Approved PEDP 2011-2013

PEDP 2011-2013 for LIMITED CIRCULATION only
I. EXECUTIVE SUMMARY
The global export environment is evolving opportunities for the Philippines (PHL) to grow
exports of merchandise and services by forty percent (+40) in the next three years (2011-2013)
and double the prior-period average in 2016.
By 2016, total Philippine exports will exceed one hundred twenty billion U.S. dollars (US$ 120B).
This is achieved by building on the current business for the period 2011-2013 and developing
Key Export Sectors that have high potential for growth. In the subsequent three years (20142016), growth is attained by implementing an agro-industrial resource-base export development
program.
The characteristics of exports and global trade are radically changing as the world recovers
from the recent global financial crisis and the natural disasters in Japan. Moreover, the
unfolding political events in the Middle East and North Africa (MENA) will contribute to volatile
market conditions. The key features are the faster growth of emerging economies with large
consumer populations and the slower single-digit growth of developed markets. This is resulting
to a re-balancing of consumption, export market size and supply chain configurations in relation
to pre-crises periods.
Free trade agreements and international trade negotiations become important factors in this
changed environment as these elements are significant determinants in re-deploying resources
of global export products and services. Further influencing these changes are emerging
economies that are moving up the value chain like China, India and ASEAN among others.
The immediate consequence of these developments is the re-migration of certain supply chain
components to strategic locations that can access large consumer base markets and at the
same time provide a deep pool of cost-effective manufacturing and knowledge workers.
The situation presents an opportunity for the Philippines to capture export-oriented investments
considering that sixty-eight percent (68%) of PHL merchandise exports are intermediate goods.
This means that the main drivers of Philippine exports today are global supply and value chains
as well as direct investments.
Equally, the emergence of new middle class consumers in developing countries and the
recovery of mature economies offer Philippine finished goods renewed opportunities for growth.
However, income mobility and improved technological capabilities have created intense
competition in the marketing of finished goods necessitating investments in innovative
consumer-capture activities.
The key elements defining opportunities in this new world order are: a) supply and value chain
management; b) international trade negotiations; and c) innovations in finished goods
marketing.
In this context, the Philippine Export Development Plan (PEDP) 2011-2013 identifies Key Export
Sectors controlling eighty-seven (87%) of current business to drive export growth. These are:
IT-BPO and other services; electronics; agribusiness products (food, coconut and other
resource-based products); minerals; shipbuilding; motor vehicle parts; garments and textiles;
homestyle products (furniture, furnishings, decors); and wearables (fashion accessories, shoes,
bags, jewelry).

These products and services belong to large categories in growing markets. Importantly, they
have a reasonable probability of continued success based on current volumes, supply chain
attributes, local value-added and total employment. Also, these sectors are consistent with the
priorities of the Philippine Development Plan 2011-2016 and significantly contribute to inclusive
growth.
Organic and natural products, as well as green exports, shall be managed as a continuing
product strategy. It will be linked with tourism, trade and investment promotions to expand its
application on a wide product and service spectrum according to opportunities presented by a
rapidly growing consumer base worldwide.
Based on these global market opportunities and the capabilities of the Philippine exporting
community, the PEDP formulated core strategies designed to achieve target revenues. These
core strategies are applicable to all export sectors. Sector-specific strategies are defined in their
individual roadmaps.
The core product strategies are:
1. Move up the value chain.
2. Capture higher-value processes in the global supply chain.
3. Develop product linkages for natural, organic and certification-enabled products.
The core market strategies are:
1. Maximize benefits of Free Trade Agreements.
2. Target high-growth emerging markets.
3. Attract the migration of supply chain nodes to the Philippines.
The key export promotion strategy is integrating tourism, services and merchandise trade not
only to maximize returns on promotional spending but also to achieve market share growth and
the capacity to sustain it. Furthermore, export promotions shall focus on precision (quality)
rather than profusion (quantity).
To be able to implement the PEDP strategies, the Export Development Council shall be
strengthened and the Export Development Act revised to conform to changing realities.
Through these renewals, a legislative agenda will be pursued to arrive at a more cohesive
domestic and international policy environment.
A National Export Development and Competitiveness Fund (NEDAC Fund) shall finance
integrated promotional efforts, SME assistance in finished goods marketing and continuous
training for workers in the exporting community.
The source of the fund will initially come from the Office of the President (OP) amounting to
P100 million per year starting 2011 until it is subsequently included in the budget of the DTI.
The DBM will facilitate transfer of the initial funds from the OP to a DTI line budget item.
Finally, the exporting community believes that the key to the success of Philippine exports is the
President of the Philippines.
The PEDP reaffirms the President as the champion of Philippine exports. Through his inspired
and inspiring leadership, the EDC partnership will be strengthened, motivated and empowered
to grow exports through 2013 and double it by 2016.
II. THE PLANNING PROCESS

The Philippine Export Development Plan (PEDP) 2011-2013 builds on the achievements attained
and lessons learned in the implementation of previous PEDPs.
As stated in the Export Development Act (EDA), the role of the private sector in export
development is driving business to achieve export targets. The role of the public sector is
creating an enabling environment by formulating and implementing policies based on operating
realities and the imperatives of public governance.
The mechanism for developing achievable export targets and formulating enabling policies is
the Export Development Council (EDC). The method is consultations. Based on these
consultations, what the private sector needs to do to drive exports and what the public sector
needs to do to enable it, are fused in a three-year strategic plan - the PEDP.
A. Objective of the Plan

The objective of the PEDP is specified in the Export Development Act:
ARTICLE 2
INSTITUTIONAL STRUCTURES AND STRATEGIES
SEC. 5. Philippine Export Development Plan (PEDP). - The President of the Republic of
the Philippines shall approve a rolling three-year Philippine Export Development Plan
prepared by the Department of Trade and Industry (DTI) which shall form part of the
Medium-Term Philippine Development Plan (MTPDP). It shall be formulated in
consultation with the private sector, validated and updated semestrally.
The PEDP shall define the country's annual and medium-term export thrusts, strategies,
programs and projects and shall be jointly implemented by the government, export and other
concerned sectors.
B. Consultations on Export Targets and Strategies

The consultations started in February 2010 and continued until December. The scope was
nationwide involving the entire network of the EDC and all sector representative groups.
Consultations in February began with the Export Development Council Visioning Workshop
where directions were set for the PEDP and indicative strategies formulated. A strategic
outcome of the workshop is the decision of stakeholders to update the EDA making it relevant
to changes in the global environment fifteen years since the law was enacted. The goal is to
establish lasting solutions to recurring export problems. While the EDA review is on-going,
measures that can be taken immediately to remedy urgent export development issues are being
done through the EDC.
Another strategic outcome is the EDCs Legislative Agenda designed to enshrine in the law
lasting solutions to chronic difficulties in export development. These are in the areas of Fiscal
Incentives, the Tariff and Customs Code, the Philippine Marine Act, the National Internal
Revenue Code and the Anti-Trust Law.
Also during the workshop, an expert economist (Dr. Cayetano Paderanga) presented a global
economic outlook with emphasis on the impact of the recent global financial crisis. His diagnosis
3

and prognosis became part of the basis of the strategies in the PEDP and the industry
roadmaps. Sector representatives likewise presented market and export performance updates
to form part of the strategy basis. A key activity in the workshop was a needs-assessment by
the private and public sectors to determine what needs to be done to achieve export goals. One
of the outcomes of this activity is the agreement to revise the vision and mission of the EDC
making innovation, transformation and continuous improvement a focal point of export
development.
After the EDC Strategic workshop, more consultations were conducted with the Council, its
Executive Committee, sector groups and government agencies. More than thirty consultation
meetings took place including regional conferences involving broad-base representation from
the exporting community in the National Capital Region, Luzon, Visayas and Mindanao.
Strategies were discussed, revised and finalized. Targets by sector were agreed.
C. Consultations on Export Policies

As stated, a needs-assessment was conducted during the consultations to identify targets and
strategies, issues on the export policy environment and priorities in policy requirements. It
became apparent from the discussions that many of the policy needs and challenges in export
development appear to be either recurring difficulties, persistent hurdles or both. These multisectoral and cross-cutting concerns for example are:
1. Harmonizing local, national and international trade policies to support exports.
2. Aligning policies, promotional initiatives and market intelligence consistent with
export strategies among government agencies (DA, DTI, DFA, DOT) and among
organizations within the agency.
3. Reducing costs of doing business through simplified approval of permits and
improved infrastructure.
4. Simplifying application and enabling exporters to have a more meaningful access to
credit.
5. Re-tooling of the labor force through human capital interventions such as education
and skills training compatible with business needs to increase their productivity.
6. Providing access to raw materials, updated technology and innovation.
7. Formulating foreign exchange policies supportive of exports.
8. Reforming labor laws on legislated wages, apprenticeships and unions.
9. Involving the exporting community in conducting international trade negotiations.
10. Maximizing benefits from trade agreements through knowledge and implementation
services.
Crucially, there are two other serious concerns which consistently surfaced in all the meetings:
1. Persistent corruption in some national government agencies and local government
units.
2. The need for funding support for export promotions and other export development
initiatives especially for SMEs.

There are also sector-specific concerns that continue to persist. A few examples are:
1. Food and Organic Products- implementing the Agriculture and Fisheries
Modernization Act, increasing investments in agriculture, establishing a Food Safety
Law
2. IT/BPO- international advertising promoting the Philippines
3. Coconut Products- assistance on geotextiles machines and technology,
implementation of a coconut tree replanting program
4. Mining- implementation of the Mining Act
5. Automotives- issues on pertinent Executive Orders and the Motor Vehicle Industry
Development Plan
6. Garments- support for the U.S. Save Our Industries Act
7. Homestyle Products- implementation of a resource-based export development
program
Equally, the view that many, if not all, of these concerns are continuously being addressed by
government with an appreciable level of success has to be considered to be able to identify
measures necessary to sustain the effort effectively. A number of these concerns have been
resolved at some point but resurfaced subsequently. Others were taken through an earnest
process for resolution but stalled along the way. As such, the issue does not seem to be one of
neglect but sustainability, not one of competency but continuity.
The effort to maintain policy cohesion in an environment of constant change and the endeavor
to incessantly improve the bureaucracy through progressive reforms do not seem to suffer from
any lack of dedication from the majority of professionals in the government sector. What may
be needed are sustained encouragement, motivation and cooperation from the private sector.
This is especially with reference to corruption in public and private governance. The President
encourages cooperation between government and private enterprise to identify individuals,
groups and structural environments engaged in corruption so that these elements are
corrected accordingly while ensuring continued protection of the citizenry and promulgation of
good values, efficiency and effectiveness in business and in government.
D. Outcome: PEDP Targets, Strategies and Policy Initiatives

From these consultations, the export targets, strategies and policy agenda were finalized and
incorporated in the plan. The plan contains solutions to both policy and public-private
governance issues. It defines strategic guideposts designed to exploit export market
opportunities and improve in-country capacities.
Importantly, these targets, strategies and policy concerns were discussed with the DTI
Secretary, the Chairperson of the EDC. His advice and perspective were solicited to ensure the
PEDP is aligned with the priorities of the Philippine Development Plan (PDP) 2011-2016, the
Cabinet Economic Managers, and the President.
III. EXPORT REVENUES: 2011-2013 Targets

& 2014-2016 Forecasts vs. Prior PEDP Periods
Given unfolding global market conditions, the Philippines will grow exports of merchandise and
services by forty percent (+40%) in 2011-2013 versus 2008-2010.
By 2016, total exports will double versus the 2008-2010 average exceeding one hundred twenty
billion US dollars (US$ 120B).
Exports will grow in the coming three-years (2011-2013) by building on our current business. It
will double in the next three years (2014-2016) through an export development program
anchored on our agro-industrial resource-base.
Merchandise exports are targeted to grow by thirty-five percent (+35%) while total services by
sixty percent (+60%) for 2011-2013. In the following three-year PEDP cycle (2014-2016),
merchandise exports are forecasted to grow by another thirty-four percent (+34%) and services
by forty percent (+40%). In US dollar values, merchandise exports will continue to be the primary
revenue stream at seventy-seven percent (77%) of total Philippine exports by 2016.
Table 1: EXPORT PERFORMANCE ACCORDING TO PEDP PERIODS
PEDP PERIOD:
PEDP 1999-2001
PEDP 2002-2004
2002
2003
2004
Total (vs. Prior 3-Yrs.)
PEDP 2005-07
2005
2006
2007
PEDP 2008-2010
2008
2009
2010
Ave. 2008-2010
MERCHANDISE
EXPORTS
US$ Million
105,300
MER.
GRWTH
%
40
SERVICES
EXPORTS
US$ Million
9,872
SERV.
GRWTH.
%
NA
TOTAL
EXPORTS
US$ Million
115,172
TOTAL
GRWTH.
%
40
MER.
SHARE
%
91
SERV.
SHARE
%
9
35,208
36,231
39,680
111,119
10
3
10
6
3,428
3,389
4,043
10,860
12
-1
19
10
38,636
39,620
43,723
121,979
12
3
10
6
91
91
91
91
9
9
9
9
41,254
47,027
50,276
138,557
4
14
7
25
4,525
6,444
9,766
20,735
12
42
52
91
45,779
53,471
60,042
159,292
5
17
12
31
90
88
84
87
10
12
16
13
49,023
38,436
51,498
138,957
46,319
-2
-22
34
0
9,717
11,014
13,243
33,974
11,325
-1
13
20
64
58,740
49,450
64,741
172,931
57,644
-2
-16
31
9
83
78
80
80
17
22
20
20

Table 1. (cont.)
MERCHANDISE
EXPORTS
US$ Million
MER.
GRWTH
%
SERVICES
EXPORTS
US$ Million
SERV.
GRWTH.
%
TOTAL
EXPORTS
US$ Million
TOTAL
GRWTH.
%
MER.
SHARE
%
SERV.
SHARE
%
2011
56,619
10
15,503
17
72,123
11
79
21
2012
62,262
10
17,967
16
80,229
11
78
22
2013
68,480
10
20,735
15
89,215
11
77
23
187,362
35
54,205
60
241,567
40
78
22
2014
75,594
10
22,895
10
98,490
10
77
23
2015
83,466
10
25,266
10
108,732
10
77
23
2016
92,179
10
27,884
10
120,063
10
77
23
251,240
34
76,045
40
327,285
35
77
23
PEDP PERIOD:
PEDP 2011-13 TARGETS

PEDP 2014-16 FORECAST
% 2016 VS. 2008-10

AVG.
199
208
Sources: BETP for Merchandise Exports; BSP for Services Exports
IV. KEY EXPORT SECTORS AND REVENUE STREAMS

The business in the first three years will come from Key Export Sectors controlling eighty-seven
percent (87%) of Philippine exports.
Table 2: EXPORT PERFORMANCE OF KEY SECTOR GROUPINGS: PEDP ALIGNED WITH PDP
PDP Key Export

Sector
PEDP Revenue Streams
AVE PAST
3 YRS
EXPORTS
2006-2008
US$
Million
SHARE
OF
BUSINESS
vs. AVE. 3
YRS.
%
2010
ACTUAL
EXPORTS
US$
Million
2010
GRWTH
vs.
AVE 3
YRS.
%
2009
EXPORTS
US$
Million
2010
GRWTH
vs.
2009
TOTAL EXPORTS
57,418
100
64,741
13
49,450
31
TOTAL SERVICES
TOTAL
MERCHANDISE
8,642
15
13,243
53
11,014
20
48,775
85
51,498
38,436
34
TOTAL KEY SECTORS:

SERVICES
IT-BPO & Other Services
50,005
8,642
87
15
57,937
13,243
16
53
43,545
11,014
33
20
ELECTRONICS
Electronics
30,173
53
31,080
22,098
41
AGRIBUSINESS
2,856
3,625
27
3,191
14
MINERALS
Food & Other ResourceBased Products

Minerals
2,437
1,870
-23
1,615
16
TRANSPORT
Shipbuilding
0.4
1,543
554
586
163
6,576
16
5,041
30
HIGH POTENTIAL GROWTH SECTORS:
OTHER SECTORS
236
5,661
Motor Vehicle Parts
2,974
3,679
24
2,605
41
Garments /Textile
1,682
1,871
11
1,671
12
528
427
-19
324
32
477
599
26
441
36
7,413
13
6,804
-8
5,905
15
Homestyle: Furniture /
Decors/Giftware
Wearables: Fashion
Accessories/ Bags/
Shoes/Jewelry
Others
Raw Data Sources: BETP for Merchandise Exports; BSP for Services
NOTE: Benchmark Average 3 years cover 2006-2008 "normal" market conditions.
These sectors belong to large categories in growing markets. They have reasonable probability
of continued success based on current volumes, supply chain attributes, local value-added and
total employment. Also, these sectors are consistent with the priorities of the Philippine
Development Plan (PDP) 2011-2016.
From a business perspective, current volumes refer to having attained the critical mass to allow
re-investment for growth. Supply chain attributes mean that these export sectors are in
activities that enable them to move up the value chain in manufacturing and designing service
offers or in capturing high-income consumers. Local value-added pertains to the ability and
potential of these sectors to cultivate indigenous innovation. Total employment is the capability
to contribute to economic and human development essential for businesses to prosper in the
long-term.

