Masters Portfolio Oct15

IN TWENTY YEARS EMPLOYERS WILL STILL
BE IMPRESSED
WHEN I TELL THEM THAT
I STUDIED AT A UNIVERSITY WITH THE
REPUTATION
THAT EDINBURGH HAS ALL
AROUND THE WORLD
Masters Portfolio
www.business-school.ed.ac.uk
Our Masters Portfolio

The Edinburgh Experience
Welcome 1
Culture & Business
The University of Edinburgh
An International Network
The Business School
Our World-class Masters Programmes

A Masters from Edinburgh
10
MSc in Accounting and Finance
12
MSc in Banking and Risk
14
MSc in Carbon Finance
16
MSc in Energy FInance and Markets

MSc in Finance and Investment
18
20
MSc in Financial Management
22
MSc in Human Resource Management
24
MSc in International Human Resource

Management 26
MSc in International Business and
Emerging Markets
28
MSc in Management
30
MSc in Entrepreneurship and Innovation
32
MSc in Marketing
34
MSc in Marketing and Business Analysis
36
Application
Making an application
38
1
Welcome
As one of the leading business schools
in Europe, at one of the worlds best
universities, we have achieved an enviably
high quality of teaching and research, as
well as a natural connection to business.
What really sets us apart however, is a
willingness to look beyond accepted
business thinking, to create debate and
spark new ideas.
Edinburgh is a leading international centre

for business and finance. Its also a beautiful,
inspirational city. And, here in the University
of Edinburgh Business School, you have a
School that is right at the heart of the city,
at the heart of business.
Having achieved triple accreditation last
year we are now ranked amongst the top
1% of Business Schools in the world. Triple
Accreditation is the accreditation awarded
to a small number of business schools
worldwide by the three largest and most
influential business school accreditation
associations (AACSB, EQUIS and AMBA).
In todays challenging business world

it is imperative that students equip
themselves with the knowledge and skills
that are in demand not just today but into
the future. We believe our portfolio of
Masters are at the forefront of the latest
ideas and techniques that will assist the
business world.
If youd like to find out more about the
School or our programmes, please do get
in touch with our Programme Directors.
Simply email msc@business-school.ed.ac.uk
and the admissions team will help you with
your enquiry. Or, better still, come and visit
us yourself. I think youll be suitably inspired.
Ian Clarke
Dean of the Business School
business-school.ed.ac.uk
2
Culture & Business
A thriving European capital city, Edinburgh blends history,
culture and a world-class arts scene with the entrepreneurial
energy and fresh thinking youd expect from the UKs secondlargest financial centre. Easy to reach and well connected
to Europe and beyond, its no surprise that for generations
creative thinkers have made Edinburgh their home.
Edinburgh.
A city with spark.
Masters Portfolio The University of Edinburgh Business School
A capital with character
A city with spirit and spark
A UNESCO World Heritage Site, and one of

the top for Best Places to Live and Work in
the UK, Edinburghs Georgian and Victorian
architecture characterise much of the city.
Despite its status as a thoroughly
contemporary capital, here is a city whose
centre is home to a royal palace, an extinct
volcano and a truly iconic cliff-top castle.
An entrepreneurial spirit engulfs Edinburgh

and is evidenced by a prosperous and
diverse economy, leading-edge research
and a healthy local, national and international
business community. Central to this dynamic
mix, the University of Edinburgh Business
School offers a learning environment that
is every bit as stimulating and progressive.
Bursting with life, Edinburgh boasts four

universities, major international arts festivals
and a host of galleries, theatres and concert
halls. People from all over the world have
settled here a fact celebrated by the strong
ethnic flavour of the citys restaurants, bars
and cafs.
A pioneering city, at the University of

Edinburgh the UKs most powerful computer
helps drive a vibrant biosciences sector.
The search for renewable energy finds a
focus here too, and several global financial
institutions banks, insurance companies,
investment houses and brokers are
headquartered in the city. Its the ideal
location for the Schools unique approach
to strategic leadership.
A walk in the bustling heart of Edinburgh

is a walk of contrasts and surprises.
Edinburgh brings all the advantages of
a major European capital, yet ours is a
manageable city whose compact centre
rewards exploration.
A country to discover
Within just a few miles of the Business
School await East Lothians beaches, villages
and famous golf courses. The town of St
Andrews, the games birthplace, is less than
two hours from Edinburgh.
Four facts
about
Edinburgh
01.
Further afield, Scotland, authentically one of

Europes last great wildernesses, delights the
inquisitive with mountains, lochs, wildlife and
seven thousand miles of stunning coastline.
Combined, they result in a breathtaking
natural backdrop for activities including
hiking, mountain biking, surfing and
kayaking.
A place of inspiration
With so much innovation, research and
collaboration going on, its natural that
the city attracts the worlds leading thinkers
and business people. The School is perfectly
placed to both contribute to first-rate
research and thinking and to connect
with those working at the very top of their
sectors. Regularly guest speakers present to
our students, engage in debate with our
faculty and lead our aspiring entrepreneurs
by example. Its engagement that has paid
dividends; year-on-year the University has
inspired and supported a record number
of business start-ups.
Edinburgh is a city of influence too; as the
seat of the Scottish Parliament the city
provides access to the Civil Service and
public sector and government organisations.
Edinburgh is frequently
named among the best places
to live and work in the UK
02.
Edinburghs Hogmanay
is one of the worlds greatest
New Year party celebrations
03.
A year-round festival city,

Edinburgh is home to festivals
celebrating theatre, film,
books, arts and science
04.
Edinburgh is the UKs

second-largest financial
centre and home to the
Scottish Parliament
1m
The citys 450,000

population exceeds one
million during the peak of
the festival season in August
4
The University of Edinburgh
Granted its Royal Charter in 1583, the University of
Edinburgh which we are a key part of is one of the
oldest in the United Kingdom. More than 200 years
ago its central role in the Scottish Enlightenment
helped create a bright new reason-based approach
to the human condition. Today that legacy inspires a
modern, forward-looking institution, world-class
academics and more than 30,000 students from
across the globe who have chosen to study at
Edinburgh.
Top
One of the UKs top five

universities for research
15th
Our graduates are rated 15th in the world for employability
216m
in competitive research grants in 2013/14,
8% more than the previous year
430
Over
years of world-renowned
teaching and learning
Facilities for 21st century learning

Throughout campus, well-equipped,
contemporary environments are purposebuilt for studying, learning, networking
and relaxing. New facilities like our awardwinning Edinburgh Centre for Carbon
Innovation sees the University joining
partners across government, business and
communities to help drive policy, innovation
and solutions.
An approach that looks outwards

A global outlook demands established
global connections. Across teaching and
research activities we work with partners
including universities in the USA, Canada,
China, Australia and India in fields as diverse
as e-science, life and medical sciences,
engineering and arts and culture.
Over
A centre of excellence for teaching,

research and innovation
Whether pursuing a degree, a Masters,
MBA or PhD, our students are exposed
to challenging ideas and inspired thinking.
Ranked 21st in the 2015 QS World University
Rankings, Edinburgh is home to some of the
most influential academics in their fields.
Internationally recognised for first-rate
research, development and innovation,
the University belongs to the Russell Group
of leading UK research-intensive universities.
Alongside a commitment to robust
academic research is a dedication to
enterprise and entrepreneurship.
30,000
students studying a range of
degree programmes from
Undergraduate to PhD
INSPIRATIONAL
PEOPLE
INSPIRATIONAL
EDINBURGH
Scientists. Politicians. Writers.
Philosophers. Athletes. Innovators.
Astronauts. All have found inspiration
at Edinburgh.
Alexander Graham Bell
Sophia Jex-Blake
Gordon Brown
Charles Darwin
Sir Arthur Conan Doyle
80%
of our students graduate with
either a 1st or 2:1 degree
Katherine Grainger
Philippa Gregory
Peter Higgs
Chris Hoy
David Hume
James Clerk Maxwell
Ian Rankin
Stella Rimington
Sir Walter Scott
Dr Piers Sellers
James Simpson
Alexander McCall Smith
Robert Louis Stevenson
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An International Network
Our MSc alumni network numbers over 2,500.
Our graduates work in a wide variety of destinations
across the world so wherever you find yourself
working in your future career we will link you up
to a like-minded network of professionals.
2
Mikkel Nyholt
1
Christopher Smith
Carnegie, Oslo, Norway

My classmates are from all over the world.
Surprisingly they were just like me, and not
like Gordon Gekko, as I expected.
James, Quator, New York, USA
MSc in International Business

and Emerging Markets
It was an enriching experience, with lots of
different perspectives from a broad range of
people from different countries. Its probably
the most diverse experience Ive ever had.
3
Jessica Shannon
4
David Kovacs
Eastlink, Halifax, Canada
Rocket Internet, Berlin, Germany
MSc in Human Resource

Management
When I was researching Business Schools
the University of Edinburgh immediately
stood out the mix of modules on offer, the
small groups and its reputation.
MSc in Marketing
I chose Edinburgh because it was a
University with a very good reputation.
My classmates were a very varied group
and it was great that they had different
experiences. Group work exercises were
really interesting with so many different
perspectives. The School itself is superb,
really well outfitted and there are a lot
of facilities for work and taking breaks.
5
Branden Beatty
7
Shoba Maheson
Mdecins Sans Frontires (MSF), Kenya
Bank Negara, Malaysia
Edinburgh pioneered the first ever MSc in

Carbon Finance. I believe the programme
speaks to the progress Scotland has made
using market-based mechanisms to manage
climate change mitigation.
My employers sponsored me to come from

Malaysia to study overseas for a year. My final
decision came down to the brand name and
reputation of Edinburgh. The experience of
living in Edinburgh was wonderful. The city
was so beautiful and so unpolluted. The
Professors are unbelievable they show you
a whole different perspective.
8
Wei (Kevin) Zhang
Chint Electrics, Shanghai, China
7
5
6
Sunattha
Weerasakwattana
Thanchem, Bangkok, Thailand
MSc in Management
I decided on Edinburgh for a number
of reasons. Firstly, it is part of a famous
university with a long history and
distinguished former students. It also
has an excellent reputation.
MSc in Marketing and

Business Analysis
The programme gave me a deeper
knowledge and understanding of the
marketing area. I got a lot of help from the
lecturers and Professors. The diversity on
the programme was brilliant with classmates
from South Africa, North America, Asia and
Europe this mix has meant a great social
life. Most of my classmates have work
experience so I learnt a huge amount from
them. The programme also gave me the
opportunity to do lots of interesting
simulations. The market research projects
were really great.
8
The Business School
The University of Edinburgh Business School
takes its place among the worlds leading business
schools. Our triple accreditation is testament to
our inspirational teaching, game-changing research
and diverse engagement with global business.
Welcome to our
triple accredited
Business School
At the heart of our dynamic School is
a faculty of more than 100 specialist
academics, a vibrant student population of
1,500 and a suite of valued undergraduate,
postgraduate and executive education
programmes.
Committed to corporate
engagement
Much more than simply a source of
knowledge, our School connects our
Masters students with local, national
and international businesses, innovators
and entrepreneurs.
Our commitment to corporate engagement
and our strong sector-wide links are found
in our sponsored research, our executive
education programmes, guest speaker
series, Entrepreneurship Club and at the
centre of our student projects.
Revolutionary research
The lifeblood of any major business school,
here at Edinburgh we aim for research that
sets agendas, leads change and
revolutionises future business strategy.
Placing original research and thinking at

the core of the MSc curricula, our research
clusters are staffed by teams whose work
has real influence in business, government
and the public sector. We embrace both
applied and methodological research and
nurture thinking thats brave, bold and
provokes debate. Our passion for research
has resulted in truly groundbreaking work in
finance, credit scoring and public
management.
An international impact
Our students, like many of our teaching
faculty, bring an international background
in terms of both nationality and career. Our
2014/15 Masters intake comprised students
from 58 separate nationalities. Its a healthy
mix that creates a lively sharing of ideas and
insights into different cultures.
The diversity we welcome also reflects the
global nature of todays businesses. Our MSc
programmes get to the core of international
business and finance to address key issues
of the day.
Equipped for ambition

