A SUMMER TRAINING PROJECT

ON

A study on Brand awareness and customer

satisfaction with special reference to The
Equals Tech.
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2014-16

UNDER THE GUIDANCE OF:

Dr. A Lenin Jyothi

Assistant Professor/ Associate Professor/ Professor, RDIAS
SUBMITTED BY:
MANISH CHOUDHARY
ROLL NO.00915903914_ BATCH NO. 2014-16

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

NAAC Accrediated :A ,Category A+ Institute
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha
University, Delhi

2A & 2B, MadhubanChowk, Outer Ring Road,

Phase-1, Delhi-110085

Table of Contents
Student Declaration i
Certificate from Company............ii
Certificate from Guide............iii
Acknowledgement.........................................................................................................iv
Executive Summary..v
Page no.

CHAPTER- 1: INTRODUCTION
1
2

About the Industry

About Organization/ Company Profile

CHAPTER 2: LITERATURE REVIEW

2.1 Literature Review
2. 2 About The Topic

CHAPTER 3: RESEARCH METHODOLOGY

3.1 Purpose of the study

.....

3.2 Research Objectives of the study

..

3.3 Research Methodology of the study

3. 3.1 Research Design

......

3.3.2 Data Collection Techniques

3.3.3 Sample design

...

3.3.3.1 Population
3.3.3.2 Sample size

3.3.3.3 Sampling method

3.3.4 Method of data collection

..

...

..

3.3.4.1 Instrument for data collection

3.3.4.2 Drafting of a questionnaire

3.3.5 Limitations

CHAPTER 4: ANALYSIS & INTERPRETATION

4.1 Analysis & Interpretation .

CHAPTER- 5: FINDINGS & SUGGESTIONS

1

Findings ..

Suggestions......

CHAPTER- 6 : CONCLUSIONS
1

Conclusions ..

BIBLIOGRAPHY
Bibliography........

ANNEXURES (if any)

Annexures 1
Annexure 2