Mallory L.

Zabel
1 Highland Drive • Lockport, NY 14094 • P: 716-946-491203 • E-mail: malz0722@gmail.com

GOAL(S)
Focus my talents and energy on working for an organization within the public relations or marketing field
specializing in events. Challenge, working with people and accountability is a necessity that keeps me engaged.

STRENGTHS
• Relationship builder • Self motivated • Quality and efficiency minded
• Instinctively welcomes responsibility • Initiative launcher • Sales/revenue focused
• Driven and ambitious • Mentor/coach • Passionate
• Performance and goal focused • Team leader • Innovative

PROFESSIONAL EXPERIENCE

DEVELOPMENT/FUNDRAISING/ EVENT COORDINATION:

Niagara Hospice, Inc. – Lockport, NY May 2008 – Present

Special Events Coordinator

 Direct planning and execution of fundraising and community events hosted by Niagara Hospice Alliance, and Niagara
Hospice Inc.
 Develop and implement marketing and public relations strategies for each event
 Oversee all event information for organizations web site and social media sites including new postings, updates and
responding to client inquiries
 Consistently meet and exceed budget projections and requirements
 Successfully secure sponsorship with local Niagara County business and large corporations
 Build and maintain relationships with donors and community groups
 Maintain and formulate individual event budgets while working with finance department to ensure guidelines are being
met
 Liaison to organizations/groups who hold an event to support Niagara Hospice and wish to have marketing assistance as
well as a hospice representative at the event
 Coordinate and train volunteers for individual events
 Skilled in applying for event permits and licenses
 Produce e-mail marketing and online campaigns for each event
 Skilled in DonorPerfect – Non-profit fundraising software used to manage event revenue
 Completed grant writing course through Grant Writing USA
 Work in team environment to continually represent the organization’s mission
 Supervised department intern two consecutive summers

The 1891 Fredonia Opera House – Fredonia, NY

Public Relations Practitioner Spring 2008

 Developed public relations campaign to increase public awareness of the Fredonia Opera House and
increase attendance for target audience.
 Conducted market research including focus groups, planned community event, created publicity materials,
developed campaign timeline and budget.

Niagara Hospice – Lockport, NY

Public Relations and Marketing Intern Summer 2007

 Assisted with planning and implementing three fundraising events.

 Conducted research for public relations and marketing campaign.
  Assisted in development of promotional materials.

Assistant Director, PR Coordinator/Secretary, Fundraising Committee Head Fall 2004-Spring 2008

ACA (Applied Communications Association) – SUNY Fredonia
 Created and implemented projects and events emphasizing communication activities and campus/community service.
 Organized and conducted weekly meetings, directed executive board members, acted as liaison between organization,
faculty advisor and student government.
 Identified and used media outlets to execute publicity for ACA campus and community events.

Event Chair Fall 2006- Spring2008

SUNY Fredonia Third Annual Public Speaking Competition- SUNY Fredonia
 Supervised event committee, organized publicity efforts and collaborated with communication department in judge
and participant solicitation for student competition.
 Developed and submitted grant proposals to college foundation offices for competition funding and prizes, managed
and delegated logistical planning.

OTHER:
Teachers Assistant- SUNY Fredonia Fall 2006-Spring 2008
Communications101, Communications Research and Survey Methods
 Created lesson plans in the communication field, provided office hours for student assistance, graded papers, planned
and organized study groups for communication department.

Communications Tutor Fall 2006-Spring 2008

Learning Center-SUNY Fredonia
 Tutor SUNY Fredonia students in Communication and Public Relations courses. One-on-one and group.
JOBS

Blums Swimwear 2005-2009

Customer Assistance, Sales Associate
 Worked with customers and assisted them in finding the best quality product for their needs.

MEMBERSHIPS
Lockport Community Charities, 2009-Present
Coalition of Agencies in Services to the Elderly, 2009-Present
IDEA Group- Inter-Departmental Exchange Alliance (At Niagara Hospice) January 2010- Present
Public Relations Society of America (PRSA) April 2010- Present

COMPUTER SKILLS
MS Office (including Word, Excel, PowerPoint, Access)
Adobe Photoshop and InDesign
Internet Research
PC and Macintosh platforms

EDUCATION
State University of New York (SUNY) at Fredonia 2008
Bachelor of Science: Public Relations,
Minor: Public Health
Summa Cum Laude

REFERENCES
Paul Beatty-Event Chair, Hospice Regatta/ Hospice Dash
Mallory Zabel Resume
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Phone: 998-5777

Joseph Chilberg-SUNY Fredonia Communications Professor

Phone: 673-3822

Lynn Siegle -Owner-Blums Swimwear

Phone: 633-8999

Mallory Zabel Resume

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