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Article history:
Received 26 May 2014
Received in revised form 15 October 2015
Accepted 21 October 2015
Available online 16 November 2015
Keywords:
Duality of purpose
Enterprise Risk Management
credit cooperative banks
a b s t r a c t
The aim of this paper is to explore how the implementation of enterprise risk management (ERM) practices can help organisations to pursue both economic and social goals. To do so, we look at the credit
cooperative banking sector, which often attempts to conduct socially responsible business practices. To
deepen our understanding of how such banks deal with risk, we provide an in-depth study of one credit
cooperative bank. The analysis highlights the peculiarities of ERM practices implemented in a specic
context and explains how an ERM system enables credit cooperative banks to manage the risks associated
with a duality of purpose.
This research is relevant from a theoretical perspective because it addresses new trends in the risk
management literature, thus elucidating how ERM systems can be implemented to support dual-purpose
organisations. The study also adds to the literature on ethical banking, as it offers an in-depth description
of how ERM systems work in this particular context. This paper also has practical implications; it provides
insights to similar banks on how to manage risk in a way that supports social development in their local
communities. Our analysis is also of interest to other types of socially-oriented businesses, which may
follow a similar approach to operationalise ERM practices.
2015 Elsevier Ltd. All rights reserved.
1. Introduction
During the recent nancial crisis, the traditional large banks
experienced a distinct decline in their performance (Landsman
and Peasnell, 2013) due to signicant weaknesses in their risk
management practices, which became painfully visible (Paape and
Spekl, 2012; Magnan and Markian, 2011; Fraser and Simkins,
2010; Harner, 2010; Power, 2009). Consequently, nancial rms
worldwide are currently under signicant pressure to strengthen
their risk management systems (Tekathen and Dechow, 2013).
Effective risk management is central to sound corporate governance, and it adds value for stakeholders (Paape and Spekl, 2012).
In this regard, banks have changed their decision-making processes
towards a different and more complex approach that integrates
social, environmental and consumer concerns into their core strategies (Barbu and Vintila, 2007; De la Cuesta-Gonzlez et al., 2006,
Scholtens, 2006). They have also redesigned their risk management processes accordingly (Linsley and Shrives, 2006) and carry
out risk-based due diligence to identify, prevent and mitigate all
Corresponding author.
E-mail address: claudia.zagaria@unina2.it (C. Zagaria).
http://dx.doi.org/10.1016/j.mar.2015.10.002
1044-5005/ 2015 Elsevier Ltd. All rights reserved.
(European Commission, 2011) and professional associations (International Cooperative Banking Association, 2013) alike as being
especially afliated with social business behaviours. Indeed, they
are described in the literature as ethical banks, as characterised by
San-Jose et al. (2011).
Credit cooperative banks, as ethical banks, have a twofold purpose: as nancial intermediaries, they have to achieve economic
protability in order to meet the shareholders needs, while, at
the same time, they operate to promote the economic and social
development of local communities (San-Jose et al., 2011; Barbu
and Vintila, 2007; Buttle, 2007; Cowton and Thompson, 2001).
For this reason, these banks provide funding to local businesses
and non-bankable persons (Ayadi et al., 2010) that have frequently
experienced nancial exclusion because they carry more risk than
those that large commercial banks are typically prepared to fund.
Credit cooperative banks risks are those of their clients, namely
a combination of economic and social risks that are translated into
the banks activity, forcing these nancial institutions to face a
wider range of risk categories (other than nancial ones) in order to
achieve their targets. Therefore, ERM assumes a crucial role, especially in the context of credit cooperative banks, because it allows
them to holistically handle riskiness according to the specic nature
of these banks business model, including their peculiar governance
structure.
Hence, the aim of this paper is to investigate how the implementation of an ERM system can help such banks, which aim to achieve
both economic targets and social value, to better identify, manage,
and mitigate their risks.
More specically, our analysis answers the following research
questions:
1. How do credit cooperative banks operationalise ERM?
2. How does the governance structure of credit cooperative banks
shape ERM?
3. How does ERM allow credit cooperative banks to achieve both
economic and social performance?
