9th Annual Embedded Systems Conference India

4 - 5 - 6, October, 2016 | Nimhans, Bangalore, India

Silver Partners

Exhibit Partners

ABOUT ESC
Building on the success of our previous annuals, ESC 2016 is build over a detailed and extensive market research with our
previous attendees and expert training faculty. The comprehensive tracks on each day are formulated to cover hardware issues,
software challenges and updates, programming evolution and languages, standards and protocols, recent trends in embedded
systems, embedded systems in IoT and much more.
With various renowned national and international speakers sharing their technical knowledge and providing practical guidance
on designing and developing embedded devices, this will be a thoroughly value-driven and knowledge-oriented conference.
Intermediate and advanced level modules, interactive workshops, technical hands-on sessions, industry keynotes and expert
panel discussions are crafted to stimulate your expertise and experience to the next level.

OVERVIEW OF PAST ESC

Highlights:

International
Trainers

500
Delegates

2000
Visitors

9 Tracks in
3 Days

42 Technical Classes/
Case Studies

30 Event
Partners

Delegate Profile:
32%
26%
12%

10%

Design & Software Developers

Scientist & Researchers

Test & Manufacturing Engineers

Project Management

Others

Consultants

C Level

Architects

Sales & Marketing

8%
4%

3%

3%

22%

2%

Delegate Growth over the Years

Delegate Outcome:
89%

Attended to collect market

information

78%

Attendee Satisfaction:

Attendees found solutions

to their challenges

90%

Attendees found the content

and case studies useful

85%

10%

5%

Satisfied

Neutral

Needs Improvement

Partners Profile:

18%

32%

Partners Growth over the Years

28%
26%

6%

8%

CEO

Partners Outcome:

Head
Marketing

82%

exhibitors were satisfied with their objective of

brand building at the show

75%

exhibitors found new business opportunities at the

show

Business Development
Sales

3 Reasons to Exhibit:

COLLECT MARKET
INFORMATION

CONSOLIDATE CONTACTS WITH

BUSINESS PARTNERS

MEET NEW BUYERS

TESTIMONIALS
Conference exposed me to some of the current hot topics in ES.
It also helped in renewing interest in following practices like
Code Inspections, especially through the lectures of Jack
Ganssle.
Premod D M,
Scientist - Embedded Systems Group,
NPOL, DRDO

The ESC was superb with respect to the topics covered and the
dignitaries who covered them in a lucid manner. The presentation
was simple and covering from basics so that anybody can
understand.
VS Shenoi,
Scientist - Embedded Systems Group,
NPOL

The conference shared an in depth view of current and new

trends in the embedded systems & the introduction of New
products developed in the industry.
A Ram kumar,
Diagnostic engineer - Product Support Diagnostic
Systems, VE Commercial vehicles ltd

This conference is the perfect platform to know the latest trends

in the embedded domain and also to meet different people from
the embedded technology industry.
Nirmala,
Manager - Engineering,
Xilinx

BE A PART OF THE MUCH AWAITED AND LARGEST EVENT

ON EMBEDDED TECHNOLOGY WITNESSED IN INDIA
UBM India is back with ESC - Embedded Systems Conference scheduled for the 4-5-6 of October 2016 in Bengaluru;
seeking participation of over 600+ developers, engineers, architects & technical professionals from leading organizations
in the embedded systems universe.
With focused workshops conducted by gurus of embedded systems and technology, innovation tracks led by senior experts
discussing their latest products, upgrades and solutions; this presents itself as an opportunity of a lifetime to extract all the
technical knowledge you would need to accustom yourselves to the fundamentals and latest in the embedded systems
universe.

WHAT'S NEW IN 2016

Tailor-made learning opportunities
Technical hands-on workshops
Expert-led interactive panel discussions
Keynotes delivered by industry visionaries
Innovative technology showcase
Extensive and comprehensive exhibition
Exclusive speed networking opportunities

KEY HIGHLIGHTS
Expert led Hands-on training sessions presented by renowned international experts
Knowledge driven conference tracks discussing innovations and solutions to overcome technical
challenges while developing embedded devices by national and regional leaders
Insightful sessions on themes including frameworks, multi core/multi thread systems, protocols,
microcontrollers, application of embedded systems in alternative industries and its future trends
Interactive platform for professionals to gain practical & technical hands on training on embedded
system technology while sharing innovative strategies and solutions with your peers
Largest and most comprehensive embedded systems exhibition in India showcasing the innovative
solutions and products from major embedded companies

