv
List of Graphs..v

CHAPTER - 1

1.1 INTRODUCTION
1.2 Overview of Industry

CHAPTER - 2

(1)

1.3 Profile of VICTORY portfolio limited

(18)

1.4 Problems of the Organization

(20)

1.5 Competitors Information

(20)

1.6 SWOT Analysis

(22)

2.0 TOPIC INTRODUCTION AND LITERATURE

REVIEW

(24)

CHAPTER 3 3.0 OBJECTIVES AND METHODOLOGY

3.1 Significance of the Study

(36)

3.2 Managerial Usefulness of the Study

(37)

3.3 Objectives

(38)

3.4 Methodology

(39)

CHAPTER 4 4.0 DATA ANALYSIS AND INTERPRETATIONS

CHAPTER 5 5.0 FINDINGS
CHAPTER 6 6.0 RECOMMENDATIONS AND CONCLUSION
BIBLOGRAPHY
ANNEXURES

STUDENT s DECLARATION

(41)
(67)
(68)
(72)
(74)

This is to certify that I have completed the Project titled

Customer Behavior towards Stock Market in recession
under the guidance of Anchal Gupta in the partial
fulfillment of the requirement for the award of the
degree of Masters in Business Administration from
Rukmini Devi Institute of Advanced Studies, New
Delhi.

This is an original work and I have not submitted it

earlier elsewhere.

Rahul Garg
22815903911
MBA 3RD B

CERTIFICATE OF GUIDE

This is to certify that the project titled Customer

Behavior towards Stock Market in recession is an

academic work done by Rahul Garg submitted in the
partial fulfillment of the requirement for the award of
the degree of Masters in Business Administration from
Rukmini Devi Institute of Advanced Studies, New
Delhi. under my guidance and direction.
To the best of my knowledge and belief the data and
information presented by him in the project has not
been submitted earlier elsewhere.

Anchal Gupta
Assistant Professor
RDIAS

ACKNOWLEDGEMENT
I offer my sincere thanks and humble regards to Rukmini Devi Institute Of
Advanced Studies, GGSIP University, New Delhi for imparting us very valuable
professional training in MBA.
I pay my gratitude and sincere regards to Anchal Gupta, my project Guide for
giving me the cream of her knowledge. I am thankful to her, as she has been a
constant source of advice, motivation and inspiration. I am also thankful to her for
giving his suggestions and encouragement throughout the project work.
I take the opportunity to express my gratitude and thanks to our computer Lab
staff and library staff for providing me opportunity to utilize their resources for the
completion of the project.
I am also thankful to my family and friends for constantly motivating me to
complete the project and providing me an environment, which enhanced my
knowledge.

Rahul Garg
22815903911
MBA 3RD B

EXECUTIVE SUMMARY
Days were gone when people only invest their money in Post offices or in
Banks and another safely fixed return investment. Today people have several choices
for the investment alternatives. Now a day, one of the most emerging choices is to
invest in equities shares. To get good return on investment, people are ready to take
risks. Law always says that investors get HIGHER RETURN if they take HIGH
RISK. For high risk there is one avenue to invest and that is Equity Market.
This Project focused On Customer Behavior towards Stock Market in
recession IN Delhi. Objectives behind this project are to know investors behavior for
investing in various sectors regarding equity market, to know their preference of
investment in equity market, and to know whether potential growth of equity market
is there or not.
I have used Descriptive Research Design because answers the questions
who, what, where, when and how. This study is complex and determines high degree
scientific skill to study the problem. Questionnaires are used for survey purpose and
before going to actual survey pilot testing were also done.
Sample size is of 175 respondents who are the actual and potential investors
from whole of the equity market of Delhi and also from VICTORY PORTFOLIO
LIMITED. Here, each sample has the chance to be selected on an equal basis because
I have used simple random sampling method for surveying purpose.
From research I found that 68% of investors are investing in Equity Market.
While 36% of investors are not investing in Equity Market as per my sample size
175.
Means most of the customers are aware about Equity Market. There are
certain customers who are also aware about equity market but, they not want to
invest in equity market, Reasons for not investing in equity market is high risk and
there are no any fixed returns criteria and Investors age also affect in risk factor.

Means old persons risk bearing capacity is law so, investors also select Investment
Avenue as per his/her risk bearing capacity
Equity shareholder is real owner of the company in spite of their priority in
getting dividend is comes last.
Major Investors are investing in equity market only due to earn high return
and hedge the risk by investing their 5%-10% of income in Equity Market. 28% of
investors invest in Equity market for the period of 2 Months and the same proportion
of investors are invested for long period more than year.
On the basis of research I found that, major investors have selected
Oil & gas sector as a 1st Rank, IT sector as a 2nd Rank, Banking sector

as a 3rd

Rank, Automobile sector as a 4th Rank and Infrastructure sector as a 5th Rank.
Most of investors have considered Market trend, Price Earning Ratio,
Dividend and Profitability as a most important factor while selecting the Sector and
company under the sector.
I have used graphical representation & interpretation with each graphs and
charts and Microsoft Office is used for data typing formatting and analyzing the
data.

LIST OF GRAPHS

QUESTIONNAIRE

FIGURE

Q1

4.1

Q1

4.2

Q2

4.3

Q3

4.4

Q4

4.5

Q5

4.6

Q6

4.7

Q7

4.8

Q9

4.9

Q10

4.10

Q11

4.11

Q12

4.12