To deepen our understanding of how ERM may help organisations that aim to achieve both economic and social purposes, our
analysis employs a single case study of an Italian credit cooperative
bank.
The reminder of the paper is structured as follows. Section 2
elucidates the main characteristics of the business model of cooperative banks to which we refer in our analysis. Section 3 assesses
prior studies on ERM practices. Section 4 describes the research
method. Section 5 focuses on the case study itself, while Section 6
discusses the main ndings of the research. The last section concludes the study, considers the implications of the analysis and
makes suggestions for further research.
2. The business model of credit cooperative banks
During the last few years, a number of factors, both theoretical and practical, have contributed to banks attempting to add
value to stakeholders (European Commission, 2011; Arena et al.,
2011; Barbu and Vintila, 2007; Scholtens, 2006). Attention has been
devoted to the banking system because it has the power to orient and redirect external rms performance, thus generating a
more comprehensive engagement with the potential to move the
whole economic system towards the creation of social value (De la
Cuesta-Gonzlez et al., 2006).
To improve value for stakeholders, banks are including social
value, along with economic purposes, into their decision-making
processes (De Graaf, 2006) and are taking into account the economic and social risks associated with their investments (European
the birth and the development of the credit cooperative banks still
persist.
Credit cooperative banks represent an integral and wellestablished part of the European nancial system. The credit
cooperative banking model has shown itself capable of translation into many different national settings (Davis and Worthington,
1993). This means that there is no completely homogeneous set of
cooperative banks across Europe, because national laws on cooperatives vary. Therefore, the European cooperative banking sector
can be characterised as having commonality with diversity (Ayadi
et al., 2010).
According to the aforementioned criteria of the ethical banking
system, credit cooperative banks carry out their business activities
to achieve so-called duality of purpose, which encompass economic
and social protability. These banks, as nancial intermediaries,
have to meet the members needs to ensure economic protability
but, at the same time, they are socially responsible entities that aim
to contribute to the development of communities and local areas.
This position is described in Christensen et al. (2004), Groeneveld
and De Vries (2009) and Ayadi et al. (2010) as dual bottom line institutions, meaning that cooperative banks need to generate prot to
survive and expand, but that prot is not the sole or even primary
bottom line objective.
To achieve the so-called duality of purpose, credit cooperative
banks not only operate according to the driving principles of ethical
banks (i.e. afnity, responsibility and integrity), but also adhere to
further distinguishing principles, which ensure that these banks
meet members needs so as to guarantee economic protability
and, at the same time, contribute to the social development of
communities and local areas. In more depth, the business model
of credit cooperative banks also relies on the mutuality principle,
the membership concept, the democratic principle and network cooperation (Ayadi et al., 2010).
Cooperative banks operate on the basis of the mutuality principle, which is intended as a different way to make prot.1 The
mutuality principle states that organisations have to deliver services to their members on more favourable terms, through the
comparative advantage of establishing trust (Kay, 2006). Hence,
according to the mutuality principle, credit cooperative banks aim
to provide benets to their afliates/shareholders based on their
membership rather than to achieve economic prots. Similarly,
credit cooperative banks are effectively held and controlled by their
local customers through the membership concept. Cooperative
banks are owned by their members, who are private citizens and
individual entrepreneurs who have stakes in the bank. However,
a cooperative bank may have customers who are not members. To
align banks objectives with their members interests, governance is
built upon the democratic principle. Accordingly, the voting rights
of the user-members are allocated in accordance with the one
member, one vote principle rather than in proportion to the size
of ownership stakes.
In addition, cooperative banks are part of a network that has an
integrated structure and extensive vertical and horizontal cooperation. These institutions concentrate the provision of certain
services and production processes, especially where benets of
economies of scale are signicant (IT support, data processing,
1
The idea of the mutuality principle as a driver of making prot in a different way
is fully addressed in the literature. It pertains to the modus operandi of cooperatives,
as organisations operating in a restricted and peculiar competitive environment
where their suppliers and/or customers coincide with their owners. These businesses use resources to add value in the creation of goods and services that meet
the need of their shareholders rather than to provide them a capital gain for the
share owned (Potito, 2014, p. 13).
failure and thus increases its performance and, in turn, its overall
value (Gordon et al., 2009). In this regard, Gordon et al. (2009) identied ve specic rm factors (environmental uncertainty, industry
competition, rm complexity, rm size and board of directors monitoring) that are believed to have an impact on the relationship between
ERM and rm performance. In particular, it is argued that ERM represents a tool to ensure nancial stability as well as to achieve social
value (Demidenko and McNutt, 2010).
