Cases in Marketing Management

Multiple Choice Multiple Answer

Question
This question is from the case study "Ajanta Biscuits" : In which
segments is Ajanta Biscuit currently present?
Correct Answer Glucose , Salted
Your Answer

Glucose , Salted

True/False
Question

This question is from the case study "Priya Automobiles" :

Supriya was generation bike & was comparable with
competition.
Correct Answer True
Your Answer

True

Multiple Choice Multiple Answer

Question
This question is from the case "General Motors Asia-Pacific" :
With the global alliance The three car manufacturers in India can
:Correct Answer Share each other's products , Commonly buy components , Do
cross branding
Your Answer
Share each other's products , Commonly buy components , Do
cross branding
Multiple Choice Multiple Answer
Question
This question is from the case study "Second Generation
System" : What are the product benefits of second generation
computers?
Correct Answer 4 to 16 times more storage , Could be used as word processors ,
Could operate sophisticated programs
Your Answer
4 to 16 times more storage , Could be used as word processors ,
Could operate sophisticated programs
Multiple Choice Single Answer
Question
This question is from the case study "Samadhan Sakhali Udyog"
: Samadhan Sakhali Udyog's Distribution channel contains :Correct Answer Own Chain of Shops
Your Answer

Own Chain of Shops

Multiple Choice Single Answer

Question
This question is from the case study "Public Distribution" :What
is PDS?
Correct Answer Public Distribution System
Your Answer

Public Distribution System

Cases in Marketing Management

Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :Anil
& Sujata were the direct dealers who were appointed as
________.
Correct Answer Distributors
Your Answer

Distributors

Multiple Choice Multiple Answer

Question
This question is from the case study "Ashoka Sports Ltd." :What
are the expectations of Ashoka from the retailers?
Correct Answer Premium service , Quality display
Your Answer

Premium service , Quality display

Multiple Choice Single Answer

Question
This question is from the case study "Priya Automobiles" :What
must have affected the performance of Mr. Jain?
Correct Answer No incentives in cash
Your Answer

No incentives in cash

True/False
Question

This question is from the case study "Huge Electronics" :Due to

matrix structure the functional & project managers coexisted.
Correct Answer True

Your Answer

True

Multiple Choice Single Answer

Question
This question is from the case study "Solar Energy" : What is the
Product Benefit of a Solar operated Products?
Correct Answer Saves electricity & Money
Your Answer

Saves electricity & Money

Match The Following

Question

Correct Answer

Your Answer

This question is from the

case study "Marico
Industry" : Marico
Industry's marketing
strategy

Acquire more FMCG

brands

Acquire more FMCG

brands

Marico is big player in

Hair care market

Hair care market

Cases in Marketing Management

Marico took over

"Anti-Lice" Shampoo Medikar

"Anti-Lice" Shampoo Medikar

Multiple Choice Single Answer

Question
This question is from the case study "Lubri - Smooth Ltd." : As a
promotional strategy the owner believes in :Correct Answer Sampling
Your Answer

Sampling

Multiple Choice Single Answer

Question
This question is from the case study "Fast Page Communication"
: Pagers are facing stiff resistance from :Correct Answer Family members
Your Answer

Family members

True/False
Question

This question is from the case study "Anveshi - The Rural

Development Organisation" :Anveshi had special concern for
women & underprivileged.
Correct Answer True
Your Answer

True

Multiple Choice Single Answer

Question
This question is from the case study "Fluid Control Devices Ltd.":
The Market Share of Fluid Control Devices in Pumps in year
1968 was :Correct Answer 0.33
Your Answer

0.33

Select The Blank

Question
This question is from the case study "Huge Electronics" :Due to
rapid ________ the company organisation chart was constantly
changing.
Correct Answer Growth
Your Answer

Growth

Multiple Choice Single Answer

Question
This question is from the case study "Health Club" : The
membership of club is adversly affected because:Correct Answer Death in swimming pool
Your Answer

Death in swimming pool

Cases in Marketing Management

Select The Blank

Question
This question is from the case study "The Cold Ice-Cream
Company" : The marketing team felt that the use of coupon will
result in greater ________.
Correct Answer Brand Awareness
Your Answer

Brand Awareness

Multiple Choice Single Answer

Question
This question is from the case study "Mr Satish" :Satish's firm
enjoys good reputation because of :Correct Answer Quality
Your Answer

Quality

Multiple Choice Multiple Answer

Question
This question is from the case study "Air Cool India Ltd." : The
test marketing was decided in Mumbai :Correct Answer To see product Performance , Was done for 2 months
Your Answer

