Wetlands International

New Media PLan

Prepared by:
TKT Productions
Taylor Ratkiewicz, Katrina Gnuechtel, Taylor Gilroy

Table of contents
Executive Summary........................................ 1
Company History............................................ 2
Industry Profile............................................... 3
Competition..................................................... 4
Web Presence Audit....................................... 5
SWOT Analysis............................................... 6
Target Audience.............................................. 7
Key Brand Issues............................................ 8
Objectives & Strategies.................................. 9
Tactics........................................................10-12
Budget & Budget Flow Chart...................13-14

Executive summary
TKT Productions has created a media marketing mix for Wetlands International
that focuses on building a stronger web presence. Wetlands International currently
does not have a strong voice online so awareness, donations, and involvement will
increase that through taking advantage of online resources and following the
suggested media mix. It also will help Wetlands International have a stronger share
of voice against its competitors who are using the same media channels.
The primary target market is young entrepreneurs who are interested in creating
innovative ways to help conserve the environment and want to be involved in
helping transform Panama into a more sustainable and eco-friendly city. Panama
already focuses on business infrastructure, which is helpful as it draws the
attention of people like entrepreneurs who can easily capitalize on it and have an
opportunity to develop their unique and creative ideas.
The objective of this campaign is to make Wetlands International stronger online
and gain more brand awareness by using social media marketing, email marketing,
and redesigning their website homepage. Using platforms that the target audience
frequently utilizes will increase impressions, and thus encourage motivation to
learn more about Wetlands International on the website and get involved.
The social media strategy suggested is to use Twitter and LinkedIn to build a
relationship with and engage with the target audience. It will also identify Wetlands
International as an organization that cares about what the target audience has to
say. Twitter will be used to start new conversations, use hashtags, and share
updates about daily news. The email strategy will help directly connect with them in
a personalized way and will feature news about the organization and events
coming up. This will overall increase conversion rates and involvement. The
homepage redesign will make the website more visually appealing and easier to
use so that people will spend more time browsing the content.
The schedule is heavily based on the weather; therefore, marketing will be the
strongest from April to September. This is considered the rainy season so it will be
useful to maintain contact and promote projects that are planned for the drier
season.
Wetlands International will find that TKT Productions new media campaign will be
successful and most effectively accomplish their goals.

Company History
Wetlands International was founded in 1995 when three organizations, known as
the Asian Wetland Bureau, International Waterfowl and Wetlands Research
Bureau, and Wetlands for the Americas, merged together. Since 1937, these
environmental organizations have worked towards protecting the wetlands across
the world. When these three organizations combined to make Wetlands
International, their work continued on. As a result, the new headquarters was
established in the Netherlands, and the organization has worked on many projects
and initiatives to protect the wetland areas, biodiversity, and sustainable
development of human communities around wetlands.
Wetlands International is now the only non-governmental global organization
focused on rehabilitating and conserving of the wetlands. They have 16 offices
globally and locally that each strive, to sustain and restore wetlands, their
resources, and biodiversity (wetlands.org, 2015). The companys mission is to
sustain and restore wetlands and protect the resources and biodiversity included
(wetlands.org, 2015).
Wetlands International follows four main strategies that they designed to help save
the wetlands. They work daily to gather research and knowledge that can be
applied to saving the wetlands. Next, they dedicate their time to saving the most
important wetland areas that have extreme economic and environmental values to
their communities. Thirdly, they encourage citizens to take initiative in saving their
countrys wetlands by providing them with the proper knowledge and training to
restore the wetlands, as well as gain finances through donor support. Lastly,
Wetlands International seeks to highlight the issues associated with the
deterioration of the wetlands in hopes to gain advocacy from the government and
local communities.
Wetlands International sees the impact that the loss of the wetlands has on
biodiversity, human populations, and even the economy; therefore, this is why the
company has dedicated all of its work to creating awareness, generating finances,
and recruiting volunteers in effort to restore this vital ecosystem.

