2012

-

-

......................................................................................................... 5
......................................................................................... 5
..................................................................................... 7
............................................................................................................. 7
- ( ) ........................................................ 8
.............................................................................. 8
........................................................ 9
........................................................................................... 10
................................................................................. 12
.......................................................................................................... 13
........................................................................................................... 14
........................................................................... 14
..................................................................................... 14
.................................................................................................................... 18
................................................................................ 19
.................................................................................................................. 19
- .......................................................................................... 19
............................................................................................... 20
....................................................................................................... 20
..................................................................................................... 20
............................................................................................ 21
..................................................................................................................... 21
................................................................................................. 21
.............................................................................................................................. 21
...................................................................................................................... 21
10 ............................................................. 23
10. ........................................................................................................................... 23
9. ............................................................................................................................. 23
8. .......................................................................................................... 24
7. ..................................................................................................................... 26
6. ............................................................................................................................. 27
5. Water Sports ................................................................................................................. 27
4. ......................................................................................................................... 28
3. Basket ............................................................................................................................ 29
3

2. Volley ............................................................................................................................ 30
1. .................................................................................................................. 32
.......................................................................................... 34
............................................................................................................. 34
....................................................................................................... 34
................................................................................................................... 34
............................................................................................................................ 36
.................................................................................................................. 36


marketing .
, , Football League NFL.
,
. ,
. marketing
.
marketing, brand names
. ,
.
4,5 . ,
25 2,6%
.

marketing. ,
, , ,
, .
ambush ()
marketing. ,
.
1998
.

ambush marketing :
1. .
2. (..
).
3. ,
.

,
,
. ,
, "",
"". ,
, ,
,
5

 ,
.

/
,
.
.


.

.
:

.

. ,
.
.

.
/
, ,
. ,
() ,
.

,

.

,
. 1000
.

... .
, , .
, ,
, ,
()
.


. , ,

. ...

,
, .

. ..,
.
7

- ( )

A :
,
.
(=) (=). .
( )

, , .
, .

392/93 .. 19
. Sport. , sport
. .
776 ..,
. ,
.
. - ,
, '
, . ,
.
.
.
,
.


.
.
, , , ,
,
!


, .
:
, .
(, , , ,
). . (
)
(, , , , , , ,
. ,
, . 8-10
24.
,
.
. 15
, (, ).
, , ,
.
.
, .
, .
, .

(, , , ).

.



. , - ,
.
,
,
, .

.
, . ,
, bland
.
()
, () , () , ()
.
.

,
4-6 . ,

. ,
.
10

 .
.
, .
.

.
.
.

.
,

90 .
-
, ,
.
.
.

. sports drinks (10-12%) ,
, ,
.
.
.. .

.

11


, ,
.
, ,

.
, 20,
.

.
, 80%
.
.

.
, , , , , , , ,
.
.
,
.

, .
, .

. ,
.
.
, , ,
, , , .

,
.
, , .
, , , ,
, .
3
(. ) ( ).
:
5060% 1020% ,
4050% ,
1525% , , , ,
,
2530%- (15. )
, , , (3-6) ,

, ,
,
().

12

 . ,
(A,D,E,K).

.
,
.
30%
. . ,
A,C,E, ,
, , ,
,
, ,
.

.

.
:
: (1-2%)+ + +
.
2-3 + + ,
.
3
.
().
(1-2%)+
.

.
.
, .

.
.

13




, . 684 .. (24 )
680 .. (25 )
. 632 .. (37 )
472 .. (77 )
.
,
.
, .
.
776 .., .
4 3 . ..
.
.
( ),
. .
,
. ,
, ,
. ,
.

,
,
.
, 18 19 .. ,
,

.

Pierre de Coubertin (1863-1937). Pierre de Coubertin

. 1890 W. P. Brookes,

. ,
.
1892
(USFSA) 1894 ,
.
, , ,
, , , , , , ,
, . Pierre de Coubertin
,
. , Pierre de
Coubertin . , ,
14

 ,
().


.
.
,
. , ,
,
.
:
1)
.
2)
(, , ).
3) ,
, -.

- : ,
, , . ,
, , , , , ... .. .

, , .
, .

,
.
, .
, (real estate)
. ,

, .
, , , , ,
.
.
.

.
, ,
. , :

.
.
.

.
15

 ,
, .
, ,
.
:


.

( ....)

105x68
400 9 .
4 .
5 .
2 .
2 ( 1
).
6 .
2 .
2 .

: 69.618
: 14
( ): 480
( ) : 2
: 3
: 14
: 2
: 1

.
(3).
.
/ .

4 .

.
.
.
.
X .
T.V.
T.V.

.
16

 .
.
.

.
.
.
.
.

.
.
.

BMX

()
()

1896 1900 1904 (1906) 1908 1912 1916 1920 1924 1928 1932 1936 1940 1944
1948 1952 1956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000
2004 2008 2012 2016.
17


1924 1928 1932 1936 1940 1944 1948 1952 1956 1960 1964 1968 1972 1976
1980 1984 1988 1992 1994 1998 2002 2006 2010 2014.