A considerable effort has been made on the part of practitioners
to construct practical guidelines for all rms seeking to integrate
the social dimension into their ERM programme (COSO, 2013). In
the banking sector, there are some examples of emerging best
practices for transforming the assessment of social risks into the
creation of business benets (International Finance Corporation,
2007). However, as yet, there is no empirical evidence of how ERM
actually allows social banks to achieve their performance targets.
Given this background, this paper seeks to investigate how the
implementation of an ERM system can help credit cooperative
banks, which aim to achieve both economic targets and social value,
to better identify, manage, and mitigate risk. More specically,
this research addresses the aforementioned gaps in the existing
literature by providing evidence of how credit cooperative banks
operationalise ERM, explaining how the governance structure of credit
cooperative banks shapes ERM, and elucidating how ERM allows credit
cooperative banks to improve both economic and social performance.
4. Research design
To address the research questions, we examine in detail the case
of a specic credit cooperative bank, explaining how an ERM system
allows such banks to deal with issues risk, so as to achieve their
duality of purpose (Ahrens and Chapman, 2007; Busco et al., 2006;
Otley and Berry, 1994; Scapens, 1990).
We use the case of Banca di Credito Cooperativo (BCC) di Napoli,
the main credit cooperative bank within the Neapolitan region,
which is characterised by strong cultural and social divisions, and is
plagued by deep-seated problems of crime and corruption. Moreover, in this region, the nancial crisis has had devastating effects
on economic growth and occupation, and the examined bank has
played a crucial role in supporting the community, both in economic and social terms. On the one hand, BCC di Napoli is the
second most protable small bank in Italy (Banca and Finanza ranking, 2014), while on the other hand, it has also been recognised
as an excellent example of ethical banking (letter attached to the
Financial Report 2014). Therefore, this case study is relevant to
deepening our understanding of how to encourage economic and
social growth in areas that need not only nancial investment but
also social investment for their development.
The analysis of this case study is based on both the internal and
the external environment of BCC di Napoli, and it covers the period
from 2009 to 2013. Hence, we use internal sources (interviews with
the managers and internal documents, which are not usually available to the public) and external sources (all reports published by
the company, newspaper articles and other public coverage of the
company).
As the primary source of information, we interviewed the chairman and the board of directors because they are responsible for
achieving the banks duality of purpose. In addition, we also interviewed other people who work in the organisation, i.e. the risk
management team and credit risk controllers, as they are directly
involved in ERM processes. To gain a more comprehensive view
on how BCC di Napoli deals with risk: we interviewed two clients
who were involved in particular investment projects, allowing us
to conrm the data provided by insiders of the bank. The two clients
are, of course, not representative of all the socially recognised
Number of interviewees
3
2
1
1
1
3
1
2
2
1
1
2
2
More specically, it is possible to identify mutual credit cooperative banks at
the local level, federations at the regional level and Federcasse at the national level.
Each mutual credit cooperative bank is associated, according to the geographic area
of reference, with a federation (encompassing one or more regions). Federations
are, in turn, members of the national association Federcasse, which represents and
Table 2
External and internal documents.
External documents
Internal documents
protects the rights of its associated banks, offering them legal, scal, and organisational assistance, while providing support in communications and training, so as to
provide benets to the mutual credit cooperatives system as a whole. Also, at corporate level, the Italian mutual credit cooperative banking system includes several
service companies, working together to guarantee a complete and diversied range
of nancial products, which help these small banks to reach their own economic
and social aims.
3
It should be noted that BCC di Napoli conducts more of its activity for its members, than the minimum required by law, which is 50% of banking activity.
gic Plan, 2012). By the end of 2011, BCC di Napoli had increased its
membership to 3164, with a total of D 7326,500 in capital.
