Free Digital Strategy Planner and ROI Calculator

Post Campaign Analysis - Quick Budget Planner
Source
Totals for All Traffic Sources (a.k.a., All Channels):
All Organic Sources
All Social Media Sources
Traditional Advertising
All Paid Sources
Paid Source Breakdown
Google AdWords - Search
Google AdWords - Display
Google Product Feeds (i.e., Google Merchant Center)
Bing Ads
LinkedIn Ads
LinkedIn Sponsored Stories
Facebook Ads
Facebook Sponsored Posts
AdRoll Display
Amazon Mobile Display
Amazon Product Feeds
Other Display Efforts
Other Remarketing Efforts
Other PPC
Paid Totals (This should match the "All Paid Sources" totals above)
Pre-Campaign Analysis - Quick Budget Planner

Source
Predicted Totals for All Traffic Sources (a.k.a., All Channels):
All Organic Sources
All Paid Sources
Paid Breakdown
Bing Ads
LinkedIn Ads
Facebook Ads
AdRoll Display

Other PPC
Modify the Yellow Fields
et Planner
Monthly
Spend
Leads
$0.00
Spend
Avg Profit Per Sale

0 #DIV/0!
Leads
$0.00
Profit Per Sale
#DIV/0!
et Planner
Monthly
Budget
Expected Leads
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Budget
Avg Revenue Per Sale

0 #DIV/0!
Expected Leads
Avg Revenue Per Sale
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0
Do Not Change the Calculations in Gray
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No. of Sales
Other Marketing Costs

0
Leads to Sales %
$0.00
#DIV/0!
#DIV/0!
#DIV/0!
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No. of Sales
Leads to Sales %
#DIV/0!
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Leads to Sales %
#DIV/0!
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Expected No. of Sales
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Leads to Sales %
Expected No. of Sales

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ROI from Channel

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Comments
These fields total the numbers below. It doesn't matter if

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you can
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all same
of theprocess
sources.
sources to breakdown your various social media, organic,
$0.00 and traditional channels.
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ROI from Channel
Again, it doesn't matter if you don't use all of these

Comments
sources. Feel free to delete unused rows from your local
$0.00 copy of this spreadsheet template.
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Predicted ROI from Channel
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#VALUE!
Post Campaign Analysis - Pulls Data from Proceeding Source

Monthly
Source
Totals for All Traffic Sources (a.k.a., All Channels):
All Organic Sources
All Paid Sources
Paid Source Breakdown
Bing Ads
LinkedIn Ads
Facebook Ads
AdRoll Display
Other PPC
Pre-Campaign Analysis - Pulls Data from Proceeding Source

Monthly
Source
Predicted Totals for All Traffic Sources (a.k.a., All Channels):
All Organic Sources
All Paid Sources
Paid Breakdown
Bing Ads
LinkedIn Ads
Facebook Ads
AdRoll Display

Other PPC
Do not change the calculations in gray.
rom Proceeding Source Tabs

Monthly
Spend
No. of Leads
$0.00
No. of Sales
0
Leads to Sales %
0
#DIV/0!
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00
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Spend
No. of Leads
No. of Sales
Leads to Sales %
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$0.00
#DIV/0!
om Proceeding Source Tabs

Monthly
Budget
Expected Leads
$0.00
Budget
Expected Sales
0
Leads to Sales %
0
#DIV/0!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
Expected Leads
Expected Sales
Leads to Sales %
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00 #DIV/0!
#DIV/0!
#VALUE!
$0.00
#DIV/0!
Do not change the formulas in blue unless you have also modified the source tabs
ROI from Channel

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Comments
These fields total the numbers below. It doesn't matter if you