WHO SHOULD ATTEND

System / Hardware / Software Designers or Developers
Embedded Programmers / Developers
System / Technical / Lead / Software / Firmware / Hardware / Principal Engineers or Architects
Engineering / Corporate / Technical Managers
System Analysts
Scientists B / C / D / E / F (mainly defence companies)
Technical Leaders

MASTER TRAINERS
Bill Gatliff is a freelance embedded systems consultant. He specialises in development and training services
related to Linux, the GNU toolchain, and other Free and Open Source software and hardware products. He has a
strong background and interest in other types of embedded systems, including those based on RTOSes like eCos
and uC/OS-II. He also works as an Expert Witness from time to time, in legal proceedings that involve embedded
devices and technology.
Bill Gatliff

Robert Oshana is Director of Software R&D for Microcontroller products at NXP Semiconductors, and chairman of
the NXP Software Council. He is also an adjunct professor at Southern Methodist University and University of Texas
where he teaches graduate software engineering and embedded systems courses. Rob has over 30 years of
experience as a software leader with experience in embedded systems, software engineering, software quality and
process, and leading global development teams.
Robert Oshana

He has been actively involved in the development of microprocessor-based real-time embedded systems for more
than 40 years, including both hardware and software. Hardware designs have used a variety of devices, ranging
from the Intel 8080 to the latest microcontrollers such as the STM32Fx and NXP LP176x series. Programming
languages used for this work included Assembly, CORAL66, PL/M-51/80/86, real-time BASIC, embedded PASCAL,
Modula-2, Ada, C and C++. Both structured and OO-based software design methods have been used, including
Yourdon/Ward-Mellor and UML, supported by a variety of CASE tools.
Dr. Jim Cooling

INDUSTRY EXPERTS

ARTEM SIDYAKIN
Sales Engineer
The Qt Company

MOHANDAS U
President
CLIK

SUBODH PATIL
Director
Brisa Technologies

CHAKRADHAR BORKUTE
CEO
Qualitt Systems

SANJEEV KESKAR
Managing Director
Arrow Electronics

ANILKUMAR MUNISWAMY
Founding Director
SLN Technologies Pvt Ltd

N K MOHAPATRA
CEO
Electronics & Hardware
Electronic Sector Skill
Council of India

SOMSHUBHRO PAL
CHOUDHURY
Managing Director
Analog Devices

JAYRAJ UGARKAR
Head - Internet of Things CoE
Infosys

MANISH MISRA
India Center Head &
Sr. Director Engineering
& Innovation
HID Global

PRADEEP CHAKRABORTY
Subject Matter
Consultant and Blogger

PRESENTERS
HEMANT AGRAWAL | NXP

SRINIVASA MOORTHY | AP Electronics & IT Agency Fundamentals

GURURAJ PADAKI | Saankhya Labs

SHAJI NM | QuEST Global Engineering Services

RAVITEJA CHIVUKULA | National Instruments

AVINASH JOHN AND JAY SHAH | Cadence Design Systems India

ASHWINI DODDAPPA
Robert Bosch Engineering and Business Solutions

SANDEEP MALIK | Freescale Semiconductor

PRAVEEN WADIKAR | Nvidia

MUNIRAJU PULIPALYAM | Microsoft

NARENDRA JOSHI | Cadence Design Systems India
SETHUPATHY RAMACHANDRAN
Robert Bosch Engineering and Business Solutions
ALTIUX | ADAS and Embedded Vision System

SUDHAKAR GETAMANENI NAGBUSHANAM | Wipro Technologies

SHANMUGA SUNDER T
Robert Bosch Engineering and Business Solutions

MIHIR MODY | Texas Instruments

GANESAN KALIAMOORTHY | Wipro GE Healthcare
SIJI SUNNY | MELabs
AVINASH JOIS | Tantragyaan Solutions
MELWIN ABRAHAM CHRISTOPHER
Robert Bosch Engineering and Business Solutions

NINAD DESHPANDE | B&R Industrial Automation

MALLIKARJUN BAILAMMANAVAR | Infineon Technologies

VINAY ZALAKE | UTC Aerospace Systems

THEMES AND TRACKS

Master Trainer Workshop

Delegates

Call-for-Paper Session

Delegates

Hands-on-training Session

Delegates + Visitors

Industry Keynote

Delegates + Visitors

Sponsored Session

Delegates + Visitors

DAY 1
Tuesday, 04th October 2016
09.00 - 09.30

Inauguration

09.30 - 09.45

Break
Track A
(Embedded Optimization Techniques)