On the other hand, BCC di Napolis social purposes are dened
by its local community. All members of the board of directors drew
attention to the role of local rms and people in dening the banks
social purposes. They are actively involved in the objective-setting
process, which is a distinguishing feature of BCC di Napolis modus
operandi and the ethical nature of its banking activities. In this
regard, clarifying that BCC di Napoli does not have its own social
purpose, one member of the board said:
To promote the economic and social development of the
Neapolitan community, we do not have to identify the social
purpose of the bank because BCC di Napoli does not have its
own social purpose. Our role (the role of the bank) is just to
help our members and local people to achieve what they want
to achieve, if their projects are relevant for the growth of our
region.
To meet the needs of the local community, in 2009,
the head of the branch4 collected data from local people
(members/shareholders and external clients) from the different
municipalities in which BCC di Napoli operates to determine their
social priorities. In the following quote, he explains how local people are actively involved in the objective-setting process:
On the basis of our knowledge of the Neapolitan region and considering the instructions of the Board of Directors, the strategic
planning function and I identied a list of 21 social needs of our
community, grouped into 10 categories. To gather information
from the shareholders/members, I distributed a questionnaire
by email. On the other hand, to collect data from the external
people, I interviewed 350 external clients, with the help of two
cashiers, to understand how BCC di Napoli could support local
development. (head of the branch)
Once all of this information was gathered from the different
respondents, the social needs were aggregated in the order of priority expressed by the Neapolitan community, as described in the
following list from the Strategic Plan 2011:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
While some fear that the attempts to capture such risks, ambiguously dened emerging risks, may trap banks in a long series
of stress tests and scenario planning, we agree that a broader
Credit risk
Liquidity risk
Market risk
Compliance risk
Strategic risk
Concentration risk
Operational risk
Crime risk
Compliance ofcer
General director and strategic planning
Concentration Risk Committee
Risk controller
Prevention of Crime Risks Committee
perspective on plausible risks, even if remote, could have a signicant systemic impact that would be highly benecial.
At the same time, risk identication in BCC di Napoli is an iterative process, which requires both a bottom-up and top-down
approach. On the one hand, the scenario analyses from both the
risk controller and the Board of Director, who have a more comprehensive view of BCC di Napolis activities, specify a plausible
range of risks that the bank has to take and, consequently, dene the
role and responsibilities for the management of each kind of risk.
On the other hand, the risk identication process in BCC di Napoli
also refers to the information provided by the credit risk controller,
the compliance ofcer, the Supervisory Committee and the Money
Laundering Committee. As emphasised by the chairman, Due to
their previous experience, executives bring more to the discussions. They make valuable observations particularly because they
sit on other boards and can bring different perspectives. All the
interviews conrmed that all people involved in the risk identication process are encouraged to be creative and communicative. The
following is a quote from the risk controller during one corporate
meeting:
There is no computer that can churn out a list of emerging
risks. We are a few people and we have a lot of ideas. All of
you may have an idea about the risks that may occur that we
havent thought about, or each of us [the risk controller and
the Board of Directors] may focus on the wrong things or miss
something small; other perspectives help highlight the risks of
todays bright ideas.
Table 3 shows the main risks that affect BCC di Napolis activities
and the organisational functions involved in the management of
those risks.
However, a further distinction should be highlighted in the
above categories. The management of some of the above risks is
mandatory, while the management of others is voluntary. According to European and Italian law, BCC di Napoli manages credit
risk, liquidity risk, market risk, compliance risk, strategic risk, concentration risk, strategic risk and operational risk. Each of these
risks is measured, monitored and managed by a specic organisational function/committee within BCC di Napoli. Although not
prescribed by law, BCC di Napoli also identies, measures, monitors
and manages crime risks through a specic committee. In general,
this category of risk encompasses a number of types of crime; however, BCC di Napoli considers only money laundering, bribery and
Table 4
Risks map of BCC di Napoli.
