FACEBOOK REDESIGNS PRIVACY

Simplifies Choices and Offers More Powerful Controls

Palo Alto, Calif. May 26, 2010 – Facebook today responded to user comments and
concerns about privacy by announcing it will introduce simpler and more powerful
controls for sharing personal information. New settings will give the more than 400
million people who use Facebook the power to control exactly who can see the
information and content they share, all with just a few simple clicks. In addition,
new settings will be added to make it easier to turn off third-party applications or
websites. Facebook Founder and CEO Mark Zuckerberg officially announced the
changes in a blog post today at http://blog.facebook.com/.

"When we started Facebook, we built it around a few simple ideas," said

Zuckerberg. "When people have control over what they share, they want to share
more. When people share more, the world becomes more open and connected.
Over the past few weeks, the number one thing we've heard is that many users
want a simpler way to control their information. Today we're starting to roll out
changes that will make our controls simpler and easier."

The company's new privacy controls reflect wide-ranging consultation with the
office of Senator Charles Schumer (D-NY) and a number of online privacy and
consumer advocacy groups. These include the Center for Democracy and
Technology, Consumer Action, Future of Privacy Forum, Electronic Frontier
Foundation, Progress and Freedom Foundation, NetChoice, CATO Institute, TRUSTe,
Technology Policy Institute, and Information Technology and Innovation Foundation.
The consultations have proven extremely helpful in both clarifying and
communicating Facebook's privacy principles, and have greatly contributed to the
design and implementation of the new privacy controls. These updated controls will
start rolling out today and will be live for all Facebook users in the coming weeks.

Zuckerberg first announced Facebook’s intention to make these changes in a

Washington Post op-ed (http://www.washingtonpost.com/wp-
dyn/content/article/2010/05/23/AR2010052303828.html) that detailed principles by
which Facebook operates:

1) People have control over how their information is shared.

2) Facebook does not share personal information with people or services users
don't want.

3) Facebook does not give advertisers access to people’s personal information.

4) Facebook does not sell any of people’s information to anyone.

5) Facebook will always be a free service for everyone.

May 26, 2010

Today’s announcement focuses on the first two of these principles.

Making Control Simple

One control for content: A new simple control makes it easy to share on Facebook
with friends, friends of friends or everyone—all with just one click. The
corresponding settings are immediately applied and displayed in an easy-to-
understand grid. At the same time, Facebook has maintained its more granular
settings for those who want to customize their level of sharing. These settings now
all appear on a single page for easier access.

Retroactive control: People who choose the more restrictive "Friends Only" or
"Friends of Friends" options with the simple control will have the corresponding
setting for all the content they posted previously for sharing. Thus, a person can
make all the content they've ever shared on Facebook more private with just a
couple of clicks.

Future products: Facebook commits to carry over people's privacy choices for new
products that facilitate sharing. Thus, if someone chooses “Friends Only” for
“Sharing on Facebook,” new products that have privacy settings will be
automatically set to "Friends Only.” This means Facebook users don’t have to worry
about new settings in the future.

Prioritizing simplicity: Granularity of control has always been a primary objective in

Facebook's privacy design. Starting with the changes announced today, the
company will also prioritize ease-of-use in its privacy design.

Fewer privacy changes: Facebook’s goal is to make privacy-related changes with

less frequency and to work within the framework announced today as it continues
to innovate new features and products.

Less Publicly Available Information

Significantly less public information: Facebook has drastically reduced the amount
of information that is available to everyone. This information is now limited to
name, profile picture (should a user choose to have one), gender (though this can
be hidden on the profile), and networks (should the user join any).

Privacy controls for Pages: Connections to Pages, which were previously available to
everyone, will have privacy settings that work for both ends of the connection.
People can prevent others from seeing Pages on their profile and from seeing them
in the “People who like this” boxes on the Pages themselves. Applications will also
need to ask for explicit permission in order to access any of your Pages that are not
visible to everyone.

Easier Opt Outs

Full control over how applications and websites on Facebook Platform access
information: In response to requests, Facebook has added a simple way for people

May 26, 2010

to completely turn off Platform applications and websites, so that your information
is not shared with applications, even information available to everyone.

Easier opt-out of Instant Personalization Pilot Program: Facebook has also made it
easier for people to turn off the instant personalization program, which prevents
those, and any future, applications in the program from accessing their information.

Granular data permissions for applications and websites: Facebook also highlighted
the new controls users have over information shared with applications and websites
on Facebook Platform. With the new data permissions model, applications must
obtain specific approval before gaining access to any personal information that a
user has not made available to “Everyone.”

What People Are Saying

"Facebook's users have spoken and made it clear that they want control of their
information. Despite all rumors to the contrary, privacy is not dead, it is on its way
to a comeback in the form of simplified controls and better policies,” said Leslie
Harris, President, Center for Democracy and Technology. “While more work still
needs to be done, these changes are the building blocks to giving people what they
want and deserve.”

"People care about privacy now more than ever. We are pleased that Facebook has
pledged to improve user control and choice and we look forward to working
together to help them follow through on this commitment,” said Michelle De Mooy,
Senior Associate at Consumer Action. “We believe the company must work with a
broad coalition of consumer and privacy advocates, regulators, and legislators in
order to raise the bar and lead the industry toward empowering and protecting
consumers online. We also hope that this step forward from Facebook will send a
message to industry that strong privacy standards aren't just good policy, they're
good business."

“The message that all companies should be taking away from this is that managing
digital identity is critically important to Internet users of all ages and backgrounds.
Facebook is taking steps that are essential for user trust by providing users with
additional control over the personal data they share. As sites, services and devices
grow increasingly complex, the challenge for Facebook and for others going forward
is to continue to seek innovations that ensure that privacy tools can be intuitive for
users,” said Jules Polonetsky, Director, Future of Privacy Forum.

"Facebook's announcement should remind us all that online services actively

compete in the market of public opinion based on their commitment to empowering
users to make their own choices about privacy," said Berin Szoka, Senior Fellow and
Director of the Center for Internet Freedom at Progress and Freedom
Foundation. "Facebook has affirmed that commitment by responding to user
demands to allow users to restrict visibility of their friends and their ‘likes,’ and to
opt-out completely from sharing of information with third-party applications and

May 26, 2010

external websites. Just as important is the improved user interface, which
maximizes both granularity of user control and ease of use—two things that are
always in tension. Achieving both complexity and simplicity requires ongoing,
iterative process of innovation."

"These new features give consumers more choice and more control over their
information—a win for both Facebook and its users," said Daniel Castro, Senior
Analyst for the Information Technology and Innovation Foundation.
"Facebook's latest changes show that companies are responding appropriately to
their customers' concerns about privacy. In this case, market and customer
feedback are more effective tools for meeting consumer needs than heavy-handed
privacy regulations that would only impede innovation."

"Providing people with true privacy choices that are both simple and transparent is
no easy task. Facebook's changes to make its privacy settings more accessible, as
well as to provide broader opt-out choices, reflect both the company's deep
commitment to control and its ability to quickly innovate and incorporate feedback,"
said Fran Maier, President of TRUSTe. "We will continue to work closely with
Facebook to ensure that it lives up to the commitments it has made to its users."

May 26, 2010