These
fields
in data
from the other tabs in this spreadsheet.
don't use
all pull
of the
sources.
The names of the tabs correspond to the names of each listed
You can use the same process outlined below for paid sources to
traffic source.
breakdown your various social media, organic, and traditional
channels.
$0.00
$0.00
ROI from Channel
$0.00
$0.00
Again, it doesn't matter if you don't use all of these sources. Feel
Comments
free to delete unused rows and tabs from your local copy of this
spreadsheet template.
If you change the name of a tab, the formulas will automatically
update with the new tab name.
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Comments
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
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#DIV/0!
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Comments
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
modified the source tabs.
Post Campaign Analysis

Monthly Per Source
Variables You Can Edit
How Much Did You SPEND for this Source?
How Many VISITS Came from this Source?
How Many LEADS Came from this Source?
What OTHER MARKETING COSTS Do You Have for this Source?
How Much REVENUE Is Generated from an AVERAGE SALE?
What is the LEADS TO SALES RATE?
Yearly for this Source

Automatically Calculated
Total Yearly Spend:
Pre-Campaign Analysis
Monthly Per Source
How Much Do You Want to SPEND for this Source? (MONTHLY BUDGET)
How Much Did You Historically Spend Per Visit? (COST PER VISIT or CPC)
What Is Your Visit to Conversion Rate? (CONVERSION RATE)
What OTHER MARKETING COSTS Do You Have for this Source?

Total Yearly Spend:
Need Help? Expand the Hidden Columns "C" and "F" for Tips, Examples, and
Information on How the Fields Are Calculated
Monthly Per Source

$, # or %
$10,000.00
Total Revenue Minus Advertising Cost (ROI):
1000
Cost Per Visit / Click (CPC):
50
Cost Per Lead Acquisition (CPA):
$2,000.00
$1,000.00
INCOME from this Source:
50.00%
NUMBER OF SALES from this Source:

$, # or %
$144,000.00
Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):
Monthly Per Source

$, # or %
$1,000.00
Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):
$1
Expected VISITS:
10.00%
Expected LEAD CONVERSIONS:

Expected Cost Per Lead Acquisition (CPA):
$1,000.00
$1,000.00
Expected INCOME from this Source:
50.00%
Expected NUMBER OF SALES from this Source:

$, # or %
$12,000.00
Expected Yearly Revenue at This Rate:
" for Tips, Examples, and

Calculated
Use This Column for Your Own Notes.
$, # or %
$13,000.00
$10.00
Comments
Expandand
the Checksums
Hidden Columns "C" and "F" for Tips,
Examples, and Information on How the Fields Are
Calculated
$200.00
$25,000.00
25
$, # or %
$156,000.00

$, # or %
$48,000.00
1,000
100
$50,000.00
50
$, # or %
$576,000.00
Comments
Checksums
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to Contact
Us if You Need Help Determining a
Monthly Budget Target.
Post Campaign Analysis - Organic Sources

Monthly
How Much Did You SPEND for Organic Sources?
How Many VISITS Came from Organic Sources?
How Many LEADS Came from Organic Sources?
What OTHER MARKETING COSTS Do You Have for Organic Sources?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Organic Sources

Monthly
How Much Do You Want to SPEND for Organic Sources? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Organic Sources?
Yearly
Total Yearly Spend:
ources
Monthly
$, # or %
INCOME from Organic Sources:

NUMBER OF SALES from Organic Sources:
Yearly
$, # or %
$0.00
ources
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Organic Sources:
Expected NUMBER OF SALES from Organic Sources:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
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the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Social Media Sources

Monthly
How Much Did You SPEND for Social Media Sources?
How Many VISITS Came from Social Media Sources?
How Many LEADS Came from Social Media Sources?
What OTHER MARKETING COSTS Do You Have for Social Media Sources?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Social Media Sources

Monthly
How Much Do You Want to SPEND for Social Media Sources? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Social Media Sources?
Yearly
Total Yearly Spend:
dia Sources
Monthly
$, # or %
INCOME from Social Media Sources:

NUMBER OF SALES from Social Media Sources:
Yearly
$, # or %
$0.00
dia Sources
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Social Media Sources:
Expected NUMBER OF SALES from Social Media Sources:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Traditional Advertising