Industry Profile
Wetlands International has been working as part of the non-profit industry,
specifically for the environment, conservation, and wildlife for half a century
(wetlands.org, 2015). Beginning in 1937, the organization and its predecessors
have worked to protect the wetlands from the extensive loss that has occurred.
Wetland areas are fundamental ecosystems with an abundant biodiversity that
beneficially influences wildlife, humans, and the economy.
Many individuals typically may not understand the importance of wetlands until it is
too late; however, saving the environment, specifically the wetlands, is an
extremely important industry. The communities and companies surrounding
wetlands are beginning to realize the negative effects of this extensive loss.
Wetlands can be most threatened by hydrologic alteration, marinas/boats, industry,
and mining (Major Causes of Wetland Loss & Degradation, n.d.). Even though
these activities try to improve the economy, they diminish what the wetlands does
to improve the economy as well. It is imperative that people recognize the benefits
the wetlands can provide, which are sustaining water quality, helping flood
protection, supporting habitat for fish and wildlife, and producing products for the
economy.
Due to the growing industry in Panama, there has been a loss of 55% of its
wetlands (BBC News, 2015). With the support from the Environmental Advocacy
Center and the Interamerican Association of Environmental Defense, Panamanian
President Varela has taken a great action in recent months to pass a bill protecting
the wetlands outside Panama City from construction. This is an immensely
important milestone for the protection and restoration of the wetlands, and for the
environmental industry too.
Even though its newer to Panama, Wetlands International is in a great position for
this non-profit industry for the environment as it continues to aim for the protection
of this ecosystem and biodiversity.

COmpetition ANalysis
Raising awareness about local and global issues is something many people and companies are
passionate about worldwide. Therefore, this means that there are many other
organizations, both small and large, that work to protect the world we live in. Wetlands
International is specifically part of the environmental, conservation, and wildlife area of the
non-profit industry.
It can be difficult to compare the environmental organizations based on success because they
may focus on completely different issues and services. However, there can be
competition in brand identity. The competitors that Wetlands International needs to identify are
the global, non-profit, environmentally concerned organizations that work to build a
sustainable and healthy planet. Specifically, the main competitors for Wetlands International are
The Nature Conservancy, World Wildlife Fund, Conservation International, and the
Rainforest Alliance.
The Nature Conservancy addresses the most pressing conservation threats at the largest
scale, and is a leading conservation organization that works around the world, to protect
ecologically important lands and waters for nature and people (nature.org, 2015). They work in
35 countries, have one million members, and often work with other nonprofits along with
communities that are local to the area theyre working in during their initiatives. So far, they have
worked to conserve over 119 million acres of land and thousands of miles of rivers.
The World Wildlife Fund is, one of the worlds largest conservation organizations, and
focuses on biodiversity and footprint in their mission, to stop the degradation of our planets
natural environment, and build a future in which humans live in harmony with nature (panda.org,
2015). They have offices in 80 different countries but have worked on projects in over 150
countries. They also partner with other organizations and agencies in almost all their projects,
and currently are working on 1,300 projects.
The Rainforest Alliance, works to conserve biodiversity and ensure sustainable livelihoods by
transforming land-use practices, business practices and consumer behavior (rainforest-alliance.
org, 2015). They strive to raise awareness about how connected human dependency is with the
world and how much they rely on it for life. Globally, they have 16 offices, which helps them
promote sustainable ways to harvest forests and find alternatives to deforestation.
Conservation International is in 31 countries and works to solve global issues with global
solutions and it focuses on the concept that people are saving themselves by saving the
environment. By building upon a strong foundation of science, partnership and field
demonstration, their mission is to, empower societies to responsibly and sustainably care for
nature, our global biodiversity, for the well-being of humanity (conservation.org, 2015).
Overall, Wetlands International identifies the Nature Conservancy, World Wildlife Fund,
International Conservation, and Rainforest Alliance to be their international non-profit
environmental competition; however, since Wetlands International is focusing on campaigning
specifically in Panama, the company will stand out among their competition.