The Business School fosters ambitious plans
to continue building on our success and to
stand among leading business schools
worldwide.
Substantial investments have been made
in academic and support staff and facilities.
Our purpose built school features lecture
theatres, multiple syndicate rooms, a caf
and The Hub an extensive library space
offering essential databases, journals and
leading financial information services. MSc
students enjoy full access to Datastream,
Osiris, Thomson ONE Banker, CRSP
(Centre for Research in Security Prices)
and Compustat.
53%
2%
alasia
d Austr
Asia an
South and
Central America
In 2014/15 our MSc

students joined us from:
Western and
Eastern Europe
23%
9%
7%
6%
Unit
ed K
ingd
om
rth
No
M Afr
id ic
dl a
e an
Ea d
st
Five facts about

our school
community
01.
Our MSc programmes in 2014/15

welcomed students from more
than 58 different nations
02.
Almost 90% of our Schools

academic staff hold a PhD
ica
er
Am
03.
Our School aims for research

that sets agendas, leads change
and revolutionises future
business strategy
04.
Substantial investment has

delivered a bespoke environment
built with student and staff
needs paramount
1,500
05.
Our commitment to outstanding

research is recognised by the
Research Excellence Framework
and our University is highly
ranked by the Financial Times,
Times Higher Education and
Good University Guide.
Business School students are enjoying

the experience of a lifetime 500 of them
pursuing postgraduate studies
10
A Masters from Edinburgh
As the employment market continues to improve, competition
will continue to intensify. With a Masters from the University of
Edinburgh you will develop the knowledge and skills required
to stand out from the crowd and achieve your goals.
Enjoy a professional
development journey
with a world-class
Masters
Balancing academic theory, crucial soft
skills and the very latest industry practice,
our MSc programmes are respected by
employers and valued by graduates. Our
growing portfolio covers a broad range of
general and specialised management
disciplines increasing employability for
both first-time management students
and for those seeking a tightly focused
in-depth programme.
A commitment to your
professional development
Each of our Masters students undertakes a
personal and professional development
journey that challenges, engages and
prepares for real-world success. We
encourage you to take ownership of your
professional development so your
experience is tailored and unique. At your
side will be the backing of a supportive
faculty delivering robust, relevant learning
geared to maximising
your potential.
10
Tailored careers support

for Masters students
At the heart of
knowledge exchange
Every Masters student benefits from quality

careers guidance provided by the Business
Schools Student Development team and the
Universitys own award-winning careers
service. The Student Development team
exists to help students maximise their
potential in the global market. Their activities
are structured around three pillars skills
networks and opportunities.
Strong industry links give us the latest

understanding of global trends and the
key skills and attributes employers are
prioritising. Our powerful interaction with
business including leaders like KPMG,
Shell and Tesco places the School at the
heart of cutting-edge consultancy, research
and recruitment assistance.
Skills Equipping you with the skills to

achieve your development goals and
maximise your own potential.
Opportunities Engaging you with the
business community.
Network Helping you grow your
professional network and building your
confidence in networking.
Real-world experience
Many of our Masters programmes offer a
route to real-world practice via a student
project. Each project sees students applying
knowledge and skill, and establishing
connections with businesses and sectors.
Many of our students use their dissertation
to conduct research for a corporate partner.
Our ties with industry bodies are just as

solid, and include relationships with the
Chamber of Commerce, Chartered Banker
Institute and The Marketing Society. These
connections and activities are central to
our Masters students professional
development journey.
Added to this is the Edinburgh
entrepreneurship club (E-Club). Hosted by
the School, the clubs growing membership
now exceeds 800 students, alumni and
entrepreneurs from the business community.
Fostering the entrepreneurial spirit, the club
hosts weekly events including pitching
competitions and business planning
activities. The E-Club supports students
both in strengthening valuable networks
and in negotiating each stage of the
entrepreneurial process.
OUR GUEST
SPEAKERS
ENGAGING WITH THE
BEST IN THE BUSINESS
Students are given the chance to learn from
and engage with a number of corporate
guest speakers via our Business School and
University wide events as well as via
programme specific lectures. In addition,
this gives students the opportunity to make
contact with future potential employers and
discover more about potential career paths.
In 2014/15 over 100 guest speakers shared
their insights, experience and expertise.
Below are just a handful of the names we
have welcomed:
Lord Karan Bilimoria
Founder and Chairman, Cobra Beer
Sir Martin Sorrell
Chairman, WPP
Dominic Barton
Global MD, McKinsey & Company
Gareth Williams
CEO, Skyscanner
Ian Marchant
formerly CEO, SEE
Donald MacRae
Chief Economist, Lloyds Banking Group
Angus Cockburn
CFO, Aggreko
Jann Brown
Managing Director, Cairn Energy
Angus Gillespie
VP, Shell
John Abate
Amazon
Dr Clare Wood
Head of Portfolio Risk, Kames Capital
Bill MacDonald
MD Scotland, Accenture
Richard Cousins
CEO, Compass Group
John Bernard
Global Marketing Director, Mozilla Firefox
Alastair Darling
MP and former Chancellor of the Exchequer
Steve Bateman
Executive Director and Head of Banking,
Santander Bank
11
12
Structured for specialisation, our strongly vocational MSc is ideal
for students with a quantitative background. Both academically
rigorous and closely in line with professional practice, this MSc is
of particular value to those with accounting experience looking to
gain practical skills in finance and vice versa.
Structure and assessment
Career progression
Following a comprehensive induction week,

Semester 1 features four of the six core
courses the MSc is built upon.
Post-programme careers include:

international accounting, international
regulations, investment and security analysis,
portfolio management, corporate finance
management accounting and corporate
restructuring.
Semester 2 brings two more core courses as

well as two specialised, annually reviewed
option courses. Learning is achieved via a
mix of lectures, set reading, exercises and
case studies, with each course component
featuring a combination of formal
examination, individual/group assessment
and presentations.
This MSc participates in the CFA Institute
CFA Program Partner Initiative (CFA PP)
meaning it is judged by the Institute as
covering at least 70% of the CFA curriculum.
Dissertation
The MSc concludes with a dissertation; work
unique to each student, focused on your
career plans and inspired by course learning
and insights. Opportunities exist to offer
students a live issue from the accounting
and finance sectors.
Valued by employers
Recent recruiters represent many of the
leading names across the accounting and
finance sectors:
AEGON
Baillie Gifford
Civil Service
Ernst & Young
Goldman Sachs
J.P. Morgan
PriceWaterhouseCoopers
Morgan Stanley
Royal Bank of Scotland
Standard Life
UBS
Examples of previous dissertation topics

include: Introducing IFRS to Accounting;
Social and environmental disclosures;
Comparable accounting policies;
Performance persistence of mutual funds;
Directors trading; Management accounting
and strategy; Earnings management and
What is fair value?
OUR GUEST
SPEAKERS
ENGAGING WITH THE
Edinburghs status as the UKs second
largest financial centre opens our
programme to a host of expert guest
speakers and finance professionals.
Speakers have included:
AEGON
Head of Strategy
Cairn Energy
Finance Director
Charterhouse Capital Partners
Partner
Citigroup Scotland
Managing Director
International Accounting
Standards Board
Chairman
KPMG
Director of Corporate Finance
Lloyds TSB
Chief Economist
RECENT TALKS HAVE INCLUDED

The Financial Services Authority
and the challenge ahead.
Small business reporting what
they want and what they need.
LEARNING OUTCOMES
Our MSc in Accounting and Finance provides:
Knowledge of international accounting standards, global financial markets
and the finance and investment industry.
An understanding of different organisations, their roles, how they interact
and the factors behind success or failure.
The ability to evaluate financial statements and estimate the fair value for an
investment, to test assumptions and sensitivities and to compare different investments.
An understanding of basic valuation techniques and how they help to analyse
the value drivers of a company.
An understanding of the role of different asset classes.
An understanding of how investment portfolios can be constructed.
12
Accounting issues in family businesses

access to finance, succession
and taxation.
Programme Structure
Semester 1
September-December
Semester 2
January-May
Summer
June-August
Advanced Management Accounting
Equity Valuation
Dissertation
Analysis of Corporate Financial

Information
Research Methods in Finance
Options
Advanced Corporate Finance
Advanced International Financial
Reporting
Behavioural Finance
Case Studies in Finance & Investment
Students choose 2 option courses
Foundations of Finance Theory
Coporate Governance
Option 1
Statistics For Finance
Credit Risk Management
Option 2
Financial Engineering
An Introduction to Financial
Accounting (no credit)
Economics for Postgraduates

Fixed Income
Investment Management
Management Control for Risk
& Uncertainty
Key:
Core course
Option course
Application
For more information on application and entry requirements please see back page or visit our website.
business-school.ed.ac.uk/msc/accounting-finance
Graduate profile
The course provides exactly

what employers are looking for
Chrisa Karatzouni
I joined my MSc programme immediately

after graduating with a BA in Economics
from the University of Macedonia in
Greece. I wanted to further specialise my
learning and my professors encouraged
me to apply to Edinburgh because of the
Schools reputation and ranking.
From day one the course delivered
a careful balance between accounting and
finance study and options meant I could
tailor studies to my own investment-based
career plans. On team projects I worked
to deadlines and alongside students from
several different countries all great
preparation for how business actually works
beyond the classroom.
The School has strong links across
the accounting and finance sectors, and
connecting with the industry was obviously
a great component of the MSc. Several
financial firms are headquartered in
Edinburgh, and for my dissertation one of
the major players proposed a topic around
US-based evidence of stock return
predictability.
The School has strong links across

the accounting and finance sectors.
Proof that the course provides exactly

what employers are looking for came when
I was swiftly hired after graduating with
distinction. At interview I demonstrated a
comprehensive understanding of finance
and investment. My MSc also covered a
large part of the Chartered Financial
Analyst (CFA) Program. During my Masters
I gained CFA Level 1 a huge plus when
applying for jobs.
I now work in Edinburgh as an
Assistant Fund Manager with a global
investment group. I am frequently faced
with new situations and concepts, and
thanks to my studies I can quickly
understand and apply them.
I have recently spoken at an alumni
event and have also returned to the School
to hear from a couple of guest speakers.
The Business School has it all: world-class
facilities, dedicated professors and a
beautiful, vibrant city to study in.
13
14
Our MSc delivers the knowledge, understanding and key skills
Bank Managers and Financial Institution Managers need to operate
effectively and globally. Successful management underpins successful
economies and our programme considers the structural, financial and
risk and asset management functions of banks, while approaching
banking as an industry requiring multidisciplinary management.
An emphasis on what and how managerial
decisions are made sets this programme
apart from the majority. A unique approach
asks what skills do managers in risk
functions need to be technically excellent
at their job? Research by the Business
Schools Credit Research Centre (CRC)
provides a strong academic base thats
backed by a passionate faculty and the
Schools impeccable links to industry and
guest speakers.

