Walt Addison

Digital Marketing Manager at Peak Campus

walt.addison@yahoo.com

Experience
Digital Marketing Manager at Peak Campus
August 2016 - Present (1 month)
General Help Desk Request:
Resolve issues, questions, and requests by the Peak Campus portfolio on a daily basis including but not
limited to updating website content, uploading photography, and writing copy for websites.
Website Management
Day-to-day upkeep of all property websites including content updating, image formatting and uploading,
basic trouble shooting, website audits and report roll ups.
Website Development
Assist with the development of temporary website splash pages and website improvement initiatives.
Website Vendor Management
Oversee website vendor, ensuring project completion from start to finish, including website projects,
website enhancements, new website builds and leading communication between the client and the vendor.
SEM Vendor Management
Oversee SEM vendor, ensuring accuracy of budgets, keyword lists, and effective campaigns.
Transition/Disposition Management
Package up digital assets, including domain transfers and Google My Business transfers. Oversee
development and launch of transitioned properties and deactivation of dispositioned properties.
GoDaddy Management
Manage, add, remove, and renew all domains in GoDaddy. Also responsible for coordinating with
accounting to accurately bill back transactions.
Project Management
Work internally with RM/RVPs and clients to complete projects including websites, new rollouts of
marketing initiatives, SEM initiatives, and other tasks associated with digital marketing.

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Google My Business
Transfer in/out listings, updating and optimizing current listings, and resolving issues on a weekly basis to
all listings.
Internal Departmental Support
Provide support to Marketing and all sister departments for various digital marketing needs and project
initiatives.
Special Projects
Responsible for managing special projects related, but not limited to, the following:
o Property website management
o Corporate website management
o Leadership conference support
Company Owner at Kinetik ATL
May 2014 - Present (2 years 4 months)
Specializes in:
Digital Development
- Website development & design
- Google Analytics
- SEO & SEM
- Google & Facebook Pay-Per-Click Advertising
Branding & Rebranding
- Logo Development/Redevelopment
- Rebranding of all social media
Graphic Design Services
- Photo editing
- Logo design
- Ad development
Campaigns
- Targeting
- Creation
- Implementation
- Oversight

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Digital Marketing Associate at Peak Campus

May 2015 - August 2016 (1 year 4 months)
Social Media Management: responsible for the day-to-day upkeep of all property social media pages
including access management / audits / requests, creating scheduled posts, assisting with strategy questions
and providing guidance, social media audits and report roll ups.
Website Management: responsible for the day-to-day upkeep of all property websites including content
updating, image formatting and uploading, basic trouble shooting, website audits and report roll ups.
Website Development: responsible for helping with the development of temporary website splash pages
and website improvement initiatives.
Internet Advertising Management: responsible for advertising account audits, weekly report roll ups, request
fulfilment for pay-per-click advertising, working with 3rd party advertising vendors.
SEO/SEM: Working with the Director of Marketing to create and execute SEO and SEM related strategies.
Help Desk Ticket Fulfilment: responsible for managing and completing general marketing related ticket
request that come from the properties management by Peak Campus.
Pay-Per-Click Advertising: Management, auditing and reporting of all ppc advertising.
Advertising Expense Allocation: responsible for allocating/submitting internet ad expenses.
Market Support Coordinator at Peak Campus Companies
February 2015 - May 2015 (4 months)
Partner at Appraise ATL
May 2014 - February 2015 (10 months)
Emphasis on residential real estate valuation with responsibilities including field appraisals, report writing,
and report delivery. Additionally, overseer of website management, marketing output, and social media
management.
Graphic Designer/Marketing Manager/Account Manager at Southern Shirt
June 2011 - April 2014 (2 years 11 months)
Served as one of the original and preliminary members of the Southern Shirt Company team who oversaw
immense growth in sales and reputation (grew from ~200 Facebook followers to over 100,000 during
employment). Throughout my tenure, I acquired skills and knowledge regarding the aspects of running
a business, including finance, marketing, advertising, and account management. Worked with several
programs including Adobe Creative Suite, NetSuite, MailChimp, Podio, Magenta, Google Docs, Google
Sheets, UPS QuantumView, Worldship, and QuickBooks.
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Responsibilities include:
Manage all fraternity accounts for The Southern Shirt Company
Develop unique and creative print, web, apparel, and brand designs using Adobe Creative Suite
Oversee marketing roles including email blasts via MailChimp, design and conceptualizing of ad
campaigns, and overseeing reach and analytics of said projects through MailChimp and Google Analytics
Managed social media output, including posts to Instagram, Facebook, and Twitter in addition to
management of social media profile pictures and site descriptions
Manage all custom "spirit jersey" orders
Provide sales consultation to prospective clients regarding various apparel solutions
Provide clients with price quotations and insure there is a full understanding of the parameters regarding
custom apparel
Maintain contact with all clients to ensure high levels of client satisfaction
Receive and resolve customer complaints and problems in a timely manner
Maintain accurate records of all sales and associated activities including sales calls, presentations, closed
sales, and follow-up activities
Enter and maintain current invoices into Quickbooks
Vectorization of images
Creation of graphics and layout for website
Photo editing and retouching via Photoshop CS6
Create Work Orders and Purchase Orders for products and delivering to contractors
Oversee inventory analysis and management and delivery of products

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Web Editor - Dean of Students at University of Alabama

August 2009 - June 2011 (1 year 11 months)
Responsibilities include:
Individually update, edit, and design with Macromedia Contribute and
Adobe Photoshop
Update important upcoming events
Edit significant departmental changes within the university
Create appealing advertisements for upcoming events
Graphic Design Intern at Selective Marketing
May 2010 - April 2011 (1 year)
Responsibilities include:
Develop and improve knowledge of Adobe Creative Suite
Develop knowledge of brand identity, vectorization of images, as well as effectively and efficiently
developing appealing creative content
Assist in creative projects
IT Assistant/Operations Assistant at GLOCK, Inc.
June 2008 - August 2008 (3 months)
Responsibilities include:
Cooperatively work with associates to install updates and operating
systems, rewire network cables, and replace computers
Individually apply essential updates to each employee computer
Install operating systems to refurbished laptops and desktops
Coordinate and label V-LAN and LAN cable connections with routers
Disconnect and correctly replace faulty computer machinery

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Organizations
Alpha Kappa Lambda
Web Editor
May 2010 to May 2012
Alpha Kappa Lambda
Tshirt Chairmen/Advertising Chair
May 2011 to May 2013

Languages
spanish

Skills & Expertise

Adobe Creative Suite
Graphic Design
Logo Design
Illustrator
Social Media
Layout
Branding & Identity
Photoshop
Advertising
InDesign
Mac
Art
Image Editing
Vector Illustration
Corporate Identity
Microsoft Office
Microsoft Excel
Typography
Graphic Arts
Business Cards
Flyers
Photography
Banners
Drawing
Facebook
Posters
Invitations
Stationery
Visual Communication
Web Design
Graphics
Microsoft Word
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Book Design
Creative Direction
Corporate Branding
HTML
Newsletters
WordPress
Brochures
Catalogs
PowerPoint
Social Media Marketing
Domain Management
Adobe Creative Cloud
Google Docs

Education
University of Alabama
Bachelor, Advertising, Computer Tech and Applications, 2008 - 2013
Activities and Societies: Alpha Kappa Lambda
Appraisal Institute
Real Estate Appraiser, Real estate, 2012 - 2013

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Walt Addison
Digital Marketing Manager at Peak Campus
walt.addison@yahoo.com

Contact Walt on LinkedIn

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