Web Presence
Wetlands Internationals web presence has the potential for strength and success, but there
are definitely a few areas that need some improvement. When viewing the companys current
website, it is clear to viewers that the organization helps with an environmental cause. The
color scheme throughout uses earth and water tones, which specifically resonates with
environment and restoring the wetlands in the viewers minds. While the color scheme is
appealing to the eye, the main issue throughout the company website is the clutter. The
homepage is text heavy and doesnt clearly distinguish what is the organizations vision or
purpose. The homepage should be simple and attract the interest of viewers with the use of
pictures and relevant info; however, the current website homepage fails to do this and has
way too much going on. While it is important to include the vast amount of information about
the wetlands and what the organization does to restore and conserve it, the tabs across the
top of the homepage need to be simplified. Once clicking on one of the main tabs, it is then
hard to navigate through the site because there are more portals leading to many different
web pages. As a viewer, it is overwhelming and confusing when he or she clicks on a tab
which then leads to another tab and so on and so forth. There also should be an option to
change language translations since there are so many Wetlands offices in different countries.
If one picks the Latin America and Caribbean tab, it is all in Spanish and hard to locate
information if you dont speak that particular language. Overall, if Wetlands International is
hoping to drive traffic to their site and raise awareness of their cause, it is crucial they make
changes to their website that will attract more viewers.
When searching for the companys website, it is easily found if consumers specifically search
for Wetlands International in Google or Bing; for example, Wetlands Internationals website
is the first Google and Bing result to show up. However, if consumers werent aware of what
Wetlands International organization is, they would have a difficult time finding the companys
website in the search engine results. When simply typing wetlands or saving the wetlands
into Google or Bing, the related searches do not bring up Wetlands International organization
in the results whatsoever. Even after scanning the first five results pages, the Wetlands
Internationals website does not appear until the top of the sixth page. The first few results
pages instead bring up websites discussing what the wetlands are, how to save them, or
other organizations trying to raise awareness.
As seen from the top of the companys website, Wetlands International is active on various
social media platforms, such as Facebook, Twitter, LinkedIn, and YouTube. However, they
are more involved on Twitter and LinkedIn, where they have 1,450 LinkedIn followers and
4,122 Twitter followers. It appears that they utilize their Twitter account to keep followers
updated with important information about the wetlands and the various projects the
organization is currently working on. Majority of their twitter posts have links attached that
direct followers to articles about Wetlands International. Also, their LinkedIn page is only
being used to describe what the company is about. They need to utlize their LinkedIn as a
way to connect with business professionals. Overall, they need to post on each social media
channel regularly, post interesting and relevant content, and keep each channel consistent.

SWOT
STRENGTHS

- Wetlands International is a non-profit

organization based worldwide, with more than
half a century of history and knowledge solely
for the many types of wetlands.
- Created and follow own strategies to restore
and safeguard the wetlands: Mobilizing best
available expertise and knowledge,
conserving important wetlands, empowering
communities to take action, and advocacy to
improve the policies and practices of
governments and companies.
- Already have numerous successful projects
in progress.
- Have strong relationships with a wide range
of partners, including: other non-profit
organizations, scientific institutes, public
bodies and companies.
- Present on popular social media platforms,
including: Facebook, Twitter, YouTube, and
LinkedIn.
- Capability to proudly promote the mission
and vision of Wetlands International.

WEAKNESSES

- Wetlands International does not have a

strong brand or web presence.
- No true and defined brand identity: there is
no aspect that audience can immediately
associate with the wetlands. I.e., pink ribbon
to Susan G. Komen.
- Website lacks satisfying user experience
and needs improvement.

OPPORTUNITIES
- Wetlands International is the first and only
established non-profit organization for
restoring and conserving of the wetlands.
Because of this Wetlands International should
use this to their utmost advantage.
- Citizens and companies residing near
wetlands are beginning to experience the
effects of the deterioration.
- Previously made social media platforms
have the potential to be revamped and used
in the right way to raise awareness.
- High demand for oil and gas: because most
oil and gas reserves are in wetland areas,
Wetlands International can establish more
collaborative agreements with companies
from this industry, like their agreement with
Shell.