Monthly
How Much Did You SPEND for Traditional Advertising?
How Many VISITS Came from Traditional Advertising?
How Many LEADS Came from Traditional Advertising?
What OTHER MARKETING COSTS Do You Have for Traditional Advertising?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Traditional Advertising

Monthly
How Much Do You Want to SPEND for Traditional Advertising? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Traditional Advertising?
Yearly
Total Yearly Spend:
al Advertising
Monthly
$, # or %
INCOME from Traditional Advertising:

NUMBER OF SALES from Traditional Advertising:
Yearly
$, # or %
$0.00
Advertising
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Traditional Advertising:
Expected NUMBER OF SALES from Traditional Advertising:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
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Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Paid Sources

Monthly
How Much Did You SPEND for Paid Sources?
How Many VISITS Came from Paid Sources?
How Many LEADS Came from Paid Sources?
What OTHER MARKETING COSTS Do You Have for Paid Sources?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Paid Sources

Monthly
How Much Do You Want to SPEND for Paid Sources? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Paid Sources?
Yearly
Total Yearly Spend:
ces
Monthly
$, # or %
INCOME from Paid Sources:

NUMBER OF SALES from Paid Sources:
Yearly
$, # or %
$0.00
ces
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Paid Sources:
Expected NUMBER OF SALES from Paid Sources:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments and Checksums

All Paid Channels Are Broken Down Further on the
Following Tabs
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Google AdWords - Search

Monthly
How Much Did You SPEND for Google AdWords - Search?
How Many VISITS Came from Google AdWords - Search?
How Many LEADS Came from Google AdWords - Search?
What OTHER MARKETING COSTS Do You Have for Google AdWords - Search?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Google AdWords - Search

Monthly
Variables
Can
HowYou
Much
Do Edit
You Want to SPEND for Google AdWords - Search? (MONTHLY
BUDGET)
What OTHER MARKETING COSTS Do You Have for Google AdWords - Search?
Yearly
Total Yearly Spend:
dWords - Search
Monthly
$, # or %
INCOME from Google AdWords - Search:

NUMBER OF SALES from Google AdWords - Search:
Yearly
$, # or %
$0.00
Words - Search
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Google AdWords - Search:
Expected NUMBER OF SALES from Google AdWords - Search:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Google AdWords - Display

Monthly
How Much Did You SPEND for Google AdWords - Display?
How Many VISITS Came from Google AdWords - Display?
How Many LEADS Came from Google AdWords - Display?
What OTHER MARKETING COSTS Do You Have for Google AdWords - Display?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Google AdWords - Display

Monthly
Variables
HowYou
MuchCan
Do Edit
You Want to SPEND for Google AdWords - Display? (MONTHLY
BUDGET)
What OTHER MARKETING COSTS Do You Have for Google AdWords - Display?
Yearly
Total Yearly Spend:
dWords - Display
Monthly
$, # or %
INCOME from Google AdWords - Display:

NUMBER OF SALES from Google AdWords - Display:
Yearly
$, # or %
$0.00
Words - Display
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Google AdWords - Display:
Expected NUMBER OF SALES from Google AdWords - Display:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
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Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Google Product Feeds

Monthly
How Much Did You SPEND for Google Product Feeds?
How Many VISITS Came from Google Product Feeds?
How Many LEADS Came from Google Product Feeds?
What OTHER MARKETING COSTS Do You Have for Google Product Feeds?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Google Product Feeds

Monthly
How Much Do You Want to SPEND for Google Product Feeds? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Google Product Feeds?
Yearly
Total Yearly Spend:
oduct Feeds
Monthly
$, # or %
INCOME from Google Product Feeds:

NUMBER OF SALES from Google Product Feeds:
Yearly
$, # or %
$0.00
oduct Feeds
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Google Product Feeds:
Expected NUMBER OF SALES from Google Product Feeds:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Bing Ads

Monthly
How Much Did You SPEND for Bing Ads?
How Many VISITS Came from Bing Ads?
How Many LEADS Came from Bing Ads?
What OTHER MARKETING COSTS Do You Have for Bing Ads?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Bing Ads

