Vision Within Leadership

By

Highlanders
Names of Team members:

Introduction:

One of the most important aspects of business leadership is vision. Vision is the goal of
what the business would like to become which evokes a common vision of the future,
sketches the journey to achieve that vision, identifies critical milestones along the way,
creates a clear path for employees to follow and defines success in observable terms.
(Marzec, 2013, pp 26) Without vision the company would be lacking direction. Having
vision within leadership allows a business to have a path in which inspires individuals
within the company to follow. Essentially, it paves the path that guides the company to
success. In order for a vision to be successful it must evoke pictures in the mind, suggest
future orientation, imply a standard of excellence, and have a quality of uniqueness.
Using the research questions below, our group will analyze the impact vision has on
business leadership.
Problem Statement:
To study/analyze the importance of vision in business leadership. To see how a vision is
essential for a business leader; it can determine an organizations success/failure.
Research Questions:
1) Why is vision important for a leader?
2) What qualities should a vision have?
3) How do leaders develop a vision?
References:
Marzec, Morgan. "Telling the Corporate Story: Vision Into Action." Journal of Business
Strategy 28 (2007): 26-36. 1 July 2007.