THREATS
- Various other big name non-profit
organizations that have more awareness
and impact on target audience due to deeper
connections: St. Judes, Make a Wish, World
Wildlife Fund (WWF), and Blue Ocean
Institute.
- Wetlands Internationals lack of brand identity and presence could lead to disappearance
from public eye and target audience.
- Lack of education about wetlands in regions
that do not have any form of wetland.
- Growth of modern industry and building that
lead to the deterioration of the wetlands.

Target Audience
Wetlands International will be targeting young entrepreneurs in Panama who are eager to get
involved and work on something important and native to the land. Panama is a great place with
excellent infrastructure, but one of the greatest things about it is that its still very much a place of
opportunity, particularly if you have a special expertise, an entrepreneurial idea, or are looking for
niches to fill (Why Entrepreneurs Love Panama, 2014). Panama has a continually growing and
strong economy, which as a result leads to many great business opportunities. Therefore, it is an
ideal place for people who are looking to start new companies, specifically the young
entrepreneurs who are more open minded to starting new businesses, funding different organizations, and building a network of solid relationships.
Because Panama is a growing country focused on business infrastructure, it is imperative that
Wetlands International targets young entrepreneurs in Panama because they are individuals
who are willing to accept and support other organizations trying to be successful in business.
Young entrepreneurs in Panama are willing to not only express new, creative ideas for their own
business success, but also understand the importance in supporting other businesses as well.
Innovative, driven entrepreneurs are necessary to help in transforming Panama into a clean and
sustainable place that citizens can enjoy and deserve, thus Wetlands International can appeal to
them.
People in Panama mainly use Linkedin, Twitter, and Facebook for their social media sites;
therefore, this would be the most effective way to keep in contact with them and spread
awareness of the current issues that are ensuing (Panama on the Social Networks, 2011).
Overall, the young, eco-friendly entrepreneur target market will overtime assist with making
Panama sustainable, clean, fun, and a city that allows locals, access to resources that the
mangroves provide and which give protection against floods and climate change (Campaign
Launch for Wetlands Conservation, 2013). Panamas environmental and economic success isnt
possible without young entrepreneurs who want their ideas to make a change, and are
concerned about the health of the land and want to see it prosper for years to come.

Key Brand Issues

Wetlands International is looking to increase widespread awareness about their company
and wetlands conservation, as well as increase fundraising opportunities with
businesses specifically in Panama. There are several reasons to believe Wetlands
International has the potential to accomplish this in Panama. For example, Wetlands
International is the only global non-governmental organization focused on restoring the
wetlands. This can put their company at a competitive advantage since they have the
ability to make their own decisions and take risks. As an NGO, they also have the
flexibility to adapt to local situations and local needs, which is beneficial when dealing
with the wetlands in certain countries. Next, Wetlands International has also developed
some strong relationships with a variety of partners, including other non-profit
organizations, scientific institutes, donors, public bodies and companies. While these are
just a few of the companys strengths, there are certain situations that need to be
overcome in order for Wetlands Internationals campaign to be successful.
One of the biggest issues they face relates to the awareness and education of the
organization. Wetlands International wants to increase widespread awareness of the
deterioration and restoration of the wetlands around the globe, while also enhancing
knowledge of the importance and benefits of the wetlands. Even though Wetlands
International is the only non-governmental global organization devoted solely to the
restoration and conservation of the wetlands, it does not have a high brand awareness
like many other non-governmental organizations. This can be done simply through
establishing a stronger web presence and increasing their social media activity. The
brand awareness issue is important to overcome because the citizens and businesses in
Panama will not support an organization or cause that they have of little knowledge.
Secondly, Wetlands International needs to improve their web presence, specifically
through their company website. A website is very important to any organization and
company because it is the centerfold of web and brand presence and identity overall.
Wetlands Internationals website has an unsatisfying user experience, which then leads
to low pageviews. By redesigning the website into a cleaner and easier-to-navigate site,
more users will be able to view and learn more about the organization. If Wetlands
International develops a greater web presence through their website and social media
platforms, their company will definitely increase their brand awareness and identity.
Lastly, Wetlands International needs to establish stronger relationships with
entrepreneurs and businesses in Panama. With the large amount of young entrepreneurs
in Panama, it is crucial that Wetlands International connects with those individuals and
their businesses in order to not only increase their support for conserving the wetlands,
but also to generate more financial raising opportunities for the organizations projects.