Following induction week, Semester 1
features four core courses. Semester 2
bring the remaining two core courses and
two annually reviewed option courses.
These allow for specialisation in either risk
management areas or in asset management,
or a student may take a course from
both streams.
Learning is achieved through lectures, set
reading, exercises and case studies and each
course component uses a combination of
formal examination, individual/group
assessment and presentations.
Dissertation
The MSc concludes with a dissertation; work
unique to each student, focused on your
career plans and inspired by course learning
and insights. Opportunities exist to offer
students a live issue a particular company
is facing.
Previous dissertation topics include:
Estimating a credit risk model for consumer
loans; A critical review of capital adequacy
regulations; An evaluation of liquidity risk
models; Use of internal credit risk ratings at
private banks; Competition in retail banking;
How do banks set interest rates?;
Determinants of bank profitability; An
empirical analysis of bank mergers; An
empirical analysis of the popularity of credit
risk model estimation techniques; Risk
management and corporate governance in
banking; Incentives in CEO pay and impacts
on risk taking; Credit risk management of
commercial loan portfolio; An empirical
analysis of bank efficiency; Assessing risk in
launching new financial products; Measuring
shareholder risk in international banks
14
Career progression
Post-programme roles have included: Risk
Management Consultant, Credit Risk Analyst,
Securities/Credit Officer, Banking Regulatory
Consultant, Audit/Compliance Analyst,
Financial Services Regulatory Advisor,
Governance and Risk Officer, Risk Manager
(Modelling) and Portfolio Risk Manager.
Valued by employers
Our graduates have secured positions with
firms including:
Antenna Group
Chinatrust Securities Co. Ltd
Deloitte China
KPMG
Ping An Bank
SEB Investment Banking
Sopra Steria
State Street Luxembourg
SunGard
OUR GUEST
SPEAKERS
ENGAGING WITH THE
The Schools strong industry links
mean expert guest speakers regularly
share experience and advice.
AEGON
Head of Strategy
KPMG
Director of Corporate Finance
Lloyds TSB
Chief Economist
Deputy Head of QuaRC
Standard Life Investments
Head of Socially Responsible Investing
Standard Life
CEO
State Street Associates
Senior Partner
LEARNING OUTCOMES
Our MSc in Banking and Risk
provides:
Small business reporting what they

want and what they need.
A detailed knowledge of the structure

and role of banking in an economy.
Were investors enablers of the

banking crisis?
Developed technical skills to predict

the riskiness of a potential borrower.
Towards determining systemic

importance.
A detailed knowledge of the economic

roles and structure of banks in different
economies.
ACCREDITATION
Knowledge and understanding of

different types of risks that banks face
and how to measure them.
Knowledge and understanding of
company financial statements.
Developed technical skills to predict
the riskiness of a potential borrower.
An understanding of risk models
available to assess the risk of
making loans.
Knowledge of the economic and
financial environments in which
banks operate.
Computer software skills to estimate
predictive risk models.
The programme has received

accreditation by the Chartered Institute
of Banking (CIOB) in 2015. On joining
the MSc in Banking & Risk programme
students are automatically given
Student Membership of the Chartered
Institute, granting access to exclusive
events for professionals working in the
banking sector. In addition you will
benefit from a subscription to
Chartered Banker, the bi-monthly
publication issued by the CIB.
On graduating, students are eligible to
use the professional designation of
Chartered Banker, along with the
MCIBS accreditation.
Programme Structure
Semester 1
September-December
Information
Semester 2
January-May
Summer
June-August
Dissertation
Risk Management and the Basel

Accords
Introduction to Banking
Introduction to Risk Management
in Banks
Financial Markets and Institutions
Options
Option 1
Data Mining
Option 2
An introduction to SAS (no credit)
Key:
Core course
Option course
Students will study An Introduction to SAS. This programme will

teach students to run programs in an SAS environment, input and
manipulate data in SAS and output data results in various forms. As
the leader in business analytics software and services, SAS
transforms data into insights that give a fresh perspective on
business. SAS is used at more than 70,000 sites in 136 countries,
including 91 of the top 100 companies on the 2013 Fortune Global
500 list.
Application
For more information on application and entry
requirements please see back page or visit our website.
business-school.ed.ac.uk/msc/banking-risk
Graduate profile
It was important to secure a Masters

from a prestigious institution
Julien Haddad
After graduating in London with a Firstclass BSc in Finance, Money and Banking,
I taught English for a year in Paris. My
reason for choosing the Masters was to
significantly increase my employability.
I know from experience how competitive
the job market is, so it was important to
me to secure a Masters from a
prestigious institution.
It took me a little while to find my feet
in Semester 1, but I soon settled in. My
course was challenging, but the hours of
studying in the Hub and the library paid off
especially in Semester 2.
The part of the course I most enjoyed
was my dissertation. I investigated shadow
banking and its implications for the UK.
I was supervised by my lecturer in Business
Economics, Dr Fernando Moreira, and by
Invescos Chief Economist. Connecting with
such a large financial firm on the Schools
doorstep was a great experience. On the
course, the class also heard from lots of
Be tenacious, secure as many

internships as possible its the way
to get the experience employers are
looking for.
expert guest speakers on topics from the

latest risk analysis models to advice on
finding work in the UK financial sector.
Edinburgh was the perfect place for
me. I always found time to enjoy the city
including the festival, the military tattoo and
a ceilidh that the School organised.
The Masters, combined with
internships, has helped me secure a job
as a Risk Analyst which sees me analysing
investment funds and working alongside the
risk management team to mitigate
Operational, Fiduciary and Legal risks.
My advice to new students is to be
tenacious, secure as many internships as
possible its the way to get the experience
employers are looking for. I now live in
Germany, work in Luxembourg and enjoy
keeping in touch with classmates from
China, Greece and the UK.
15
16
The worlds first programme dedicated to professionals in
the burgeoning field of low carbon finance and investment.
Delivered by industry-experienced academics, external experts
and practitioners in carbon finance, our MSc uniquely focuses on
the business opportunities and financial flows driven by societys
response to climate change.
Its a response that is expected to drive
trillions of dollars of new investment
over the coming decades. Delivering this
investment will require professionals with a
deep understanding of the mechanisms that
will regulate new financial flows like carbon
markets and climate investment funds.
OUR GUEST
SPEAKERS
ENGAGING WITH THE
A growing reputation attracts a wide
range of visiting industry names keen
to share their experiences. Speakers
have included:
Charles Hendry Minister for Energy
and Climate Change
Scottish Power Chief Corporate Officer
Shell International VP CO2
Climate Change Capital Vice Chairman
Green Investment Bank
Group Operations Director
Bloomberg New Energy
Finance Chief Editor
Composite Energy Chief Executive
BP Director, CCS Technology
Mainstream Renewable Power Global
Head of Corporate Affairs
Solar Century Chief Executive
Standard Life Head of Socially
Responsible Investing

The challenge of climate change.
Accessing finance for low carbon
investments.
New frontiers in carbon accounting.
This MSc will appeal to first degree

graduates in business, economics,
engineering or another social or physical
science discipline. Students also typically
bring work experience alongside a desire to
move into a new career in carbon finance,
investment, consulting or related policy
and regulatory roles.

Semester 1 features four of the seven core
courses studied. Three more follow in
Semester 2, including a semester-long group
Carbon Consulting Project. An option course
enables specialisation in a key area.
Learning is achieved through lectures,
set reading, interactive exercises and
case studies, with each course component
using a combination of formal examination,
individual/group assessment and
presentations.
Dissertation
The conclusion of the programme, the
dissertation is inspired by all of the years
learning and should be focused on future
career plans.
Our reputation as a global leader in business

and climate change education has forged
strong partnerships across the sector. These
include ties with the UK Green Investment
Bank, Shell, Scottish 2020 Climate Group;
Climate Bonds Initiative and the Carbon
Disclosure Project (CDP).
Valued by employers
Leading names rate our MSc, and graduates
have secured positions with firms including:
Centrica Energy
CITIC Securities
Deloitte France
Department of Energy & Climate Change
(UK)
Det Norske Veritas
Ernst & Young (Tel Aviv)
Guangdong Carbon Exchange
Japan Bank for International Cooperation
(JBIC)
Korea Research Institute of Climate
Change Countermeasure Strategies
MAS Holdings
National Grid
NextGen PMS Private Limited (Mumbai)
REpower UK Ltd
Showa Shell Sekiyu
Past topics have included: Carbon finance

in specific sectors, technologies, countries,
carbon markets or standards; Comparative
studies of the efficiency of alternative
carbon financing instruments; Analysis of
carbon pricing, risk or risk management;
Exploring the relationships between
energy finance and carbon finance; New
developments in carbon accounting,
taxation or auditing and International policy
frameworks and carbon finance.
LEARNING OUTCOMES
Career progression
The relationship between climate

change science, policy, finance
and investment.
Potential roles for graduates include: Carbon

Consultant/Service Provider, Carbon
Analyst, Carbon Asset/Fund Manager,
Carbon Credit Developer, Carbon Trader
or Carbon Accountant. Employers include:
banks, asset managers, large industrials,
consultancy firms, regulators and carbon
start-ups.
The Business School also partners in the MSc
in Carbon Management. This programme
is co-delivered with colleagues from the
16
Schools of Geosciences and Economics at

the Edinburgh Centre for Carbon Innovation.
The Business School also provides initial
membership to the Association of Carbon
Professionals.
Our MSc in Carbon Finance will give

you an understanding of:
Climate change science, greenhouse
gas stabilisation pathways and the
principal mitigation and adaptation
options.
Climate change policy responses at all
levels and the types of regulatory
response available to governments.
Essentials of conventional finance and

financing issues in the energy sector
in particular.
The structure and dynamics of the
major global, regional and nationallevel carbon markets.
Practices and procedures of
carbon accounting.
Programme Structure
Semester 2
January-May
Summer
June-August
Climate Change Science and Policy
Low Carbon Investment
Dissertation
Energy Finance
Carbon Consulting Project
Carbon Markets
Research Methods in Carbon Finance
Semester 1
September-December
Carbon Accounting
Options
Emission Reduction Project
Development
Ecosystem Services 2: Ecosystem
Values and Management
Global Financial Markets and
Emerging Economies
Choose one option course
Behavioural Finance
Option Course
Corporate Governance
Key:
Core course
Option course
Application
business-school.ed.ac.uk/msc/carbon-finance
Graduate profile
The school is globally revered as the

leader in carbon markets education
Janis Hoberg
MSc Carbon Finance
After studying Business Administration

at the Free University of Berlin, I chose to
study Carbon Finance at Edinburgh as this
was the only course of its kind in the world
at the time. I aimed to combine my interest
in sustainability with my academic
background in finance.
The School is globally revered as a

leader in carbon markets education and
our class learned from practitioners at
the top of their field. One very diverse,
specialised course Climate Change
Science and Policy was led by guest
speakers who brought their own particular
specialism to each lecture.
My dissertation was an economic
assessment of a melting Arctic. As well
as consulting with researchers at the
University of Edinburgh, the Schools
reputation helped ensure I received
feedback and data input from top-level
scientists across the world.
The carbon market is relatively small,
so networking is essential. My class was
made up of students from several countries
who are now working globally. By using the
alumni network I have kept in touch with
classmates both from my Masters and
from the MSc in Carbon Management that
The MSc was multidisciplinary

and provided a wide breadth
of knowledge and a solid
understanding of the industry.
the School co-delivers. The MSc was

multidisciplinary and provided a wide
breadth of knowledge and a solid
understanding of the industry. This qualified
me across many areas and opened up
several employment options. After gaining
my Masters I enjoyed a short spell with
a climate change consultancy in
Amsterdam before securing a permanent
post as a Renewable Energy Finance
Analyst in London.
I heartily recommend the School,
the course and the city. Edinburgh is very
student-friendly and has numerous cultural
events and venues on offer. I would also
recommend prospective students think
about what they want from this specific
Masters then start screening the industry
early on in the year for internships and
employment after graduation.
17
18
MSc in Energy Finance and Markets
The importance of well-functioning energy markets to the global
economy cannot be exaggerated. As the energy mix employed by
countries around the world becomes increasingly diversified, there also
arises the need to develop a workforce suited to this dynamic sector.
Given that the global market for energy
appropriates significantly more capital
than any other market in the world, it also
means the global economy is more sensitive
to changes in the energy markets than
any other commodity market. This MSc
programme aims to prepare students who
are interested in career opportunities in
the finance departments of energy utilities,
energy/commodity trading desks of financial
and energy firms, energy consultancies, as
well as relevant government departments.
During the course of the programme, you

will undertake eight core courses, five in
Semester 1 and three in Semester 2. In
Semester 2, you also tailor your studies
towards your career interests through the
selection of an option course.
OUR GUEST
SPEAKERS

reading, computer lab sessions, interactive
exercises and case studies, with each course
component using a combination of formal
and presentations. The programme offers
extensive opportunities for experiential
learning through working on projects
sponsored by external organisations.
ENGAGING WITH THE