More importantly, because of changes in the global trading environment, these export sectors
are in a natural position to grow. This natural positioning comes from their merchandise-mix
and product-market combination relative to supply chains, distribution channels and disposable
income levels of their current and potential consumers.
From a public governance perspective, these export sectors engender inclusive growth.
Table 3: KEY SECTOR ANALYSIS
ACCORDING TO BUSINESS SIZE & GROWTH, LVA, EMPLOYMENT
REVENUE STREAM/
PRODUCT GROUP
IT-BPO
Other Services
ELECTRONICS
AGRIBUSINESS
Food: Fresh/
Processed/Marine
Coconut Products
MINERALS
SHIPBUILDING
HIGH POTENTIAL
GROWTH SECTORS:
Motor Vehicle Parts
Garments/Textile
Homestyle:
Furniture/
Decors/Giftware
Wearables: Fashion
Accessories/Bags/
Shoes/Jewelry
2010
ACTUAL
EXPORTS
US$ Million
2010
GROWTH vs.
AVE 3 YRS
2006-2008
%
INDIC.
MARKET
SIZE
US$ Million
MARKET
SHARE
%
MARKET
GROWTH
%
LVA
%
LVA AMT. at
2010
ACTUAL
EXPORTS
US$ Million
ESTIMATED
NO. OF
WORKERS
11,041
2,202
31,080
3,625
21
42
3
27
62,000
30,800
1,900,000
1,369,000
18
7
2
0.26
30
8
5
10
90
90
30
80
9,937
1,982
9,324
2,900
526,000
1,131,000
520,000
10,764,000
2,116
1,508
1,870
1,543
35
93
-23
554
769,000
7,500
12,650,000
83,000
0.28
20
0.01
2
10
10
15
16
80
95
80
20
1,693
1,433
1,496
308
75,583
3,400,000
180,000
33,045
6,576
3,679
1,871
16
24
11
420,000
600,000
1
0.31
8
5
65
30
2,391
561
70,000
150,000
427
599
-19
26
469,000
400,000
0.09
0.15
7
10
80
70
342
419
2,100,000
140,000
Raw Data Sources: BETP for Merchandise Exports; BSP for Services
NOTE: Benchmark Average 3 years cover 2006-2008 "normal" market conditions.
Value-Enhanced Categories
There are certain products in the Philippine export portfolio whose features are different from
the common characteristics of the Key Export Sectors. These products compete in rapidly
growing export markets where the Philippines is capturing shares meaningfully.
For purposes of this Plan, these products are called Value-enhanced Categories.
In prior PEDPs, Organic and Natural Products (ONP) were included among the Revenue
Streams. ONPs are still a priority considering the growing size of this business around the
world. One estimate is that the global revenue stream of ONP-related businesses is more than
one trillion U.S. dollars. Additionally, there is an expanding sector in the Philippine exporting
community engaged in ONP and related enterprises successfully promoting Filipino talent and
natural resources.
ONPs and related services have a wide range of business applications embracing virtually every
product and service category. From tourism to medical services; leisure sports to health and
wellness; food to textile products; and green cell-phones to hybrid cars. In fact, because of
9

climate change and global warming, there are indicators that NOPs and related services can be
the biggest export enterprise in the future.
Moreover, Green Exports (or the greening of exports) is a strategy to achieve incremental
growth on top of the mainstream key export sectors while boosting the growth and
diversification of generic 0NPs.
The EDC and the BETP will continue to work with the ONP sector in achieving broad application
of this strategy and in developing metrics to measure progress.
Similarly, Halal and Kosher products deserve equal attention considering the size and growth of
this category and the wide application of its performance attributes. BETP reports that the
market for Halal and Kosher food is over six hundred billion dollars (US$ 600B) around the
world growing by at least ten percent yearly. Expanding the scope of the support and
accreditation services of DTI for Halal and Kosher products will help increase Philippine market
shares in these growing market segments.
To this end, the PEDP shall prioritize on accelerating the on-going initiative of establishing the
Philippine Halal Certification Body through the efforts of the DA and the DTI. The objective is to
achieve this within the current PEDP cycle (2011-2013).
10
V. SECTOR TARGETS
The PEDP total export targets are the sum of the targets of the Key Export Sectors plus
forecasts for the rest of the export product categories. The sector targets, on the other hand,
are a function of the roadmaps and business strategies of the firms comprising the sector.
Based on extensive consultations earlier described, targets were assessed and agreed utilizing,
among others, conventional benchmarks to ascertain achievability.
Table 4 shows the PEDP growth targets for 2011 according to Key Export Sectors in the context
of historical sales and market growth indicators.
Table 4: KEY SECTOR TARGETS 2011
IN CONTEXT OF HISTORICAL SALES AND MARKET GROWTH INDICATORS
2011 TARGETS BY
KEY EXPORT
SECTORS
TOTAL
EXPORTS
TOTAL
SERVICES
IT-BPO
SERVICES
TOURISM &
OTHERS
TOTAL
MERCHANDISE
TOTAL KEY
SECTORS:
SERVICES
EXPORT
SECTOR
ELECTRONICS
EXPORT
SECTOR:
AGRIBUSINESS
EXPORT
SECTOR:
MINERALS
EXPORT
SECTOR
TRANSPORT
EXPORT
SECTOR
REVENUE STREAM/
PRODUCT GROUP
2010
ACTUAL
EXPORTS
2010
GROWTH
vs. 2009
%
2010
GROWTH
vs. 20062008 AVE
%
64,741
31
13,243
20
ESTIMATED
MARKET
SIZE
2010 EST.
MARKET
SHARE
%
EST.
ANNUAL
MARKET
GROWTH
%
2011
GROWTH
TARGET
%
2011
TARGET
EXPORTS
13
11
72,123
53
17
15,503
11,041
17
12,962
2,202
15
2,541
51,498
34
10
56,619
57,937
34
16
12
64,734
IT-BPO AND
OTHER SERVICES
13,243
20
53
62,000
15
30
18
15,627
TOTAL
ELECTRONICS
31,080
41
1,900,000
10
34,188
3,625
14
27
1,369,000
0.3
10
10
3,987
930
15
-7
0.1
10
1,023
648
-7
32
0.1
10
713
538
-11
0.1
10
592
1,508
54
93
7,500
20
10
1,659
1,870
16
-23
12,650,000
0.01
15
1,964
1,543
163
554
83,000
16
12
1,728
TOTAL
AGRIBUSINESS
FOOD: Processed
& Beverages
FOOD: Fresh
FOOD: Marine &
Aquaculture
COCONUT
PRODUCTS
MINERALS:
Metallic/NonMetallic & Others
SHIPBUILDING
769,000
11
Table 4. (Cont.)
2011 TARGETS BY
KEY EXPORT
SECTORS
2010
ACTUAL
EXPORTS
2010
GROWTH
vs. 2009
%
2010
GROWTH
vs. 20062008 AVE
%
6,576
17
-3
3,679
41
24
420,000
3,973
1,871
12
11
600,000
0.31
15
2,152
427
32
-19
469,000
0.09
457
599
36
26
400,000
0.15
10
10
659
TOTAL OTHERS
6,804
-8
10
7,512
ELECTRICALS
1,510
26
10
10
1,661
CHEMICALS
1,172
51
45
10
1,289
REVENUE STREAM/
PRODUCT GROUP
HIGH
POTENTIAL
GROWTH
SECTORS:
MOTOR VEHICLE
PARTS
GARMENTS /
TEXTILE
HOMESTYLE:
Furniture/Decors/
Giftware
WEARABLES:
Bags/Shoes/
Accessories/
Jewelry
OTHER
PRODUCTS
New Sectors for
Assessment:
ESTIMATED
MARKET
SIZE
2010 EST.
MARKET
SHARE
%
EST.
ANNUAL
MARKET
GROWTH
%
2011
GROWTH
TARGET
%
2011
TARGET
EXPORTS
7,241
12

The New Sectors for Assessment are product groups that will be examined closely based on
the size of their business and progress through the performance period. The idea is to continue
to identify high-success probability export sectors where public-private-partnership
involvement will yield the highest export revenues. Table 5 shows the PEDP targets for the
period 2011-2013.
Table 5: EXPORT TARGETS OF KEY EXPORT SECTORS, 20112013
2011
2012
2013
REVENUE STREAM
GROWTH
%
VALUE
in US$
Million
GROWTH
%
VALUE
in US$
Million
GROWTH
%
VALUE
in US$
Million
TOTAL EXPORTS
TOTAL SERVICES
IT-BPO SERVICES
OTHER SERVICES
TOTAL MERCHANDISE
TOTAL KEY SECTORS:
IT-BPO AND OTHER
SERVICES
ELECTRONICS
AGRIBUSINESS
FOOD: Processed &
Beverages
FOOD: Fresh
FOOD: Marine &
Aquaculture
COCONUT PRODUCTS
MINERALS
SHIPBUILDING
HIGH POTENTIAL
GROWTH SECTORS:
MOTOR VEHICLE
PARTS
GARMENTS/TEXTILE
HOMESTYLE:
Furniture/Decors/Giftware
WEARABLES: Fashion
Accessories/Bags/Shoes/
Jewelry
OTHER PRODUCTS
11
17
17
15
10
12
72,123
15,503
12,962
2,541
56,619
64,611
11
16
15
18
10
11
80,229
17,967
14,958
3,009
62,262
71,936
11
15
14
20
10
11
89,215
20,735
17,112
3,622
68,480
80,060
17
10
10
15,503
34,188
3,987
16
10
10
17,967
37,607
4,386
15
10
10
20,735
41,367
4,825
10
10
1,023
713
10
10
1,126
785
10
10
1,238
863
10
10
5
12
592
1,659
1,964
1,728
10
10
5
12
651
1,825
2,062
1,936
10
10
5
12
716
2,007
2,165
2,168
7,241
10
7,979
10
8,800
8
15
3,973
2,152
8
15
4,291
2,474
8
15
4,634
2,846
457
489
523
10
659
10
725
10
797
10
7,512
10
8,293
10
9,155
Global Environment: Six-Year View

During the consultations, stakeholders recognized that many of the things needed to be done to
restart sustainable export growth in the aftermath of the global financial crisis will take more
than three years to accomplish. This is with respect to both private business and government.
The global export market is changing radically compared to the past three years because of the
varying degrees of the crisis-impact between developed and developing economies. While the
global economy is forecasted to grow by three percent (+3%) year-on-year (YOY) in the next
three years, advanced economies will grow by only two percent YOY (+2%). The U.S. will have
a YOY growth of two percent (+2%) and EU will grow by only one percent (+1%) given
continuing challenges with what appears to be a delayed impact of the crisis on some EU
countries (Source: Paderanga Global Outlook, Feb. 2010).
13
Importantly, the earthquake, tsunami and nuclear-reactor disasters in Japan last March 11,
2011 coupled with the unfolding socio-political events in the Middle East and North Africa
(MENA) which started in February 2011 will have global economic consequences.
While the immediate outlook is one of dramatic contraction in Japans exports and overall
contribution to the world economy and oil-price instability because of conflicts in the MENA
Region, rebuilding Japan and prospects in a democratized MENA will have their positive
outcomes.
The worlds experience with natural calamities and man-made crises illustrate this point.
Hurricane Katrina, the Kobe earthquake, the Indian Ocean tsunami and many more similar
disasters in the past twenty years demonstrate how affected countries and the international
community can work together to quickly recover from these tragic events. Equally, the British
Petroleum oil-rig explosion in the Gulf of Mexico and other oil-spills, the Three-Mile Island and
Chernobyl nuclear plant accidents, and the recent 2008 global financial crisis, are profound
examples of how nations and governments find effective solutions to problems that appear
insurmountable at the onset.
In the case of Japan, its expected massive disaster-recovery efforts will generate opportunities
considering its global financial resources, technological capabilities, supply chain model and
export market shares. In the case of the MENA region, the experience of many countries
transitioning from centrally-controlled economies to market-based democracies, whether or not
these political transformations result to replacements in leaders and personalities, demonstrate
that economic growth inevitably follows these changes. Moreover, the obvious importance of oil
to the world has always compelled the community of nations to collaborate in swiftly reestablishing supply and price stability during episodes of volatility.
The world is united in emphasizing that human development, restoring and improving quality of
life, and securing the future are the priorities in Japan and the MENA Region. In fact, everyone
in general recognizes that the welfare of people is the priority in responding to natural
calamities or armed conflicts.
It is precisely these priorities that create international trade and investment opportunities.
On the other hand, emerging economies are expected to grow YOY by six percent (+6%) in the
next three years. Crucially, regions with the largest consumer base will grow year-on-year at an
average of more than three times that of developed nations: China by eight-and-a-half percent
(+8.5%), India by seven-and-a-half percent (+7.5%) and ASEAN by four percent (+4%).
For the private sector, the implications of this situation on export sales, market development
investments, consumer market size, supply chain dynamics, and a host of other strategic
business determinants are profound. This is especially true for multinational corporations which
are driving Philippine exports. Re-setting the plans and operations of these companies will take
more than three years to complete.
Importantly, the assessment is higher and sustainable export growth will come from agricultural
(food) and resource-based products (homestyle, construction materials, natural & organic
industrial and finished goods) given the local value-added of these categories, the global market
size where they compete and the product differentiation features of Philippine design and
functionality. Given the scope of this activity, an export development program anchored on our
agro-industrial resource-base must be formulated in the next three years and implemented in
the next PEDP cycle (2014-2016).
14

For the public sector, while there is optimism and trust in the newly-elected leadership, the total
package of government reforms and support needed to enable sustained export growth is
viewed to take more than three years to accomplish. This is especially considering the
requirements of an agro-industrial resource-base export development program.
Table 6 shows how Philippine exports might unfold beyond 2011-2013 into 2014-2016,
assuming that the private sector can harness the opportunities these changes bring and the
public sector is able to actualize reforms.
Table 6: EXPORT FORECASTS OF REVENUE STREAMS, 20142016