Objectives & Strategies

Marketing Goals

- Increase online donations for the Wetlands project through their main
website by 10% in one year.

Advertising Goals

- Increase company awareness by 20% by establishing a stronger web

presence through increasing activity on all their social network platforms.

New Media Goals

- Increase web presence by gaining more social media followers by 15%

within one year.
- Increase website visits, search engine ranking, and social media interaction.

Strategy

- To effectively raise brand awareness and establish a stronger web presence

for Wetlands International among young entrepreneurs starting new
businesses in Panama.

- Through revamping the companys website home page, social media

marketing, and email marketing, Wetlands International will best reach their
specific group of young entrepreneurs in Panama.

- In order to increase online donations, email marketing will be used to make

donating easier for the target audience. The link to donate to Wetlands
International will also be posted on various social media channels. In order
to achieve the objective of increasing company awareness, stronger
web presence, social media marketing, and redesigningwebsite homepage
will be employed.

Tactics
Website Revamp: Home Page

The most important purpose for a website is to connect all online activities of a
company (Miller, 2011). In addition, the website homepage is the most important
component for a website because it may be the first page a visitor is seeing
navigating from a search engine. Consequently, it is crucial to have an effective
website home page that provides an exceptional experience for visitors to find what
they are looking for.
The Wetlands Internationals current homepage is very cluttered and difficult to
distinguish and navigate the significant components that can be beneficial to future
donors or volunteers, as well as the target audience. Therefore, the operation of
designing a more simplified home page will take effect. This simple home page will
utilize a beautiful picture of the wetlands and focus on the mission of the
organization, and how individuals can get involved. In addition, placing the other
site pages in a navigational scheme that utilizes an easy to understand hierarchy
will give a better user experience for visitors.
The inclusion of short, relevant and effective copy utilizing specific keywords will
help to drive traffic to the website homepage, as well as cause the site to appear
higher on search engines. By employing this will be cost effective because
appearing higher on search engines will raise more awareness and donations for
Wetlands International.
Utilizing Google Analytics to measure the number of clicks, visits, click-throughs,
and conversion rates, especially for the donation link, will help Wetlands
International understand whether they are effectively reaching their target audience
and gaining financial support.

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Tactics
LinkedIn

LinkedIn is the worlds largest professional social network that is predominantly used in the
business industry. Therefore, Wetlands Internationals LinkedIn page will help their company
raise brand awareness and connect easier with young entrepreneurs in Panama. Using their
already-established LinkedIn profile, Wetlands International will write original posts about what
their company is currently working on, share industry-related articles, connect with other
businesses in Panama, and have a link to donate if followers choose too. Because LinkedIn is
business-to-business oriented, it is important that Wetlands effectively promotes their brand
using LinkedIn. Young entrepreneurs in Panama use this medium (Panama on the Social Networks, 2011); therefore, Wetlands International can reach their goal in raising brand awareness
among their target audience while increasing their number of followers and likes/comments on
their new posts. Also, the donation link that will be on their LinkedIn profile will help increase
finances going towards the Wetlands current projects.
Original and shared posts will be written and shared once a week in order to constantly be in the
minds of their followers. Wetlands Internationals LinkedIn page will be measured by the number
of followers and the number of likes/comments on their original or shared posts. Also, Wetlands
International will use Google Analytics to measure the click-through rates through the donation
link on their LinkedIn profile, as well as the conversion rate to see if those who click the link
actually donated.