Likelihood
Impact
Incidental
Frequent
Likely
Possible
Unlikely
Rare
Minor
Moderate
Major
Credit risk
Market risk
Compliance risk
Crime risk
Reputational risk
Strategic risk
Extreme
10
11
12
6. Discussion
This section discusses how an ERM system can help organisations that aim to achieve a duality of purpose (both economic
and social). To this end, we are going to answer the key research
questions by elaborating on the case study analysis and combining
the peculiarities of the business model of credit cooperative banks
developed in Section 2 with the ERM issues dened by the existing
literature in Section 3.
Existing literature (e.g. Arena et al., 2010) has shown that ERM is
not a standardised process; rather, it represents a context-specic
system, which differs from rm to rm and needs to be embedded
in organisational values, structure and purposes. Accordingly, the
rst research question pertains the way in which credit cooperative
banks operationalise ERM. The case study elucidates that BCC di
Napolis ERM system is operationalised through a twofold order of
activities, which are performed jointly.
The rst order of activities refers to the specic set of metrics
that enter de jure into the risk management system of all banks
(i.e. Tier 1, total capital ratios, the internal capital adequacy assessment process (ICAAP) and the supervisory review and evaluation
process), according to the regulatory regime issued at the European level (Basel III). Hence, BCCs, along with other traditional large
banks, manage their risk through a systematic process that denes
their objectives according to their risk appetite, identies risks, and
monitors and controls all the risks that may impact their banking
activities, using different risk measures and indices.
This case study also shows that the operationalisation of the
ERM process is built within the business model of credit cooperative institutions, which benet from the ethos of proximity to their
borrowers and by the access to local information that this proximity implies. In fact, the ERM process encompasses a different
order of activities based mainly on human behaviour in, for example, the collection and analysis of soft information about clients
values and their purposes for each investment project. In addition, there are formal and informal discussions between employees
about the risks and the trust relationships between the banks
members/shareholders and external clients. In so doing, the bank
facilitates access to nance for local rms (including start-ups),
artisans, and those entrepreneurs who may not in practice have
access to loans from other banks. The above-mentioned activities
are not prescribed by law and they go beyond what is required
by the internal procedures about risk management. Such activities
are exclusively related to the internal environment, which is permeated by the commitment of all individuals to the social purposes
that the bank aims to achieve.
Considering the operationalisation of the holistic system for risk
management in BCC di Napoli enables us to answer the second
research questionhow the governance structure of credit coop-
outsource certain functions to the network so that they may benet from economies of scale that each of them is too small to
generate internally. In this way, the network reduces the costs
of banking activities, thus positively contributing to the economic
performance of each bank. Moreover, belonging to a credible network reduces the problem of the brand of a cooperative bank,
because it implies the effective mutuality of the system, which
increases consumer condence. In this way, cooperation at the network level stimulates each banks economic returns and growth of
social value.
Taking these considerations into account in our analysis, we can
extrapolate some lessons about how the ERM process helps organisations to achieve both economic and social ends. It is well known
that, for all organisations, an ERM system begins with setting clear
objectives. According to the business model of credit cooperative
banks, the interests of all members are of main concern, rather than
external shareholders, because the focus is to maximise benets to
members (which are not necessarily economic in nature) rather
than to maximise short-term shareholder value. This implies that
in the credit cooperative banking system, objective identication
includes two dimensionseconomic and social, which are the two
elements in such banks duality of purpose.
In this specic organisational context, the ERM process takes
into account (and is directed by) the interests of all stakeholders,
both internal and external, who dene the social purposes of the
bank. It also attempts to manage risks in such a way that considers the needs of all stakeholders without automatically prioritising
one over another. In this way, ERM helps such banks to grow the
local community as a whole. However, as with all banks (irrespective of their capital structure), cooperative banks do need to earn a
minimum rate of return on capital to grow their business.
Literature and practice recognise that, for an effective ERM system, strategy and risk appetite must be aligned. In other words,
management should consider the entitys risk appetite in evaluating strategic alternatives, setting related objectives and developing
mechanisms to manage related risks. What emerged from our study
is that the ERM system that developed in this credit cooperative
bank is informed by a risk appetite that draws on preliminary analyses, in addition to traditional economic and nancial ones, to assess
all aspects of risk.