To see product Performance , Was done for 2 months

Select The Blank

Question
This question is from the case " The Real Thing " : The name
Coca Cola was registered as ________.
Correct Answer Trade mark
Your Answer

Trade mark

Multiple Choice Single Answer

Question
This question is from the case study "Konkan Trading Company"
: What was the request of Trade Union of Konkan Trading
Company?
Correct Answer Promote the worker who is good in other sports
Your Answer

Promote the worker who is good in other sports

Multiple Choice Single Answer

Question
This question is from the case study "Lubri - Smooth Ltd." : At
what stage of Product Life Cycle the product A-20 is?
Correct Answer Maturity
Your Answer

True/False

Growth

Cases in Marketing Management

Question

This question is from the case study "Wall Mart" : Wall Mart is
the largest chain of outlets in the world.
Correct Answer True
Your Answer

True

Multiple Choice Multiple Answer

Question
This question is from the case study "Wall Mart - Logistic
Leader" : What was Wall Mart offering when it started?
Correct Answer High Quality Products & Service , Low Prices
Your Answer

High Quality Products & Service , Low Prices

Select The Blank

Question
This question is from the case " The Real Thing " : Esteemed
Brain Tonic & Intellectual Beverage was the ________ of the
brand.
Correct Answer Positioning
Your Answer

Ad line

Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase"
:According to Mr. D'Costa, if the business is to be expanded it
has to have a marketing team and a ________.
Correct Answer Distribution Network
Your Answer

Distribution Network

Select The Blank

Question
This question is from the case study "Saif Runs" :The market
can expand if the price is ________.
Correct Answer Competitive
Your Answer

Competitive

Select The Blank

Question
This question is from the case study "Priya Automobiles" : The
financial scheme was beneficial for ________ by employees in
different organisations.
Correct Answer Group booking
Your Answer

Group booking

Multiple Choice Single Answer

Question
This question is from the case study "Hotel Black Pearl" :
Current customer profile of Hotel Pearl is :-

Cases in Marketing Management

Correct Answer Middle & Upper Middle class
Your Answer

Middle & Upper Middle class

True/False
Question

This question is from the case study "Watts & Volts Ltd." :
Regional manager was responsible for developing new products.
Correct Answer True
Your Answer

False

Multiple Choice Multiple Answer

Question
This question is from the case study "Moonlight Ltd." : What
were the two types of distribution followed by the company?
Correct Answer Direct sales to wholesalers , Redistribution to retailers
Your Answer

Direct sales to wholesalers , Redistribution to retailers

Select The Blank

Question
This question is from the case study "Anveshi - The Rural
Development Organisation" :Anveshi worked in villages which
are ________
Correct Answer Economically vulnerable.
Your Answer

Economically vulnerable.

Multiple Choice Single Answer

Question
This question is from the case study " Air India " : The idea
suggested by one employee of Air India was to :
Correct Answer Provide telephone service on board
Your Answer

Provide telephone service on board

Multiple Choice Single Answer

Question
This question is from the case "Laxmi Mills " : The main product
benefit offered by kardi Oil is :Correct Answer Low cholesterol
Your Answer

Low cholesterol

Multiple Choice Single Answer

Question
This question is from the case study "Saloni - Chocolates" :
Developing Contacts with the local schools was a :Correct Answer PR Activty
Your Answer

PR Activty

Cases in Marketing Management

Multiple Choice Multiple Answer

Question
This question is from the case study "Collaborative Product
Development in E-Commerce" :What did collaborative
development involve?
Correct Answer Sharing product design , Sharing Engineering documents
Your Answer

Sharing product design , Sharing Engineering documents

True/False
Question

This question is from the case study "ABC Company" : The

Indian middle class is about 1/3rd of population.
Correct Answer True
Your Answer

True

Select The Blank

Question
This question is from the case study "Bags & Baggage's Ltd." :
Bags & Baggage Ltd. Always preferred to give discounts to
________.
Correct Answer Consumer
Your Answer

Consumer

Multiple Choice Multiple Answer

Question
This question is from the case study "Channels of Distribution" :
What were the two product qualities of Joshi & Deshpande's
product over competition?
Correct Answer Superior quality , Lower price
Your Answer

Superior quality , Lower price

Match The Following

Question

Correct Answer

Your Answer

Chap-Pals is a brand
name in

Leather footware industry Leather footware industry

Marketing Orientation

Quality control technique- Quality control techniqueJIT manufacturing system JIT manufacturing system