2014
REVENUE STREAM/ PRODUCT GROUP
TOTAL EXPORTS
TOTAL SERVICES
IT-BPO SERVICES
OTHER SERVICE
TOTAL MERCHANDISE
TOTAL KEY SECTORS:
IT-BPO AND OTHER SERVICES
ELECTRONICS
AGRIBUSINESS
FOOD: Processed & Beverages
FOOD: Fresh
FOOD: Marine & Aqualculture
COCONUT PRODUCTS
MINERALS
SHIPBUILDING
HIGH POTENTIAL GROWTH SECTORS:
MOTOR VEHICLE PARTS
GARMENTS/TEXTILE
HOMESTYLE: Furniture/ Furnishings/Decors
WEARABLES: Fashion Accessories/
Bags/Shoes/ /Jewelry
OTHERS
2015
2016
GROWTH
VALUE
GROWTH
VALUE
GROWTH
VALUE
%
10
10
10
12
10
11
10
10
12
12
12
12
12
8
15
13
12
15
10
in US$
Million
108,732
25,266
20,706
4,560
83,466
98,176
25,467
50,055
6,052
1,553
1,083
898
2,518
2,525
2,867
11,210
5,813
3,763
633
10
10
10
12
10
11
10
10
12
12
12
12
12
8
15
13
12
15
10
in US$
Million
98,490
22,895
18,824
4,072
75,594
88,748
23,078
45,504
5,404
1,387
967
802
2,248
2,338
2,493
9,931
5,191
3,272
575
10
10
10
12
10
11
10
10
12
12
12
12
12
8
15
13
12
15
10
in US$
Million
120,063
27,884
22,776
5,107
92,179
108,624
28,106
55,060
6,778
1,740
1,212
1,006
2,820
2,727
3,297
12,655
6,511
4,328
696
12
8
893
9,924
12
8
1,000
10,758
12
8
1,120
11,662
Forecasts based on PEDP consultations
15

SUMMARY OF EXPORT TARGETS & FORECASTS
Table 7-A: SUMMARY OF EXPORT TARGETS, 2011- 2013
2010
2011
2012
2013
ACTUAL
EXPORTS
Growth
EXPORT
Value
Growth
EXPORT
Value
Growth
EXPORT
Value
Average
Share
in US$ M
in US$ M
in US$ M
in US$ M
MERCHANDISE
51,498
10
56,619
10
62,262
10
68,480
78
SERVICES
13,243
17
15,503
16
17,967
15
20,735
22
TOTAL
64,741
11
72,123
11
80,229
11
89,215
100
SECTOR:
Table 7-B: SUMMARY OF EXPORT FORECASTS, PEDP 2014 2016

2014
SECTOR:
2015
2016
Growth
EXPORT
Value
Growth
EXPORT
Value
Growth
EXPORT
Value
Average
Share
in US$ M
in US$ M
in US$ M
MERCHANDISE
10
75,594
10
83,466
10
92,179
77
SERVICES
10
22,895
10
25,266
10
27,884
23
TOTAL
10
98,490
10
108,732
10
120,063
100
16
VI. OVERVIEW OF PRODUCT & MARKET BEHAVIOR

Given the strategic direction to build on current business in the next three years, it is important
to understand the following:
Where the business is coming from (products and services).

Table 2 shows that from the 2006-2008 average, fifty-three percent (53%) of total
exports and sixty-two percent (62%) of merchandise exports come from electronics.
Nine percent (9%) of total exports come from motor vehicle parts and mineral
products. These exports are largely intermediate goods and raw materials going to
export destinations where they are assembled as finished goods for re-export to
consumer markets or partly sold to domestic consumers. In the case of mineral
products they are to a certain extent utilized to fuel exports of the country of
destination. Seventy-five percent (75%) of merchandise exports are for re-export to
consumer markets.
Less than twenty-five percent (25%) of merchandise exports go directly to consumers
or end-users. It is less because portions of food, garments and textile, coconut products
and wearables are also intermediate goods. This means that the greater majority of our
exports today are influenced by the dynamics of the global supply chain of their
respective consumer product categories. This also means that the main driver of
Philippine exports is direct investments. Additionally, services being largely contact
centers of foreign companies, form part of the overall global value chain and are
investment driven.
For finished goods exports, relating their marginal shares versus total sales and their
equally marginal market shares in their growing markets suggest that finished goods
exports need consumer research-based advertising and promotions to capture
share-of-mind and share-of-pocket in their competitive operating environment.
The pie-chart below further illustrates the characteristics of Philippine exports productmix by comparing 2001 and 2010.
Chart 1: COMPARATIVE PRODUCT MIX, 2001 vs. 2010
17

From 2001 to 2010, a significant portion of Philippine exports is still in intermediate
goods. However, finished goods have shrunk in terms of share in the product-mix which
indicate loss of competitiveness in the marketplace (see Chart 2: Markets of Philippine
Exports).
Where the business is going (markets).

From 2006-2010, majority of Philippine merchandise exports go to North and Southeast
Asia (60%) of which, twenty-three percent (23%) go to China and twenty percent
(20%) to Japan and Korea.
The second major market is the Americas with nineteen percent (19%), followed by
Europe with eighteen percent (18%). For the remainder of market, one percent (1%)
each goes to Middle East-Africa and to ANZ-Oceania. And less than one percent (0.8%)
goes to Central-South Asia and Russia.
Table 8 shows the regional distribution of Philippine Exports from 2006-2010.

Table 8: MARKETS OF PHILIPPINE EXPORTS
TOTAL PHL MERCHANDISE EXPORTS

NORTH & SE ASIA
TOTAL CHINA (MAINLAND, HK, TAIWAN, MACAU)
TOTAL NORTH ASIA (JAPAN & KOREA)
TOTAL ASEAN (9 MEMBER STATES)
AMERICAS
TOTAL NORTH AMERICA (USA & CANADA)
BRAZIL, CENTRAL & SOUTH AMERICA (21)
CARIBBEAN (23)
GREENLAND & BERMUDA
EUROPE
TOTAL EU (27)
BAL. WESTERN, EASTERN & CENTRAL EUROPE (17)
MENA
MIDDLE EAST (14)
AFRICA (51)
OCEANIA & SOUTH PACIFIC
AUSTRALIA & NEW ZEALAND
SOUTH PACIFIC ISLANDS (23)
CENTRAL & SOUTH ASIA
GREATER INDIA (INDIA, PAK, SL, BDESH, NEPAL, BTN)
CENTRAL ASIA (10)
INDIAN OCEAN ISLANDS (5)
RUSSIA
AVE. PAST 5 YRS.

2006-2010
FOB Value
46,755,135,398
27,845,060,107
10,751,480,669
9,296,638,817
7,796,940,621
8,696,490,797
8,304,457,661
373,938,025
17,408,868
686,243
8,518,622,660
8,384,644,373
133,978,287
675,161,838
505,335,500
169,826,338
663,003,574
474,658,400
188,345,174
326,044,784
320,259,881
4,363,343
1,421,559
30,751,638
SHARE
%
100
60
23.0
19.9
16.7
19
17.8
0.8
0.04
0.0
18
17.9
0.3
1.4
1.1
0.4
1.4
1.0
0.4
0.7
0.7
0.01
0.003
0.1
Source: Tradeline Philippines, BETP
This is in contrast to ten years ago (2001), where fifty percent (50%) of PHL exports went to
the US and EU and forty-eight (48%) to North and Southeast Asia. The pie-chart below shows
the shift in the market for Philippine exports.
18
Chart 2: MARKETS OF PHILIPPINE EXPORTS, 2001 vs. 2006-2010 (Average)

2001
2006-2010 AVE
The shift of our export business from North America and Europe to North and Southeast Asia is
a result of the combined effects of increased consumer incomes in the larger populations of the
developing economies in Asia and changes in the global supply chains enabled by Free Trade
Agreements. Most notable are the ASEAN Free Trade Agreements (FTAs) and the regionalbilateral trade agreement initiatives being phased-in by the US and the EU.
On the part of Asian economies, Philippine exports of intermediate goods achieved incremental
growth as consumers in global manufacturing bases began buying export branded finished
goods made up of components coming from the Philippines. This is further enhanced by
emerging distribution channels being established among Asian countries.
On the part of the US and the EU, their phased trade agreement initiatives expand multicountry manufacturing and distribution facilities as global and regional companies set up multiplatform supply chains for branded products and services. This is done to provide for peaks and
valleys in the demand of branded products in rapidly emerging consumer markets with varying
levels of development and consumption behavior, while at the same time ensuring a steady,
predictable and reliable supply of inventories to developed markets.
Central to this unfolding reality is China. China as a major manufacturing base and consumer
market is moving up the value chain. As it does, it sustains its rapid economic growth creating
large numbers of Chinese consumers with high disposable incomes and rapid consumption
behavior for quality branded products. Moving up the chain increases the cost of manufacturing
in China while evolving new types of production processes that accrue to higher economic value
for Chinese companies. This is resulting to a shift in the global chains characterized by the remigration of certain manufacturing facilities to alternative locations in Asia. Key considerations
to the re-migration are speed-to-market and cost-effectiveness rather than manufacturing costs
alone.
Prime candidates for this re-migration are strategically located countries which can costeffectively access as many of the developed and developing mass consumer markets possible.
Countries that at the same time possess a deep pool of skilled and trainable workers,
professional managers and knowledge employees. Countries like the Philippines.
This explains the shift of our exports to Asia. At the same time, similar changes are taking place
in similarly situated countries and regions around the world explaining the growth of our
19

exports to the Middle East and the ANZ region; and the spawning of our business in greater
India, Brazil, South America and even Africa.
This also partly explains the sense of urgency among many countries to engage in free trade
agreements, be it bilateral or multilateral.
And this suggests expectations in the near future.
In terms of international trade and investments, India is expected to become like China in
relation to the rest of the world. Brazil is viewed to become like China in relation to the
Americas and Europe. The Middle East appears to have begun behaving like China in relation to
Africa and Central Asia. Australia and New Zealand have likewise begun to behave like China in
relation to China, India and Brazil. And Russia is anticipated to influence supply chains and
global consumer marketing following the same pattern when its time comes.
Japan can only be a contributing factor to the re-balancing of resources and supply chains
resulting to export opportunities. Given Japans inherent capabilities and current international
business model, its recovery efforts can lead to an expansion of export markets.
Therefore, the key elements defining opportunities in this new world order are: a) supply and
value chain management; b) international trade negotiations; and c) innovations in finished
goods marketing.
20
VII. CORE STRATEGIES

In the context of new realities where global supply chain management, international
negotiations and innovation in finished goods marketing are the strategic opportunities, the
PEDP defines its core strategies applicable to all sectors.
A. Product Strategies:
1. Move up the Value Chain
Move up the value chain according to the status of the sector. Building value-added
by moving up the value chain will bring immediate incremental revenues while new
sectors are being cultivated. The key is to secure foreign and local investments to
enable sectors to move up the value chain considering that many of the supply chain
attributes of our export products and services are already present in-country.
Additionally, the strategic location of the Philippines makes it an ideal site to access
large consumer markets like China, Japan, Korea, Indonesia and the rest of ASEAN.
2. Capture Higher-value Processes in the Global Supply Chain
Sell Filipino supply and value chain participation as a quality and cost-effective
component to finished goods and services. This is in particular reference to export
sectors whose global supply chain is characterized by multi-country manufacturing
such as electronics, garments, automotives, and shipbuilding.
Participation in value chain endeavors to capture as many of the chain components
possible. Moving up the value chain develops chain components that derive the
highest value. The idea is for the Philippines to achieve both through foreign and
local investments and innovation.
3. Develop Product Linkages for Organic, Natural and Certification-enabled
Products
Develop organic and natural product linkages in tourism services and expand
product applications. The abundant natural resources and human capital in the
Philippines make it ideal for ONPs to prosper given what is arguably the largest
rapidly growing product and service category in the world. The first step is to
leverage tourism as a natural distribution channel for existing products and services.
Subsequently, establish research centers to expand ONP applications and set up
manufacturing facilities through local and foreign investments motivated by the
growth in Philippine NOP in-country capabilities.
B. Market Strategies:
1. Maximize Benefits of Free-Trade-Agreements (FTAs)
Maximize FTA gains and engage the US and EU according to mutually acceptable
modalities. Maximizing existing FTAs means launching information campaigns that
are broad-based and meaningful. A broad-based campaign means a nationwide
effort covering as many business sectors possible, especially SMEs. Meaningfulness
does not only refer to informing the exporting community about tariff schedules and
other FTA features. It also refers to establishing and improving mechanisms that will
21

motivate the private sector to utilize FTAs in their business. These are Information
Help-Desks, Document Facilitation, Interactive Websites and similar others.
2. Target High-Growth Emerging Markets
Emerging markets with high economic growth for finished goods exports include
China, India and ASEAN for direct exports. The faster growth of developing
economies is creating large consumer segments with high disposable incomes.
Philippine export products and services should focus on these consumer groups not
only because of their new-found capability to purchase, but more importantly,
because it is at this emerging stage that consumers develop product and brand
loyalty through trial usage. Reaching these consumers ahead of other brands as they
explore their purchasing power establishes a strong franchise for the Philippines.
Philippine exports of intermediate goods will realize incremental sales as the brands
these sectors supply will promote themselves aggressively in these emerging
markets. The indicated action is to have our finished goods export sector move in
this direction as well through promotions and selling missions.
Brazil and Russia are viable target markets for Philippine finished goods through
distribution channels in strategic locations including those in the Middle East and EU.
The Philippines must also engage in pre-emptive market intelligence activities to
identify opportunities and establish presence in other big emerging markets like
South Africa and Turkey and in pre-emerging markets, specifically those highgrowth areas and cities in China (CHAMPS*).
3. Attract the Migration of Supply Chain Nodes to the Philippines
Capture export-oriented FDIs from China, Malaysia and Singapore, as these
economies move up the value chain. Also, target Japan, Korea, ANZ, US, and EU as
these industrialized nations continue to re-balance the supply chains of their
products and services to pursue opportunities in emerging markets and respond to
recovering mature markets.
Equally, the recovery of mature markets and the rapid growth of emerging markets
with large consumer populations are compelling developed exporting nations (Japan,
Korea, ANZ, US, EU) to activate more multi-platform supply chains to address the
different consumption needs of emerging and mature markets. The result is a remigration of supply-chain components from these locations to strategic points in the
chain.
*as identified by the Economic Intelligence Unit (EIU): Chongqing, Hefei, Anshan, Maanshan, Pingdingshan and Shenyang
C. Promotions Strategies:
1. Undertake Focused Promotions with Emphasis on Precision Rather than
Profusion
Focus on precision (quality) rather than profusion (quantity) in conducting
promotions. Identify and participate in select high-impact, high-level trade events.
On-premise traffic of consumers and companies in these events must be consistent
with target audience.
Equal emphasis must be given to investments-capture and tourism promotion given
the character and needs of the overall export portfolio. This will drive investments in
22

research and development and in-country capacity for merchandise and services
exports.
Tourism is a cost-effective awareness and trial-usage channel for Philippine exports
while generating significant revenues. Integrating these elements in out-bound trade
events maximizes results. Market selection should also be consistent with product
and market strategies. An additional consideration in selecting geographical markets
is the presence of existing or unfolding free trade agreements.
2. Launch More High-Impact and High-Level In-Bound Fairs and Missions
Linked with Tourism Opportunities
Strengthen existing Philippine trade events and develop new and innovative ones
focusing on the total Philippine experience. Philippine Experience refers to the
emotional aspect of the encounter with target consumers. The tactile elements of
consumer-contact, like features and benefits of products and services, are available
to consumers virtually anywhere around the world. But an experience, the emotional
high achieved through consumer contact, can be made unique and worth reexperiencing again and again. Similar to out-bound missions, in-country events must
integrate investment, tourism and merchandise trade missions.
Frequency and timing of these integrated activities can be aligned with key tourism
occasions year-round. In the case of in-country events, the more of these integrated
promotions are launched, the broader the base for Philippine exposure and the
higher the probability of investments-capture and merchandise/services exports.
3. Embark on a Comprehensive and Unified Country Branding
It is time to brand the Philippines and launch thematic sectoral events and abovethe-line promotions. Consultations must be started immediately to arrive at the
brand essence, brand values and brand features necessary to define the Philippines
brand name and promise. From there, an international campaign will immediately
follow. Sectoral generic branding, or The Philippines must continue to be
promoted attaching the strong positive attributes of each sector as the case may
apply in the event or promotion channel.
A key feature in the branding process is to include a brand device (or sub-label) from
a government export-standards agency certifying product integrity and performance.
23
VIII. GOVERNANCE: KEY TO IMPLEMENTATION

