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Company Overview
Exord Online IT Limited is one of the Leading Internet and Intranet Service Provider in
Bangladesh. Exord Online can offer its clients the required level of services that have
stability, security, reliability and network coverage. Exord Online has a wide range of
solutions that meet customers every need for connectivity, enterprise automation and
presence on the World Wide Web.
exord Online is an Internet Service Provider company who provides internet services in a
limited area in Bangladesh. Exordonline is providing high speed broadband service for its
customers

History of the Organization

This organization started in 2000 with the promise of good connectivity and excellent
services at the right price. They started with a simple dialup services and grew with the
technology to provide better and faster connectivity to their customers. Today they are
pioneering experts on the internet services domain.
In addition to the connectivity services, exord Online also sells routers, IP Phones and other
related products. This combination is essential for its corporate customers who look at exord
Online as their connection partner to the world. Their efficient service and reliability has put
Bangladesh in the global technology business strongly.
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Vision, Mission
Vision
To provide quality services that exceeds the expectations of our esteemed customers.

Mission
To build long term relationships with our customers and clients and provide exceptional
customer services by pursuing business through innovation and advanced technology. To
provide reliable and cost effective services to our customers to improve their bottom line.

Present Scenario
Definitely there is no justification brooding on the past unless we utilize that experience inthe
further course of time. Lets try to find out the present standing of Exord .IN 2016 we have
introduced the following services:

Video Conferencing solutions

Dynamic web creation and low cost web hosting solutions

Fiber Optics networks for all over Dhaka city BGP Solutions

Data connectivity Service.

Definition of leadership
The individuals who are the leaders in an organization, regarded collectively. The activity of
leading a group of people or an organization or the ability to do this.
Leadership involves:
1. establishing a clear vision,
2. sharing that vision with others so that they will follow willingly,
3. providing the information, knowledge and methods to realize that vision, and
4. coordinating and balancing the conflicting interests of all members and stakeholders.
5. A leader steps up in times of crisis, and is able to think and act creatively in difficult
situations.
Unlike management, leadership cannot be taught, although it may be learned and enhanced
through coaching or mentoring. Someone with great leadership skills today is Bill Gates who,
despite early failures, with continued passion and innovation has driven Microsoft and the
software industry to success.The act of inspiring subordinants to perform and engage in

achieving a goal.Consultative leaders approach one or more employees and ask them for
inputs prior to making a decision. These leaders may then choose to use or ignore the
information and advice received, however. If the inputs are seen as used, employee are likely
to fill as though they had a positive impact, if the inputs are consistently rejected employees
are likely to feel that their time has been wasted.
Participative leaders clearly decentralize authority. Participative decisions are not unilateral,
as with the autocrat, because they use inputs from followers and participation by them. The
leaders and groups are acting as social unit. Employees are informed about conditions
affecting their jobs and encouraged to express their ideas, make suggestions and take actions.

Current Position
Name of the Person
sabbir ahmed

Company

EXord

Current position
Managing director

Headquarters
House # 27 Road # 05
Block # C (Ground Floor)
Rampura , Banasree
Dhaka 1219

Analysis
Leadership
The summary of Leadership
Leadership is the process by which an executive imaginatively directs, guides and influences
the work of others in attaining specified goals

The Key to Leadership

Manager practices a number of powers to motivate employees behavior and gets them to act
in a certain way. Legitimate power is distributed by the superiors to every level of employees
up to a certain level. Every employee does not have reward power at exord. Only the top
manager posses this power. A reward giving committee is set to distribute rewards. They use
performance appraisals and employees contribution to achieve organizational goal. Almost
all levels of employees have the power to complain and on the basis of the complain
punishment is given. By this way coercive power is used. Special knowledge, skills and
expertise often help managers at exord to preside over other employees. Coworkers respect
admiration and loyalty has a very high impact to increase leadership quality of the managers
at exord.

Applicable Theories of Leadership

For leading a company a manager must need some traits and characteristics for example
listening power, intelligence, self-confidence tolerance for stress, maturity, integrity and
honesty to effective leadership. Initiating structure is regarded more useful then consideration

to lead employees of exord. Previous manager used to emphasize on trust, respects, and
cared about subordinates. but a manager must need to

gives importance both on

consideration and initiating structure.

Every employee of exord from top to bottom feels that his or her job is important for the
organization as well as themselves. This realization motivates the employees to work harder
for the betterment of the organization. So transformation leadership is appreciated at exord.
High performance is appreciated at exord by giving attractive rewards.

Leadership Style

Supportive Leadership
The leader makes work pleasant for the workers by showing concern for them and by being
friendly and approachable. It is most effective in situations in which tasks and relationships
are physically or psychologically challenging

Participative Leadership
The leader consults with his followers before making a decision on how to proceed. It is most
effective when subordinates are highly trained and involved in their work.