Saloni - Chocolates

Distributor of special
cadies

Fit-Fit exerciser
equipment

Sold in urban localities to Sold in urban localities to

higher middle class
higher middle class

Currently Samadhan
Sakhali Udyog is

Operating through 4800

own retail stores

True/False

Distributor of special
cadies

Operating through 4800

own retail stores

Cases in Marketing Management

Question

This question is from the case " Seven Species" : WTO ruled
that United States was wrong in prohibiting import from three
countries.
Correct Answer True
Your Answer

True

True/False
Question

This question is from the case study "AR Sons" :Mr Sandeep felt
that Internet plus mail order can attain popularity.
Correct Answer True
Your Answer

True

Multiple Choice Single Answer

Question
This question is from the case study "Indian Aluminium
Company" : What was the target Audience for Super Wrap?
Correct Answer Housewives
Your Answer

Housewives

Select The Blank

Question
This question is from the case study "Elevator Grant" : ________
for elevators was considered as a prerequisite prior to entry.
Correct Answer Market Research
Your Answer

Market Research

Multiple Choice Multiple Answer

Question
This question is from the case study "Shree Ganesh Detergents"
: What are the product benefits of the detergent of Shree
Ganesh?
Correct Answer better quality , cheaper price , Less harmful to arms
Your Answer

better quality , cheaper price , Less harmful to arms

Multiple Choice Single Answer

Question
This question is from the case study "Mr. Ramrao Panase" :The sales rep of
the company did not recommend the termination of Sujata & Anil because :Correct Answer The demand may get disturbed
Your Answer

They had good reputation in market

Match The Following

Question

Correct Answer

Your Answer

Cases in Marketing Management

In initial years the
concentration is in

Northern reagion

This question is from the case Entire range of awitchgear

study "Switchex Company" :
products
Switchex company
manufactures

Western reagion
Entire range of awitchgear
products

Pricing strategy

Lower than the competitors by Lower than the competitors by

8-10%
8-10%

Its Pune office headed by

Mr. Patil

Mr. Patil

Multiple Choice Multiple Answer

Question
This question is from the case study "Mahesh Pharmaceuticals" : What are the
responsibilities of Propaganda Stockiest?
Correct Answer Distribute the medicines , Get medicines prescribed by the doctors
Your Answer

Distribute the medicines , Get medicines prescribed by the doctors , Get

maximum discount from the company

Multiple Choice Multiple Answer

Question
This question is from the case " Seven Species" : Which countries were
banned from exporting shrimps?
Correct Answer India , Pakistan
Your Answer

Korea

Multiple Choice Single Answer

Question
This question is from the case study "Deepak Pharmaceuticals" : Why did Mr.
Khanna slashed Ad budget?
Correct Answer Supply shorter than demand
Your Answer

No demand

Select The Blank

Question
This question is from the case study "The Kellogg Company" :To increase
sales in Brazin the marketing director had to create a ________ breakfast
habit.
Correct Answer Nutritious
Your Answer

Nutritious

Multiple Choice Multiple Answer

Question
This question is from the case study "Challenger Sports" : If a particular cricket
star fails then this leads to :-

Cases in Marketing Management

Correct Answer less sale of bats with his photo , High inventories
Your Answer

less sale of bats with his photo , High inventories , Bad quality perception of
bats , Poor price for those bats

True/False
Question

This question is from the case study "Huge Electronics" :Due to matrix structure
the functional & project managers coexisted.
Correct Answer True
Your Answer

True

True/False
Question

This question is from the case study "Sukhi and Bhoopy" : Using S & B brand
name for the new products produced in the new sewing machine is called
Brand Extension.
Correct Answer True
Your Answer

True

Multiple Choice Multiple Answer

Question
This question is from the case study "Air Cool India Ltd." : The test marketing
was decided in Mumbai :Correct Answer To see product Performance , Was done for 2 months
Your Answer

To see product Performance , Was done for 3 months , To see consumer

response

Multiple Choice Single Answer

Question
This question is from the case study "Seema Leather" : Indian leather industry
is facing problem of :Correct Answer Modernisation
Your Answer

Modernisation

Multiple Choice Single Answer

Question
This question is from the case study "Konkan Trading Company" : Why was the
officer promoted by 5 grades?
Correct Answer Extraordinary Sports performance
Your Answer

True/False
Question

Over achievement of target

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing
is a direct marketing firm.