Track B

Track C

09.45 - 11.00

General embedded optimization

techniques - Rob Oshana

OpenSource in IoT
Siji Sunny, MELabs

TVWS Connecting unconnected

Gururaj Padaki, Saankhya Labs

11.00 - 11.15

Break

11.15 - 12.30

Embedded software architecture

and design optimizations - Rob Oshana

12.30 - 13.15

Decoding the Embedded Systems value chain for Indian Markets

13.00 - 14.00

Lunch and networking

14.00 - 15.15

Code optimizations for embedded

systems - Rob Oshana

15.15 - 15.30

Coffee Break

15.30 - 16.20

Sponsored Session

16.20 - 16.35

Coffee Break

16.35 - 17.50

Optimization techniques for multicore

processors - Rob Oshana

Microsoft IoT Platform - Playbook for building the

IoT solutions end to end M. Pulipalyam, Microsoft

Designing a secure IoT Gateway

Hemant Agrawal, NXP

Band Pass Using Second Order All pass

Ashwini Doddappa, Robert Bosch

Automated Car Safety-Preferential Setting

S.Ramachandran, Robert Bosch

Sponsored Session

ADAS and Embedded Vision System

Mihir Mody, Texas Instruments

Time Sensitive Networking

An extension to IEEE 802.1 (Ethernet) Standard
R.Chivukula, National Instruments

Formally Verified Compiler For

Embedded Automotive
M.Christopher, Robert Bosch

End of Day 1

DAY 2
Wednesday, 05th October 2016
Track A

Track B

09.45 - 11.00

Adapting Debian for Real

Embedded Work - Bill Gatliff

Multicore Software Development

Technologies - Rob Oshana

11.00 - 11.15

Coffee Break

11.15 - 12.30

The Linux Kernel's

Device Model - Bill Gatliff

12.30 - 13.15

The IoT wave: Revolutionizing the embedded systems space to provide ultimate value to the M2M interface

13.00 - 14.00

Lunch and networking

14.00 - 15.15

The Device Driver

Best Practices - Bill Gatliff

15.15 - 15.30

Coffee Break

15.30 - 16.20

Sponsored Session

16.20 - 16.35

Coffee Break

16.35 - 17.50

Replacing Data Structures

with Device Trees - Bill Gatliff

DEFINE- A framework for designing Embedded Product

S.Moorthy, AP Electronics & IT Agency

Accurately Signing-off Analog and Digital

interfaces in High-speed designs with Sigrity
Avinash John and Jay Shah, Cadence Design
Systems India

Optimizing Performance of OpenSSL using

Asynchronous Job Support
Sandeep Malik, Freescale Semiconductor

Track C
Firmware Download that is Inter-Operable
and Secure

Demystifying FPGA SoC for Embedded

Engineers - Shaji NM, QuEST Global

The engineering of real-time

embedded systems
- Dr. Jim Cooling

Multi-Core System Debug in SystemC/

TLM2 based Simulation Platform
Praveen Wadikar, Nvidia

Optimizing selected mathematical kernels on 24 bit

Smart collection analysis and monitoring
processor Narendra Joshi, Cadence Design Systems of logs Sudhakar N, Wipro Technologies
End of Day 2

DAY 3
Thursday, 06th October 2016
Track A
RTOS for embedded applications
09.45 - 11.00

Real-time operating systems - Scheduling

concepts and implementation - Dr. Jim Cooling

11.00 - 11.15

Coffee Break

11.15 - 12.30

Control of shared resources - mutual exclusion

& Shared resources and contention issues
- Dr. Jim Cooling

12.30 - 13.15

Industry Keynote

13.00 - 14.00

Lunch and networking

14.00 - 15.15

Memory usage and management

- Dr. Jim Cooling

15.15 - 15.30

Coffee Break

15.30 - 16.20

Sponsored Session

16.20 - 16.35

Coffee Break

16.35 - 17.50

Multiprocessor systems & Example application:

using an RTOS in a small real-time embedded
system - Dr. Jim Cooling

Track B

Techniques used in SW Architectures for Multi-Site

Development models S.Sunder, Robert Bosch

Track C

System partitioning based on real-timer

requirements and use-cases
Ganesan K, Wipro GE Healthcare

Real time programming with Linux

- Bill Gatliff

Mobile Healthcare and Care Co-ordination

Avinash Jois, Tantragyaan Solutions

Isolation techniques for secure

embedded hardware, and software

Industry 4.0: Synergies at all levels

Ninad D, B&R Industrial Automation

Sponsored Session

Distributed Reconfigurable Industrial

Automation and Control Systems

Large-Scale Analysis of the Security

of Embedded Firmwares

Street Light Dimmer Controller

Vinay Zalake, UTC Aerospace Systems

End of Day 3

PARTNER PACKAGES
Deliverables

Title Partner

Platinum Partner

Gold Partner

Silver Partner

Exhibit Partner

Investment In INR

Investment In USD

PRE- EVENT
Logo Presence on all Electronic Promotional Campaign

Company Description on Website & Directory

200 Words

150 Words

100 Words

50 Words

50 Words

Booth Space

6X6

6X6

6X3

3X3

3X3

One dedicated email blast to pre-registered attendees

(Partner to deliver content)

Customized Exhibit Pass Highlighting Company

(Electronic version logo)

Banner Ad on the Event Website

60 Days

50 Days

30 Days

Logo on Lanyard

SMS Campaign

15 Days

Y
ONSITE

1 Full Page Ad in the Show Directory

Welcome Address at the Conference

Logo Presence on Branding and Collaterals

Logo on the Backdrop

Logo Presence on Thank You Partners Branding

Logo Presence on Welcome Delegates Branding

Corporate Video During Breaks

Luncheon Coupons

10 Per Day

8 Per Day

One General Session - Industry Address / Keynote

(Time Slot - On Availability)

45 mins

30 mins

Sponsored Speaking Session

50 mins

40 mins

Meeting Room Access

1 Hour / Day

30 Minutes / Day

Complimentary Conference Passes for Employees

or Clients

10

Inclusion of Collaterals in Conference Attendee Kit

Media Bytes

Verbal Acknowledgement During the Opening Ceremony

6 Per Day

4 Per Day

2 Per Day

30mins

POST EVENT
Sharing of Conference Attendee List

Inclusion in Thank You Email to Attendees

ADDITIONAL BRANDINGS

COCKTAIL
RECEPTION (80 -100)

BADGE PARTNER

REGISTRATION COUNTER
BANNER SPONSORSHIP

NETWORKING
LUNCH SPONSOR

WATER BOTTLE
BRANDING

FULL PAGE ADVERT

IN DIRECTORY

CONFERENCE BAG INSERT

MEETING ROOM

ESC MAP SPONSORSHIP

FLOOR PLAN

Platinum Partner

Gold Partner

Silver Partner

B9
B8
B7
B6
B5
B4
B2
B1

Stall Booked

Exhibit Partner

D14
D28

D30

D13
D12

D31
D15
D16

D26

D17

D25
D23

D22

D21

D20

D19

Stall Booked

CONTACT US
To Present Abstracts or Speak at the event:
Sijo Rodrigues
T: +91 22 6172 7382
M: +91 81509 63239
E: sijo.rodrigues@ubm.com

Delegate / Visitor Enquiries:

Ashish Chauhan
T: +91 22 6172 7320
M: +91 99871 21607
E: ashish.chauhan@ubm.com

For Partnership & Exhibiting:

Pradeep Sippy
T: +91 22 6172 7363
M: +91 98217 39900
E: pradeep.sippy@ubm.com

VENUE

For Partnership & Exhibiting:

Mohit Patange
T: +91 22 6172 7332
M: +91 77180 01960
E: mohit.patange@ubm.com

Marketing Enquiries:

Mustafa Nalwalla
T: +91 22 6172 7067
M: +91 98209 99303
E: mustafa.nalwalla@ubm.com

For any other queries:

UBM India Pvt. Ltd.

T: +91 22 6172 7001
E: conferences-india@ubm.com

NIMHANS
Hosur Road, Lakkasandra, Behind Bus Stop,
Bengaluru, Karnataka 560029, India.

UBM India Pvt. Ltd.

TIMES SQUARE, Unit No. 1 and 2,
B-Wing, 5th Floor, Andheri Kurla Road, Marol,
Andheri (E), Mumbai - 400059.
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