Monthly
How Much Do You Want to SPEND for Bing Ads? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Bing Ads?
Yearly
Total Yearly Spend:
Monthly
$, # or %
INCOME from Bing Ads:

NUMBER OF SALES from Bing Ads:
Yearly
$, # or %
$0.00
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Bing Ads:
Expected NUMBER OF SALES from Bing Ads:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - LinkedIn Ads

Monthly
How Much Did You SPEND for LinkedIn Ads?
How Many VISITS Came from LinkedIn Ads?
How Many LEADS Came from LinkedIn Ads?
What OTHER MARKETING COSTS Do You Have for LinkedIn Ads?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - LinkedIn Ads

Monthly
How Much Do You Want to SPEND for LinkedIn Ads? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for LinkedIn Ads?
Yearly
Total Yearly Spend:
Ads
Monthly
$, # or %
INCOME from LinkedIn Ads:

NUMBER OF SALES from LinkedIn Ads:
Yearly
$, # or %
$0.00
Ads
Monthly
$, # or %
Expected VISITS:
Expected INCOME from LinkedIn Ads:
Expected NUMBER OF SALES from LinkedIn Ads:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - LinkedIn Sponsored Posts

Monthly
How Much Did You SPEND for LinkedIn Sponsored Posts?
How Many VISITS Came from LinkedIn Sponsored Posts?
How Many LEADS Came from LinkedIn Sponsored Posts?
What OTHER MARKETING COSTS Do You Have for LinkedIn Sponsored Posts?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - LinkedIn Sponsored Posts

Monthly
Variables
Can
HowYou
Much
Do Edit
You Want to SPEND for LinkedIn Sponsored Posts? (MONTHLY
BUDGET)
What OTHER MARKETING COSTS Do You Have for LinkedIn Sponsored Posts?
Yearly
Total Yearly Spend:
Sponsored Posts
Monthly
$, # or %
INCOME from LinkedIn Sponsored Posts:

NUMBER OF SALES from LinkedIn Sponsored Posts:
Yearly
$, # or %
$0.00
Sponsored Posts
Monthly
$, # or %
Expected VISITS:
Expected INCOME from LinkedIn Sponsored Posts:
Expected NUMBER OF SALES from LinkedIn Sponsored Posts:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Facebook Ads

Monthly
How Much Did You SPEND for Facebook Ads?
How Many VISITS Came from Facebook Ads?
How Many LEADS Came from Facebook Ads?
What OTHER MARKETING COSTS Do You Have for Facebook Ads?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Facebook Ads

Monthly
How Much Do You Want to SPEND for Facebook Ads? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Facebook Ads?
Yearly
Total Yearly Spend:
Ads
Monthly
$, # or %
INCOME from Facebook Ads:

NUMBER OF SALES from Facebook Ads:
Yearly
$, # or %
$0.00
Ads
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Facebook Ads:
Expected NUMBER OF SALES from Facebook Ads:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
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the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
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Post Campaign Analysis - Facebook Sponsored Posts

Monthly
How Much Did You SPEND for Facebook Sponsored Posts?
How Many VISITS Came from Facebook Sponsored Posts?
How Many LEADS Came from Facebook Sponsored Posts?
What OTHER MARKETING COSTS Do You Have for Facebook Sponsored Posts?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Facebook Sponsored Posts

Monthly
Variables
EditWant to SPEND for Facebook Sponsored Posts? (MONTHLY
How You
MuchCan
Do You
BUDGET)
What OTHER MARKETING COSTS Do You Have for Facebook Sponsored Posts?
Yearly
Total Yearly Spend:
Sponsored Posts
Monthly
$, # or %
INCOME from Facebook Sponsored Posts:

NUMBER OF SALES from Facebook Sponsored Posts:
Yearly
$, # or %
$0.00
Sponsored Posts
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Facebook Sponsored Posts:
Expected NUMBER OF SALES from Facebook Sponsored Posts:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
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the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Post Campaign Analysis - AdRoll Display