To be able to implement the strategies of the PEDP and consequently achieve its targets,
government policies and promotional assistance enabling exports are necessary.
A. Immediate: Executive Action
1. The President, as Chair of the EDC, should preside over the Quarterly EDC meetings.
This would also ensure Cabinet-level participation in the Council so that immediate policy
action is taken on export development issues.
2. The DTI shall utilize Honorary Trade Representatives in target export markets as soon
as may be appropriate. The necessary deployment plan in context of the FTSC
operations shall be designed and implemented accordingly by the DTI.
B. Mid-Term: Legislative Agenda
1. Prioritize amendment of the Export Development Act with emphasis on provisions
pertaining to export financial assistance, privatization of promotional agencies, and the
enforcement authority of the Council.
2. Passage of the Customs Modernization and Tariff Bill to address the issue of
simplification of procedures and the cost of doing business.
C. Institutionalize a Funding Source for Export Development and Promotion
1. To be able to execute the strategies of the PEDP, financial resources must continuously
be made available to fund promotional activities. On the part of government agencies,
the plan is to consolidate the promotion budgets of the DOT, DA, DTI, BOI, and the
economic zones through inter-agency coordination of out-bound missions and in-bound
activities
2. Establish a National Export Development and Competitiveness Fund (NEDAC Fund) to be
used in launching integrated promotional efforts, SME financial assistance and
continuous training for workers in the exporting community. The fund shall initially come
from the Office of the President and subsequently included in the annual DTI Budget
from the General Appropriations Act.
D. Build on the Strengths of the Export Development Council
The solution to all the challenges in the implementation of this Plan is in the mechanism
established in the Export Development Act. That mechanism is the Export Development Council.
The Council is designed to resolve export development issues through the representation of
export sectors and the involvement of Cabinet Secretaries and The President.
Policy issues requiring extensive study and consultation are addressed through the networking
committees while situations requiring immediate actions are managed by the Council itself.
1. Revitalize the networking committees to strengthen presence in the countryside and so
that relevant issues are thoroughly evaluated and recommendations carefully assessed
before being presented for resolution to the Council. Activate new committees as
appropriate to address all Key Export Sectors.
24
2. Link with other business councils to strengthen and unify advocacies.

3. Develop and implement an anti-corruption mechanism in the EDC and its networking
committees. Utilizing appropriate measures to protect the citizenry, this mechanism shall
enable sources to identify individuals, groups and structural environments engaged in
corruption to enable government to correct situations and prosecute where necessary.
4. Ensure appropriate representation of the service sector in the EDC particularly BPO to
enable this rapidly growing sector to contribute to continuous development of
comprehensive export policies. This is particularly in reference to worker welfare which
is a key factor to export competitiveness in services.
5. Strengthen the EDC Secretariat by increasing the number of technical staff necessary to
fulfill all secretariat functions. Engage the staff in Continuous Education and Training
(CET) on convener management.
The President as Export Champion
Finally, the exporting community believes that the key to the success of Philippine exports is
The President of the Philippines.
The PEDP reaffirms The President as the champion of Philippine exports.
Through his inspired and inspiring leadership, the EDC partnership will be strengthened,
motivated and empowered to level-up exports through 2013 and double-up by 2016.
-oOo-
25
26
ANNEX 1:
Sectoral Strategies and
Activities
27
28

SECTORAL STRATEGIES AND ACTIVITIES
A. FOOD
Priority Products
Fresh Fruits/Vegetables: mango, banana, papaya, okra

Processed Food
Marine Products
Priority Markets
Korea, Hong Kong, China (Fresh Fruits/Vegetables)

USA, China, Hong Kong, EU, Japan (Processed Food)
o Emerging markets: ASEAN, ME, India, Australia
USA, EU, Hong Kong (Marine Products)
Export Growth Targets
2011 10%
2012 10%
2013 10 %
Major Policy Concerns/

Policy Support Needed
Export Strategies and

Activities
Baseline US$ 2.11B

Tedious documentation procedures (e.g. certificate of origin,
phytosanitary requirements and product registration, etc.)
Lack of government assistance/support re: organic
certification of raw material sources and compliance for Good
Manufacturing Practice (GMP) and Hazard Analysis Critical
Control Point (HACCP) implementation
Review of the existing Free Trade Agreements (FTAs) with
partner countries and renegotiate the inclusion of products
excluded from the agreements such as the high duties of
marine products, dried fruits, and purees which is now 3040% in Korea
Promotion
Strengthen and synchronize the export and investment

promotion programs/projects such as inbound and outbound
missions and trade fair participations of DA, DTI and DFA and
link the promotional initiatives with the tourism programs of
DOT.
Identify other niche Blue Ocean markets for Philippine food
products by foreign Posts.
Capacity Building
Strengthen the market intelligence initiatives of Foreign Posts

Establish standards for product processes and quality and
develop packaging and design at par with international
standards
Strengthen and upgrade existing laboratory equipment of
DOST and DA focusing on the product/s inherent per region
such as the analysis for pesticide residue of tropical fruits and
vegetables and other technical requirements
Government support/ incentives for capital expenditures and
tax credits for the importation of equipment for MSMEs and
non-pioneer industries
29
Strengthen the certification system for HACCP, ISO 2200,

and GMP and provision of government support in the
compliance and implementation of these systems.
DA to establish programs to ensure the sustainability of the
production of agricultural raw materials such as tropical fruits
(calamansi, jackfruit etc.); coconut and palm fruit (Kaong);
vegetables and rootcrops.
Provide MSMEs access to low interest/long term financing to
improve facilities and business capital
Implement the Halal Development Project
30

B. GARMENTS/ TEXTILE
Priority Products
High-end Gowns/Dresses
Ethnic Natural Fiber
Barong
Lingerie/ Night Wear
Priority Markets
USA
EU
Japan
2011 15%
2012 15%
2013 15%
Baseline US$ 599 M
More than 15% if Save Our Industry Act is passed by the
US Congress


Activities
Promotion
Campaign for the approval of the SAVE ACT in US Congress
Expand and improve market access
Work for preferential regimes (EU-GSP)
Intensify market access (re-negotiate ROO for PJEPA)
Maximize benefits of existing free trade agreements (FTAs)
Develop brands for emerging markets
Conduct strategic selling missions for SMEs to target EU
countries
Create new markets in ASEAN and China
Lack of technology support

Inadequate basic skills training on international standards
Lack of raw materials due to demise of the textile industry
Capacity Building
Implement industry accreditation and tracking of social
compliance program
Investment promotion to revive the textile industry
Industry mapping, accreditation and tracking program
Synchronize (CHED, TESDA) efforts in skills training
Upgrade technology
Disseminate incentives for investors
31

C. WEARABLES
Priority Products
Costume/Fine Jewelry
Bags
Footwear/Slippers/Shoes
Priority Markets
Asia (Hong Kong, China, Japan)

Europe (France, Germany, Italy)
Australia/ USA (Indirect Export)
2011 10%
2012 10%
2013 10%
Baseline US$ 599 M.


Activities
Unsustainable financial assistance to export promotion

Tedious procedures / requirements for imported raw materials
High power/ electricity cost
Unclear policies on duties / taxation for raw materials,
returned shipments
Lack of skilled labor force
Promotion
Integrate promotional efforts
Promote via international media
Mount showrooms in Philippine embassies and airports
Subsidize participation in trade fairs abroad
Develop an iconic tourist retail center
Capacity Building
Upgrade technology
Prepare impressive brochures/catalogues
Intensify gathering of commercial intelligence in US, EU,HK
and Japan
Provide information on market requirements and trends
Develop/update designs of products
Provide financing assistance (non-collateral loans)
32

D. HOMESTYLE PRODUCTS
Priority Products
Priority Markets
Furniture mixed media furniture, wood/plastic/stone

furniture, outdoor furniture
Furnishings
Holiday Decors
Europe
US
Asia (China & India)
2011 7%
2012 7%
2013 7%
Baseline US$ 427M


Activities
Conflicting policies of national and local agencies on raw

materials and taxation
Lack of access to financing (special program for distressed
companies)
Overlapping of projects
Unscrupulous customs officers
High cost of doing business
Promotion
Integrate promotional efforts (Manila FAME, Manila NOW,
CebuNext)
Build brands based on green approach
Provide financial support for selling missions and trade fairs
to identified markets
Advertise in foreign media
Maximize benefits from free trade agreements
Capacity Building
Re-energize and sustain industry clusters
Continue to develop designs using mixed media
Implement productivity enhancement programs
Link up furniture and furnishings/decor industries with the
tourism industry
Conduct market intelligence with the private sector/ hire the
best foreign consultants for market intelligence and design
Simplify shipment documentation procedures
33

E. IT BPO
Priority Services
Voice Services:
Contact center
Non Voice Services :
Back-office/KPO
IT (software development, application,
maintenance)
ESO/Engineering and design processes
Health Information Management
Transcription (Legal & Medical)
Animation
Game Development
Priority Markets
2011 18%
2012 16%
2013 14%

Baseline: 2010 US$ 11.041B
Talent scalability, particularly to meet sizeable voice demand

Mismatch of educational system and language with global
standard
Limited growth capital for scale-up of small-to-medium firms
Lack of distinguishing branding against India and near-shore
geographies
Fine-tune labor laws and practices to meet industry
requirements (e.g., issues related to absenteeism,
termination)
Legislation on data privacy and cyber-crime to improve risk
perception

Activities
USA/ North America

Europe ( UK )
Asia-Pacific (APAC)
Promotion
Consolidate dominance in the US and aggressively promote /
grow footprint in the UK and APAC
Create a more interactive website/ International promotion
(Multimedia)
Capacity Building
Rapidly demonstrate capability and scalability outside of
voice, with a focus on high-growth segments for the future
Accelerate scale-up of talent, while sustaining or improving
cost competitiveness, regulatory environment, capital
availability and risk perceptions
Retain momentum in developing Next Wave Cities
34

F. ELECTRONICS
Priority Products
Semiconductors
Electronic Data Processing
Automotive Electronics and Solar Power/ Photovoltaic
Cells
Priority Markets
USA
Europe
Japan and China
2011 10%
2012 10%
2013 10%
Major Policy
Concerns/ Policy
Support Needed
High cost and availability of power

Philippine Technology Roadmap
Development of quality allied and support industries

Activities
Pursue aggressive export sales and investments

promotion of parts and components manufacturers
Conduct international communication / marketing
campaign
Develop and expand linkages with allied support
industries: metal, plastics and chemicals industries
Generate up-to-date market intelligence on target
markets
Identify and define future technology needs, and
forecast future product attributes
35

G. COCONUT (NON-FOOD)
Priority Products
Priority Markets
Coconut fiber, coir

Coconut peat/dust
Geotextiles
Coconut oil
Coconut fiber China
Coconut peat/dust China, Korea and Japan
Geotextiles China
Coconut oil Netherlands, USA, China, Italy, Malaysia,
Spain and Japan
For Coir and Geotextiles:
2011-10%
2012-10%
2013-10%
Baseline: 2010 US$ 1.71M
For coconut oil:
2011- 10%
2012- 10%
2013- 10%
Coco coir products:
Major Policy and Other

Concerns/Support Needed
Funding support from the Export Support Fund, the

Coconut Industry Investment Fund (CIIF), and DA/PCA
The Philippine Coconut Coir Exporters Association, Inc.
(PHILCOIR) proposes the creation of Coir Board similar to
India
Philippine Coconut Authority (PCA) to regulate
establishment of processing plants
DILG/LGUs to construct farm-to-market roads
DOF to levy VAT-less or less VAT on freight for exports
DTI to develop standards and manual for coco geotextiles
and biologs
BOI to extend tax incentives and tax credit to coco coir
and coco peat exporters
Technical support for the development of various
applications of coco peat
PCA to undertake projects to improve/increase access of
processors to supply of coconut husk
Review and rationalize the present cabotage system in
shipping to afford competitive and affordable shipping cost
Coconut oil:
Philippine Coconut Authority (PCA) to undertake planting

and replanting programs to increase and improve coconut
yield
36

Coco coir products:
Export Strategies/Action
Plans
Conduct research and review/assess feasibility of

exporting coco coir products in target markets
Identify markets where coco coir products have
preferential tariffs due to bilateral/multilateral Free Trade
Agreements (FTAs)
Assess and improve competitiveness vis--vis leading
world suppliers
Promote coco peat as animal bedding material
Promote geotextile as soil erosion and desert control
material
Promote coco peat as soil conditioner
Conduct out-bound and In-bound business missions
(OBM and IBM)
Develop promo collaterals/materials and website for coco
coir products
Monitor export performance of coco coir industry
Coconut oil:
For priority markets, , United Coconut Associations of the

Philippines U(UCAP), Foreign Trade Service Corps
(FTSC), and Bureau of Export Trade Promotion (BETP) to
promote the various benefits of using coconut oil to
counter negative
publicities by competitors, and to
highlight its advantages over palm oil
FTSC to research on competing products --- Malaysia and
Thailands on palm oil production
Develop promo collaterals/materials and website for coco
oil products
Identify markets where coco oil products have preferential
tariffs due to bilateral/multilateral Free Trade Agreements
(FTAs)
37

H. MINERALS
Priority Products
Metallic Gold, Copper, Nickel

Non Metallic Minerals - marble
Asia-Pacific: China, Korea, Australia, Japan
Priority Markets
Export Growth
Targets
Major Policy
Concerns / Policy
Support Needed
2011 5%
2012 5%
2013 5%
Baseline: 2010 US$1.87B
Policy inconsistencies or disjoint between the national

government and local government units in terms of land use,
taxation, environment (including mining moratorium, ban on
open-pit mining)
Push for responsible mining especially for small scale mining /
proliferation of small scale mining permits granted by LGUs
(sans environmental , safety, and health issues)
Unwarranted interventions by environmentalist groups and other
organizations in the interpretation / implementation of the Rules
of Procedures on Environmental Cases (Writ of Kalikasan)
Lukewarm response / lack of support by the LGUs

Activities
Information campaign for mining companies to adopt and

implement Corporate Social Responsibility commitments /
Promote CSR Guidebook
Aggressive support through BOI investment roadshow /
investment missions abroad
BOI and MGB to identify and promote investment-ready mining
projects with prepared feasibility studies / facilitate business
registration and issuance of permits
Build-up database on small scale producers of minerals
38

I. MOTOR VEHICLE PARTS
Priority Products
Priority Markets
Original Equipment Manufactures (OEMs):

Wiring harness, transmissions/gears, sensors,
alternators, brake systems and servo brakes
Replacement parts:
radiators, leaf springs, filters, batteries, alloy wheels,
exhaust system
OEMs:
Developed Economies USA, Japan and Korea
Emerging Economies China and India
Regional Australia, New Zealand and ASEAN
Replacement Parts:
USA, China/Japan, Western Europe (Germany and
Netherlands
Major Policy
Concerns/ Policy
Support Needed