Dissertation
The Schools established links with

industry, and the reputation of our
internationally recognised faculty,
attracts a variety of sector-wide
speakers keen to share their experience
and expertise with students. Given this
is a new programme we cannot
highlight past speakers specific to this
MSc, however, by way of example our
MSc in Carbon Finance has recently
welcomed:
Charles Hendry Minister for Energy
and Climate Change
Scottish Power Chief Corporate Officer
Concluding the programme students

complete an individual research project on
a topic relevant to energy. The dissertation
may also take the form of a business report
(either industry sponsored or not) or a
business plan. Academic advisors will be at
hand for consultation on the dissertation
topic. It would be beneficial for the topic
to be relevant to your career aspirations.
Potential topics could include:
- How efficient are European Energy Markets?
- Dealer Liquidity in Auction Markets:
Evidence from Oil and Gas Stocks
- National Energy Mix Targets and
Shareholder Return
Climate Change Capital Vice Chairman
- Firm adherence to Energy Efficiency

Standards and Performance: Evidence
from Stock Returns
Green Investment Bank

Group Operations Director
- Determinants of National Energy Mix:

Evidence from National Utilities
Shell International VP CO2
Bloomberg New Energy

Finance Chief Editor
Composite Energy Chief Executive
BP Director, CCS Technology
Mainstream Renewable Power Global
Head of Corporate Affairs
Solar Century Chief Executive
Standard Life Head of Socially
Responsible Investing
18
- The Investment Performance of Energy

Mutual Funds
- Does OPEC Policy Guidance Harm Crude
Oil Price Discovery?
- Determinants of Renewable Energy
Growth: Evidence from OECD Countries
Career progression
The MSc in Energy Finance and Markets will
expose students to practical application of
financial modelling and analytical techniques
widely employed in the execution of energy
projects, as well as those used for trading in
the wider energy market. Ideal for individuals
seeking to work within the Energy or
Finance industries as well as Public Sector in
a wide range of roles from analyst to advisor

or project manager.
Valued by employers
The programme will equip students for
career paths in:
Energy utilities, for example project
managers or project finance analysts
Commodity trading/investment desks
of financial institutions, for example
specialist fund managers
Working for Energy firms in roles such as
analysts or portfolio managers
Energy consultation
Public agencies/government ministries
and departments with responsibilities
related to energy and climate change
policy (as advisors or analysts)
Market and Consumer Research firms
Academia via further research at PhD level
LEARNING OUTCOMES
By the conclusion of the programme,
students should be able to:
Demonstrate an advanced knowledge
of key theoretical finance and economic
concepts underpinning the operations
in global and regional energy markets.
Demonstrate knowledge of how key
regional and global energy markets are
structured and how they work.
Have in-depth understanding of the
relationships existing among the key
global energy markets.
Conduct financial appraisal of energy
projects within relevant regulatory
contexts.
Trade energy commodities on global
and regional markets exchanges/
trading platforms by using state of the
art software packages and harnessing
the power of relevant real-time energy
industry data.
Demonstrate an appreciation of the
role played by global, regional and
national policies in shaping the demand
and supply of energy commodities as
well as relevant energy mixes.
Demonstrate an appreciation of the
complex nature of global energy
markets, especially the Oil & Gas
markets, which incorporates supply
from developing countries with varied
market/operational structures.
Programme Structure
Semester 2
January-May
Summer
June-August
Energy Finance
Energy Markets
Dissertation
Treasury Management and Corporate

Finance
Research Methods for Energy Finance
Semester 1
September-December
Options
Advanced Finance Theory
Energy Consultancy Project
Restricted Options (Carbon Markets/

Carbon Accounting)
Technologies for Sustainable Energy
Choose one option course
Option Course
Introduction to Energy Policy and

Politics
Key:
Core course

Emission Reduction Project
Development
Low Carbon Investment
Global Financial Markets & Emerging
Economies
Behavioural Finance
Option course
Application
business-school.ed.ac.uk/msc/energy-finance-markets
The challenge of sustainably transitioning to a

low carbon economy weighs heavily on the
energy sector. Energy firms must therefore be
prepared to continue to deliver shareholder
value within this highly regulated environment.
We are thrilled to offer a new programme
focused on helping future and existing energy
professionals acquire the necessary skills
needed to successfully deal with this and other
energy sector challenges of the 21st century.
Dr Gbenga Ibikunle
Programme Director
19
20
Most business schools offer an MSc in Finance. Few offer an MSc with
such a strong investment component. Founded with the support of
major industry players, in its launch year our programme earned the
Scottish Financial Enterprise Innovators Award. The programme has
also recently been ranked 30th in the world, and 7th in the UK, in the
2015 Financial Times Masters in Finance Rankings.
OUR GUEST
SPEAKERS
ENGAGING WITH THE
Our strong industry links include
partnerships with the Credit Research
Centre. Our location at the heart of
the UKs second-largest financial
centre means we attract visiting
sector-wide speakers. Speakers have
included:
Bank of England
Executive Director for Financial
Stability
Head of HR Shared Services
Scottish Financial Enterprise
CEO
Scottish Financial Operations
CEO
Scottish Development International
Operations Director
Securities and Investment Institute
Managing Director
With a global perspective on investment

markets and asset classes, our programme
utilises leading research and will provide
practical knowledge on the processes and
mechanisms underlying investment. It will
also build on your numerical skills, enabling
you to understand and practice investmentrelated mathematics.

The programme features five core courses
and up to one or two core electives. Allowing
for specialisation, students also choose one
or two annually reviewed option courses.
Following a comprehensive welcome week,
four core courses are studied in Semester 1
and two or three in Semester 2. Learning is
achieved through lectures, tutorials, set
reading, groupwork and case studies, and
assessed via a combination of formal
and presentations.
This MSc participates in the CFA Institute
CFA Program Partner Initiative (CFA PP)
and is judged by the Institute as covering at
least 70% of the CFA curriculum. We also
teach a module on ethics and standards of
professional practice.
Standard Life Investments

Head of Socially Responsible Investing
Standard Life
CEO
LEARNING OUTCOMES
Wolfson Microelectronics
Founder
Our MSc in Finance and Investment

develops a range of specialist skills:

Funding ladders a one-day
conference with the London Stock
Exchange.
The credit crisis five years on:
unpacking the crisis.
The impact of the budget on the
Scottish economy.
20
An ability to understand, speak

and write the language of finance
and investment.
An understanding of industry practice
in risk management.
An ability to analyse the financial
statements of companies and
to evaluate earnings quality and
firm performance.
An understanding of a wide range
of the financial industrys analytical
and problem-solving methods
and techniques.
ACCREDITATION
The Business School is recognised as a
Centre of Excellence in the provision of
postgraduate education in finance and
investment by the Chartered Institute
for Securities and Investment (CISI).
Students who have passed the MSc in
Finance and Investment can apply for
exemption from the SII Diploma exams.
Dissertation
Concluding the programme, students
complete an individual dissertation, and
opportunities exist for company-sponsored
projects. In these cases students are
supported by an academic supervisor.
Previous dissertation topics include: Does
stock market liquidity affect firms dividend
policy? Evidence from the Australian stock
market; Value versus growth: The Chinese
experience 2000-2010; Merck: Event study
analysis of the stock market reaction to
the approval and withdrawal of Vioxx;
Corporate financial investments and value
versus growth companies; Performance
implications of pension funds using multiple
investment managers.
Career progression
Our MSc will leave you qualified for a range
of finance-related professions. Indicative
disciplines include: investment analysis,
portfolio management, financial statement
analysis and evaluation, corporate finance,
product development, client servicing and
risk management.
Valued by employers
Leading names rate our MSc, and graduates
have secured positions with firms including:
AEGON
Barclays
Bank of China
Blackrock
Baillie Gifford
Ernst & Young
Goldman Sachs
JP Morgan
Morgan Stanley
Scottish Widows Investment Partnership
Societe Generale
Standard Life
State Street Bank and Trust
UBS
Programme Structure
Semester 1
September-December
Corporate Finance and Accounting
Financial Markets
Semester 2
January-May
Summer
June-August
Dissertation
Options
Equity Valuation
Students choose one or two core electives:
Investment Theory
Behavioural Finance
An Introduction to Financial
Accounting (optional no credit
course)
Fixed Income
Plus one or two of:
Management Control for Risk and

Uncertainty
Option Course 1
Option Course 2
Case Studies in Finance and

Investment
Forecasting Financial Markets
Key:
Core course
Core elective
Option course
Application
business-school.ed.ac.uk/msc/finance-investment
Graduate profile
Im proud to have gained my

Masters at Edinburgh
Jenna Erickson
Following the BS Economics I gained in

2012 from the University of Nevada, Reno,
I began searching for a practical degree
to further enhance my employability.
My research revealed the MSc in Finance
and Investment. The Schools reputation
and my love of travel helped bring me
to Edinburgh.
I was impressed with the course

content and also with the Schools facilities,
which stood up to those Id experienced in
US institutions. I was thoroughly impressed
also by the diverse student body it
represented more than 18 countries; having
the opportunity to collaborate with the
individuals in coursework as well as group
projects challenged me in ways Id never
imagined possible. I feel extremely lucky to
have been exposed to such a wide variety
of cultural backgrounds and
understandings.
The MSc also provided the
opportunity to learn outside of the core
curriculum via both a terrific programme
of visiting speakers and a solid choice of
option courses. I studied Equity Valuation
and Behavioural Finance the latter
became the basis for my dissertation.
It explored peer-to-peer lending in online
credit markets and throughout it I received
Opportunities are there to learn outside

of the core curriculum via both a terrific
programme of visiting speakers and a
solid choice of option courses.
invaluable support from my dissertation

advisor.
After reluctantly leaving Edinburgh,
my career has taken me to Denver,
Colorado. Here I work as a Financial Analyst
for an asset management company
specialising in affordable housing. Im proud
to have gained my Masters at Edinburgh,
and to have been exposed to a
knowledgeable faculty and challenging
learning. And in one way Im not completely
finished: the MSc contributes to 70% of the
CFA curriculum a qualification I now
intend to complete.
Edinburgh is a truly special place, and
Scotland is a fantastic country. I found time
to visit islands and cities, I hiked on the
West Highland Way and enjoyed festivals
and markets. Thats why my tip for new
students is to explore all of the amazing
experiences Edinburgh and Scotland will
offer you.
21
22
The MSc in Financial Management is a broadly based and
comprehensive programme for graduates who wish to pursue
careers in banking, consultancy, investment management,
corporate finance or accounting.
The programme emphasises both the
internal and external operations of the firm.
During the programme students will put
themselves in the position of corporate
managers formulating strategy, evaluating
investment projects and making financing
decisions. In addition students will study the
process of evaluating a firm from an outside
perspective whether that be from an
investment analyst viewpoint or a
consulting perspective.
Examination of Decisive Factors and

Motives; CEO reputation, compensation and
firm performance; Determinants of
Corporate Bond Spreads; The power of
attention: evidence from the S&P500 Index
additions and deletions.
Roles can include: Equity Analyst, Risk