Monthly
How Much Did You SPEND for AdRoll Display?
How Many VISITS Came from AdRoll Display?
How Many LEADS Came from AdRoll Display?
What OTHER MARKETING COSTS Do You Have for AdRoll Display?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - AdRoll Display

Monthly
How Much Do You Want to SPEND for AdRoll Display? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for AdRoll Display?
Yearly
Total Yearly Spend:
splay
Monthly
$, # or %
INCOME from AdRoll Display:

NUMBER OF SALES from AdRoll Display:
Yearly
$, # or %
$0.00
play
Monthly
$, # or %
Expected VISITS:
Expected INCOME from AdRoll Display:
Expected NUMBER OF SALES from AdRoll Display:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Post Campaign Analysis - Amazon Mobile Display

Monthly
How Much Did You SPEND for Amazon Mobile Display?
How Many VISITS Came from Amazon Mobile Display?
How Many LEADS Came from Amazon Mobile Display?
What OTHER MARKETING COSTS Do You Have for Amazon Mobile Display?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Amazon Mobile Display

Monthly
VariablesHow
YouMuch
Can Do
Edit
You Want to SPEND for Amazon Mobile Display? (MONTHLY
BUDGET)
What OTHER MARKETING COSTS Do You Have for Amazon Mobile Display?
Yearly
Total Yearly Spend:
Mobile Display
Monthly
$, # or %
INCOME from Amazon Mobile Display:

NUMBER OF SALES from Amazon Mobile Display:
Yearly
$, # or %
$0.00
obile Display
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Amazon Mobile Display:
Expected NUMBER OF SALES from Amazon Mobile Display:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Post Campaign Analysis - Amazon Product Feeds

Monthly
How Much Did You SPEND for Amazon Product Feeds?
How Many VISITS Came from Amazon Product Feeds?
How Many LEADS Came from Amazon Product Feeds?
What OTHER MARKETING COSTS Do You Have for Amazon Product Feeds?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Amazon Product Feeds

Monthly
VariablesHow
YouMuch
Can Edit
Do You Want to SPEND for Amazon Product Feeds? (MONTHLY
BUDGET)
What OTHER MARKETING COSTS Do You Have for Amazon Product Feeds?
Yearly
Total Yearly Spend:
Product Feeds
Monthly
$, # or %
INCOME from Amazon Product Feeds:

NUMBER OF SALES from Amazon Product Feeds:
Yearly
$, # or %
$0.00
roduct Feeds
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Amazon Product Feeds:
Expected NUMBER OF SALES from Amazon Product Feeds:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Post Campaign Analysis - Other Display Networks

Monthly
How Much Did You SPEND for Other Display Networks?
How Many VISITS Came from Other Display Networks?
How Many LEADS Came from Other Display Networks?
What OTHER MARKETING COSTS Do You Have for Other Display Networks?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Other Display Networks

Monthly
Variables
You
CanDo
Edit
How
Much
You Want to SPEND for Other Display Networks? (MONTHLY
BUDGET)
What OTHER MARKETING COSTS Do You Have for Other Display Networks?
Yearly
Total Yearly Spend:
play Networks
Monthly
$, # or %
INCOME from Other Display Networks:

NUMBER OF SALES from Other Display Networks:
Yearly
$, # or %
$0.00
play Networks
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Other Display Networks:
Expected NUMBER OF SALES from Other Display Networks:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Post Campaign Analysis - Other Remarketing Efforts

Monthly
How Much Did You SPEND for Other Remarketing Efforts?
How Many VISITS Came from Other Remarketing Efforts?
How Many LEADS Came from Other Remarketing Efforts?
What OTHER MARKETING COSTS Do You Have for Other Remarketing Efforts?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Other Remarketing Efforts