Twitter

Twitter is a social network that can help companies establish closer relationships with their
followers as well as increase their brand awareness. The Wetlands International Twitter currently
has 4,122 followers. While this following may seem large for a more obscure non-profit
organization, this campaign will focus on continuing the relationships already established through
their Twitter, while also hoping to connect to those within their target audience more.
Wetlands International will mainly use their Twitter as a way to connect and reach out to potential
new followers through starting conversations, the use of hashtags, and daily posts about their
organization and projects in Panama. With each of their day-to-day tweets and conversations,
Wetlands International will use the hashtag #WetlandsIntSaves so that followers will associate
the company with positivity and helping a good cause. They will also use Twitter as a way to
promote their company and generate more awareness for their main website by tweeting links to
their about us page, how you can help page, their donation page, and important articles about
their various projects specifically in Panama. This will help draw traffic to not only their Twitter
page but also to their company website.
To evaluate the effectiveness of their Twitter, Wetlands International will measure the increase in
new followers, the amount of times the #WetlandsIntSaves is used by tweeters, and the
number of times their posts are retweeted. They will also use Google Analytics to measure the
click through rates from the links tweeted on their account to their companys website and pages.

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Tactics
Email Marketing

Email Marketing will be an effective way for Wetlands International to directly
market to young entrepreneurs in Panama using email, a resource that is common
among small and big businesses in the area. Email Marketing will also help
Wetlands International deliver promotional emails as a way to raise donations from
these young entrepreneurs, who are looking to invest finances into new
opportunities, like helping save their countrys wetlands. Because young
entrepreneurs are looking to establish relationships with other companies in
Panama, it is important that each promotional email is personalized with an
individual message that will draw their interest and establish a brand relationship.
Emails will be sent on the first Monday of every new month, in the early morning
while target audience is working and near a computer. Each email will include the
latest news about the current work Wetlands International is doing, information on
how they can help, and a link that will guide the receiver to the companys
donation page on the website. This tactic will be effective and cost efficient in
reaching young entrepreneurs and helping reach the main objective of increasing
online donations by 10% within one year.
To measure the effectiveness of Email Marketing, Wetlands International should
use web analytics to examine the open-rate of the promotional emails and the
click-through rate from the donation link attached in the email. Web analytics will
also measure the conversion rate of whether the email recipient actually donated to
Wetlands International once clicking the donation link.

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Budget
Timing Considerations
Wetlands International believes the best time to market our media plan to young
entrepreneurs is during the low season in Panamas weather, which is from mid-April to
early December. During this season Panama experiences the most sporadic rain storms
of the year (Weather in Panama, 2015). Due to the previous loss of the wetlands there
is less protection from floods; therefore these rain storms can prevent restoration projects. Wetlands International plans to raise awareness and donations in this season to
help preparations for Panamas high season. This high season (mid-December to midApril) is when Panama has little to no rain which will help to carry out these projects.
While Wetlands International realizes this is the main season of tourism for Panama City,
the restoration projects will not be any form of inconvenience as the wetlands are not in
close proximity. The organization only hopes for the utmost understanding as it works to
save this vital part of the biodiversity.

Budget

Website Homepage

The $1,000 allocated to the website homepage will be used for the initial redesign
of Wetlands Internationals homepage and updates. A first and only payment in January
of $175 will be for the complete redesign of the entire page. In every-other month, starting
in March, a payment of $165 will be used for updating the homepage to keep visitors and
the target audience up-to-date with projects, announcements, etc.

LinkedIn & Twitter

The $4,000 allocated to each social network will be split in accordance to the
Wetlands International time consideration for the year. Because Wetlands International
plans to market the heaviest during the low season, a payment of $2,800 for these six
months will be split evenly between each month. The remainder of the $1,200 will be split
evenly during the six months of the high season when projects will occur.