Activities
2011 8%
2012 8%
2013 8%
1. Implementation of EO 877-A
(New Motor Vehicle Development Program)
Implementation of the Support Program for parts
and CKDs
Serious government commitment to promote
exports
2. Proactive efforts to develop linkage with neighbors
in complementing policies on taxes, tariff, labor
incentives, customs and trade to harmonize
standards.
Position the country as hub for regional clusters to be

the preferred promotion platform for export
Improve and expand the replacement parts market
Promote the sectors subcontracting capabilities for
customized orders of various automotive metal and
plastic fabrications
Pursue aggressive export sales and investment
promotions activities in target markets, highlighting the
Philippines as a supplier of quality and cost-effective
premium parts and components
Implement the Comprehensive Motor Vehicles
Program
39
40
ANNEX 2:
Market Briefs
Data for General Trade Indicators were taken from ITC Trademap to allow for global comparison (e.g.,
country market shares vs. the world market). Bilateral Trade data were taken from the Trade Relations
Report (TRR) prepared by the BETP which makes use data from both ITC Trademap and the National
Statistics Office (NSO), the official Philippine data source which provides more recent Philippine trade
data.
41
42
A. PHILIPPINES ASEAN TRADE RELATIONS

A. ECONOMIC INDICATORS
(2010)
GDP (US$ Billion)

GDP Per Capita (US$)
GDP Growth Rate (%)
:
:
:
351.4
3,500
7.3
Source: World Factbook 2011
B. GENERAL TRADE INDICATORS

ASEAN
Imports
from the
World
(2010)
in US$
Thousand
957,104,556
ASEAN
Share
in
World
Imports
(2010)
Growth
of
ASEAN
Imports
(20092010)
ASEAN
Imports
from PH
(2010)
in US$
Thousand
Share of
PH to
Total
ASEAN
Imports
(2010)
Growth of
PH
Exports
to ASEAN
(20092010)
Share of
ASEAN
to Total
PH
Exports
(2010)
6.4%
-3.77%
11,557,639
1.21%
-7.18%
4.91%
Source: ITC Trademap
For 2010, ASEANs imports amounted to US$ 957.10 billion, this accounts for 6.4% of total
world imports. But from 2009-2010, ASEAN imports have declined by 3.77%.
Philippine exports to ASEAN for 2010 were valued at US$ 11.55 billion. This represents
4.91% of the countrys total exports but only 1.21% of ASEANs total imports from the world.
Moreover, Philippine exports to ASEAN have declined by 7.18% from 2009-2010.
C. PHILIPPINES ASEAN BILATERAL TRADE

BILATERAL MERCHANDISE TRADE
Value in US$ Thousand
Year
2006
2007
2008
2009
2010
Total
Trade
18,906,246
21,482,971
22,379,493
17,516,160
27,827,451
PH Exports to
ASEAN
8,192,202
8,031,907
7,089,911
5,844,310
11,557,639
PH Imports
from ASEAN
10,714,044
13,451,064
15,289,582
11,671,850
16,269,812
Balance of
Trade
(2,521,842)
(5,419,157)
(8,199,671)
(5,827,540)
(4,712,173)
Total bilateral trade with the ASEAN for 2010 amounted to PhP 27.82 billion, a 58.86%
increase from the previous year. Moreover, the balance of trade has been in the
negative for the period 2006-2010. However, the trade deficit has decreased by 19.13%
from PhP 5.82 billion in 2009 to PhP4.72 billion in 2010.
Philippine exports to the ASEAN in 2010 represent 22.47% of total PH exports to the
world of $51.43 billion. ASEAN imports account for 27.94% of PH imports from the
world of $58.22 billion.
43
Top ASEAN export markets are Singapore, accounting for 63.43% of total Philippine
exports for 2010, followed by Thailand with 15.44% and Malaysia with 12.08%. Top
ASEAN import suppliers are Singapore with 33.43%, Thailand with 25.19%, Malaysia
with 15.75%, Indonesia with 14.75% and Vietnam with 10.75%.
PHILIPPINE EXPORTS TO ASEAN MEMBER-STATES

January December 2010
Rank
1
2
3
4
5
6
7
8
9
TOTAL PH EXPORTS
TOTAL PH EXPORTS TO THE
ASEAN
Singapore
Thailand
Malaysia
Viet Nam
Indonesia
Myanmar
Cambodia
Brunei Darussalam
Lao People's Democratic Republic
FOB
% Share
51,431,703
100.00
11,557,639
22.47
7,331,225
1,784,167
1,396,496
570,550
449,217
11,233
8,495
5,955
301
63.43
15.44
12.08
4.94
3.89
0.10
0.07
0.05
0.0
PHILIPPINE IMPORTS FROM ASEAN MEMBER-STATES

RANK
1
2
3
4
5
6
7
8
9
SUPPLIERS
TOTAL PH IMPORTS
FOB
58,228,624
% Share
100.00
TOTAL PH IMPORTS FROM

ASEAN
Singapore
Thailand
Malaysia
Indonesia
Viet Nam
Myanmar
Brunei Darussalam
Cambodia
Lao People's Democratic Republic
16,269,812
27.94
5,439,478
4,098,377
2,562,475
2,399,713
1,750,771
13,378
2,912
2,696
38
33.43
25.19
15.75
14.75
10.76
0.08
0.02
0.02
0.0
44
2010 TOP PHILIPPINE EXPORTS TO ASEAN

Products
TOTAL
Exports
(US$ 000)
11,557,639
7,274,710
1,212,346
782,985
490,795
%
Share
100.00
1
2
3
4
Electrical, electronic equipment

Machinery, nuclear reactors, boilers, etc
Vehicles other than railway, tramway
Copper and articles thereof
Mineral fuels, oils, distillation products, etc
338,221
2.93
Tobacco and manufactured tobacco substitutes
111,621
0.97
7
8
Optical, photo, technical, medical, etc apparatus

Plastics and articles thereof
Dairy products, eggs, honey, edible animal
product nes
Fertilizers
106,942
101,459
0.93
0.88
98,448
0.85
93,178
0.81
9
10
62.94
10.49
6.77
4.25
2010 TOP PHILIPPINE IMPORTS FROM ASEAN

Products
TOTAL
Imports
(US$ 000)
%
Share
100.00
1
2

16,269,812
3,591,609
3,175,996
1,834,560
11.28
Cereals
1,567,224
9.63
1,566,662
9.63
640,808
3.94
Miscellaneous edible preparations
280,604
1.72
8
9
Ores, slag and ash

Organic chemicals
263,646
247,549
1.62
1.52
10
Essential oils, perfumes, cosmetics, toiletries
238,402
1.47
22.08
19.52
45

B. PHILIPPINES - BRAZIL TRADE RELATIONS
(2010)
GDP (US$ trillion)

GDP Growth Rate (%)
:
:
:
2.194
10,900
7.5
Source: The World Factbook 2011

Brazils
World
Ranking
as
Importer
(2010)
22
Brazils
Imports
from the
World
(2010)
in US$
Thousand
181,648,672
Brazils
Share
in
World
Imports
(2010)
Growth
of
Brazils
Imports
(20062010)
Brazils
Imports
from PHL
(2010)
in US$
Thousand
Share of
PHL to
Brazil's
Total
Imports
(2010)
1.2%
15%
131,467
0.07%
Growth
of PHL
Exports
to
Brazil
(20062010)
13
Share
of Brazil
to Total
PHL
Exports
(2010)
0.3%
At the moment, Brazil is one of the worlds darling economies. After all, Brazil is the B in
BRIC (Brazil, Russia, India & China) , the acronym that represents the worlds biggest
emerging markets. In 2010, Brazil ranked 22nd biggest importer in the world. Its total
imports amounted to US$ 181.65 billion, accounting for 1.2% of total world imports.
From 2006 to 2010, Brazils imports increased by 15%.
In 2010, Philippines exports to Brazil were valued at US$ 131.47 million, representing
only 0.2% of Brazils total imports from the world and only 0.3% of the Philippines total
exports. From 2006-2010, Philippine exports to Brazil have grown by 13%.
C. PHILIPPINES BRAZIL BILATERAL TRADE

Value in US$ Million
Year
2006
2007
2008
2009
2010
Growth Rate (%)
2006-2010
Total
Trade
325.54
439.72
428.74
305.11
339.24
Exports to
Brazil
76.41
75.74
69.02
83.30
131.47
Imports from
Brazil
249.13
363.98
359.72
221.81
207.77
(2.79)
12.53
(8.23)
Balance
of Trade
(172.72)
(288.24)
(290.70)
(138.51)
(76.30)
46

2010 TOP PHILIPPINE EXPORTS TO BRAZIL
Products
TOTAL
1
2
3
4
5
6
7
8
9
10
Computer data storage units

Monolithic integrated circuits, digital (excluding
cards)
Computer input/outputs with/without storage
Static converters: UPS (uninterrupted power
supplies) or no-break equipment
New pneumatic tires, of rubber for motor cars
incl. station wagons & racing cars
Motor vehicles parts, nes
Electronic micro-assemblies made from
discrete, active
Spectacle lenses of other materials other than
glass
Transmission apparatus for radio telephony,
radio telegraphy incorporating reception
apparatus
Coconuts, dessicated
Exports
(US$ Million)
%
Share
131.47
100.00
27.84
21.18
25.41
11.37
19.33
8.65
10.96
7.95
5.66
5.20
4.31
3.95
4.88
3.71
3.81
2.90
3.35
3.02
2.55
2.30
2010 TOP PHILIPPINE IMPORTS FROM BRAZIL

Products
TOTAL
1
2
3
4
5
6
7
8
9
10
Copper ores & concentrate

Wheat, nes & meslin
Tobacco unmanufactured partly or wholly
stemmed or stripped
Bovine cuts, boneless, frozen
Glutamic acids & its salts
Fowls (gallus domesticus), cuts & offal, frozen
Milk not concentrated & unsweetened
exceeding 1%, not exceeding 6% fat
Bovine, live except pure-bred breeding
Raw sugar, cane
Bulldozers & angledozers, crawler type)
Imports
(US$ Million)
%
Share
207.77
100.00
35.76
32.61
17.21
15.69
20.44
18.25
17.88
10.99
9.84
8.78
8.61
5.29
9.09
7.77
6.84
3.29
4.37
3.74
3.29
1.58
47

C. PHILIPPINES CHINA TRADE RELATIONS
GDP PPP (US$ trillion)
GDP Growth Rate (%)
(2010)
:
:
:
10.09
7,600
10.3
B. GENERAL TRADE RELATIONS

Chinas
World
Ranking
as
Importer
(2010)
Chinas
Imports from
the World
(2010)
in US$
Thousand
1,394,199,479
Chinas Growth
Share
of
in
Chinas
World Imports
Imports (2006(2010)
2010)
9.3%
13%
Chinas
Imports
from PHL
(2010)
in US$
Thousand
5,701,504
Share of
PHL to
China's
Total
Imports
(2010)
Growth
of PHL
Exports
(20062010)
Share of
China to
Total PHL
Exports
(2010)
1.2%
-3
11.1%
China is one of the fastest-growing economies in the world, ranking as the 2nd biggest
importer in 2010. Its total imports amounts to US$ 1.4 trillion, accounting for 9.3% of the
worlds total imports. From 2006-2010, imports of China have grown by 13%.
In contract, Philippines exports to China have fallen by -3% from 2006-2010. Philippine
exports to China were valued at US$ 5.70 billion, accounting for only 1.2% of Chinas
total imports from the world for 2010. But China remains as an important Philippine
market as exports to China represent 11.1% of the countrys total exports.
C. PHILIPPINES - CHINA BILATERAL TRADE

Year
2006
2007
2008
2009
2010
Growth Rate (%)
2006-2010
Total Trade
8,497.05
9,982.76
10,030.27
6,994.32
10,635.41
0.94
Exports to
China
4,627.66
5,749.86
5,469.19
2,933.92
5,701.50
Imports from
China
3,869.39
4,232.90
4,561.09
4,060.39
4,933.90
-3
4.54
Balance of
Trade
758.27
1,516.97
908.10
(1,126.47)
767.60
48
In 2010, China moved to fourth slot as the Philippines top trading partner (next to Japan, the
US, and Singapore). Bilateral trade between the Philippines and China amounted to
US$10.31 billion (9.71% of the Philippines total external trade) in 2010. Of which, exports to
China went up by 94.61% from US$2.93 billion in 2009 to US$5.70 billion in 2010 making
China as the fourth largest export market. On the other hand, China ranked as the
Philippines fourth largest supplier of imports in 2010.
Top Philippines exports to China in 2010 consisted of Machinery, nuclear reactors and
boilers; Electrical and electronic equipment; Ores, slag and ash; Copper products; and
Mineral fuels, oils and distillation products. Major imports consisted of Electrical, electronic
equipment; Machinery; Iron and steel products; Mineral fuels, oils, distillation products; and
Plastics and articles thereof..
2010 TOP PHILIPPINE EXPORTS TO CHINA
Products
TOTAL
1
2
3
4
5
6
7
8
9
10

Ores, slag and ash
Copper and articles thereof
Animal, vegetable fats and oils, cleavage products,
etc
Organic chemicals
Optical, photo, technical, medical, etc apparatus
Exports
(US$ Million)
5,701.50
2,452.79
1,831.13
322.03
236.39
190.61
125.91
98.08
92.62
64.33
42.29
%
Share
100.00
43.02
32.12
5.65
4.15
3.34
2.21
1.72
1.62
1.13
0.74

2010 TOP PHILIPPINE IMPORTS FROM CHINA
Products
TOTAL
1
2
3
4
5
6
7
8
9
10

Iron and steel
Fertilizers
Organic chemicals
Articles of iron or steel
Inorganic chemicals, precious metal compound,
isotopes
Imports
(US$ Million)
%
Share
4,933.90
100.00
1,242.15
912.08
265.01
223.47
158.17
154.17
128.13
114.34
113.87
97.08
25.18
18.49
5.37
4.53
3.21
3.12
2.60
2.32
2.31
1.97
49
Philippine Export Development Plan 2011-2013

D. PHILIPPINES EUROPEAN UNION TRADE RELATIONS
(2010)
GDP(US$ Trillion)
GDP Growth Rate (%)
:
:
:
16.07
32,700
1.8
Source: World Factbook 2011

EU Imports from
the World
(2010)
in US$
Thousand
EUs
Share in
World
Imports
(2010)
Growth
of EU
Imports
(20092010)
5,240,732,339
34.9%
-23.0%
EU
Imports
from PHL
(2010)
in US$
Thousand
7,412,441
Share of
PHL to
EU's
Total
Imports
(2010)
0.14%
Growth
of PHL
Exports
to EU
(20092010)
-6.97%
Share of EU
to Total PHL
Exports
(2010)
14.41%
As a trading bloc, EU is the largest importer in the world. In 2010, the EUs imports
amounted to US$ 5.24 trillion, accounting for 35% of total world imports. However, in 20092010, total EU imports declined by 23%.
Accounting for 0.14% of EUs total imports from the world, Philippine exports to the EU for
2010 were valued at US$ 7.41 billion. This represents 14.41% of the Philippines total
exports to the world. Philippine exports to the EU declined 6.97% for the period 2009-2010.
C. PHILIPPINES EU BILATERAL TRADE RELATIONS

YEAR
TOTAL
TRADE
PH EXPORTS
TO THE EU
PH IMPORTS
FROM THE EU
BALANCE
OF TRADE
2006
13,008
8,737
4,271
4,466
2007
12,085
8,592
3,493
5,099
2008
13,284
8,519
4,765
3,754
2009
13,509
7,967
5,542
2,425
2010
11,683
7,412
4,271
3,141
(1.03)
(3.96)
4.72
Ave Growth
Rate% 2006-2010
Source: ITC Trademap.
50
Total bilateral trade with the EU posted a negative average growth of 1.03% in the last
five years (2006-2010). Worldwide economic slowdown particularly affected majority of
eurozone economies beginning 2009 which, in turn, caused exports to shrink 3.96% on
the average during the same period. Imports, however, grew 4.72%. Balance of trade
continues to be in favor of the Philippines.
PH exports to the EU in 2010 represent 14.41% of total PH exports to the world of

