National & Florida

Hispanic Mobile Tracker

August 7th, 2016

Background and
Methodology

Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies.
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos.
Each sample is non-random but is independently drawn.
Adsmovil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States.
Adsmovil signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPAs
Gordon Institute for Public Policy.
The result is the New Latino Voice.

If the elections were held today for whom would you vote?

QUESTION ONE

SURVEY A

If the presidential elections were held today for whom would you vote?
Clinton

77.4
74

62.3

64.9

67.4

Other

74.7

Trump

78.8

76.2

75.2

16.1

17.2

80.1

81.1
76.7

76

74.6

68.2

64.4

4521

25.9

23.3

23.2
18.6

11.8

11.9

12.4

13.9

16.7
15.1

14
8.7

16.5
9.5

April 11-15 April 18-22 April 23-30 May 3-9 May 10-16 May 17-23 May 24June 1

17.3
8

Jun 2-5

7.7

14.1
7.5

7.1

13.3
6.6

June 6-12 June 13-19 June 20-26 June 27July 4

16.2
12.8
11.2

11.7
7.2

15.2
10.2

7.1

July 5-17 July 18-25 July 26-31

Aug 1-7

If the elections were held today for whom would you vote?
74.6%

15.2%
10.2%

Clinton

Other

Trump
6

What are the principal issues facing the

USA?

QUESTION TWO

Survey B

Principal Issue
Economy

8.6

10.3

10.8

11.1

Education

10

Employment

8.8

9.2

9.7

Immigration

10.6

18.7

14.1

14.7

13.9

12.3

12.4

11.6

11.7
11.8

12.4

12.6

13.5

12

15

11.4

11.6

11.4

11.7

22.8

22.8

13.1

14.3

15

6.9

5.8

5.7

17.8

18.5

18.2

13.5
10.4

8.2
10.4

15

Health

15.9

20.5
14.6

Other

17.7

11.7

16.2

10.8

18.2

11.8

15.4

11.7
11.2

12.6

9.9

20.7

22

24.6

15.5

13.7

14

3.2

6.2

5.4

17.9

17.9

19

18.1

13.2

12.2

Security

22.8
19.7

21.9

23.1

23.7

26

24.3

22
23.2

19.1
19.5

14.2

15.3

16.3

17

16.5

18.6

5.3

5.1

5.1

5.6

3.6

5.1

18.8

18.6

18.6

18.6

20.3

18.1

16.5

April 11-15 April 18-22 April 23-30 May 3-9

May 10-16 May 17-23

16.1

17.6
5.6

May 24June 1

22.1

June 2-5

20.1

6.7

20.6

June 6-12 June 13-19 June 20-26 June 27July 4

16.2

July 5-17

July 18-25 July 26-31

Aug 1-7

Principal Issue
Security

Immigration

Economy

26
23.1

24.3

23.7

24.6
23.2

21.9
19.7
18.8

22.8
22.1

20.3
18.6

18.6

18.6

22
20.6

18.1

16.5

10.3
8.6

10.8

11.1

10
8.8

April April April May 3- May May

11-15 18-22 23-30
9
10-16 17-23

9.2

22.8
20.5
19.1
17.8

22
20.1

18.5

15.9

9.7

22.8

18.2

17.9
17.7

20.7
17.9
16.2

15

19
18.2

18.1
15.4

10.6

May June 2- June 6- June June June July 5- July 18- July 26- Aug 1-7
245
12 13-19 20-26 27-July 17
25
31
June 1
4
10

Principal Issue

24.6%

18.1%
15.4%

14.0%
11.2%

11.7%

Other

Health

5.0%

Economy

Education

Employment Immigration

Security
11

Florida
Week of August 1-7, 2016

If the elections were held today for whom would you vote? Florida
Clinton

Other

Trump

76.4

75.7

12.9

13.6

10.7

July 26-31

10.7

Aug 1-7
13

If the elections were held today for whom would you vote: Florida
75.7%

10.7%

Clinton

Other

13.6%

Trump
14

If the elections were held today for whom would you vote? Florida
Clinton
76.7%

Other

Trump

74.3%

14.7%
8.5%

Male

13.6%

12.2%

Female
15

If the elections were held today for whom would you vote?

Clinton

Trump

79.2%

77.5%

72.7%

Other

63.6%

16.6%
10.7%

18-24

14.7%

11.3% 11.3%

16.4%

20.0%

6.0%
25-44

45-64

65+
16