Monthly
Variables
How You
MuchCan
Do Edit
You Want to SPEND for Other Remarketing Efforts? (MONTHLY
BUDGET)
What OTHER MARKETING COSTS Do You Have for Other Remarketing Efforts?
Yearly
Total Yearly Spend:
marketing Efforts
Monthly
$, # or %
INCOME from Other Remarketing Efforts:

NUMBER OF SALES from Other Remarketing Efforts:
Yearly
$, # or %
$0.00
marketing Efforts
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Other Remarketing Efforts:
Expected NUMBER OF SALES from Other Remarketing Efforts:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact
Post Campaign Analysis - Other PPC

Monthly
How Much Did You SPEND for Other PPC?
How Many VISITS Came from Other PPC?
How Many LEADS Came from Other PPC?
What OTHER MARKETING COSTS Do You Have for Other PPC?
Yearly
Total Yearly Spend:
Pre-Campaign Analysis - Other PPC

Monthly
How Much Do You Want to SPEND for Other PPC? (MONTHLY BUDGET)
What OTHER MARKETING COSTS Do You Have for Other PPC?
Yearly
Total Yearly Spend:
C
Monthly
$, # or %
INCOME from Other PPC:

NUMBER OF SALES from Other PPC:
Yearly
$, # or %
$0.00
Monthly
$, # or %
Expected VISITS:
Expected INCOME from Other PPC:
Expected NUMBER OF SALES from Other PPC:
Yearly
$, # or %
$0.00

Calculated
$, # or %
$0.00
#DIV/0!
Comments
Expandand
the Checksums
Calculated
#DIV/0!
$0.00
0
$, # or %
$0.00

$, # or %
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
$, # or %
#DIV/0!
Comments
Checksums
Click Here and
to Contact

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Post Campaign Analysis - Quick Budget Planner

Pre-Campaign Analysis - Quick Budget Planner

Amazon Mobile Display

Avg Profit Per Sale

Profit Per Sale

Avg Revenue Per Sale

Avg Revenue Per Sale

Other Marketing Costs

Other Marketing Costs

Other Marketing Costs

Expected No. of Sales

Other Marketing Costs

Expected No. of Sales

ROI from Channel

These fields total the numbers below. It doesn't matter if

Again, it doesn't matter if you don't use all of these

Predicted ROI from Channel

Post Campaign Analysis - Pulls Data from Proceeding Source

Pre-Campaign Analysis - Pulls Data from Proceeding Source

Amazon Mobile Display

rom Proceeding Source Tabs

om Proceeding Source Tabs

ROI from Channel

These fields total the numbers below. It doesn't matter if you

Predicted ROI from Channel

modified the source tabs.

Post Campaign Analysis

Yearly for this Source

Yearly for this Source

Modify the Yellow Fields

Monthly Per Source

Total Revenue Minus Advertising Cost (ROI):

Cost Per Visit / Click (CPC):

Cost Per Lead Acquisition (CPA):

INCOME from this Source:

NUMBER OF SALES from this Source:

Yearly for this Source

Yearly Revenue Minus Advertising Cost at This Rate (Annual ROI):

Monthly Per Source

Total Expected Revenue Minus Advertising Cost (EXPECTED ROI):

Expected LEAD CONVERSIONS:

Expected INCOME from this Source:

Expected NUMBER OF SALES from this Source:

Yearly for this Source

Do Not Change the Calculations in Gray

" for Tips, Examples, and

Use This Column for Your Own Notes.

Post Campaign Analysis - Organic Sources

Pre-Campaign Analysis - Organic Sources

Modify the Yellow Fields

INCOME from Organic Sources:

Do Not Change the Calculations in Gray

" for Tips, Examples, and

Use This Column for Your Own Notes.

Post Campaign Analysis - Social Media Sources

Pre-Campaign Analysis - Social Media Sources

Modify the Yellow Fields

INCOME from Social Media Sources:

Do Not Change the Calculations in Gray

" for Tips, Examples, and

Use This Column for Your Own Notes.

Post Campaign Analysis - Traditional Advertising

Pre-Campaign Analysis - Traditional Advertising