$51.43 billion; EU imports account for 7.33% of PH imports from the world of $58.229
billion.
Top EU export markets are Germany, the Netherlands, France, the UK, Italy, Belgium,
and Spain. Top EU suppliers are Germany, France, Ireland, the UK, the Netherlands,
Belgium, Italy, Austria, Spain, and Finland.
Top 10 PH exports to EU in 2010 include electronic integrated circuits and

microassemblies, automatic data processing machines, coconut oil (copra),
semiconductor devices, parts and accessories of computers/office machines, motor
vehicle parts and accessories.
Top 10 imports from the EU include electronic ICs, aircraft (helicopters, airplanes) and
spacecraft (satellites), medicament mixtures, electric apparatus for line telephony, parts
and accessories of computers, structures (rods, angles, plates) of iron and steel, and
vaccines/toxins/micro-organism cultures.
Data Source: ITC Trademap.
PHILIPPINE EXPORTS TO INDIVIDUAL EU MEMBER-STATES

RANK
MARKETS
Value
% Share
TOTAL PH EXPORTS TO THE WORLD
51,431,703
100.00
TOTAL PH EXPORTS TO THE EU
7,412,441
14.41
GERMANY
2,505,597
35.85
NETHERLANDS
2,428,878
32.77
FRANCE
413,323
5.58
UK
394,962
5.33
ITALY
349,382
4.71
BELGIUM
347,043
4.68
51

7
SPAIN
158,189
2.13
HUNGARY
128,556
1.73
CZECH REPUBLIC
112,175
1.51
10
FINLAND
84,673
1.14
11
AUSTRIA
77,067
1.04
12
POLAND
67,834
0.92
13
SWEDEN
38,539
0.52
14
GREECE
37,985
0.51
15
DENMARK
31,380
0.42
16
IRELAND
19,241
0.26
17
MALTA
13,506
0.18
18
PORTUGAL
12,757
0.17
19
ROMANIA
10,403
0.14
20
SLOVAKIA
8,558
0.12
21
BULGARIA
6,150
0.08
22
CYPRUS
4,492
0.06
23
LITHUANIA
2,517
0.03
24
LUXEMBOURG
2,362
0.03
25
SLOVENIA
2,156
0.03
26
ESTONIA
1,577
0.02
27
LATVIA
1,422
0.02
52

PHILIPPINE IMPORTS FROM INDIVIDUAL EU MEMBER-STATES
RANK
SUPPLIERS
Value
% Share
TOTAL PH IMPORTS FROM THE WORLD
58,228,624
100.00
TOTAL PH IMPORTS FROM THE EU
4,270,634
7.61
GERMANY
1,182,262
27.68
FRANCE
692,433
16.21
IRELAND
321,729
7.53
UK
303,212
7.10
NETHERLANDS
298,716
6.99
BELGIUM
271,521
6,36
ITALY
225,608
5.28
AUSTRIA
188,161
4.41
SPAIN
177,885
4.17
10
FINLAND
145,903
3.42
11
SWEDEN
128,503
3.01
12
CZECH REPUBLIC
115,497
2.70
13
DENMARK
105,344
2.47
14
ROMANIA
43,047
1.01
15
HUNGARY
26,011
0.61
16
BULGARIA
13,317
0.31
17
POLAND
9,526
0.22
18
LITHUANIA
4,826
0.11
19
SLOVENIA
4,588
0.11
20
PORTUGAL
4,550
0.11
21
GREECE
2,562
0.06
22
LUXEMBOURG
2,318
0.05
23
CYPRUS
1,284
0.03
24
SLOVAKIA
1,281
0.03
25
ESTONIA
410
0.01
26
MALTA
163
0.00
27
LATVIA
27
0.00
53

2010 TOP PHILIPPINE EXPORTS TO THE EU
Products
TOTAL
2010 EXPORTS
(US$ Million)
7,412
%Share
2,238
30.19
894
12.06
614
438
8.28
5.91
319
4.30
313
4.22
264
3.56
226
3.05
179
122
2.42
1.65
1 Electronic integrated circuits and

microassemblies
2 Automatic data processing machines;
optical reader, etc.
3 Coconut (copra) oil
4 Diodes/transistors & semiconductor
devices
5 Parts & accessories of computers & office
machines
6 Parts & accessories of motor vehicles
7 Photographic camera; photograph
flashlight apparatus
8 Electric transformers, static converter (ex.
rectifiers)
9 Aircraft parts
10 Prepared/preserved fish & caviar
100.00
2010 TOP PHILIPPINE IMPORTS FROM THE EU

Products
TOTAL
1 Electronic integrated circuits &
microassemblies
2 Aircraft (helicopter, airplanes), spacecraft
(satellites
3 Medicament mixtures
4 Electric apparatus for line telephony, incl.
current line system
5 Parts & accessories of computers & office
machines
6 Machines & mechanical appliances
7 Structures (rods, angle, plates) of iron &
steel
8 Vaccines, toxins, micro-organism-cultures
9 Food preparations
10 Wheat and meslin
2010 EXPORTS
(US$ Million)
%Share
4,271
100.00
1,119
26.20
344
8.05
131
6.06
3.07
103
2.41
86
83
2.01
1.94
68
68
1.59
1.59
62
1.45
259
54

E. PHILIPPINES INDIA TRADE RELATIONS
(2010)
GDP (US$Trillion)
GDP Growth Rate (%)
:
:
:
4.046
3,400
8.3
Source: The World Factbook ,2011

Indias
World
Ranking
as
Importer
(2010
Indias
Imports from
the World
(2010)
in US$
Thousand
Indias
Share in
World
Imports
(2010)
Growth
of
Indias
Imports
(20062010)
17
220,290,676
1.5%
15%
Total
Imports
from PHL
to India
(2010)
in US$
Thousand
409,845
Share of
PHL to
India's
Total
Imports
(2010)
Growth
of PHL
Exports
to India
(20062010)
Share of
India to
Total PHL
Exports
(2010)
0.2%
25%
0.8%
India, one of the worlds emerging economies, ranks as the 17th biggest importer in the world for
2010. Total imports amount to US$ 220.29 billion, accounting for1.5% of total world imports.
From 2006 to 2010, Indias imports have increased by15%.
Valued at US$ 409.84 million, Philippine exports account for just 0.2% of Indias total imports
from the world in 2010. While India currently represents only 0.8% of the countrys total
exports, exports to India have grown by 25% from 2006-2010.
C. PHILIPPINES INDIA BILATERAL TRADE

Year
Total Trade
519.68
735.58
808.50
702.69
975.59
Exports to
India
120.13
243.97
193.35
200.31
409.84
Imports from
India
425.01
514.52
654.29
523.32
565.75
2006
2007
2008
2009
2010
Growth
Rate (%)
20062010
11.82%
25.32%
6.07%
Balance of
Trade
(304.88)
(270.55)
(460.77)
(365.45)
(155.91)
In 2010, India ranked 15th among the top trading partners of the Philippines. Total
bilateral trade was registered at US 975.60 million, representing 0.8% of total Philippine
trade to the world. Exports increased by 25.32% from US$ 120.13 million in 2006 to
55

US$ 409.84 million in 2010, while imports grew at 6.07% from US$ 425.01 million to
US$ 565.76 million during the same period.
Top exports included the following products: integrated circuits, parts and accessories of
the motor vehicles and computer data storage units.
Major imports included boneless meat of bovine animals; motorcycles and cycles fitted
with an auxiliary motor; and medicaments.
2010 TOP PHILIPPINE EXPORTS TO INDIA
Products
TOTAL
Exports
(US$ 000)
% Share
409,845
100.00
142,083
34.67
Monolithic integrated circuits, digital
Motor vehicle parts nes
34,023
8.30
21,013
5.13
Transmissions for motor vehicles
20,601
5.03
Sanitary articles of paper
18,920
4.62
Newsprint, in rolls or sheets
16,696
4.07
11,481
2.80
8,759
2.14
Fertilizers containing nitrogen, phosphorus &

potassium in packs
Coal , whether or not pulverised but not
agglomerated
Flat rolled , coated alum-zinc alloy
7,761
1.89
Ammonium sulphate
7,650
1.87
10
56
2010 TOP PHILIPPINE IMPORTS FROM INDIA

Products
Total
1
Imports
(US$000)
% Share
565,756
100.00
106,475
18.82
39,382
6.96
Bovine cuts boneless, frozen

Motorcycles with other than a reciprocating
piston engine
Medicaments nes, in dosage
28,126
4.97
Motorcycle parts nes

Transmission apparatus,for radio telephony
incorporating reception apparatus
18,409
3.25
16,969
3.00
13,404
2.37
12,999
2.30
9,694
1.71
8,134
1.44
7,380
1.30
Soya-bean oil-cake & other solid residues,

whether or not ground or pellet
Tobacco, unmanufactured, partly or wholly
stemmed or stripped
Automobiles w reciprocating piston engine
displacing not more than 1000 cc
Semi-finished products of iron/non-alloy steel
6
7
10
Soya bean flour and meals

57

F. PHILIPPINES - JAPAN TRADE RELATIONS
(2010)
GDP(US$Trillion)
GDP Growth Rate (%)
:
:
:
5.46
34,000
3.9
Source: The World Factbook July 5, 2011

Japans
World
Ranking
as
Importer
(2010)
4
Japans
Total
Japans Growth
Imports
Imports
Share
of
from the
from PHL
in
Japans
World
to Japan
World Imports
(2010)
(2010)
Imports (2006in US$
in US$
(2010)
2010)
Thousand
Thousand
692,620,567 4.61%
2%
7,827,498
Share of
PHL to
Japan's
Total
Imports
(2010)
1.13%
Growth
of PHL
Exports
to
Japan
(20062010)
-1.84%
Share of
Japan to
Total
PHL
Exports
(2010)
15.2%
As an industrialized country, Japan ranks as the 4th biggest importers in the world for 2010,
with total imports amounting to US$ 692.62 billion. This accounts for 4.6% of total world
imports. From 2006-2010, imports by Japan have grown by 2%.
For 2010, Philippine exports to Japan were valued at US$7.83 billion. This represents
15.2% of the Philippines total export and 1.14% of Japans total imports from the world.
Philippine exports to Japan have declined by 1.84% from 2006-2010.
C. PHILIPPINES-JAPAN BILATERAL TRADE

Value in US$ Billion
Year
Total Trade
2006
2007
2008
2009
2010
Growth Rate
(%) 2006-2010
15.60
14.52
14.83
11.97
15.13
-2.50
Exports to
Japan
7.92
7.30
7.71
6.21
7.83
-1.84
Imports
from Japan
7.68
7.22
7.12
5.76
7.30
-3.19
Balance of
Trade
0.24
0.09
0.59
0.44
0.53
58
Japan was the Philippines leading export market and import source in 2010.
Exports of Philippine products to Japan decreased from US$7.92 Billion in 2006 to

US$7.83 Billion in 2010, with an average growth rate of -1.84 percent. The highest level
of exports was in 2006.
Imports from Japan decreased from US$7.68 Billion in 2006 to US$7.30Billion in 2010
and imports from Japan in 2010 accounted for 12.33% of total Philippine imports from
the world.
Philippine exports to Japan in 2010 accounted for 15.22 percent of total Philippine
exports to the world.
Major exports to Japan in 2010 were computer input/outputs, with or without storage
(17.25%), builders joinery and carpentry of wood (12.30%), ignition wiring set and other
wiring sets used in vehicles/aircraft (5.78%), parts and accessories of automatic data
processing machines and units thereof (5.41%) and sulphides of metals nes;
polysulphides of metals (3.70%).
Imports from Japan in 2010 amounted to US$7.30 Billion accounting for 12.33% share of
the total Philippine imports.
Top imports from Japan were parts and accessories parts and accessories of automatic
data processing machines and units thereof (17.39%), parts of electronic integrated
circuits and micro assemblies (7.67%), electronic integrated circuits, monolithic,
analogue (5.41%), gold in other semi-manufactured form non-monetary including gold
plated with platinum (3.56%) and parts of machines and mechanical appliances nes
having individual functions (2.63%).
A positive balance of trade amounting to US$530 million was achieved in 2010.

2010 TOP PHILIPPINE EXPORTS TO JAPAN
Rank
Products
Exports
(US$ Million)
7,827.49
1,350.37
% Share
TOTAL
Computer input/outputs, with/without storage
Builder's joinery and carpentry of wood nes
962.64
12.30
Ignition wiring sets & other wiring sets used in

vehicles/,aircraft etc
452.09
5.78
Parts & accessories of automatic data

processing machines & units thereof
423.43
5.41
Sulphides of metals nes; polysulphides of

metals
Static converters, nes
289.56
3.70
237.91
3.04

Indicator panels incorporating liquid crystal
device/light emitting diode
Bananas including plantains, fresh or dried
Precious metal ores and concentrates nes
183.16
172.58
2.34
2.20
167.80
165.63
2.14
2.12
6
7
8
9
10
100.00
17.25
59
2010 TOP PHILIPPINE IMPORTS FROM JAPAN

Rank
1
2
Products
TOTAL
Parts & accessories of automatic data
processing machines & units thereof
Parts of electronic integrated circuits and micro
assemblies
Exports
(US$ Million)
7,304.75
7.67
560.54
Electronic integrated circuits, monolithic,

analogue or analogue and d
Gold in other semi-manufactured form nmonetary(inc gold plated w platinum)
259.80
Parts of machines & mechanical appliances nes

having individual functions
192.39
7
8
9
10
Electrical app for switching/ protec elec circuits

not exceed 1,000 V,nes
Sulphuric acid; oleum
Semiconductor devices, nes
Automobiles w reciprocating piston engine
displacing > 1500 cc to 3000 cc
100.00
17.39
1,270.33
% Share
5.41
395.29
3.56
2.63
2.14
156.40
152.90
149.92
147.65
131.69
2.09
2.05
2.02
1.80
60

G. PHILIPPINES RUSSIA TRADE RELATIONS
(2010)
GDP (US$ TRILLION)

GDP Per Capital (US$)
GDP Growth Rates (%)
:
:
:
2.229
15,900
3.8
Source : The World Factbook 2011

Russias
World
Ranking
as
Importer
(2010)
18
Russias
Import from
the World
(2010) in
US$
Thousand
217,415,099
Russias
Share in
world
Imports
(2010)
1.4%
Growth
of
Russias
Imports
(20062010)
8%
Russias
Imports
from PHL
(2010) in
US$
Thousand
34,527
Share of
PHL to
Russias
Total
Imports
(2009)
0.02%
Growth
of PHL
Exports
to Russia
(20062010)
13%
Share of
Russia to
Total PHL
Exports
(2010)
0.07%
Viewed as one of the emerging economies in the world, Russia ranks as the 18th biggest
importer for 2010, with total imports amounting to US$ 217.41 billion. This accounts for
1.4% of total world imports. Imports of Russia have grown by 8% from 2006-2010.
In 2010, Philippine exports to Russia were valued at US$ 34.53 million, representing 0.07%
of the countrys total exports. From 2006-2010, Philippine exports to Russia have grown by
13%.
C. PHILIPPINES RUSSIA BILATERAL TRADE

