1.

5 Major competitors in the industry

Bata Shoe Company (BD) Ltd
In Bangladesh, Bata started its operation in 1962. The company is one of the largest taxpaying
corporate bodies contributing Tk. 1.2 billion (year 2009) which represents approximately 70% of
tax paid by the entire footwear sector of Bangladesh. Currently Bata Shoe Company
(Bangladesh) Limited operates two manufacturing facilities one in Tongi and the other in
Dhamrai. With a production capacity of 110,000 pairs of shoes daily, the company also has a
modern tannery facility with an output of 5 million square feet of leather annually. Annual shoe
sales currently stand at slightly more than 30 million pairs with a turnover for the year 2009 of
Tk 5 billion.
Leatherex Footwear Industries Limited
Founded in March, 2000; Leatherex has utilized most modern state state-of-the-art machinery for
production of footwear and all its manufacturing operations are automated and manual both. This
permits a yearly production of up to 800,000 pairs of shoes and sandals. Leatherex is operated
under technical collaboration with Japan, Italy and Taiwan.
Working Experience of a decade in the field of leather chemicals, processing of raw-hides to
finished leather, producing shoe upper to footwear, all contributed to shape the company to what
it is today.
Apex Footwear Ltd
Apex Footwear Ltd (AFL) started operations in 1990 as the first 100% export oriented leather
footwear manufacturer in Bangladesh with an installed capacity of 1000 pairs per day in
Shafipur, Kalliakoir , Gazipur. Sponsors of the project were the pioneers and stalwarts of the
leather industry in Bangladesh.

Bay Footwear Ltd

Bay Footwear Ltd. was founded in 2001. The first production factory Unit-1 is conveniently
located near the Dhaka in Konabari, Gazipur. In order to manage the main materials, Bay
Footwear engaged in vertical integration and established the material in factories to coordinate
the demands of the production line expansion and to actively control production costs, reduce
material lead time and master the production cycles.
ABC FOOTWEAR INDUSTRIES LTD
ABC FOOTWEAR INDUSTRIES LTD. is a private limited company which was established in
2007.It is located at Zirabo, Ashulia, Savar, and Dhaka, Bangladesh. They are providing high
quality leather by our highly efficient Quality Control team of the parent company ABEDIN
CORPORATION.ABEDIN CORPORATION is one of the best leather buying, inspecting and
developing company in Bangladesh since 1994 with a rich practical experience of the Managing
Director since 1981.
AIMCO Footwear Ltd.
A concern of Advance Industrial Management Co. Ltd. is one of the largest 100% export oriented
footwear manufacturing company in Bangladesh, produces all kinds of footwear in all categories.
Bengal Footwear Ltd
BSIL is full of opportunities because it has equipped itself with a wide range of facilities that are
the trademark of any world class finished leather company.

2.3 Differentiating factor: comparison with competitors

The main differentiating factors is that Fortuna Leather Craft Ltd, uses latest equipment from
Spain, Italy and China to make defect free, high quality, exclusive leather products. American
designers create the leather bag & footwear to let one claim the title of a trendsetter and not
a follower.

Acknowledgement
The most pleasant part of submitting the report is to get the opportunity. We would like to thank
those who have contributed to it a lot. Unfortunately, the list of expression of thanks- no matter
how extensive is always incomplete and inadequate. These acknowledgements are no exception.

Our first thank goes to the almighty Allah for bestowing us the patience and courage to finish
this huge task within its deadline.

Thanks must go to the team members, whose unflagging patience and astounding capacity for
creative work, and long hours made the report both possible and successful under the pressure
of knocking deadline.

In addition, thanks to those who has given us important and valuable advises about our report.

At last, we sincerely acknowledge our debt to Jashim Uddin Ahmed, Associate Professor, North
South University, our honorable faculty, for his valuable counseling towards the improvement of
the report. Without his encouragement, this would have never been possible.