Management Analyst, Corporate Finance
Executive, Retail Banking Associate,
Commercial Banker, Investment Banking
Associate, Business Analyst, Strategy
Consultant, Auditor and Business Finance
Executive.
The programme begins with a

comprehensive welcome week before
Semester 1 commences with four core
courses. Two further core courses are
studied in Semester 2, alongside two option
courses enabling studies to be tailored
towards career goals.
reading, exercises and case studies. Each
course component is assessed using a
combination of formal examination,
presentations. A dissertation preparation
module in Semester 2 readies students for
the conclusion of the project: a unique
piece of work uniting all of the learning and
experiences gained on the programme.
Dissertation
The subject chosen should be viewed in
light of your own future career plans.
Thanks to the Schools extensive industry
links there is opportunity for students to
base their dissertation on a specific live
issue that a particular company is facing.
Previous dissertation topics have included:
The Determinants of Bank Capital Structure;
Investor sentiment, regulatory changes and
initial returns of IPO stocks: Evidence from
China; Stock Market Reaction toward
Aviation Accidents. The case study of the
Boeing Company; Mergers and Risk
Arbitrage Activity: Implications for Target
Shareholder Wealth; The Choice between
Repurchases and Dividends An Empirical
22
Career progression
Graduates bringing financial management
knowledge enjoy opportunities across a
variety of sectors.
LEARNING OUTCOMES
Students graduating from the
programme will:
Understand and apply theories of
investment, corporate finance and
accounting.
Appreciate and apply corporate
project appraisal and risk management
techniques.
Critically evaluate the capital structure
and financial control of an organisation.
Understand and critically assess
financial accounting techniques.
Appraise corporate securities from an
investment perspective.
Valued by employers
Leading employers highly regard our MSc,
and graduates have secured positions with
firms including:
ABN AMRO
BearingPoint
DNB
Nordea
HSBC
General Electric
PWC
Baillie Gifford
Danske Bank
the Neilsen Corporation
PA Consulting
Russell Investments
UBS
CAREER PLANNING WITH A

PERSONAL TOUCH
As part of the boutique nature of the
Financial Management programme, our
Student Development team and
academic staff are here to personally
help you match your skills and
aspirations to a tailored curriculum of
academic and developmental
opportunities. Through one on one
consultations we work with you to
determine what your career aspirations
are and choose the appropriate courses
to help you achieve your ambition. With
excellent links with employers across
the financial sector and extensive
knowledge of the recruitment process
we are here to help you leverage your
academic and employability skills and
launch your career in investment
management, banking, consulting or
beyond.
Programme Structure
Semester 1
September-December
Semester 2
January-May
Summer
June-August
Accounting, Planning and Strategy
Dissertation

Information
Students choose two options
Option 1
Financial Markets and Investment

Treasury Management and Corporate
Finance
Options
Negotiation
Option 2
Equity Valuation
Behavioural Finance
Management Control for Risk and
Uncertainty
Case Studies in Finance and
Investment
Key:
Core course
Option course
Application
business-school.ed.ac.uk/msc/financial-management
Graduate profile
My MSc was a life-changer. Its

helped me find the right direction
for my career
Patrick Schrder
After graduating in Groningen with a BA

in International Business Administration I
enjoyed a year-long internship with Daimler
in Bremen. From there I fulfilled a long-held
ambition to study in the UK. My own
research, a friends recommendation and the
Schools reputation for first-rate finance
courses brought me to Edinburgh.
Studying alongside around 25 different

nationalities called for sharp communication
skills. During team projects, the mix of
cultures compelled team members to think
in entirely new ways.
It also created an authentic, supportive
learning community especially around
terrific facilities like the Hub.
Business engagement was a big part
of my MSc, and came via projects, guest
speakers and company presentations.
It was so valuable to hear from industry
experts, to apply my own insight to the
topics they shared, and also to begin
building networks.
Post-Masters my career path has taken
me from a financial consulting internship in
Bremen to a Business Analyst role with a
management consultancy in Munich. Here
my work is concentrated around capital
markets and banks, and my Masters learning
The Schools reputation for first-rate

finance courses brought me to
Edinburgh.
is helping me face new challenges and stay

focused. The programmes thorough
exploration of different financial fields
makes this a stand-out course. I gained
knowledge,
skills and practice in both corporate finance
and investment management before
specialising via options. My previous studies
had centred on corporate finance. My
Masters has taken this knowledge further
and delivered a crucial Investment
component. This has enabled me to diversify
and be open to wider opportunities.
Amid the hard work, my Edinburgh
experience was also lots of fun. My advice
for incoming students is to grab
opportunities to meet new people and
explore your amazing new city.
For me, the MSc was a life-changer. Its
helped me find the right direction for
my career.
23
24
As the portfolio of Human Resource Management responsibilities
evolves, the next generation of managers will embrace broader
policies connected to areas such as incentive design and work-life
balance. Keeping pace with advances, our MSc develops knowledge
of HRM concepts and the people management skills crucial to
modern business.
Acknowledging the implications of changing
economic, financial, demographic and
political landscapes, our programme is
delivered by a faculty producing internationally
recognised research on topics including
recruitment, remuneration and retirement.
A flexible structure allows for specialisation
as the course builds the knowledge and
skills essential for success across a range
of dynamic organisations.

Following a comprehensive induction week,
four core courses are studied in Semester 1.
Semester 2 comprises the two remaining
core courses and two option courses.
Learning is achieved through lectures,
set reading, exercises and case studies.
Each course component is assessed using
a combination of formal examination,
individual/group assessment and presentations.
LEARNING OUTCOMES
Our MSc in Human Resource
Management graduates will:
Acquire an understanding of key terms,
theories, concepts and practices within
the field of human resource
management (HRM).
Identify and analyse problems in the
field of HRM before providing
innovative solutions.
Be able to identify and appreciate the
significance of ethical issues in HR
practices and the management of
people in the workplace.
Obtain the practical skills required by
managers actively engaged in the
strategic management of people within
organisations.
Gain proficiency in communication
skills, independent action and
teamwork.
Develop an ability to undertake
qualitative and quantitative research
and apply this knowledge in the
context of an independently
constructed work (i.e. dissertation).
24
Dissertation
Bringing all of the years learning together in
a piece of work unique to each student,
dissertation subjects should reflect career
plans. Thanks to the extensive links the
School and faculty have with industry, a
number of students have the opportunity to
base their dissertations on a live issue a
particular company is facing.
Dissertation topics so far have included:
Bonus schemes and motivation; Diversity in
the workplace; Executive pay and
performance; The effectiveness of LinkedIn
as a recruitment tool; A study of redundancy
survivors; Talent management and People
analytics in HR; Motivation of knowledge
workers; The impact of music on
performance; and Rewards and recognition
in the public sector, to name a few.
Career progression
Your MSc will prepare you for a wide range
of potential positions across the human
resource management sector.
Roles can include: Careers Advisor, Equality
and Diversity Officer, HR Analyst, HR
Advisor, HR Compliance Administrator, HR
Employee Benefits Manager, HR Generalist,
HR Manager, HR Rewards Manager,
Personnel Manager, Recruitment Manager,
Reward Analyst.
Valued by employers
firms including:
Towers Watson
UBS
Accenture
Airbus Group France
Tullis Russell
Ernst & Young
HR Mobile Services Inc
Peoples Association, Singapore
The Organisation for Economic
Co-operation and Development (OECD)
OUR GUEST
SPEAKERS
ENGAGING WITH THE
The Business Schools reputation and
the strong links faculty have with
industry secures a steady supply of
guest speakers from across the HRM
sector. Recent speakers have included:
AEGON Head of Strategy
Cairn Energy Finance Director
International Accounting Standards
Board Chairman
KPMG Director of Corporate Finance
Lloyds TSB CEO
Lloyds Banking Group Group Learning
Director
Royal Bank of Scotland Head of HR
Shared Services
Royal Bank of Scotland Group Head of
Reward for Retail, Wealth & Ulster
Standard Life Investments Head of
Socially Responsible Investing
Scottish Investment Operations CEO
Procter and Gamble Senior HR
Manager
Edinburgh Airport CEO

Employment Relations and the external
environment.
Securing the future of organisational
leadership.
Equal opportunities, diversity and
leadership.
Managing the annual bonus cycle in a
large bank.
Building your employer brand.
ACCREDITATION
Our MSc is fully accredited by the
Chartered Institute of Personnel and
Development (CIPD).
Programme Structure
Semester 1
September-December
Developing Skills for Business
Leadership
Organisational Behaviour
Human Resource Management
in Context
Reward Management
Semester 2
January-May
Summer
June-August
Managing Employment Relations
Dissertation
Options
Change Management
Employment Law
Methods of Research in HRM
Global Talent Management
HR Issues in Outsourcing
Option 1
International HRM Policies and

Practices
Option 2
Leadership and Management

Performance Management
Key:
Core course
Option course
Application
business-school.ed.ac.uk/msc/human-resource-management
Graduate profile
It was important to me to gain a qualification

that connected directly with employers
Sam Holland
MSc Human Resource Management
I came to my Masters programme following

Human Resource experience I gained while
volunteering with an organisation in
Vietnam. That company tasked me with
attracting a more international workforce
and that challenge sparked a broader
interest in HR.
The School itself was a terrific place
to study a dedicated, self-contained
business school with fantastic facilities,
an authentic international feel and located
in a beautiful city.
It was important to me to gain a
qualification that connected directly with
employers and thats exactly what my
MSc does. It was instrumental in my gaining
a HR role at the OECD in Paris, and I find Im
applying theory I learned at the School
to practice in my day-to-day work.
Im involved in the full internal and
external recruitment cycle from job
descriptions to candidate approval. Even
indirectly, the knowledge I gained across
areas like reward management, employment
A terrific place to study a dedicated,

self-contained business school with
fantastic facilities, an authentic
international feel and located in
a beautiful city.
law and operating internationally are
applicable. They inform my thought
processes around core HR topics like ex-pat
incentives, maternity leave and the cultural
sensitivities fundamental to effective
interviewing.
My favourite thing from my time
at Edinburgh? Studying, working and
getting to know people from so many
different countries.
My MSc has opened up new
opportunities for me. Further down the line
I hope to specialise, but right now Ive gone
from one superb learning environment
to another.
25
26
MSc in International Human Resource Management
An organisations people are often both its most valuable and
costly resource. Globalisation, changing demography and shifting
economic and political landscapes are imposing new thinking, new
opportunities and new practices on effective HR management.
Our MSc in International Human Resource Management is at the
forefront of research-led education.
Combining practice and theory, students
apply learning and knowledge to real-world
international HR issues. This internationally
focused programme concentrates on
developing HR professionals ready to
operate across national borders.

Following a comprehensive induction week
students complete six core courses four in
Semester 1 and two in Semester 2. Students
also undertake two option courses in the
second semester.
Learning is achieved through a combination
of lectures, tutorials, student presentations,
guest speakers, research assignments, and
the research dissertation that concludes the
programme. A range of assessments include
team presentations, essays and formal
degree exams.
Dissertation
The dissertation unites all of the years
learning in a piece of work unique to each
student. The subject chosen should have an
international HRM focus (for example
expatriate management, repatriation,
transfer of HR practices from headquarters
to subsidiaries etc) and reflect your own
future career plans.
Career progression
This programme is designed to produce
critically reflective, globally focused HR
practitioners. There is a particular emphasis
on multinational corporations but graduates
will be equipped to pursue careers across a
variety of contexts including: public sector,
corporate, SMEs and third sector.
ACCREDITATION
Valued by employers
Graduates from the MSc in International
Human Resource Management will typically
pursue positions such as:
International careers advisor

Quality and diversity officer
International HR analyst
Employee benefits manager
Compliance administrator
HR rewards, personnel, or recruitment
manager
ENGAGING WITH THE

The Schools established links with
industry, and the reputation of our
internationally recognised faculty,
will attract a variety of sector-wide
speakers keen to share their
experience and expertise with
students. By way of example our
course has recently welcomed:
Cairn Energy Finance Director
International Accounting Standards
Board Chairman
KPMG Director of Corporate Finance
Lloyds TSB CEO
Lloyds Banking Group Group Learning
Director
LEARNING OUTCOMES

Shared Services
On completing the programme

graduates will be able to:
Royal Bank of Scotland Group Head of

Reward for Retail, Wealth & Ulster
Demonstrate an understanding of key

terms, theories/concepts and practices
within the field of IHRM.
Standard Life Investments Head of

Socially Responsible Investing
Obtain, through elective courses, an

in-depth knowledge of specific IHRMrelated theories, skills and practices.
Procter and Gamble Senior HR

Manager
Appreciate the implications of

increasing globalisation for the
management of human resources,
with particular reference to IHRM
in multinational corporations.
John Lewis Partnership MD Edinburgh
Develop an ability to undertake

and apply this knowledge in the
context of an independently
constructed work (i.e. dissertation).
Identify and appreciate the significance
of ethical issues in HR practices and the
management of people in the workplace.