Year
Total Trade
Imports from Russia
Balance of Trade
241.94
Exports to
Russia
23.53
2006
218.41
(194.88)
2007
141.43
25.88
115.55
(89.67)
2008
178.2
33.92
144.28
(110.36)
2009
302.35
39.09
263.27
(224.18)
2010
501.04
34.53
466.51
(431.98)
24.80
12.51
26.38
Ave. Growth
Rate 2006-2010
61
Trade with Russia continues to be sharply skewed in Russias favor, with the trade balance
ballooning to negative $432 million in 2010 .
Exports posted a positive average 12.51% growth in the last five years (2006-2010), likewise
imports posted a positive average 26.38 growth in the same period.
Top PH exports for 2010 were desiccated coconut, carrageenan, garments, tobacco,
lighters, activated carbon, personal care products, electric accumulator, and banana chips.
Top imports are crude petroleum oils, products of iron and non-alloy steel, bars and rods,
wheat and meslin, fertilizers, mineral fuels, iron and steel, cereals, fertilizers, organic
chemicals, wheat flour, articles of rubber, inorganic chemical, copper and printed materials.
2010 TOP PHILIPPINE EXPORTS TO RUSSIA
2010 Exports
Products
%Share
(US$ Million)
TOTAL PH EXPORTS TO RUSSIA
34.53
100.00
Vegetable saps & extracts
4.89
14.15
Brazil nuts, cashew nuts & coconuts
4.86
14.08
Tobacco unmanufactured; tobacco refuse
3.12
9.04
Women's blouses & shirts, knitted or crocheted
3.07
8.89
Cigarette lighters & other lighters
2.48
7.19
Activated carbon; activated natural mineral products;

animal black
1.38
3.99
Coconut (copra),palm kernel/babassu oil & their fractions
1.31
3.79
Preserved fruits nes
1.27
3.67
Personal toilet preparations shaving preparations,

deodorants etc.
1.14
3.30
1.12
3.26
10 Electric accumulator
Source: ITC Trademap 2011
62

2010 TOP PHILIPPINE IMPORTS FROM RUSSIA
2010 Exports
Products
%Share
(US$ Million)
TOTAL PH IMPORTS FROM RUSSIA
466.51
100.00
Crude petroleum oils
342.30
73.37
Semi-finished products of iron or non-alloy steel
46.72
10.02
Bars & rods, in irregular wound coils, of iron or non-alloy

steel
27.34
5.86
Wheat and meslin
26.06
5.59
Mineral or chemical fertilizers
8.31
1.78
Mineral or chemical fertilizers, nitrogenous
3.47
0.74
Flat-rolled products of iron /non alloy
2.25
0.48
Electronic integrated circuits and microassemblies
2.24
0.48
Synthetic filam yarn, not put up
1.94
0.42
10 Copper bars, rods and profiles
1.41
0.30
Source: ITC Trademap 2011
63

H. PHILIPPINES UNITED STATES OF AMERICA TRADE RELATIONS
(2010)
GDP(US$ Trillion)
GDP Growth Rate (%)
:
:
:
14.72
47,400
2.8
US World
Ranking
as
Importer
(2010)
Total US
Imports from
the World
(2010)
in US$
Thousand
US
Share
in
World
Imports
(2010)
Growth
of US
Import
s
(20062010)
1,966,496,750
13.1%
-2%
Total
Imports
from PHL
to US
(2010)
in US$
Thousand
7,568,138
Share
of PHL
to US
Total
Imports
(2010)
Growth
of PHL
Exports
to US
(20062010)
Share of
US to
Total PHL
Exports
(2010)
0.4%
-5%
14.7%
As the largest importer in the world for 2010, US total imports amounted to US$ 1.97 trillion.
This accounts 13.1% of total world imports. US imports registered a negative growth of 2%
from 2006 to 2010.
Philippine exports to the US for 2010 were valued at US$ 7.57 billion. This comprises
14.7% of the Philippines total exports but only accounts 0.4% of total US imports from the
world.
Moreover, Philippine exports to the US have declined by 5% from 2006-2010.
C. PHILIPPINES UNITED STATES BILATERAL TRADE

Year
2006
2007
2008
2009
2010
Growth Rate (%)
2006-2010
Total
Trade
17,396.32
16,716.74
15,954.56
12,285.31
13,860.60
Exports to
US
8,697.64
8,601.40
8,216.44
6,797.10
7,568.14
Imports from
US
8,698.68
8,115.34
7,738.12
5,488.21
6,292.46
(7.34)
(5.01)
(9.87)
Balance of
Trade
(1.04)
486.06
478.32
1,308.89
1,275.68
In 2010, USA was the second single country export market of Philippine exports next to
Japan. Total bilateral trade was valued at $13.86 billion. Exports to USA declined by
5.01% from $8.70 billion in 2006 to $7.57 billion in 2010. Imports also decreased by
9.87% from $8.70 billion in 2006 to $6.29 billion in 2010.
64
The negative growth of exports can be attributed to the decrease in PH exports of

electronic products from US$3.43 billion in 2008 to $2.96 billion in 2009 due to the US
financial crisis that started in 2008.
2010 TOP PHILIPPINE EXPORTS TO USA

Products
TOTAL
Exports
(US$ Million)
%
Share
7,568.14
100.00
Portable digital computers
980.11
12.95

Electronic microassemblies made from discrete, active
468.76
6.19
404.40
5.34
Ignition wiring sets & other sets used in vehicles, aircraft
366.01
4.84
Static converters
360.17
4.76
308.37
4.07
303.69
297.57
4.01
3.93
Transmission apparatus, for radiotelegraph incorporating

reception apparatus
Computer input/outputs with/without storage
Electrical apparatus for switching electrical circuits, not
exceed 1,000 v
Photographic other than cinematographic cameras
260.74
3.44
245.17
3.23
Imports
(US$ Million)
%
Share
6,292.46
100.00
1,683.16
26.75
1,284.44
20.41
337.47
5.36
281.82
4.48
6
7
10 Coconut(copra) oil crude

2010 TOP PHILIPPINE IMPORTS FROM USA

Products
TOTAL
1
Electronic integrated circuits, monolithic, analogue

Parts of electronic integrated circuits and
microassemblies
Parts and accessories of automatic data processing
machines and units
Wheat and meslin
Aircraft of an unladen weight exceeding 15,000kg
213.42
3.39
Soya-bean oil-cake
202.10
3.21
Monolithic integrated circuits, digital
141.53
2.25
Milk powder not exceeding 1.5 fat

Machines and mechanical appliances
115.71
70.26
1.84
1.12
70.16
1.11
2
3
Machines and appliances for testing the mechanical

10 properties of metal
65

I. PHILIPPINES - AUSTRALIA TRADE RELATIONS
(2010)
GDP (US$ Billion)

GDP Growth Rate (%)
:
:
:
882.4
41,000
2.7

Australia
World
Ranking
as
Importer
(2010)
19
Australia
Growth
Imports
Australia
of
from the
Share in
Australia
World
World
Imports
(2010)
Imports
(2006in US$
(2010)
2010)
Thousand
1.3%
188,740,660
8%
Australia
Imports
from PHL
(2010)
in US$
Thousand
Share of
PHL to
Australia
Total
Imports
(2010)
348,770
0.2%
Growth
Share of
of PHL
Australia
Exports
to Total
to
PHL
Australia
Exports
(2006(2010)
2010)
-12%
0.7%
Australia ranks as the 19th biggest importer in the world for 2010, with total imports
amounting to US$188.74 billion. This accounts for 1.3% of total world imports. Imports of
Australia have grown by 8% from 2006-2010.
In 2010, Philippines exports to Australia were valued at US$ 349 million, representing 0.7%
of the countrys total exports. From 2006-2010, Philippine exports to Australia have declined
by 12%.
C. PHILIPPINES AUSTRALIA BILATERAL TRADE

Year
2006
Total
Trade
1,153
Exports to
Australia
488
Imports from
Australia
665
Balance
of Trade
(177)
2007
1,289
528
761
(233)
2008
1,428
471
957
(486)
2009
1,081
296
785
(489)
2010
1,251
349
902
(553)
(0.13)
(11.74)
6.62
Growth Rate (%)

2006-2010
66

2010 TOP PHILIPPINE EXPORTS TO AUSTRALIA
Exports
(US$ Million)
%
Share
349
100.00
Lead-acid electric accumulators of a kind used

for starting piston engines
Radio receiver not capable of operating w/o
extension source of power for motor vehicle
combined
Ignition wiring sets & other wiring sets used in
vehicles, aircraft
Nickel ores and concentrates
Static converters,
37
10.60
26
7.45
21
6.01
18
18
5.16
5.16
Carboys, bottles, flasks, jars, pots, phials and

other containers
Electric conductors, for a voltage not exceeding
80 V,
16
4.58
10
2.87
Light petroleum distillates
Games, coin or disc-operated, other than
bowling alley equipment
9
9
7
2.58
2.58
2.01
Products
TOTAL
1
2
3
4
5
6
7
8
9
10
2010 TOP PHILIPPINE IMPORTS FROM AUSTRALIA

Products
TOTAL
1
2
3
4
5
6
7
8
9
10
Copper ores and concentrates

Milk powder not exceeding 1.5% fat
Petroleum oils and oils obtained from
bituminous minerals, crude
Wheat and meslin
Anhydrous ammonia
Titanium pigments and preps, >80% titanium
oxide
Salt (including table salt & denatured salt) pure
sodium chloride & sea water
Malt, roasted
Medicaments, in dosage
Imports
(US$ Million)
%
Share
902
230
42
35
31
100.00
25.50
4.66
3.88
3.44
24
24
24
2.66
2.66
2.66
20
2.22
20
19
2.22
2.11
67

J. PHILIPPINES NEW ZEALAND TRADE RELATIONS
(2010)
GDP (US$ billion)

GDP Growth Rate (%)
:
:
:
117.8
27,700
1.5
B.GENERAL TRADE INDICATORS

New
Zealands
World
Ranking
as
Importer
(2010)
56
New
New
Zealands
New
Growth
Zealands
Imports
Zealands
of New
Imports
from the
Share in Zealands
from PHL
World
World
Imports
(2010)
(2010)
Imports
(2006in US$
in US$
(2010)
2010)
Thousand
Thousand
0.2%
30,157,848
1%
32,701
Share of
PHL to
New
Zealand's
Total
Imports
(2010)
Growth
of PHL
Exports
to New
Zealand
(20062010)
Share
of New
Zealand
to Total
PHL
Exports
(2010)
0.11%
-21%
0.1%
New Zealand ranks as the 56th importer for 2010, with total imports amounting to US$30.16
billion. This accounts for 0.2% of total world imports. Imports of New Zealand have grown
by 1% from 2006-2010.
In 2010, Philippines exports to New Zealand were valued at US$ 32.70 million, representing
only 0.1% of the countrys total exports. From 2006-2010, Philippine exports to New
Zealand have declined by 21%.
C. PHILIPPINES NEW ZEALAND BILATERAL TRADE

Value in US$ 000
Year
2006
2007
2008
2009
2010
Growth Rate (%)
2006-2010
Total
Trade
341,775
486,247
477,238
347,040
459,259
Exports to
New Zealand
53,171
114,154
49,308
28,714
32,701
Imports from New

Zealand
288,604
372,093
427,930
318,326
426,558
2.57
(20.96)
6.45
Balance
of Trade
(235,433)
(257,939)
(378,622)
(289,612)
(393,857)
68
2010 TOP PHILIPPINE EXPORTS TO NEW ZEALAND

Exports
(US$ 000)
%
Share
32,701
100.00
Bananas including plantains, fresh or dried
7,325
22.40
Lead-acid electric accumulators of a kind used

for starting piston engines
3,494
10.68
Photographic, other than cinematographic

cameras
2,171
6.64
Sacks, bags, packing, of strip plastic material
1,344
4.11
Mucilages & thickeners, modified or not, derived

from vegetable products
1,341
4.10
955
2.92
Jams, fruit jellies, fruit/nut pure & paste,

prepared ,sugared, sweetened or unsweetened
894
2.73
Pineapples, fresh or dried
858
2.62
Surface-active preparations, washing and

cleaning preparations
772
2.36
10
Pineapples or with prepared or preserved,

sugared, sweetened, spirited or not
761
2.33
Products
TOTAL
1
4
5
6
7
8
69
2010 TOP PHILIPPINE IMPORTS FROM NEW ZEALAND

Imports
(US$ 000)
%
Share
TOTAL
Milk powder not exceeding 1.5% fat
426,558
121,212
100.00
28.42
Milk and cream powder unsweetened exceeding

1.5% fat
67,857
15.91
Fats and oils derived from milk
53,800
12.61
Buttermilk, curdled milk & cream, kephir &

fermented or acid milk & cream
29,806
6.99
Milk not concentrated & unsweetened

exceeding 1% not exceeding 6% fat
23,901
5.60
Paper, Kraftliner, in rolls, unbleached, uncoated
14,927
3.50
11,106
2.60
Prep of cereals, flour,starch/milk for infant use,

put up for retail sale
10,388
2.44
Cheese processed, not grated or powdered
8,686
2.04
Butter
8,041
1.89
Products
2
3
5
6
7
8
9
10
70

K. PHILIPPINES TURKEY TRADE RELATIONS
GDP (US$ BILLION)
GDP PerCapital (US$)
GDP Growth Rates (%)
(2010)
:
:
:
960.5
12,300
8.2
Source : The World Factbook 2011.

Turkeys
World
Ranking as
Importer
(2010)
Turkeys
Import from
the World
(2010) in US$
Thousand
20
185,541,037
Turkeys
Share in
world
Imports
(2010)
Growth of
Turkeys
Imports
(20062010)
Turkeys
Imports
from PHL
(2010) in
US$
Thousand
Share of
PHL to
Turkeys
Total
Imports
(2009)
Growth of
PHL
Exports
to Turkey
(20062010)
Share of
Turkey to
Total PHL
Exports
(2010)
1.2%
4%
61,885
0.03%
-12 %
0.12%
Turkeys push to qualify as an EU candidate encouraged the country to

undertake major reforms to strengthen its democracy and economy.
Turkey is emerging from the global crisis in relatively good shape. Imports and
exports are on the rise. However, Turkey continues to rely on the EU as
destination of 45% of its exports, which makes it vulnerable to the effects of
the euro crisis. Nevertheless, growing domestic consumption contributed to
the 4% average growth in imports in the last five years (2006-2010).
Turkey is the 20th importer in the world, but the Philippines share in Turkeys
annual imports is only around 0.03%.
C. PHILIPPINES TURKEY BILATERAL TRADE

BILATERAL MECHANDISE TRADE
Value in US$000
YEAR
2006
2007
2008
2009
2010
Ave. Growth Rate
(%) 2006-2010
TOTAL
TRADE
101,775
108,713
118,353
86,100
120,834
1.11
EXPORTS
IMPORTS
78,711
73,434
63,174
33,902
61,885
(11.79)
23,064
35,279
55,179
57,739
58,949
26.74
BALANCE
OF TRADE
55,647
38,155
7,995
(18,326)
2,936
Source: ITC Trademap 2010.