:
:
1)http://el.wikipedia.org/wiki/%CE%9F%CE%BB%CF%85%CE%BC%CF%80%CE%B9%CE%B1%
CE%BA%CE%AC_%CE%B1%CE%B8%CE%BB%CE%AE%CE%BC%CE%B1%CF%84%CE%B1
2)http://dspace.lib.ntua.gr/bitstream/123456789/3007/3/charalambousc_olympicgames.pdf
3)http://el.wikipedia.org/wiki/%CE%9F%CE%BB%CF%85%CE%BC%CF%80%CE%B9%CE%B1%
CE%BA%CE%BF%CE%AF_%CE%91%CE%B3%CF%8E%CE%BD%CE%B5%CF%82
4)http://nemertes.lis.upatras.gr/dspace/bitstream/123456789/2501/1/Nimertis_Vardounioti(de).pdf
5)http://www.oaka.com.gr/article_detail.asp?e_cat_serial=001003001001&e_cat_id=138&e_article_id=
161#top

18

, ,
, .

.

,
.
,
, ,
.

.
,
.
, , , ,
.
!!! (),
.

-
8 .., -
.

. . ,

.

,
.

19


. ,
.
.
.

.
.

.
, .
( , )
.

4 .., ,
.
,
. .
,
. ,
, . ,
,
, .
,
.

.
.
.
, ,
. 1200 ,
' 393 ..,
. ,
.

. ,
,
,
.

, ,
.
20

, .
, ,
. ,

.

. , ,
.

,
,
.

, .

17o 18o .
,
.
, , ,
.

.
19 ,
.
.
.
.
,
.

, .
, ,
.
,
. ,
, .
, , ,
, , ,
, .

.
.
.
. .
, .
21

22

 10
10.

, ,
, .
.
, , , ,
, .
( ) 44 .
, ,
, ,

NFL.
Hokey :: http://www.star.gr/ellada_kosmos/105793/

9.

23

 ,
. 100 .
35 ,
59 10 test matches. 1896
,
1900 .
1908.
, .

40 .
1899.
Lords , ,

. .

8.

1896 . 1928
. 1980
. 1984
. 2000 .
:
, .
.
: , .
.

.

24

, , ,

25

7.

. , ,
.
. 1896
. , ,
. : , 100 ., 200 ., 400
., 1500 . , 4200 . 4100 , 200 . 100 .
.. 1500 . 800 .
:

.
.
.
.

, .
16 , 14 2
26

Lenny Krayzelburg.
.

, 10

6.

, .

. , 19 ,
.
,
, .
, .
1856 pelota.
1874 (Leamington Tennis Club) ,
, 1881, .
, 1877.
,
.

5. Water Sports

27

 .
,
.
:
Water polo

Jet Ski
Kiteboating
Surfing

,
1996, 2004,
. O Jason Polakow
extreme , 20
windsurfer,
2

wave.

4.

, ,
1982 . 15
. ,
, .
. .
Danny Care .

28

3. Basket

basketball, .
, ,
. - 15 1891.
1904, ,
32 , 1936,
. 1992
.
Los Angeles Lakers

(2008)
(2007) .
7 5 , 3

(2005)
(2006) .

29

2. Volley

,
. 1895 1964
. :"". .

.
.
. ,
.

. ,

,
().


,
.


.

30

31

1.

, , 2
11 . .
, .
19 (1848). . ,
1863 , 1872.
(FIFA) 1904 1908.

. ,
1958 ( 1,7
1998 ).

.
1. . off-sides,

4 . .
2. :
.

( ) , .
32

 .
.
3. :
. , ,
.
.
. ,
.
11 ,
.(.. ). ,
12
.
.
, , , ,
,
.
,
.
<< Futsal , .
,
futsal (40x20
m.) ( 20 ).
FIFA UEFA,
, ,
().>>

33

;
.

.
:
1.
2.
3.
4.
5.
6. , ,

,
. ,
,
, .
,
. , .

.

,
. ,
.
.

.

.

1. - 1-7, - 0-3
( )
34


. ""
"6 6",
, 7 !
, ...
,
! 32' ,
-,
.
37' ,
,
-.
28' 10 , 40'
,
. 45' ,
.

48' .
1-3 , (48'),
- 52' 1-4.
64' 5 , 70' 6 4
, 7 76'.
6
1. 18 (19-2)
2. 8 (9-7)
3. 8 (6-6)
4. 0 (4-22)
2. (-)

7-1 ,
. ,

! '
.

UEFA ,
!
,
.
.

35

 UEFA
, .
UEFA
, .
http://www.tugagolo.com/2011-12-07-19h45-din-zagreb1-7lyon/#
: www.sport24.gr
3. : " , "
" .
.
() () .
16 . "
.
.
.
, ,
.
".

.
. , , , , , ,
.

,
, .
().
,
.
.

36

37