CHAPTER III AND IV

Company Profile
Profile of SHAREKHAN LIMITED
Share khan Ltd. is one of the leading retail stock broking house of SSKI Group whichis
running successfully since 1922 in the country. It is the retail broking arm of the Mumbaibased SSKI Group, which has over eight decades of experience in the stock broking business.
Share khan offers its customers a wide range of equity related services including trade
execution on BSE, NSE, Derivatives, depository services, online trading, investment advice
etc.
The firms online trading and investment site - www.sharekhan.com - was launched on Feb 8,
2000. The site gives access to superior content and transaction facility to retail customers
across the country. Known for its jargon-free, investor friendly language and high quality
research, the site has a registered base of over one lakh customers. The content-rich and
research oriented portal has stood out among its contemporaries because of its steadfast
dedication to offering customers best-of-breed technology and superior market information.
The objective has been to let customers make informed decisions and to simplify the process
of investing in stocks.

On April 17, 2002 Share khan launched Speed Trade, a net-based executable application that
emulates the broker terminals along with host of other information relevant to the Day
Traders. This was for the first time that a net-based trading station of this caliber was offered
to the traders. In the last six months Speed Trade has become a de facto standard for the Day
Trading community over the net.
Sharekhans ground network includes over 1288 centers in 325 cities in India which provide a
host of trading related services.

Sharekhan has always believed in investing in technology to build its business. The company
has used some of the best-known names in the IT industry, like Sun Microsystems, Oracle,
Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial Technologies
India Ltd, Spider Software Pvt Ltd. to build its trading
With a legacy of more than 80 years in the stock markets, the SSKI group ventured into
institutional broking and corporate finance 18 years ago. Presently SSKI is one of the leading
players in institutional broking and corporate finance activities. SSKI holds a sizeable portion
of the market in each of these segments. SSKIs institutional broking arm accounts for 7% of
the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional
portfolio investment in the country. It has 60 institutional clients spread over India, Far East,
UK and US. Foreign Institutional Investors generate about 65% of the organizations revenue,
with a daily turnover of over US$ 2 million. The Corporate Finance section has a list of very
prestigious clients and has many firsts to its credit, in terms of the size of deal, sector tapped
etc. The group has placed over US$ 1 billion in private equity deals. Some of the clients
include BPL Cellular Holding, Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shoppers
Stop.

PROFILE OF THE COMPANY

Name of the
company:
Year of

Sharekhan ltd.

Establishment:
Headquarter :

1925
Sharekhan SSKI
A-206 Phoenix House
Phoenix Mills Compound
Lower Parel
Mumbai - Maharashtra, INDIA- 400013

Nature of
Business
Services

:
:

Number of Employees :

Service Provider
Depository Services, Online Services and
Technical Research.

Over 3500
2

Revenue

Data Not Available

Website

www.sharekhan.com

Slogan

Your Guide to The Financial Jungle.

Vision
To be the best retail brokering Brand in the retail business of stock market.
Mission
To educate and empower the individual investor to make better investment
decisions through quality advice and superior service.
Sharekhan is infact Among the top 3 branded retail service providers
No. 1 player in online business
Largest network of branded broking outlets in the country serving more than 7,
00,000 clients.

REASON TO CHOOSE S HAREKHAN LIMITED

Experience
SSKI has more than eight decades of trust and credibility in the Indian s tock market.
In the Asia Money broker's poll held recently, SSKI won the'India's Best Broking
Housefor 2004' award. Ever since it launched Sharekhan as its retail bro king division
in February 2000, it has been p roviding institutional-level research and broking
services to individual investors.

Technology
With its online trading accou nt one can buy and sell shares in an instant from any PC
with an internet connection. O ne can get access to its powerful online trading tools
that will help him take complete co ntrol over his investment in shares.

Accessibility

Share khan provides ADVICE , EDUCATION, TOOLS AND EXECUTIO N services for
3

investors. These services are accessible through its centers across the c ountry over the
internet (through the website www.sharekhan.com) as well as over the Voice Tool.

Knowledge
In a business where the right information at the right time can trans late into direct
profits, one can get access to a wide range of information on Sharekhan limiteds
content-rich portal. One can also get a useful set of knowledge-base d tools that will
empower him to take informed d decisions.

Convenience
One can call its Dial-N-Trade number to get investment advice a nd execute his
transactions. Sharekhan ltd. have a dedicated call-centre to provide this service via a
Toll Free Number 1800-22-7500&1800-22-7050from anywhere in India.

Customer Service
Sharekhan limiteds customer service team will assist one for any help that one may require
relating to transactions, billing, demat and other queries. Its customer service can be
contacted via a toll-free number, email or live chat on www.sharekhan.com.