ERM is a process that permeates the organisation, encompassing all of its different functions, thus integrating ERM strategy
with leadership from the Board of Directors. The recent literature highlights the synergies between corporate governance and
ERM that are often achieved through organisational culture. Crossfunctional cooperation, open communication across a network and
willingness to take risks can be integrated throughout the whole
organisational structure to ensure effective governance. The aforementioned aspects represent some of the main characteristics of
cooperative banks business model that inuence ERM implementation. Hence, the ERM process in credit cooperative banks relies on
(and benets from) the active participation of employees in dening practice and rules before they are implemented, so as to create
a shared holistic culture of risk management. This integrates an
organisations behavioural norms and traditions with the ways in
which they identify, understand, discuss and act on risks.
It is well acknowledged that a holistic system for risk management has to consider both nancial and non-nancial risks,
including those aspects that are non-quantiable. A particular feature of credit cooperative banks is their strong local presence and
the proximity to clients, which allows them to have a more comprehensive understanding of the needs and overall risk prole of
their customers (including additional guarantees), so as to mitigate
asymmetric information. By performing a complete evaluation of
each specic investment project and balancing between different
risk factors, the ERM process allows credit cooperative banks to give
13
14
work within organisations that aim to achieve both economic profitability and social value. Through an in-depth description of a
credit cooperative bank, this study claries how a specic set of
ERM practices enables organisations to balance and manage the
risks associated with its duality of purpose so as to add value to
stakeholders. This study also enriches literature on ethical banks by
providing an in-depth description of how such banks deal with risk
in practice, with particular reference to issues of nancial exclusion.
In demonstrating how ERM systems help credit cooperative
banks to achieve their economic and social purposes, this research
suggests important practical implications for banks in many countries that want to promote economic growth in local territories.
What emerges from the case analysis is a way forward to a different set of practices that allow such banks banks that frequently
deal with subjects and rms that are more risky than those that
the large commercial banks are prepared to fund to handle riskiness in a fashion not solely designed to increase their nancial
results. Indeed, by performing the proper identication, measurement, monitoring, and control of risks other than the traditional
ones, as well as jointly considering them, they are able to prevent
and/or mitigate all events that might have a negative effect on their
economic prot, as well as causing a detriment to the local community. In so doing, by reducing the probability of failing to reach the
economic targets and as a means of realising the ultimate social
purposes, these banks may achieve higher added social value for
stakeholders.
From this perspective, this research is of interest not only to
other credit cooperative banks, but also to many other types of
socially-oriented businesses. Although such organisations are typically small and have highly localised impacts on society, they are
numerous and many of them would benet from understanding
how a cooperative bank manages risk. In following this approach
to operationalising ERM practices, other businesses could explicitly
acknowledge the social value of their activities, thereby balancing
their advantages and their related risks in such a way as to select
and promote those activities that create higher benets for the local
community. This research, in elucidating how a lean governance
structure shapes ERM, suggests to social-oriented organisations
a way of enhancing the governance of risk through the effective
participation of all people involved in risk management activities
at different levels of the organisations. Moreover, the study sheds
light on the need for formal and informal information ows, both
bottom-up and top-down throughout the rms, which enable a
shared culture of risk management.
In this way, this research also provides a possible solution to the
inefciencies inherent in conventional risk management systems
adopted by traditional nancial and non-nancial institution, as
revealed by the recent nancial crisis.
This paper focuses on credit cooperative banks as ethical banks.
It would be interesting for future research to explore how ERM
could help other kinds of banks (i.e. not specically ethical banks)
achieve their social purposes as well. Also, because recent literature
has noted a lack of research on issues related to micro companies,
the black economy and groups excluded from the traditional nancial system, further research could investigate how ERM practices
could support organisations operating in the area of micronance.
Acknowledgements
The Authors would like to acknowledge for the comments
on earlier version of this paper received from Professor Robert
W. Scapens (University of Manchester) and want to give him
special thanks. The Authors are really grateful to the advices
received during the 10th Interdisciplinary Perspective on Accounting Conference (Cardiff, 1113 July, 2012), and during the 5th
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