Email Marketing

The allocated $1,000 to email marketing will be paid once in January for the year.
This payment will cover 5,000 names on a $0.20 per name basis that will be able to send
one email a week to the Wetlands Internationals target audience.

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Budget Flow Chart

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COnclusion
The new media plan for Wetlands International will allow their organization to
achieve their goal of increasing brand awareness, involvement, knowledge, and
donations. Given that Wetlands International is a non-profit organization, one of the
biggest plan limitations was the budget. Gaining a wide reach and making
impressions on a large target audience takes finances, so it was challenging to
choose where to allocate the money for the most effective outcome.
Through focusing on social media and email marketing, Wetlands International has
overcome our budget limitation because these media vehicles are all owned media
that have a relatively low cost to use. By incorporating in their campaign the social
media platforms that the target audience regularly uses, Wetlands International will
be effective in establishing relationships as young entrepreneurs will more likely to
advocate for their organization; it will also help with creating a stronger voice
online. Similarly, email marketing will be a more personalized connection to the
target audience by updating people with company news, while continuously including and emphasizing a link for online donations.
Most importantly, redesigning the Wetlands International homepage on their main
website will help establish a stronger web presence for their organization. Since
the homepage will most likely be viewed first when the website is searched, its
important that the homepage is simple yet attractive to the viewer. The homepage
will also serve as a main portal for Wetlands Internationals social media platforms,
the link to online donations, and a brief synopsis of what their company mission is
all about; this will help website viewers understand what Wetlands International is,
how they can help, and how to connect to the company through their social media
channels.
Together, these new media and marketing strategies will reach young
entrepreneurs in Panama in an influential way and boost awareness for Wetlands
International and their environmental cause. This campaign will also increase
online donations and make Panamanians more aware and interested in helping
wetland conservation and preservation. Wetlands International will create a
stronger web presence and brand identity through this campaign.. Overall, this new
media plan will efficiently help Wetlands International gain the attention of young
entrepreneurs in Panama to help support Wetlands International and put them on
the environmental map.

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References
Campaign Launch for Wetlands Conservation. (2013, May 29). Retrieved from http://ciudaddelsaber.org/en/press-room/news/campaign-launch-wetlands-conservation/1423
Conservation International. (2015). Retrieved from http://www.conservation.org/about/Pages/default.aspx
Major Causes of Wetland Loss and Degradation. (n.d.). Retrieved from http://www.water.ncsu.
edu/watershedss/info/wetlands/wetloss.html
Miller, M. (2011). The Ultimate Web Marketing Guide. Indianapolis, Indiana: Que.
New law protects Panama Bay Wetland Wildlife Refuge. (2015, February 2). Retrieved from
http://www.aida-americas.org/en/release/new-law-protects-panama-bay-wetland-wildlife-refuge
Panama on the Social Networks. (2011, May 14). Retrieved from http://www.thepanamadigest.
com/2011/05/panama-on-the-social-networks/
Panama protects wetlands from construction boom - BBC News. (2015, February 10). Retrieved
from http://www.bbc.com/news/world-latin-america-31351625
Rainforest Alliance. (2015). Retrieved from http://www.rainforest-alliance.org/about
Smith, N. (2011, December 7). An Extended Definition of Wetlands and the Impact of the Loss of
Wetlands. Retrieved from http://www.articlemyriad.com/extended-definition-loss-wetlands-impact/
The Nature Conservancy. (2015). Retrieved from http://www.nature.org/about-us/index.htm?intc=nature.fnav
Weather in Panama - Lonely Planet. (2015). Retrieved from https://www.lonelyplanet.com/panama/weather
Wetlands International. (2015). Retrieved from http://www.wetlands.org
Wetlands and People- EPA. (2012). Retrieved from http://water.epa.gov/type/wetlands/people.
cfm
Why Entrepreneurs Love Panama. (2014, January 8). Retrieved from http://internationalliving.
com/2014/01/entrepreneurs-love-panama/

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Appendix
Web Presence Audit

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Appendix

19

Appendix

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