A

LIFE PROJECT ON COMPARATIVE STATERGIES

ADOPTED BY LOCAL FOOD RESTAURANTS FOR
POPULARIZING THEIR BUSINESS

(Submitted in the Partial fulfillment of the

requirement for the Internal Examination of MBA)

Submitted by :

Kalandi Charan Dash

Under the Guidance of :

Mousami Das
(Faculty in M.M.)
INC Cuttack

A
LIFE PROJECT ON COMPARATIVE STATERGIES
ADOPTED BY LOCAL FOOD RESTAURANTS FOR
POPULARIZING THEIR BUSINESS

(Submitted in the Partial fulfillment of the

requirement for the Internal Examination of MBA)

Submitted by :

Kalandi Charan Dash

Mukti Kanta Badu

Under the Guidance of :

Mousami Das
(Faculty in M.M.)
INC Cuttack

DECLARATION
We Kalandi Charan Dash, Muktikanta Badu Enrollment No.
________________ ICFAI National Collage, Cuttack declare that by
my live project bears all facts and figures are partial and has not
submitted by any other Institutions.

I especially thanks to Madam for her kind supervision.

Signature
Kalandi Charan Dash
Muktikanta Badu

CONTENTS
Introduction
Methodology
Objective
Observation
Conclusion
Questionnaires

INTRODUCTION

Marketers is always identify and satisfy customers needs and wants profitably.
Today marketing environment is dynamic. The current market scenario requires a
competitor focused approach for companies. Competitive market always requires an
excellent formulation of marketing strategy to curb the competition. In general
service industry is highly competitive in nature and requires upto date strategy to be
a market leader.

METHODOLOGY

Data collected from two sources

1. Primary data
2. Secondary data
I have collected dada from primary source.

OBJECTIVE:
To know the exact positioning of own restaurant with respect to
competitor popular survey has to adopted where minimum fifty customer
having covered and purposefully asked the various constructive steps to be
adopted by the local restaurant to popularize its brand value.

The popular survey has been taken from the customers through a set of
questionnaires particularly refer to the various suggestions, steps, advices,
criticism from the customers to make the local restaurant more popular.

OBSERVATION:

The following competitive strategies should be adopted by the local

restaurant to become more popular.
Place This is one of the most important P of service industry which
justified because well connectivity through various part of the city
towards the restaurant naturally creates a popularity.
Ambience cleanliness, excellent environment, excellent sitting
arrangement music system, effective lighting, prompt delivery are sum
of the characteristics of good ambience. Local restaurant most adopt
the above mode of ambience to make its brand more popular. In
comparison to competitor.
Price Should be introduce all the available product in a low price
range i.e introductory price which may attract a lot of customers from
middle class families.
Promotion The local restaurant must adopt a low cost promotional
activities like fooding, leaflets, inside the local news papers,
advertisement in local electronic channels.
Product Should introduce various types of veg and non veg items in
its menu with a proper approach of quality.

CONCLUSION:

Highly competitive market with respect to service industry always requires a set
of progressive comparative strategies to be a market leader in a long run. The
local restaurant must implement the above suggestions to be a market leader in
the future.

QUESTIONNAIRES :

1.

Do you have a habit of enjoying good food out side of your home.
Yes

2.

No

If yes, how many times often you visit the local restaurant
(a) Once visit frequently, (b) Never visits, (c) It depends on situation

3.

Do you feel the foods served to you are qualitative and tasty in nature.
Yes

No

4.

Do you feel price of the product is affordable.

Yes

No

5.

Do the ambience of the restaurant is up to date. Yes

No

6.

If yes, please mentioned on a scale of 0 5 the following :

7.

a.

Cleanliness

b.

Music system

c.

Lightening

d.

Quick service

e.

After sale service

Are you satisfy with the over all functioning of the restaurant.
Yes

No

8.

Do you feel that the parking is a problem.

9.

Any further suggestions to improve the service.