Development (CIPD).
26
OUR GUEST
SPEAKERS
Scottish Investment Operations CEO
Edinburgh Airport CEO

Heineken HR Director
Oracle HCM Strategy Director

Employment Relations and the
external environment.
Securing the future of organisational
leadership.
Equal opportunities, diversity and
leadership.
Managing the annual bonus cycle
in a large bank.
Building your employer brand.
Programme Structure
Semester 1
September-December
Developing Skills for Business
Leadership
in Context
Reward Management
Key:
Core course
Semester 2
January-May
Summer
June-August
MNEs and Comparative Employment Relations
Dissertation
Methods of Research in HRM
Options
HR Issues in Outsourcing
International HRM Policies and
Practices
Global Talent Management

Option 1
Option 2
Option course
Border-free business
Application
International. Its just one word, but its at the

heart of our brand-new HR programme.
For more information on application and entry requirements please see back page or visit
our website. business-school.ed.ac.uk/msc/international-human-resource-management
The Business School has offered a

successful Human Resource Management
MSc for a number of years. Now, by drawing
upon that experience and expertise, we have
launched a strongly international new
Masters in September 2015 one thats
sharply focused on the distinct disciplines of
global HR: the MSc in International Human
Resource Management.
Pragmatic new options including
International Human Resource Management
Policies and Practices; Global Talent
Management and HR Issues in Outsourcing.
Designed for destinations Robust, up-tothe-minute theory and practice equip
graduates to work in almost any territory.
Global Just like our graduates students
join our School from across the world,
establish valuable networks and learn key
skills from one another.
ACCREDITATION
Development (CIPD)
We are very excited to

launch this new programme
specifically designed for early
to mid-career professionals
wishing to pursue a career
in global HR that allows them
to appreciate the complexities
of people management in
an increasingly diverse
international business
environment.
Dr Charmi Patel
Programme Director
27
28
MSc in International Business and Emerging Markets
Across a dynamic global economy, emerging markets are developing increasing
significance. Suited (but not limited) to those with a background in commerce and
finance, our MSc focuses on the challenges faced in todays globalisation context, e.g.
global governance in international business, business internationalisation, developing
corporate strategy, attracting foreign direct investment and working in countries with
different cultures, institutions, laws and business practices.
Students from emerging economies will gain
knowledge of contemporary thinking in
corporate strategy, including technology,
financial management, business economics
and development-related public policies.
Those from established economies will gain
an understanding of how businesses can
benefit from the globalisation of the world
economy and the rapid development of new
economic powerhouses.
Students will work with the Student
Development Team in the Business Lab
environment to develop personal skills in
order to effectively deal with peoples and
businesses in a multicultural context.

Following welcome week, Semester
1 brings the first three of five core
courses. The remaining two are studied
in Semester 2 alongside two option
courses from an extensive, annually
reviewed list. Learning is achieved through
lectures, set reading and case studies,
and assessed using a combination of
formal examination, individual/group
Supported by academic staff, teams of

students also carry out a hands-on company
project working with real business clients.
Teams have undertaken work on projects
in Brazil, China, India, Poland, Nigeria,
Kenya, Ethiopia and Russia. Recent projects
included evaluating market strategy for
an MNEs e-retailing businesses in China
and Brazil and future banking strategies
in Kenya and Malaysia for a renowned
international bank.
Graduating students will gain:

Understanding of the key issues
relating to the competitiveness
of international business.
Understanding of the key issues
relating to international business
from both a theoretical and
business perspective.
Appreciation of the dynamism of
individual nations and especially
emerging markets including China,
India and other transitional economies.
Techniques and skills to work
effectively with companies on specific
international business projects.
28
ENGAGING WITH THE

The programme attracts a variety of
industry and associated names who
share invaluable advice and insights
with our students. Speakers have
included:
Dissertation
Accenture Global Head of Strategy
The dissertation concludes the programme

and brings all of the years learning together
in a piece of work unique to each student.
Dissertation subjects should have
international business and emerging markets
focus and reflect personal career plans.
Previous topics chosen by students include:
The role of Government in business
development in Dubai; How can
entrepreneurs enhance the tourist potential
of Malawi?; Microfinance and informal
lending activities of women entrepreneurs in
Africa; Promoting technological innovation
to emerging markets and Diversification
strategy of firms from emerging markets.
Career progression
LEARNING OUTCOMES
OUR GUEST
SPEAKERS
Our MSc students will enhance their

employability, having in-depth insights and
practical personal skills gained on the
programme. Potential roles include:
Consultant, Manager or Analyst.
Valued by employers
Recent graduate recruiters have included:
Accenture
AEGON
Baillie Gifford
Banco de Bogota
Civil Service
Deloitte LLP
E.ON
Ernst & Young
Goldman Sachs
JP Morgan
Morgan Stanley
Standard Life
UBS
Egon Zehnder International Former

Senior Director
Embassy of Japan Minister of Trade
and Industry
Glenmorangie Operations Director
Roche Group CEO
Shared Services
Operations Director
Seoul University Professor

Transformation of Russian business
since 1991 from collapse to middle
income.
Market entry strategy to developing
countries and international distributor
management.
Is Scotland an emerging market?
Programme Structure
Options
Semester 2
January-May
Summer
June-August
Developing Knowledge-based
International Businesses in Emerging
Economies
Doing Business Projects in Emerging Markets
Dissertation
International Strategy
Current Debates in International

Business and Emerging Markets
Option 1
The Entrepreneurial Challenge:

Creating a New Venture
Option 2
Semester 1
September-December
Students choose 1 option course
Semester One
Accounting and Financial
Management
Research Methods for International Business
Marketing Management
Semester Two
Option Course
Key:
Core course
Financial Analysis
Global Financial Markets and
Emerging Economies
Option course
Global Strategic Management: Issues

and Perspectives
The Entrepreneurial Manager
Corporate Responsibility &
Governance in a Global Context
Application
business-school.ed.ac.uk/msc/international-business
Outward Investment from Emerging

Markets
Graduate profile
The international focus and real-world

relevance seemed tailor-made
Grace Kermani
MSc in International Business
and Emerging Markets
I joined the Masters in 2005 following a

two-year spell working with an E-learning
start-up in Pune, my home town in western
India. My work there was predominantly
international and, having further energised
my interest in strategy, innovation and
new markets, I began searching for a
related Masters.
Edinburghs MSc stood out. Its

international focus and relevance to
real-world business seemed tailor-made.
Thanks to staff support I soon settled into
a new city, course and the hugely valuable
experience of studying alongside different
nationalities and perspectives. Its
something that resonates in my current job
where I work with colleagues from across
the world.
Option courses enabled me to
specialise in strategy, a discipline that also
informed my dissertation. Here I compared
processes of project management in
traditional software companies against
those in a rapidly emerging E-learning
sector. My experience in Pune connected
me with those delivering learning
internationally. I also explored the strategies
and processes businesses could adopt to
cross cultural barriers, refine understanding
of cultural contexts and ensure
maximum value.
I soon settled into a new city, course

and the hugely valuable experience
of studying alongside different
nationalities and perspectives.
I graduated with Distinction and, after

significant periods with a strategy
consultancy in Oxford, and with Google in
London, I am now the Global Innovation
Marketing lead for BT Global Services.
Here I use my skills to raise BTs profile as an
innovator and work on some of the most
cutting-edge innovation. Directly or
indirectly, my Masters learning often impacts
on my day.
Id recommend the School and the city
in a heartbeat. My professors cared deeply
about my personal and professional
development. Edinburgh, with its cobbled
streets and old buildings, is very special like
something from a storybook. The warm
welcome of the city and its people made up
for its colder weather. My advice to new
students is to embrace the many activities on
offer. I was a member of the International
Student Centre, where helping other
international students settle in really helped
me become a part of the School and the city.
29
30
MSc in Management
Without good management there can be no cohesion, teamwork,
direction or business success. Valuable to both new-starts, and
to those progressing an existing career, our MSc blends classic
management techniques with contemporary thinking. It is especially
beneficial to students from non-business backgrounds including
engineering, sciences, social sciences and the arts.
An emphasis on practical skills takes
students beyond the theory and into the
heart of real-life management challenges via
workshops, simulation exercises, teamwork
and the application of strategies. The result
is greatly enhanced employability from an
MSc packed with the insight, theories and
skills successful management depends on.
Key areas graduates will develop include
effective management in an ever-changing
business environment, an awareness of how
to analyse and resolve contemporary
management problems and the ability
to acquire, analyse and validate data.

A comprehensive induction precedes
Semester 1 in which five core electives are
studied. Semester 2 brings the Methods
of Research core course and two option
courses selected from an extensive, annually
updated list. Learning is achieved through
lectures, set reading, exercises and case
studies and assessed using a combination
of formal examination, individual/group
Dissertation
The conclusion of the MSc unites all of the
years learning in a piece of work unique to
each student. The subject chosen should
reflect your own future career plans.
Previous topics include: How far does
Human Resource Management influence
the management of change?; Fair Trade:
Improving the livelihood of poor coffee
farmers in Ethiopia; Consumer expectation
and adoption of online banking in China;
Building a sound relationship with customers
through loyalty programmes; The impact of
job losses on organisational commitment:
Implications for HRM.
Valued by employers
An MSc in Management prepares you
to make an impact across a variety of
businesses and sectors. Recent graduate
recruiters include:
AEGON
Baillie Gifford
Civil Service
Ernst & Young
Goldman Sachs
LIDL
Morgan Stanley
Standard Life
UBS
ENGAGING WITH THE

The MSc in Management course
attracts a broad range of guest
speakers who share their experiences
and expertise with students. Speakers
have included:
First ScotRail Managing Director
Lloyds TSB Chief Economist
LEARNING OUTCOMES
By the end of the course graduates
will be expected to:
Demonstrate an ability to apply general
management know-how in practical
business situations.
Draw upon specialist knowledge,
acquired through option courses, to
devise and develop concepts incisively
and with sensitivity.
Demonstrate skills in interdisciplinary
analysis, drawing upon different
empirical sources, analytical
perspectives and sub-disciplines within
management studies.
Demonstrate an ability to conduct
methodological research into corporate
and management issues, showing
familiarity with a range of data,
research sources and appropriate
methodologies.
Career progression
firms including KPMG, E&Y, Deloitte in roles
such as Auditing/Accounting, Management
Consultancy, Project Manager, Business
Development Manager, Operations Analyst
and Marketing Officer.
30
OUR GUEST
SPEAKERS
Roche Group CEO

Shared Services
Operations Director
Shell General Manager of Oil Market
Analysis
Siemens Chief Financial Officer
Tesco Chairman
VisitScotland Head of International
Marketing
Wolfson Microelectronics Co-founder
and Non-Executive Director
KPMG Partner
Google Program Manager in People
Development

Sustainability building businesses that
will survive in the long term.
Caring capitalism the role of social
enterprise in todays economy.
Growing a technology company to
profitability and exit.
Management Consultancy. The nature
and practice of Management
Consultancy.
Programme Structure
Semester 2
January-May
Summer
June-August
Contemporary Issues in Management
Methods of Research
Dissertation
Select five out of six:
Accounting and Financial Management
Option 1
Economic and Operational Decision

Making
Option 2
Semester 1
September-December
Options
Change Management
Financial Analysis
Project Management in Business
Analysis
Marketing Communications
Corporate Strategy*
The Entrepreneurial Manager
Marketing Management
Negotiation
Leadership and Management

Development
The Entrepreneurial Challenge:

Creating a New Venture
Key:
Core course
Outward Investment from Emerging

Markets
Core elective
Option course
*Actually taught in Semester 2.
Application
business-school.ed.ac.uk/msc/management
Graduate profile
My MSc delivered on all fronts

it was the complete package
Bastian Albrecht
MSc Management
I came to the MSc directly after graduating

with a BA in Politics and Economics from
the University of Muenster. The idea of
studying an advanced management
programme abroad, meeting new people
and enjoying new cultures appealed to me.
The Masters at Edinburgh delivered on
all fronts it was the complete package.
Coming at the course from a
theoretical background, it was extremely
valuable to be exposed to practical
activities. Across the programme were great
opportunities to work on group projects, to
develop interpersonal skills and to meet
tight schedules. The course options also
allowed for specialisation I particularly
enjoyed the Negotiation option as it was
rooted in practice. All fantastic preparation
for life after graduation.
One of the best things about the
course was its connection with the local
economy and local businesses. As part
One of the best things about the

course was its connection with the
local economy and local businesses.
of my dissertation on Strategic
Entrepreneurship I worked alongside a local
company to develop a new customer
relationship management strategy.
I recommend both the course and the
Business School. Ive learned adaptable
skills, made friends across the world and
now, in my job, I put theory into practice.
But beyond these I recommend the entire
Edinburgh and Scotland experience.
The country is beautiful and easy to explore,
and in the city itself theres always
something going on.
Shortly after graduating I joined
Vodafone in a Project Management role.
And although Im now based in Germany its
nice to be working with a UK company as it
keeps my connection to Scotland alive. My
tip to prospective students the Edinburgh
year passes very quickly so make sure you
get the most out of it.
31
32
MSc in Entrepreneurship and Innovation
Graduate recruits with entrepreneurial skills are an asset to any
company, established or start-up, because they will be able to spot
gaps in the market and innovate. Given the impact of technology and
globalisation, markets are changing more rapidly than ever before and
companies are seeking to employ individuals who can spot
opportunities and make the most of them.
While start-ups showcase entrepreneurship
and innovation in its most obvious sense,
these behaviours are also key to existing
organisations where the effective use of
resources to support different forms of
innovation (product, service, process and
management) helps drive growth and
performance. This MSc looks to prepare
business and non-business graduates for a
wide spectrum of career opportunities
including managing innovation within
existing organisations, developing start-up
business, taking over a family business or
policy and business development roles in
agencies supporting innovation.

5 core courses are undertaken in Semester 1
and 2 in Semester 2. The core courses in the
second semester will be industry driven
project based courses which will enable you
to work with organisations on addressing
specific innovation and entrepreneurship
problems. In Semester 2, you will tailor your
studies towards your career interests
through the selection of two option courses.
reading and case study analysis. Assessment
is a combination of formal examination,
presentations.
Valued by employers
THE EDINBURGH
E-CLUB
The Edinburgh Entrepreneurship Club

is a consortium of students, alumni,
researchers, faculty and staff from
across the university, and colleagues
from the wider community who share a
common goal of fostering the
entrepreneurial spirit.
Our Activities include:
A number of guest speakers

throughout the year
Two Entrepreneurs in Residence

who give up their time to provide
members with one to one advice
If you take this programme you will

gain:
Two pitching competitions

sponsored by Santander to the
tune of 1,000 where members
can hone their pitching skills
A critical understanding of the theories,

processes and behaviours
underpinning entrepreneurship and
innovation.
Related activities and events are

communicated via a regular newsletter
and updates on our website:
www.business-school.ed.ac.uk/eclub
Dissertation
Career progression
The culmination of this MSc brings the years

work together in a piece of work unique to
you. You have the option to pursue a
research dissertation, or to engage in a
business-focused dissertation, such as a
business plan or business project. Potential
subjects for dissertations could include:
The MSc in Entrepreneurship and Innovation

offers students the opportunity to develop
skills that can be applied to a variety of
organisations, from new ventures to existing,
and across a wide range of sectors. The
programme is aimed at students with
diverse backgrounds looking to pursue
careers in business and management roles
and is also useful to those who may wish to
start their own venture at some point in their
career. This programme, is well suited to
individuals who are motivated by making a
difference and having an impact on business
practice and growth.
-
-
-
-
-

-
32
Strategic entrepreneurship
Digital innovation
Technology commercialisation
Business model innovation
Business angel finance and early stage
risk capital
Entrepreneurial ecosystems
Graduates from the MSc in Entrepreneurship

and Innovation will typically pursue
positions such as:
Manager of Innovation within existing
organisations
Policy and Business Development roles
within private sector but also with
government agencies supporting new
business ventures
Venture founders
Taking on more senior roles within a
family run business
LEARNING OUTCOMES
Awareness and understanding of how

organisations build value through the
application of entrepreneurial and
innovative practices.
The ability to design creative strategies
for pursuing and exploiting new
opportunities.
Appreciation of the issues associated
with securing and managing financial
resources in new and established
organisations.
First-hand experience around the
opportunities and challenges of
starting up a new venture or indeed in
pursuing new avenues within an
existing organisation.
Knowledge and skills required to be a
highly competent entrepreneur who
can also lead and support innovation
across a range of different sectors and
organisational context.
Programme Structure
Semester 1
September-December
The Entrepreneurship and Innovation
Landscape
Entrepreneurship and New Venture
Creation in Context
Semester 2
January-May
Summer
June-August
Venture Management and Growth in Practice
Dissertation
Managing Innovation in Practice

Managing Innovation in Context
Option 1
Methods of Business Research
Option 2
Options
Design Thinking
Entrepreneurial Management and
Leadership
Technology Commercialisation and
the Entrepreneurial Ecosystem
Entrepreneurial Finance
Key:
Core course
Core elective
Option course
Application
business-school.ed.ac.uk/msc/entrepreneurship-innovation
Entrepreneurship and Innovation play vital roles

in knowledge creation and exploitation to
generate value and drive sustainable growth.
Across the public, private and third sector,
organisations are seeking individuals who can
think creatively about leveraging internal and
external capabilities and resources to generate
and capture value in new ways. Our new MSc
programme is focused on helping you develop
the entrepreneurial knowledge and skills to
successfully deal with the challenges and
opportunities faced by many organisations in
the current fast-paced economic climate.
Dr Raluca Bunduchi
Programme Director
33
34
MSc in Marketing
Marketing professionals are at the heart of the strategic decisions
behind successful products and services. From development
through production, pricing, distribution and promotion, these
decisions impact both customers needs and company bottom
line. Making the right calls requires sound knowledge of marketing
fundamentals.
Our MSc offers in-depth marketing expertise
thats tailored to graduates from a general
business or management-related discipline.
The programme helps develop a career for
critical, reflective marketers by emphasising
the integration of theory and practice with
the skills and knowledge employers require.
Delivered by a faculty drawn from the
Schools vibrant Marketing Group, students
benefit from the groups multi-sector
research activities, findings and debates.

The programme begins with a
comprehensive welcome week followed by
the four core courses that make up Semester
1. In Semester 2 four option courses are
chosen from an annually reviewed list. These
courses focus on specific areas, allowing
students to match their studies to career
goals. Learning is achieved through lectures,
set reading and case studies, and assessed
using a combination of formal examination,
presentations.
LEARNING OUTCOMES
Graduates of the MSc in Marketing
will gain:
A critical appreciation of marketing
from both academic and practitioner
perspectives.
An in-depth and balanced
understanding of the theoretical
foundations of marketing management,
the analysis of marketing decisions,
consumer behaviour and marketing
research methods, alongside emerging
trends in marketing theory and practice.
The competence and creativity to
address marketing issues through
flexible, adaptable and innovative
approaches.
An opportunity to interact and study
with a range of students, and to
practice multiple management skills
including communication, independent
action and teamwork.
34
Dissertation
The MSc in Marketing concludes with a
dissertation that unites all of the years learning
Dissertation subjects typically relate to
students interests in an aspect of marketing,
an emerging trend, a particular company or
sector, and could reflect career plans.
Previous topics include: Consumers as
supporting actors: a cross-cultural study of
film consumption in Brazil and the UK; An
examination of mobile apps in the
geotargeting of fashion consumers; A study
of body image and consumption behaviour
in UK fitness centres; To what extent do
loyalty schemes generate brand loyalty for
retailers?; Ethical consumption in Greece:
quantitative insights into attitudes towards
fairtrade products; More than a game: the
symbolic consumption and identity
construction of football fans in the UK and
US; A cross-cultural study of the relationship
between brand personality and brand equity
amongst grey consumers; Beyond the stage:
extending the audience experience through
social media; The portrayal of women in
magazine advertising: a study of German
consumers attitudes towards female
stereotyping; Consumer scepticism towards
green marketing in Eastern Europe; An
analysis of the international marketing
strategies of car manufacturers; Becoming a
fan: exploring loyalty development and fan
behaviour in minor league baseball.
OUR GUEST
SPEAKERS
ENGAGING WITH THE
The MSc in Marketing programme
attracts a broad range of marketing
practitioners and academics from
around the world, who share their
experiences and expertise with
students. Guest speakers are not only
embedded into individual courses but
programme-wide workshops and site
visits are organised to allow further
engagement with practitioners during
the MSc.
Ogilvy & Mather UK Vice-Chairman
The Famous Grouse at The Edrington
Director for Blended Scotch Whisky
Whitespace Creative Director
NSPCC Senior Insight Manager
Ellas Kitchen Head of Corporate
Communications
Scottish Rugby Head of Marketing &
Sponsorship
dunnhumby Vice-President
Creative Brief Founder and Chairman
Skyscanner Director of Mobile Strategy
and Marketing
Macmillan Cancer Support Head of
Supporter Insight and Development
TescoBank Digital Strategy Manager
Hampden Museum Manager and Curator
Denholm Managing Director
Meltwater Managing Director
Mackies Marketing Director
Career progression
Jaegermeister UK Marketing Director
An MSc in Marketing can lead to varied client

or agency positions across marketing,
branding, digital and public relations.
Career paths could include roles such as:

Marketing Manager/Director, Agency
Account Coordinator/Executive, Advertising
Director, Product/Brand Manager, Product
Development Manager, Brand Strategist,
Marketing Communications Coordinator,
Media Planner, Marketing Data Analyst, Sales
Director, Sales Account Manager, Digital/
Social Media Marketing Manager, Public
Relations Manager.
Social Media and Digital Marketing

Branding in the Alcohol Industry The
Use of Mobile Applications to Drive
Revenues Behavioural Economics
Sports Marketing Digital Virtual Goods
Use of Data Insights in Campaign
Development Working in Agencies
Recruitment and Jobs in Marketing
Charities Marketing Masterclass in
Pitching Person Brands The Future
of Design in Marketing Rebranding
Products Experiential Marketing Data-Driven Marketing Customer
Intelligence
Programme Structure
Semester 1
September-December
Semester 2
January-May
Summer
June-August
Principles of Marketing Management
Dissertation
Marketing Decision Analysis
Option 1
Marketing Research
Option 2
Consumer Behaviour
Option 3
Core course
Marketing And Society
Marketing Applications
Understanding Brands
Marketing of Services
Option 4
Key:
Options
Option course
Valued by employers
Application
The MSc in Marketing prepares students for a variety of career paths and destinations.
Recent graduates from the programme have gone on to work for:
For more information on application and

entry requirements please see back page
or visit our website.
business-school.ed.ac.uk/msc/marketing
Boston Consulting Group

General Electric
Whitespace
MediaCom
Storck
Google
JDSU
Colgate Palmolive
Arthritis Research UK
Skyscanner
Technische Universitt Mnchen