Directive Leadership

The leader informs her followers on what is expected of them, such as telling them what to
do, how to perform a task, and scheduling and coordinating work. It is most effective when
people are unsure about the task or when there is a lot of uncertainty within the environment.

Achievement-oriented Leadership
The leader sets challenging goals for her followers, expects them to perform at their highest
level, and shows confidence in their ability to meet this expectation. It is most effective in
professional work environments, such as technical, scientific; or achievement environments,
such as sales

Findings
Exord follows directive leadership style. There is a supportive work in environment. The
manager told what they expext to them and told them how to do their job. The employees of
this organization can provide their opinions that are evaluated by the top managers with
importance. The organization provides an optimal level of job freedom towards the
employees corresponding to their work, so the employees can make decisions of their
respective works. This leadership style is the key component of their success within a short
time period and in a very competitive market in Bangladesh.Participative managers consult
with their employees, bringing them in on problems and decisions so that they work together
as a team. The managers are not autocrats, but neither are the managers who abandon their
management responsibilities. Participative managers still retain ultimate responsibility for the
operation of their units, but they have learned to share operating responsibility with those
who perform the work. The result is that employees feel a sense of involvement in group
goals.

Motivation
The nature of Motivation
Extrinsic Motivation
Extrinsic motivation refers to motivation that comes from outside an individual. The
motivating factors are external, or outside, rewards such as money or grades. These rewards
provide satisfaction and pleasure that the task itself may not provide.

An extrinsically motivated person will work on a task even when they have little interest in it
because of the anticipated satisfaction they will get from some reward.
The rewards can be something as minor as a smiley face to something major like fame or
fortune. For example, an extrinsically motivated person who dislikes math may work hard on
a math equation because want the reward for completing it. In the case of a student, the
reward would be a good grade on an assignment or in the class.

Intrinsic Motivation
Intrinsic motivation refers to motivation that comes from inside an individual rather than
from any externalor outside rewards, such as money or grades.
The motivation comes from the pleasure one gets from the task itself or from the sense of
satisfaction incompletingor even working on a task.
An intrinsically motivated person will work on a math equation, for example, because it is
enjoyable.

Applicable Motivational Theory

Expectancy theory is followed at exord. Perception about the result of the effort is often a
basic concern of the employees. This is a common expectancy. One who provides more or
better service gets more increment or bonus. So instrumentality is a higher priority here.
Managers at exord are also concerned of which employee desires for which outcome. This is
valence according to expectancy theory. Indirectly Need theory is followed at exord.
Managers care about the various levels of needs of the employees. Equity theory is also
followed. The goals set by the country office are very high and very difficult to achieve.
These difficult, high goals motivate the employees to contribute more inputs to their jobs.
These specific, difficult goals also affect motivation by helping the employees focus their
inputs in the right direction. So Goal Setting theory is followed by exord.

Reward and Motivation

Motivation is the process that account for an individuals willingness to exert high levels of
efforts to reach organizational goals, conditioned by the efforts ability to satisfy some
individuals need. Motivation mostly needed when the workers are low in their effort or
performance. The simplest and most intuitive approach to motivation is to satisfy an
employees need. exord gives a number of pay facilities to its employees to motivate them. It

gives up to forty percent increment each year. It also gives two festivals bonuses each year.
These high payments motivate the employees at exord highly, make them loyal to their job,
and also keep them working at exord. The management leader of exord motivates their
employers giving reward, special offer, promotion and many others way .

Conclusion
Bijoy Online Ltd is one of the leading Internet Service Provider (ISP) in Bangladesh. Bijoy
Online (BO) has started its operation in the year 2000 with the commitment of quality
internet service at an affordable price. At the time of commencement Bijoy Online started
with Dialup internet service with the state of art technology. In the course of time its R & D
team has developed and introduced many new technologies to meet the requirement of new
millennium. In the last 7 years Bijoy Online has introduced many new ideas and technologies
to the internet industry. In the year 2000 first we came up with stable dialup service equipped
with 150 auto hunting lines including world class 3Com Total Control System. On clients
demand we have introduced web hosting solution with virtual mail service in the year 2001
which has avail by many large corporate houses. In the year 2002 we have introduced in the
market, Fastest Broadband internet service with ADSL& SDSL technology using 9mm drop
ware which support around 5 to 7 km distance. In the year 2003 revolution in broadband has
taken place when we have introduced wireless broadband which is jointly collaborated with
Motorola canopy

Reference
sabbir ahmed
Managing director of exord online limited
www.google.com

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8.0 Appendix
Visiting Card