Investment Advice
Sharekhan has dedicated research teams of more than 30 people for fundamental and
technical researches. Its analysts constantly track the pulse of the market and provide timely
investment advice to its clients in the form of daily research emails, online chat, printed
reports and SMS on their mobile phone.
SHAREKHAN LIMITEDS MANAGEMENT TEAM

Dinesh Murikya

: Owner of the company

Tarun Shah

: CEO of the company

Shankar Vailaya

Jaideep Arora

: Director (Products & Technology)

Director (Operations)

Pathik Gandotra

Rishi Kohli

: Vice President of Equity Derivatives

Nikhil Vora

Head of Research

Vice President of Research

PRODUCTS AND SERVICES OF SHAREKHAN LIMITED

The different types of products and services offered by Sharekhan Ltd. are as follows:
Equity and derivatives trading
Depository services
Online services
a. Commodities trading Dial-n-trade
b. Portfolio management Share shops
c. Fundamentalresearch
d. Technical research
TYPES OF ACCOUNT IN SHAREKHAN LIMITED
Sharekhan offers two types of trading account for its clints
Classic Account (which include a feature known as Fast Trade Advanced Classic
Account for the online users) and
Speed Trade Account

CLASSIC ACCOUNT
5

This is a User Friendly Product which allows the client to trade through website
www.sharekhan.com and is suitable for the retail investor who is risk-averse and
hence prefers to invest in stocks or who does not trade too frequently. This account
allow investors to buy and sell stocks online along with the following features like
multiple watch lists, Integrated Banking, Demat and digital contracts, Real-time
portfolio tracking with price alerts and Instant credit & transfer
This account comes with the following features:
a. Online trading account for investing in Equities and Derivatives
b. Free trading through Phone (Dial-n-Trade)
I. Two dedicated numbers(1800-22-7500 and 39707500) for placing
the orders using cell phones or landline phones
AI. Automatic funds transfer with phone banking facilities (for Citibank
and HDFC bank customers)
III. Simple and Secure Interactive Voice Response based system for
authentication
IV. get the trusted, professional advice of Sharekhan limiteds Tele Brokers
V. After hours order placement facility between 8.00 am and 9.30 am
c. Integration of: Online Trading +Saving Bank + Demat Account.
d. Instant cash transfer facility against purchase & sale of shares.
e. IPO investments.
f. Instant order and trade confirmations by e-mail.
g. Single screen interface for cash and derivatives.

SPEED TRADE ACCOUNT

This is an internet-based software application, which enables one to buy and sell in an instant.
It is ideal for active traders and jobbers who transact frequently during days session to
capitalize on intra-day price movement.
This account comes with the following features:
a. Instant order Execution and Confirmation.
b. Single screen trading terminal for NSE Cash, NSE F&O & BSE.
c. Technical Studies.
d. Multiple Charting.
e. Real-time streaming quotes, tic-by-tic charts.
f. Market summary (Cost traded scrip, highest value etc.)
g. Hot keys similar to brokers terminal.
h. Alerts and reminders.
i. Back-up facility to place trades on Direct Phone lines.
j. Live market debts.

CHARGE STRUCTURE
Fee structure for General Individual:
Charge
Account Opening

Classic Account

Speed Trade Account

Rs. 750/=

Rs. 1000/=

Intra-day 0.10 %

Intra-day - 0.10%

Brokerage
7

Delivery - 0.50 %

Delivery - 0.50%

Depository Charges:
Account Opening ChargesRs. NIL
Annual Maintenance ChargesRs. NIL first year Rs. 300/= p.a. from second calendar year
onward

HOW TO OPEN AN ACCOUNT WITH SHAREKHAN LIMITED?

For online trading with Sharekhan Ltd., investor has to open an account. Following are the
ways to open an account with Sharekhan Ltd.:
One need to call them at phone number provided below and asks that he want to open
an account with them.
a. One can call on the Toll Free Number: 1-800-22-7500 to speak to a Customer
Service executive
b. Or If one stays in Mumbai, he can call on 022-66621111
One can visit any one of Sharekhan Limiteds nearest branches. Sharekhan has a
huge network all over India (640 centers in 280 cities). One can also log on to
http://sharekhan.com/Locateus.aspx link to find out the nearest branch.
One can send them an email at info@sharekhan.com to know about their
products and services.
One can also visit the site www.sharekhan.com and click on the option Open an Account to
fill a small query form which will ask the individual to give details regarding his name, city
he lives in, his email address, phone number, pin code of the city, his nearest Sharekhan Ltd.
shop and his preferences regarding the type of account he wants.
These information are compiled in the headquarter of the company that is in Mumbai from
where it is distributed through out the countrys branches in the form of leads on the basis of
cities and nearest share shops. After that the executives of the respective branches contact the
prospective clients over phone or through email and give them information regarding the
various types of accounts and the documents they need to open an account and then fix
appointment with the prospective clients to give them demonstration and making them
undergo the formalities to open the account.

