IP Networking Security

29 - 30 March 2010,
Gallaghar Convention Centre,
Midrand, South Africa

Workshop Facilitator:
Wessel van Rensburg

Social Media
Increasing Business Growth in the New Media Environment
Overview of the Workshop
Social technologies are changing media. This
two-day workshop is designed for
Inside this
companies that have already decided to
newsletter take the leap into social media, but want to
•Overview of this ensure they know how to hit the ground

Workshop running. It is also for organisations that are

looking to improve the way they use the
•Who Should Attend
social tools - like blogs or networking tools -
•Workshop Outline
that they are already using.
• Benefits of Attending
this Workshop The workshop will impart a theoretical
grounding as to why and how social media
•About Your Workshop
works and its value, particularly in
Facilitator
marketing. But it will also present actual
case studies and through this and practical
exercises teach participants:-

• How to 'listen' using social tools

• Plan, design and write blogs
• Use tools like Twitter and Facebook pages
• The how and why of using video
• How to do mash-ups using API's
• How to measure effectiveness of these
efforts

Pre-Course Requirements
• All participants must be computer literate and
PC-based have experience of using internet browsers to
access the World Wide Web

Workshop • All participants are encouraged to have a

Facebook and Twitter account before the
workshop starts
 Who Should Attend
•CEOs, entrepreneurs and other senior staff that
will blog and use Twitter in their company
•Heads of Marketing or members of their staff

Increasing Business Growth in the New Media Environment

that will use social media in their company
•PR staff that will use social media in their
company
•Product managers that will use social media in
their company
•Human Resources staff that need to get an
understanding of how social media might
impact their organisation
•Technical staff such as IT or Webmasters who
have the responsibility for corporate websites
that now extend to social media as well

Workshop Outline
Session One Session Four
A short introduction to social media How to select what social media tools are
• A short history of media convergence appropriate for you
• What is social media? • The Techno-demographics profile (selecting
• Why is it big now? via demographics)
• The principles behind social media and how • Know your communications problem
these impact institutions and business – Awareness problems - your brand is
unknown
Session Two – Complexity problems - your product is
Forms of social media & technologies complex
• Forums – Word of mouth problems - people don't
• Blogs talk about you
• Communities – Accessibility problems - You can't get to
• Social networks your customers with your marketing
• Video sharing sites message
Social Media

• Micro blogs, status updates & activity feeds

• Costumer Ratings / Feedback Session Five
• RSS and XML How to select who in an organisation is best
• Bespoke mash-ups using various platforms placed to do social media
and API's • The importance of authenticity
• Executive visibility
• How existing roles dovetail with social media
Session Three
– Public relations (brand & corporate),
What business can do with social media
customer service, IT
• Listening
• Who's best for Blogging & Facebook pages
– Different platforms
• Who's best for Twitter
– Case studies
• Who's best for Communities & Forums
• Talking
– Different platforms
Session Six
– Case studies
Search engine optimisation and the power of
• Energising
content
– Different platforms
• How Google Pagerank works
– Case studies
• How to do SEO research
• Helping
• Link-building techniques or so-called "Link-
– Different platforms
bait"
– Case studies
• Why Google loves blogs in particular
Session Seven Session Ten
Social media case studies How to - Facebook
Wessel van Rensburg
• Research • Starting a Facebook page
1. Experience
• Creating awareness • Building an audience for your
• Digital strategist, producer & founder
• Crisis management Facebook page @ RAAK
• Brand PR and sales • Difference about between Facebook
• Social media developer & strategy
• Thought leadership Page and Facebook Group consultant @ ZuluZulu
• Internal communication, Stakeholder
• Social Network Strategy @ World
and supplier communication Session Eleven
Economic Forum
How to - LinkedIn
• Senior Producer @ Rhythm
Session Eight • Using LinkedIn for networking
NewMedia
How to - Blogging • Using LinkedIn for research
• New Product development - Web
• Starting a blog (including deciding producer: Mobile, Messaging, Social
who should write it) Session Twelve
Media @ Lycos UK
• Designing your blog information How to - Twitter
• Senior Producer @ eCountries
architecture • Starting a Twitter account
• Talking with Twitter (Writing • Webmaster @ IPPR
• Essential blog features
– Plugins techniques) • Moderator @ BBC
– Technical requirements • Evidence analyst & Investigator @
• Writing for the web Session Thirteen Truth and Reconciliation Commission
How to - Listening Tools (TRC) South Africa
• Building your audience
• Video and your blog • Google news
• Google blog search 2. Education
• Using RSS • University of Westminster - MA
Session Nine
• Twitter search Hypermedia - 1998 – 1999
How to - Video
• Bepoke listening tools This degree combined theoretical
• How to use video including curating
analysis of the technological
existing video and filming your own
Session Fourteen convergence of the media, computer
• Using YouTube and other video and telecom industries with hands-on
ROI and measurement
platforms involvement in developing rich multi-
• How to choose the correct metrics?
• Technical requirements media.
• Using Google Analytics for blogs
• University of Pretoria - LLB
• Using tools like Hootsuite for Twitter
Constitutional Law, Intellectual
property, Labour Law and Legal
Benefits of Attending this Workshop philosophy - 1991 – 1995

• Get a deep understanding of the principles and practice of social media of which
corporate blogs form a part and through this - 3. Activities and Societies
• Learn how to help your customers and partners market your business • Editor of Die Perdeby (South Africa's
• Learn how to attract the right audience cheaper; through establishing yourself as an
largest student newspaper at the
authentic thought leader and provider of compelling content
time)
• Learn how to research your market, competitors and trends through social media
• Learn how to speak directly to the audience that matters to you in different scenarios • Lawyers for Human Rights
(including crisis management)
• Learn how to plan, design and set-up a blog, and how to write regularly to start
growing an audience
• Learn when and how to use other tools besides corporate blogs to communicate
• Learn how to select the right people to blog and use other social tools within your
business
• Learn how to measure the use and success of your corporate blog and others social
tools
 Please complete this registration form and fax it back to Lorraine +27 86 570 7720

Social Media Increasing Business Growth in the New Media Environment

29 - 30 March 2010, Gallaghar Convention Centre, Midrand, South Africa
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