Yes

No

A
LIFE PROJECT ON STUDY ON METHODS ON
MOTIVATION OF AN EMPLOYEE IN AN
ORGANIZATION

(Submitted in the Partial fulfillment of the

requirement for the Internal Examination of MBA)

Submitted by :

KALANDI CHARAN DASH

MUKTIKANTA BADU
PRIYAMBADA BEHERA

Under the Guidance of :

A. BEHERA
(Faculty in O.B.)
INC Cuttack

ICFAI UNIVERSITY
INC Cuttack

DECLARATION

We

Kalandi

Priyambada

Charan
Behera

Dash,

Muktikanta

Enrollment

_________________________________________

ICFAI

Badu,
No.
National

Collage, Cuttack declare that by my live project bears all

facts and figures are partial and has not submitted by any
other Institutions.

I especially thanks to Madam for her kind supervision.

Signature

KALANDI CHARAN DASH

MUKTIKANTA BADU
PRIYAMBADA BEHERA

CONTENTS

Introduction
Company Profile
Objective
Methodology
Conceptual Relevance
Findings
Conclusion
Questionnaires

INTRODUCTION

It is defined as a condition that is initiated by a physiological or

physiological deficiency or need in an individual, which causes the
individual to behave in a certain manner order to achieve a particular
goal and incentives.

Promoting any one positive mental process is called motivation.

There are various methods to upgrade motivation of employees time to
time to make them more productive, diligent, trustworthy and dedicated
employee.

COMPANY PROFILE:

National aluminum company Ltd. (Nalco) is considered to be a

turning point in the history of Indian Aluminum Industry. In a major leap
forward, Nalco has not only addressed the need for self sufficiency in
aluminum, but also given the country a technological edge in producing
this strategic metal to the best of world standards. Nalco was
incorporated in 1981 in the Public Sector, to exploit a part of the large
deposits of bauxite discovered in the East Coast.

Vision

To be a company of global repute in the Aluminum Sector.

Mission

To achieve growth in business with global competitive edge

providing satisfaction to the customers, employees, shareholders and
community at large.

OBJECTIVE

Judging various methods of motivation of an employee irrespective

of any organization.

METHODOLOGY

Data collected form two sources.

One is Primary Data and another one is Secondary data. We have
collected data from primary source.
Set of 10 questionnaires designed based on Companys Profile Growth,
performance appraisal, financial and non financial rewards.

CONCEPTUAL RELEVANCE

To make any organizational employee is motivated only through a

sequential implementation of various motivational tools either financial or
non financial in nature.

FINDINGS

Following out comes are mentioned below through which organizational

motivation some time play positive role and in the other hand some time
it may be negative. If motivation is positive then employees satisfactions
occurs, if negative employees dissatisfaction occurs.

My findings are as follows :

Positive Motivation :
In time performance appraisal survey.
In time salary high
Timely announcement of various financial cum, non financial
rewards.
Organization accepts suggestions made by the employee.
Praise from the leader or Boss
Various

benefits

like

Insurance,

Coverage,

Medical

Reimbursement, LTC, P.F., G.P.F., E.S.I. etc.

Time to time conductance of various skilled based training
programme.
Enhancement of responsibility as authority

Negative Motivation :
Transfer without any basic and concrete reason.
Stagnant growth
Low moral among the employee
Low interpersonal relationship among the employee.
Continuous loss occurred by the company
No strategically long run decisions are being by the company
Incoming of multiple numbers of competitors.

CONCLUSION :

Motivation is the catalyst factor which help the organization to make the
employees more productive

QUESTIONNAIRES :
1.

For how many years you are working for the organization.

2.

Are you a satisfied employee.

3.

Do you like your companys policy on salary, promotion, incentives

skills.

Yes

No

Yes

No

Yes

No

If
4.

Do you have a performance appraisal

5.

If yes, how you feel, performance appraisal is based in terms of your

interest.

6.

Do you disagree with any of your companys policy.

Yes

No

7.

If yes, please mention the area of dissatisfaction.

8.

Are you a creative worker,

9.

How many time you receive any financial or non financial reward

Yes

No

from your company.

10. Do you feel your working environment is completely ideal one.