After that the forms that has collected from the clients, is scrutinized in the branch and then it
is sent to Mumbai for further processing where after a few days the clients account are
generated and activated. After the accounts are activated, a Welcome Kit is dispatched from
Mumbai to the clients address mentioned in the documents provided by them. As soon as the
clients receive the Welcome Kit, which contains the clients Trading ID and Trading
Password, they can start trading and investing in shares.
Photocopy of the clients PAN Card which should be duly attached
Photo copy of any of the following documents duly attached which will serve as
correspondence address proof:
a. Passport (valid)
b. Voters ID Card
c. Ration Card
d. Driving License (valid)
e. Electricity Bill (should be latest and should be in the name of the client)
f. Telephone Bill (should be latest and should be in the name of the client)
g. Flat Maintenance Bill (should be latest and should be in the name of the client)
h. Insurance Policy (should be latest and should be in the name of the client)
i. Lease or Rent Agreement.
j. Saving Bank Statement** (should be latest)
Two cheques drawn in favour of Sharkhan Limited, one for the Account Opening
Fees and the other for the Margin Money (the minimum margin money is Rs. 5000).

RESEARCH SECTION IN SHAREKHAN LIMITED

Sharekhan Limited has its own in-house Research Organisation which is known as Valueline.
It comprises a team of experts who constantly keep an eye on the share market and do
research on the various aspects of the share market. Generally the research is based on the
Fundamentals and Technical analysis of different companies and also taking into account
various factors relating to the economy.
Sharekhan Limiteds research on the volatile market has been found accurate most of the
time. Sharekhan's trading calls in the month of November 2007 has given 89% strike rate.
Out of 37 trading calls given by Sharekhan in the month of November 2007, 33 hit the profit
target. These exclusive trading picks come only to Sharekhan Online Trading Customer and
are based on in-depth technical analysis.
As a customer of Sharekhan Limited, one receives daily 5-6 Research Reports on their emails
which they can use as tips for investing in the market. These reports are named as Pre-Market
Report, Eagle Eye, High Noon, Investors Eye, Daring Derivatives and Post-Market Report.
Apart from these, Sharekhan Limited issues a monthly subscription by the name of Valueline
which is easily available in the market.
SSKI has been voted as the Top Domestic Brokerage House in the research category, twice
by Euromoney Survey and four times by Asiamoney Survey.
Sharekhan Limited won the CNBC AWARD for the year 2004.

Organization Chart

Company services:
Technical & Fundamental Support
Awareness Programs
Risk Management
Analyst Support
Technology Support

Technical & Fundamental Support:

At Optimus, we believe in service and support. Analysis is said to be the Major support
expected by every trader and investor when it comes to Commodity trading. Analyses are
two types, Technical and Fundamental. We have a separate team of Analysts to support our
valuable Clients. A team of fundamental Analyst at our office observes various
developments in all domestic and international commodities. They watch the ratio of
supply, demand. Weather, Government policies etc., and update the same to our clients. The
other set of Analysts observe the markets by reading Chartical representations of various
commodities and design the trading strategies to commodity with our clients throughout the
day. To assist our clients in terms of technical analysis we use various state of the art soft
wares for better productivity. In other words, every trade executed at Optimus does have
logic behind it (either technical or fundamental).
Awareness Programs:
Optimus believes that knowledge is power. Online trading in Commodity futures
is growing by leaps and bounds in India at the rate of 500% per annum. Still it is observed
that only 20% of the traders and investors know about Commodity futures. Optimus is one
company that stands first in terms of creating awareness among market players.
Any prospect that walks into the Optimus will be trained and gains knowledge before they
start trading. At the same time we conduct seminars and public awareness programs to
support all our business associates.
Risk Management:
Our operation executives from back office keep our clients updated with their
account status during the trading hours and also at the end of the day. They help our clients in
terms of calculating margins, limits and trading exposures. Since we have user friendly back
offices commodity Brookings, it is very clear for the clients to understand their account
status on a daily basis.

Analyst Support:

Optimus is the first company to introduce Analyst Assisted Accounts (AAA) Service.
Every account we get is assisted by a dedicated financial Analyst. What we observe from the
market is every trader executes orders by taking different opinions from different people and
finally it becomes a dish prepared by the too many cooks. But when we trade with the support
of a dedicated financial Analyst, the result would be the different. Our F.A.s chosen the
combination of different Commodities and prepares Strategies on intraday, short term and
medium term basis.