The Daily Dot
Costa Coffee
The Wall Street Journal
Interactive Design Institute
Facebook
Leonidas
Accenture
Sprinklr
Graduate profile
I was looking to acquire specific

knowledge and skills in my field
Tony Yamanaka
MSc in Marketing
The Business Schools world-class

reputation brought me from a Marketing
Coordinator role in Austin, Texas to
Edinburgh. I was looking for a course that
would broaden my perspectives and
expose me to high-level marketing
knowledge, and thats exactly what I got
at Edinburgh. Today, the experiences,
skills and learning I gained from my MSc
are applied every day in my role as
Marketing Strategist.
Id visited Edinburgh on vacation,
so I knew about the cultural offerings, the
year-round festival scene and generally
what a great location it would be to study
in. Before deciding on Edinburgh, I had
browsed American universities but with my
interest in international marketing it made
sense to study overseas. Im thrilled I did.
The experiences, skills and learning

I gained on my MSc are applied every
day in my role as a marketing
strategist.
From day one I was exposed to

a great mix of the theoretical and the
practical, visiting speakers and class
debates that challenged me and made
me justify my views.
Collaboration was a big word in my
class, and during group work a mix of
nationalities added to our knowledge of
teamwork and how different cultures
approach varying business challenges.
I made some great friends and, thanks to
the growing alumni community, Im in
regular contact with classmates. Half a
dozen even attended my wedding.
My tip for incoming students?
Dont procrastinate. Use the facilities: the
syndicate rooms, the Hub to complete your
dissertation. Then reward yourself with the
Fringe Festival its an amazing experience.
35
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MSc in Marketing and Business Analysis
Marketing professionals are increasingly utilising data analysis
and predictive modelling to shape decisions in areas including
customer profiling, data mining and forecasting.
Led by a quantitative approach, the MSc

in Marketing & Business Analysis offers
graduates from a general business or
management-related field, an in-depth study
of marketing and management science
disciplines. Uniquely, students also explore
the theoretical marketing foundations and
business modelling approaches at the heart
of marketing decisions. Reflecting this,
core and elective courses are shared
equally between marketing and
management science, giving students
expertise in both areas.
Delivered by the Schools renowned
Marketing faculty, the programme also
benefits from the Schools Management
Science Group whose expertise and
experience informs Semester 2s
specialist options.

Following a comprehensive welcome week
Semester 1 commences with four core
courses. In Semester 2 students select four
option courses from an extensive, annually
reviewed list. Learning is achieved through
lectures, case study and computer-based
LEARNING OUTCOMES
Programme graduates will gain:
A critical appreciation of marketing
and management science from both
academic and practitioner perspectives.
An in-depth understanding of the
theoretical foundations of marketing
and the application of business
modelling in marketing management,
the analysis of marketing decisions,
business statistics, and marketing
research methods.
The competence and creativity to
address marketing and business
problems using a range of business
analysis techniques through flexible,
adaptable and innovative approaches.
An understanding of how to undertake
and apply this knowledge in the context
of a major study.
36
tutorials, set readings and group work, and

assessed using a combination of formal
and presentations.
Dissertation
The MSc concludes with a dissertation
bringing all of the years learning together
Dissertation subject should reflect
career plans.
Subjects have included: Sales forecasting in
the fast-moving consumer goods industry;
Good debt Bad debt: an investigation into
the use of credit scoring techniques in
assessing default of customers; The use of
simulation in business decision making:
insights from manufacturers and retailers;
Does measurement matter? An examination
of the use of marketing metrics in small and
medium sized businesses; Data mining in the
clothes industry: a case study on the
harvesting of customer data in a national
clothing retailer; To what extent can
performance measures improve marketing
effectiveness in multinational companies?;
Distribution decisions: how can decision
trees and resource allocation models
assist managers?
OUR GUEST
SPEAKERS
ENGAGING WITH THE
Our MSc attracts a variety of industry
speakers from a wide range of
sectors. Speakers have included:
Sainsburys Bank Database Marketing
Manager
First ScotRail Managing Director
Lloyds TSB Chief Economist Roche
Group CEO
Royal Bank of Scotland Head of Group
Analytics
Scottish & Newcastle Chairman of
International Beer Division
Operations Director
Shell General Manager of Oil Market
Analysis
Siemens Chief Financial Officer
Career progression
Tesco Chairman
The programme provides the knowledge

and practical skills required for roles
including: Market/Business Analyst, Data
Analyst, Business Intelligence Manager, Data/
Decision Scientist, Director of Customer
Intelligence, Consumer/Market/Social
Researcher, Trend Analyst, Data Insight
Analyst, Marketing Campaign Analyst, Data
Mining Statistician, Business/Marketing
Consultant, Research Director, Credit Analyst,
Account Planner, Marketing Communications
Manager, Digital Marketing Director.
VisitScotland Head of International

Marketing
Valued by employers
Employers of our students have included
organisations such as Commonwealth Bank
of Australia,Sainsburys Bank, Positive
Digital, General Electric, Samsung, Procter &
Gamble, Deloitte, Carlton & United Breweries
and IMG Media.
Weber Shandwick Managing Director

Wolfson Microelectronics Co-Founder
and Non-Executive Director

Market Analysis for On-line Games
Digital Marketing Strategies for a Bank
Risk Management methodologies
used in public, private and NFP
organisations Tackling the Credit
Cycle and Too Big To Fail New Market
Analysis for an On-line Travel Site Incentives, Models and the Credit
Crunch
Programme Structure
Semester 1
September-December
Semester 2
January-May
Summer
June-August
Principles of Marketing Management
Dissertation
Marketing Decision Analysis
Option 1
Marketing Research
Option 2
Business Statistics
Option 3
Options
Select 2 options from this list
Marketing And Society
Marketing Applications
Understanding Brands
Marketing of Services
Option 4
Select 2 options from this list

Key:
Core course
Option course
Problem Solving and Spreadsheet

Modelling Skills
Data Mining
Project Management in Business Analysis
Application
business-school.ed.ac.uk/msc/marketing-business-analysis
Graduate profile
My transferable course skills

have helped me stand out
Lissie Green
MSc Marketing and Business Analysis
I successfully completed my undergrad

programme in Social Policy and Economics
at the University of Edinburgh so I was well
aware of the sterling reputation of the
Business School. This, and my love for the
city, made applying to the Business School
an easy decision.
The main reason I chose to continue
my education was to gain a competitive
edge in the job market. I was looking to
acquire specific knowledge and skills in my
field as I was sure these would help me
stand out as a candidate.
The programme equipped me with the
skills and confidence needed to kick off my
career. Team projects involved knowledge
discovery and challenging deadlines that
compelled groups to quickly bond,
brainstorm, innovate and deliver. I loved the
opportunity to work with a broad range of
nationalities and that exposed me to so
many different directions and ideas.
What really stood out for me was the
frequent talks from outside speakers who
were genuinely leaders in their respective
I was looking to acquire specific

knowledge and skills in my field
fields. I found these very inspiring and

enjoyed both the different topics they
covered and the unique presentation styles
each guest brought.
Post-Masters I joined a young,
innovative start-up in the digital media
marketplace called The Exchange Lab.
After one year with this fast-growing
company I was promoted to Team Lead,
Trading and relocated to the Toronto office.
Although programmatic trading is
specialised, the projects, speakers and
course content at the Business School has
helped me stand out. I do rely on the
transferable course skills areas like
spreadsheet modelling and agency-client
relationships are a big part of my role.
To incoming students I would say
that the course is intense but incredibly
rewarding. Keep on top of your reading
and dissertation, find time to enjoy the
beautiful city and dont miss the Beltane
Fire Festival.
37
38
Making an application
Are you ready

for the challenge?
Finding out more
English language
We encourage you to attend one of our

regular Open Days or Information Evenings.
If you are not able to make it to campus you
also have the opportunity to find out more
via our regular Webinars or indeed by
meeting some of our staff and alumni at
various Masters Fairs taking place globally.
Details of forthcoming events and
opportunities are posted on our website. We
can also arrange one-to-one sessions with
our Student Recruitment Manager or
Programme Directors and are happy to put
you in touch with alumni and current
students.
If English is not your first language, you must

satisfy one of the following requirements:
Educational and
professional experience
Entry requirements
The entry requirement is normally a UK first
or 2:1 Honours degree from a good
University. Our website clarifies international
equivalents to the desired UK 2:1/1st
Honours degree.
Internet based Test of English as a Foreign

language (TOEFL) Overall score of 100
or above (with a score of at least 20 in
each section).
International English Language Testing
System (IELTS): Overall score of 7.0 or
above (with a score of at least 6.0 in each
section)
Cambridge Certificate of Proficiency in
English (CPE): 185 (at least 169 in each
module)
Cambridge Certificate in Advanced
English (CAE): 185 (at least 169 in each
module)
Pearson Test of English (PTE): Overall
score of 67 or above (with a score of
at least 56 in each section).
Please visit our website for full details.
Individual programmes may have slightly

different requirements so please visit our
website for up-to-date information.
Professional experience requirement
Work experience is not required, although
relevant experience may increase your
chances of acceptance. Conditional offers
can be made whilst you wait for a final
degree result/language score result.
38
39
40
How to apply
Fees
We ask all candidates to complete an online

application and a personal statement which
should indicate your reasons for applying to
the programme. For full details about the
application process and deadlines please
visit our website. This will also give you the
most up-to-date information about
requirements. We recommend submitting
your application by June in order to allow
plenty of time to organise your move to
Edinburgh especially if you require a visa.
To apply online please visit the specific
programme pages at
Fees for entry are listed on our website

under each individual Masters programme.
Get in touch
Scholarships
We offer a range of generous scholarships.
Please visit our website for details.
+44 (0)131 650 9663

msc@business-school.ed.ac.uk
*All content correct at time of print but subject to change August 2015
University of Edinburgh Business School

29 Buccleuch Place, Edinburgh, EH8 9JS, UK
+44 (0)131 650 9663
msc@business-school.ed.ac.uk
The University of Edinburgh is a charitable body, registered in

Scotland, with registration number SC005336.

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IN TWENTY YEARS EMPLOYERS WILL STILL

I STUDIED AT A UNIVERSITY WITH THE

AROUND THE WORLD

Our Masters Portfolio

The University of Edinburgh

The Business School

Our World-class Masters Programmes

MSc in Accounting and Finance

MSc in Banking and Risk

MSc in Carbon Finance

MSc in Energy FInance and Markets

MSc in Financial Management

MSc in Human Resource Management

MSc in International Human Resource

MSc in Entrepreneurship and Innovation

MSc in Marketing and Business Analysis

Edinburgh is a leading international centre

In todays challenging business world

Masters Portfolio The University of Edinburgh Business School

A capital with character

A city with spirit and spark

A UNESCO World Heritage Site, and one of

An entrepreneurial spirit engulfs Edinburgh

Bursting with life, Edinburgh boasts four

A pioneering city, at the University of

A walk in the bustling heart of Edinburgh

Further afield, Scotland, authentically one of

A year-round festival city,

Edinburgh is the UKs

The citys 450,000

One of the UKs top five

Our graduates are rated 15th in the world for employability

Masters Portfolio The University of Edinburgh Business School

Facilities for 21st century learning

An approach that looks outwards

A centre of excellence for teaching,

Carnegie, Oslo, Norway

MSc in Finance and Investment

James, Quator, New York, USA

MSc in International Business

Eastlink, Halifax, Canada

Rocket Internet, Berlin, Germany

MSc in Human Resource

Masters Portfolio The University of Edinburgh Business School

Mdecins Sans Frontires (MSF), Kenya

Bank Negara, Malaysia

MSc in Carbon Finance

MSc in Accounting and Finance

Edinburgh pioneered the first ever MSc in

My employers sponsored me to come from

Chint Electrics, Shanghai, China

MSc in Marketing and

Placing original research and thinking at

Masters Portfolio The University of Edinburgh Business School

Equipped for ambition

In 2014/15 our MSc

Five facts about

Our MSc programmes in 2014/15

Almost 90% of our Schools

Our School aims for research

Substantial investment has

Our commitment to outstanding

Business School students are enjoying

Tailored careers support

The School has strong links across

Be tenacious, secure as many

The MSc was multidisciplinary