71
Total 2010 figures, show marked recovery as exports nearly doubled,

expanding 82.5% over previous years total. However, exports in the last five
years (2006-2010) contracted 11.8% on the average.
Top exports include flat-rolled products of iron, tv cameras/transmission

apparatus, parts and accessories of motor vehicles, processed coconut,
coconut oil (crude), yarn of artificial fiber, electronic integrated circuits, and
rubber pneumatic tires.
Top imports include wheat flour, unmanufactured tobacco, medicament

mixtures, lifting/handling/loading machinery, knitted/crocheted fabrics, electric
transformers/static converters, iron and steel stoves/ranges/grills, and other
firearms and similar devices.
2010 TOP PHILIPPINE EXPORTS TO TURKEY
Products
1
2
3
4
5
6
TOTAL
Flat rolled products of iron & steel,
plated/coated
Television cameras, transmission apparatus
Parts & accessories of motor vehicles
Coconuts processed
Coconut oil (crude)
Yarn of artificial fiber
7
Electronic ICs & micro assemblies
New pneumatic tires, of rubber
8
9
Yarn of synthetic fiber, not put up for retail
10 Parts of TV reception apparatus
2010
EXPORTS
(US$000)
61,885
7,992
%Share
100.00
12.91
7,978
7,320
6,144
5,556
5,269
12.89
11.83
9.98
8.98
8.51
5,082
2,741
2,460
1,947
8.21
4.43
3.98
3.15
72

2010 TOP PHILIPPINE IMPORTS FROM TURKEY
Products
1
2
3
4
5
6
7
8
9
10
TOTAL
Wheat or meslin flour
Unmanufactured tobacco
Medicament mixtures
Lifting/handling/loading machinery
Knitted or crocheted fabrics
Electric transformer, static converter
Iron & steel stoves, ranges, grills, etc.
Other firearms and similar devices
Machines & mechanical appliances
Fruit and vegetable juices, unfermented
2010
IMPORTS
(US$000)
58,949
25,637
7,398
6,711
%Share
100.00
43.49
12.55
11.38
2,349
1,541
916
3.98
2.61
1.55
778
762
680
671
1.32
1.29
1.15
1.14
73

L. PHILIPPINES SOUTH KOREA TRADE RELATIONS
(2010)
GDP (US$ trillion)

GDP Growth Rate (%)
:
:
:
1.467
30,200
6.1

South
Koreas
World
Ranking
as
Importer
(2010)
10
South
Koreas
Imports
from the
World
(2010)
in US$
Thousand
425,098,361
South
Koreas
Share
in
World
Imports
(2010)
Growth
of
South
Koreas
Imports
(20062010)
South
Koreas
Imports
from PHL
(2010)
in US$
Thousand
Share of
PHL to
South
Koreas
Total
Imports
(2010)
2.8%
6%
2,228,182
0.52%
Growth
of PHL
Exports
to
South
Korea
(20062010)
10
Share
of
South
Korea
to Total
PHL
Exports
(2010)
4.3%
South Korea is an export-oriented country, with a total trade volume of US$892.8 billion in
2010. This figure also makes them the 7th largest exporter and 10th largest importer in the
world. Its total imports amounted to US$ 425.10 billion, accounting for 2.8% of total world
imports. From 2006 to 2010, South Koreas imports increased by 6%.
In 2010, Philippines exports to South Korea were valued at US$ 2,228.18 million,
representing only 0.52% of South Koreas total imports from the world and only 4.3% of the
Philippines total exports. From 2006-2010, Philippine exports to South Korea have grown
by 10%.
C. PHILIPPINES SOUTH KOREA BILATERAL TRADE

Year
2006
2007
2008
2009
2010
Growth Rate (%)
2006-2010
Total
Trade
4,755.18
5,187.64
5,651.04
4,989.06
6,262.63
5.25
Exports to
South Korea
1,422.83
1,783.73
2,522.52
1,828.20
2,228.18
9.66
Imports from
South Korea
3,332.35
3,403.91
3,128.52
3,160.86
4,034.45
Balance of
Trade
(1,909.52)
(1,620.17)
(606.01)
(1,332.66)
(1,806.27)
3.13
74
2010 TOP PHILIPPINE EXPORTS TO SOUTH KOREA

Products
Exports
(US$ Million)
%
Share
1
2
3
4
5
TOTAL
Electronic integrated circuits and micro assemblies
Electrical capacitors, fixed, variable or adjustable
Crude petroleum oils
Automatic data processing machines; optical reader
Parts & accessories of computers & office machines
Diodes/transistors & semiconductor devices
74.97
3.36
7
8
Refined copper and copper alloys, unwrought

Pipe, chewing & snuff tobaccos
62.21
45.56
2.79
2.04
42.23
35.60
1.90
1.60
9
Oil-cake
10 Petroleum oils, not crude
2,228.18
638.10
340.22
290.97
145.84
94.56
100.00
28.64
15.27
13.06
6.55
4.24
2010 TOP PHILIPPINE IMPORTS FROM SOUTH KOREA

Products
TOTAL
1
Petroleum oils, not crude
2
Electrical capacitors, fixed, variable or adjustable
3
Cars (incl. station wagon)
4
Parts & accessories of computers & office machines
5
Machines & mechanical application having
individual functions
6
Gold unwrought or in semi-manufactured forms
7
Public-transport type passenger motor vehicles
8
Flat-rolled prod of iron or non-alloy/steel, clad
plated or coated
9
10 Ethyl alcohol & other spirits
Imports
(US$ Million)
%
Share
4,034.45
1,646.76
472.29
209.43
102.42
95.64
90.79
100.00
40.82
11.71
5.19
2.54
2.37
2.25
83.60
73.02
57.97
2.07
1.81
1.44
47.44
1.18
75

M. PHILIPPINES SOUTH AFRICA TRADE RELATIONS
(2010)
GDP (US$ Billion)

GDP Growth Rate (%)
:
:
:
524
10,700
2.8

S. Africa
World
Ranking
as
Importer
(2010)
35
S. Africa
Imports
from the
World
(2010)
in US$
Thousand
80,139,282
S.
Africa
Share
in
World
Imports
(2010)
0.53%
Growth
of S.
Africa
Imports
(20062010)
S. Africa
Imports
from PHL
(2010)
in US$
Thousand
Share of
PHL to S.
Africa's
Total
Imports
(2010)
1%
128,727
0.2%
Growth
of PHL
Exports
to S.
Africa
(20062010)
19
Share
of S.
Africa
to Total
PHL
Exports
(2010)
0.3%
IN 2010, South Africa ranks as the 35th biggest importer in the world. Its total imports
amounted to US$ 80.13 billion, accounting for .53% of total world imports. From 2006 to
2010, South Africas imports increased by 1%.
In 2010, Philippines exports to South Africa were valued at US$ 128.73 million, representing
only 0.2% of South Africa total imports from the world and only 0.3% of the Philippines total
exports. From 2006-2010, Philippine exports to South Africa have grown by 19%.
C. PHILIPPINES SOUTH AFRICA BILATERAL TRADE

Year
2006
2007
2008
2009
2010
Growth Rate (%)
2006-2010
Total
Trade
91,677
164,560
157,397
154,316
187,352
Exports to
S. Africa
51,224
106,004
92,647
92,157
128,727
Imports from S.
Africa
40,453
58,556
64,750
62,159
58,625
14.63
19
8.35
Balance
of Trade
10,771
47,448
27,897
29,998
70,102
76
2010 TOP PHILIPPINE EXPORTS TO SOUTH AFRICA

Products
1
2
3
4
5
6
7
8
9
10
TOTAL
Parts & access of motor vehicles
Tobacco unmanufactured
Organic surface-active agents, washing & clean
preparations
Medicament mixtures, put in dosage
Breakfast cereals & cereal bars
Electric transformer, static converter
Articles for funfair, table/parlour games & auto
bowling alley equipment
Optical fibre, cables; sheets & plate of polarising
materials
New pneumatic tires, of rubber
Automatic data processing machines;optical reader
Exports
(US$ 000)
%
Share
128,727
55,014
14,671
9,404
100.00
42.74
11.40
7.31
5,597
5,462
4,806
4,766
4.35
4.24
3.73
3.70
2,674
2.08
2,232
1,929
1.73
1.50
2010 TOP PHILIPPINE IMPORTS FROM SOUTH AFRICA

Products
1
2
3
4
5
6
7
8
9
10
TOTAL
Maize (corn)
Flat-rolled prod of iron or non-alloy /steel, clad,
plated or coated
Chemical wood pulp, soda or sulphate, other than
dissolving grades
Vegetable tanning extracts; tannins & their salts
Semi-finished products of iron or nonalloy steel
Ethyl alcohol & other spirits
Cotton, not carded or combed
Unsaturated acyclic & cyclic monocarboxylic acid &
anhydrides, halides
Mechnical wood pulp
Imports
(US$ 000)
%
Share
58,625
20,390
7,643
100.00
34.78
13.04
3,350
5.71
3,085
2,787
2,516
2,176
1,540
1,356
5.26
4.75
4.29
3.71
2.63
2.31
1,188
2.03
77
78
ANNEX 3:
The National Export
Development and
Competitiveness Fund
79
80
THE NATIONAL EXPORT DEVELOPMENT AND COMPETITIVENESS FUND
BACKGROUND:
Funding assistance for export development is premised on business realities. Every type of
business has to invest in the marketplace to be able to capture shares. Generally, most businesses
need to invest even more in order to increase their share of the market. Although companies that
have attained critical mass can maintain and grow profits while spending significant amounts on
market promotions, national export development is configured differently and needs government
assistance in addition to private-sector market investments.
The reason is that Philippine exports consist of a wide range of business activities- from supply
chain components to finished goods and services of varying gross profit margins constantly affected
by foreign exchange fluctuations and competitive action. The amounts necessary to promote,
innovate and build in-country capacity in order to achieve significant export growth cannot be wholly
generated much less sustained by the margins structure of the exporting community.
Furthermore, export manufacturing facilities of intermediate goods are largely a component of
multinational, multi-country supply chains where Philippine participation is pre-determined by longterm supply chain strategies. Moving up this chain becomes an in-country initiative dependent on
Philippine capacity developed by local and foreign investments typically motivated by government
promotion programs.
These are the fundamental reasons why the Export Development Act provided for promotion
funding for exports. As contained in Section 14 of the Act, the EDC through the DTI shall develop
an export promotion privatization program. Section 14 further provides that until funding is secured
from the export promotion privatization program, the national government shall appropriate such
sums as may be necessary to the Council for export promotion and information.
Because of differences with Congress pertaining to appropriations for government promotional
functions affected by the EDAs export promotion privatization program, implementation of this
program was stalled. Meanwhile, from 1999 to 2004 (a period covering two PEDP three-year
cycles), export promotion assistance was mainly drawn from the activities of the Bureau of Export
Trade Promotion (BETP), the Center for International Trade Exhibitions and Missions (CITEM), the
Foreign Trade Service Corps (FTSC), the Philippine Trade Training Center (PTTC), the Product
Development and Design Center of the Philippines (PDDCP), the Garments and Textile Export
Board (GTEB), the Philippine International Trading Corporation (PITC) and the Board of
Investments (BOI- for investment promotion). While this arrangement was helpful at the time, the
evolving competition in a fast-paced global export environment and challenging economic
conditions in mature and emerging export markets called for higher levels of funding support beyond
the budgets appropriated to these various government export promotion agencies with the
exception of the GTEB.1
Responding to competitive pressures from China and other rapidly developing exporting countries in
ASEAN and Eastern Europe coupled with the difficulties arising from an appreciating peso and the
effects of the global financial crisis, an Export Promotion Fund managed by the EDC and DTI was
established. In 2005, the BSP granted the EDC a Php 10.5 million fund. In 2007, the BSP, DTI,
DBM, NEDA and PHILEXPORT pooled together a Php 280 million Export Promotion Fund (EPF). In
The GTEB was deactivated at the end of the sectors quota regime in 2004. Its residual funds were remitted
to the National Treasury for draw-down by the DTIs Garments and Textile Industry Development Office
[GTIDO] under the BOI, following the Administrative Codes provisions on the disposition of residual corporate
funds.
81

2009, a Php 200 million grant was drawn from the Economic Stimulus Fund of the Office of the
President for an Export Support Fund (ESF) initially approved at Php 1 billion.
These funds enabled Philippine exports to grow by thirty-eight percent (+38%) for the 2005-2007
PEDP period vs. the prior three years. More significantly, the funding support arrested export
decline to only two percent (-2%) in 2008 and seventeen percent (-17%) in 2009 when the rest of
the exporting world suffered more than twenty percent reduction (-20%) because of the global
financial crisis. Eventually, use of these support funds enabled Philippine exports to recover with a
thirty-four percent (+34%) growth in merchandise and twenty-one percent (21%) growth in services
in 2010.
FUND SOURCE:
The source of the fund will initially come from the Office of the President (OP) amounting to P100
million per year starting 2011 until it is subsequently included in the budget of the DTI. The DBM
will facilitate transfer of the initial funds from the OP to a DTI line budget item.
MANAGEMENT OF THE FUND:
The EDC and DTI shall manage and deploy the fund for promotional and capacity-building
assistance programs for exporters. Through a strengthened EDC Secretariat, improvements on
earlier utilization mechanism shall be developed and implemented.
82
REFERENCES
APEC Study Center Network and PIDS. (2005). Sustainable Tourism Challenges for the Philippines.
Manila.
ASEAN Merchandise Trade Statistics. (n.d.). Retrieved May 25, 2011, from ASEAN AFTA Website.
BOC-COA Report 2007-2009.
BSP Charter. (n.d.).
BSP Financial Statements 2007-2009.
Department of Trade and Industry, PEDP 2002-2004.
Executive Order 110 of 1993, Strengthening the Export Development Council (EDC) Amending for
this Purpose Executive Order No. 98 to Increase the Government and Private Sector Members of
the Council. (n.d.).
Executive Order 98 of 1994, Re-organizing the Export Development and Investment Council into the
Export Development Council. (n.d.).
Executove Order No. 180, Strengthening the Export Development Council Amending for this
Purpose Executive Order (E.O.) No. 110, Further Amending E.O. No. 98. (1994, May 24).
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PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

II. THE PLANNING PROCESS

A. Objective of the Plan

B. Consultations on Export Targets and Strategies

PEDP 2011-2013 for LIMITED CIRCULATION only

C. Consultations on Export Policies

PEDP 2011-2013 for LIMITED CIRCULATION only

D. Outcome: PEDP Targets, Strategies and Policy Initiatives

PEDP 2011-2013 for LIMITED CIRCULATION only

III. EXPORT REVENUES: 2011-2013 Targets

PEDP 2011-2013 for LIMITED CIRCULATION only

Total (vs. Prior 3-Yrs.)

Total (vs. Prior 3-Yrs.)

% 2016 VS. 2008-10

Sources: BETP for Merchandise Exports; BSP for Services Exports

PEDP 2011-2013 for LIMITED CIRCULATION only

IV. KEY EXPORT SECTORS AND REVENUE STREAMS

PDP Key Export

PEDP Revenue Streams

TOTAL KEY SECTORS:

Food & Other ResourceBased Products

HIGH POTENTIAL GROWTH SECTORS:

Motor Vehicle Parts

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

Global Environment: Six-Year View

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

Table 6: EXPORT FORECASTS OF REVENUE STREAMS, 20142016

Forecasts based on PEDP consultations

PEDP 2011-2013 for LIMITED CIRCULATION only

Table 7-B: SUMMARY OF EXPORT FORECASTS, PEDP 2014 2016

PEDP 2011-2013 for LIMITED CIRCULATION only

VI. OVERVIEW OF PRODUCT & MARKET BEHAVIOR

Where the business is coming from (products and services).

Chart 1: COMPARATIVE PRODUCT MIX, 2001 vs. 2010

PEDP 2011-2013 for LIMITED CIRCULATION only

Where the business is going (markets).

Table 8 shows the regional distribution of Philippine Exports from 2006-2010.

TOTAL PHL MERCHANDISE EXPORTS

AVE. PAST 5 YRS.

Source: Tradeline Philippines, BETP

PEDP 2011-2013 for LIMITED CIRCULATION only

Chart 2: MARKETS OF PHILIPPINE EXPORTS, 2001 vs. 2006-2010 (Average)

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

VII. CORE STRATEGIES

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

VIII. GOVERNANCE: KEY TO IMPLEMENTATION

PEDP 2011-2013 for LIMITED CIRCULATION only

2. Link with other business councils to strengthen and unify advocacies.

The President as Export Champion

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

PEDP 2011-2013 for LIMITED CIRCULATION only

Fresh Fruits/Vegetables: mango, banana, papaya, okra