Cases in Marketing Management

Correct Answer True
Your Answer

True

Select The Blank

Question
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are
innovator - manufacturers & not too expert in ________ technique.
Correct Answer Marketing
Your Answer

Marketing

Select The Blank

Question
This question is from the case study "ABC A Major Beverages Company" : The
arrangement between ABC & CCA is ________.
Correct Answer CCA will market ABC brands with their own
Your Answer

ABC will manufacture CCA brands

Multiple Choice Multiple Answer

Question
This question is from the case study "Mr. Vikrant Modi" : In what industry the
product of this company used as Raw Material?
Correct Answer Chemical , Pharmaceutical
Your Answer

Fertilisers , Metal Coating , Chemical

Multiple Choice Multiple Answer

Question
This question is from the case study "Ajanta Biscuits" : In which segments is
Ajanta Biscuit currently present?
Correct Answer Glucose , Salted
Your Answer

Glucose , Salted , Cream

True/False
Question

This question is from the case study "Pratima Ltd." : The product WPDC-3 with
the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer False
Your Answer

True/False
Question

True

This question is from the case study "Innovation & Improvisation" : 3 M

encouraged everyone to become product champions.
Correct Answer True

Cases in Marketing Management

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Divya Bhaskar

The third Gujarati daily

newspaper to be launched

The third Gujarati daily

newspaper to be launched

This question is from the case To create awareness for Divya To create awareness for Divya
study "The Marketing of Divya Bhaskar & establish brand
Bhaskar & establish brand
Bhaskar" : Pre launch activites image
image
& Strategies
Key fingings of survey

Their newspaper is average in Their newspaper is average in

all respects
all respects

Post survey phase

Order bookings crossed a

record mark of 2 lac.

Order bookings crossed a

record mark of 2 lac.

Multiple Choice Multiple Answer

Question
This question is from the case study "Deepak Pharmaceuticals" : What was the
effect of slashed advertising?
Correct Answer Profits increased , Reserves increased
Your Answer

Profits increased , Reserves increased , Manpower increased

Multiple Choice Multiple Answer

Question
This question is from the case "The Real Thing" : Coke used think Global act
Local policy by way of :Correct Answer Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries
Multiple Choice Single Answer
Question
This question is from the case study "Dream Launch of Ford Escort" : What
was the percieved difference between petrol & diesel version of Escort?
Correct Answer Petrol is underpowered than diesel
Your Answer

Diesel is smooth than petrol

Multiple Choice Single Answer

Question
This question is from the case study "Paramount Fertilisers" : What facility was
offered to Paramount as a special case?
Correct Answer More credit

Cases in Marketing Management

Your Answer

More credit

True/False
Question

This question is from the case study "Bharat Research Development

Corporation" : The major area of dissent in case of BRDC was lack of
marketing data.
Correct Answer True
Your Answer

True

Multiple Choice Multiple Answer

Question
This question is from the case study "Ray Ltd." : What were the product
differences in Super & Crystal?
Correct Answer Different Formulation , Different packaging
Your Answer

Different Formulation , Different packaging , Different Consumer

True/False
Question

This question is from the case study "Thompson & Thompson" : The study
showed that the market for prickly heat powder is declining.
Correct Answer False
Your Answer

False

Multiple Choice Single Answer

Question
This question is from the case study " Raja Consultants Ltd." : What did Raja
Consultants started with?
Correct Answer Consultancy
Your Answer

Advertising

Select The Blank

Question
This question is from the case study "Suc Seed Plantation" : M/S Suc Seed
have always believed in Excellence Through ________.
Correct Answer Innovation
Your Answer

Best Service

Select The Blank

Question
This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in ________ human relations.
Correct Answer Informal

Cases in Marketing Management

Your Answer

Professional

Multiple Choice Multiple Answer

Question
This question is from the case study "Job Satisfaction" : What was the effect of
Jayant continuing in the same job?
Correct Answer Frustration , Demoralisation
Your Answer

Frustration , Demoralisation , Not meeting target

Multiple Choice Single Answer

Question
This question is from the case study "Shakti Fitness" :The profitability is highest
for :Correct Answer Jogging
Your Answer

Yoga

Multiple Choice Single Answer

Question
This question is from the case study "Priya Automobiles" :Why did the company
started loosing the market?
Correct Answer New Fuel efficient bike introduced
Your Answer

New Fuel efficient bike introduced

True/False
Question

This question is from the case study "Huge Electronics" :Due to matrix structure
the functional & project managers coexisted.
Correct Answer True
Your Answer

True

Multiple Choice Multiple Answer

Question
This question is from the case study "Roshni Lamp Makers Ltd." : What are the
product benefits of electronic ballast?
Correct Answer Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer

Reduces energy consumption , Increases efficiency , Increases tube life

Multiple Choice Single Answer

Question
This question is from the case study "Kamlesh & Laltu" : What is the current
product constraint of kamlesh & Laltu?
Correct Answer One Type & One size
Your Answer

Little height

Cases in Marketing Management

Select The Blank

Question
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was
________.
Correct Answer Canal irrigation
Your Answer

Canal irrigation

Select The Blank

Question
This question is from the case study "U.P. Mini Computers" : Zenith suggested
a research in India to decide on ________.
Correct Answer Product Mix
Your Answer

Pricing

Multiple Choice Multiple Answer

Question
This question is from the case study "Tasty Biscuits Pune" : The positive points
of this company were :Correct Answer Good Quality , Good Distribution , Good Promotion
Your Answer

Good Quality , Good Distribution , Good Price

Multiple Choice Single Answer

Question
This question is from the case study "Fluid Control Devices Ltd." : Fluid Control
Devices has current image of a manufacturer of :Correct Answer Petrol Pumps
Your Answer

Oil Pumps

Multiple Choice Single Answer

Question
This question is from the case study "The Cold Ice-Cream Company" : What is
the promotional offer on the new product?
Correct Answer Rs 6/- Off Coupon
Your Answer

Buy One get one free

Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall
was the worst________ problem.
Correct Answer Public Relations
Your Answer

True/False

Distribution

Cases in Marketing Management

Question

This question is from the case study "Ray Ltd." : The marketing director wanted
Ray Ltd. to diversify in Biscuits.
Correct Answer False
Your Answer

True

Select The Blank

Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were
the direct dealers who were appointed as ________.
Correct Answer Distributors
Your Answer

Distributors

Select The Blank

Question
This question is from the case study "Chocolates" :CDM tried to break
________ that chocolates are only for children.
Correct Answer Consumer mindset
Your Answer

Consumer mindset

True/False
Question

This question is from the case study "Wall Mart" : Wall Mart is the largest chain
of outlets in the world.
Correct Answer True
Your Answer

True

Select The Blank

Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an
opportunity to the citizens of maintaining good health through ________.
Correct Answer Exercise
Your Answer

Exercise

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question
This question is from the case study "Air Cool India Ltd." : The launch got delayed
because the dealers were not ready.
Correct Answer
False

Cases in Marketing Management

Your Answer
False

Multiple Choice Single Answer

Question
This question is from the case study "Solar Energy" : What is the Product Benefit of
a Solar operated Products?
Correct Answer
Saves electricity & Money
Your Answer
Saves electricity & Money

Multiple Choice Single Answer

Question
This question is from the case study "Saloni - Chocolates" : Developing Contacts
with the local schools was a :Correct Answer
PR Activty
Your Answer
Promotional Activity

Multiple Choice Multiple Answer

Question
This question is from the case study "Wall Mart - Logistic Leader" : What problems
did Wall Mart faced in some markets?
Correct Answer
Lack of Historical data , Inexperienced manpower
Your Answer
Lack of Historical data , Inexperienced manpower

True/False

Cases in Marketing Management

Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is
important to any business.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer

Question
This question is from the case study "Paramount Fertilisers" : Why was the
production of four products suspended ?
Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles
Your Answer
They were uneconomical , Seasonal , Poor Product life cycles

True/False
Question
This question is from the case study "Vacuum Flasks" : The company has state of
the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
True

Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was
the worst________ problem.
Correct Answer
Public Relations

Cases in Marketing Management

Your Answer
Public Relations

Match The Following

Question
Correct Answer
Your Answer

Marriott International
International hospitality giant
International hospitality giant

Sukhi and Bhoopy

Brand name "S&B"
Brand name "S&B"

Crunchy and Crispy Ltd.

Processed food business
Processed food business

Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera

Select The Blank

Question
This question is from the case study "Shri Krishnan Ranganathan" : Between 1978
& 1994 Glow had under gone six ________.
Correct Answer
Brand extensions
Your Answer
Brand extensions

Cases in Marketing Management

Select The Blank

Question
This question is from the case study "Food Processing Industry" : According to
union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

Multiple Choice Single Answer

Question
This question is from the case study "Indian Aluminium Company" : What was the
target Audience for Super Wrap?
Correct Answer
Housewives
Your Answer
Housewives

Multiple Choice Multiple Answer

Question
This question is from the case study "Job Satisfaction" : What was the effect of
Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation

Multiple Choice Multiple Answer

Question
This question is from the case study "Marriott International" : Who were the
established competitors of Marriott?