Running head: women in management

Women in Management SLCC Diversity Course

Cassandra Geddes
Zachariah Miller
Natasha Guido
Morgan Anderson

Salt Lake Community College

BUS 2200

women in management

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Women in Management SLCC Diversity Course

There are growing numbers of women entering into the workforce. Of these women theyre
increasingly taking jobs in managerial positions. In 2013, over half of managerial and
professional occupations (52.2%) were held by women, up from 30.6% in 1968. (pew research
2014) Through our campaign we hope to communicate the importance of this course women in
Management and how valuable the knowledge would be for any student and their future career.
We will demonstrate to Kristi Grooms all the different topics that could be of use to teach the
course so she will see that this course could become a reality. The strategic communication plan
below will point out the campaigns purpose, learning objectives, audience, messaging goals, key
messages, media channels, along with a tactical plan.
Purpose/Objective
Our purpose is to inform Kristi Grooms that the proposed course women in management
could be offered at SLCC. With our research we hope to find numerous topics that could be
incorporated into the subject. The objective of this campaign is to inform the students in Kristi
Grooms class that the women in management course would be beneficial to both men and
women seeking a business or general education degree. The course will contain material teaching
women and men leadership skills. It would be valuable knowledge students could use for their
future career. Our group hopes to find through a survey what type of attendance to expect for the
course and feelings towards the topic women in management. Students who choose to complete
an associate degree have a requirement to take a diversity course; we hope our campaign for the
women in management; will increase the likelihood of the class becoming available to students
at SLCC so there will be another diversity course option.

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Learning Objectives

This project relates to the following learning objectives of the class:

Communicating effectively- we will strive to communicate the importance of the past

present and future of women in the workforce; and the increasing numbers of women in
management. We will organize and present our ideas visually, orally, and in writing with
the elements of effective communication.

Creative and Critical Thinking- Our team will research and demonstrate effective
problem solving, engage in creative thinking, expression, and submission. We will
demonstrate insightful thinking and expression through our campaign using college level
skills such as analysis, synthesis, and evaluation.

Professionalism- Working with a diverse set of others (Blue Group) to produce

professional work. Cooperating adeptly across cultures by understanding and
appreciating our differences. Also we will be considerate of professional standards such
as the SLCC Student Code of Conduct.
Audience Analysis
Our audience consist of Kristi Grooms and her online students of Business

communication 2200 course, summer 2016 semester. Listed below are the demographics and
psychographics of our audience.
Demographics

70% of the students work while attending SLCC. (SLCC.edu 2016)

The age average is 27 (Bigfuture 2016)
Level of education is some college with the majority seeking an associate degree

at SLCC. 73% will transfer to a 4year college (SLCC.edu 2016)

Kristi Grooms is a professor at SLCC in the business department.

women in management

Kristi Grooms and her summer semester 2016 class consists of 55% males and
45% females.

Psychographics

Through discussions the majority of the class is taking business communication to

complete a degree and/or to sharpen their communication skills.

Kristi Grooms is interested in starting a course called women in management
Given the median age for SLCC students the majority of our audience will be the
millennial generation.

Messaging Goals
With Consideration of our purpose and objective, and intended audience of this campaign, listed
below is our message goals for the women in management course campaign.
Not a class just for women but for men as well.
Inform the students that they are required to take a diversity course in order to

complete their associate degree.

The Women in management course would be valuable knowledge to gain for

anyone working in the business industry.

Remove biased thinking about men and women leaders.
Key Messages

We developed our key messages by keeping our target audience in mind. We have
different key messages for the different target audiences. Listed below is each message stated in
a clear form. The descriptions are what we want our audience to think, feel and do.
Think

We want our audience to think about the growing numbers of women in

management and how the work environment is always evolving.

women in management

Leadership is something that could be taught, boys are usually taught

leadership skills at a young age where young girls are usually taught
domestic skills.

Feel

We want our audience to feel the importance of a diverse work

environment; and the many benefits that come with that.

Do

We want our audience especially Kristi Grooms to take action by making

the course available to SLCC students.

We want students to be cognizant of their biased towards women and men
leaders.

Channels/Media mix
Survey
We will conduct a survey that will include the BUS 2200 summer semester 2016 class. Well ask
the students if women in management would be a course they would like to register for.

women in management

Proposal of the class

A description of the course women in management will be available to share with our audience.
This proposal could then be used in the SLCC directory of classes where students read and
become cognizant of the courses subject matter before registering for it.
Video
We will use a cartoon video created through PowToon. This video will help get our message
across in a simpler form.
PowerPoint
We will conduct a PowerPoint at the end of the class to show our journey of what we
learned while researching for our campaign about women in management and the possibility of it
becoming a course offered at SLCC.

Tactical Plan
An effective communications campaign is all about distributing accurate information to a
particular audience at a specific time; by using different channels for effectiveness. Below are the
Blue Groups strategies to meet these requirements:

Who

What

How

When

women in management
(Audience)

7
(Message)

(Channel)

(Timing)

Survey

Due by July 18, 2016

Proposal

Due by July 18, 2016

Video

Due by July 18, 2016

Would you be
interested in taking a
Kristi Grooms class

course called women

in management?
Description of what

Kristi Grooms and

her class

topics would be
taught in the class
women in
management.
A simple method to

Kristi Grooms and

help communicate

her class

our key messages.

Collection of what

Kristi Grooms and

her class

we learned while

First draft due by

PowerPoint

July 18, 2016

researching the

Final Draft due by

subject women in

31, 2016

management.
On July 13, 2016
Blue Group

Campaign planning

Meeting

Conclusion of
Blue Group

On July 25, 2016

Group email

Campaign

women in management

Conclusion
With this strategic communication plan, the use of the information above will help keep
us on task for the campaign. In order to have success with our campaign, we will portray our
work by communicating the purpose, objective, message and key messages for the intended
audience with our chosen media channels. Overall we hope to inform the BUS 2200 summer
semester 2016 class and Kristi Grooms of a new potential course offered at SLCC that would be
beneficial for any students career after college.

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References

BigFuture (2016). Salt Lake Community College. BigFuture,

https://bigfuture.collegeboard.org/college-university-search/salt-lake-communitycollege#
Howe, James (2013). Nonprofit Communications Strategy: Determine Your Key
Messages.Communicate and Howe,
http://www.communicateandhowe.com/2013/10/02/nonprofit-communications-strategydetermine-key-messages/
Mehroz, Baig (2014). Women in the Workforce: what Changes Have We Made?. The Huffington
Post, http://www.huffingtonpost.com/mehroz-baig/women-in-the-workforcewh_b_4462455.html
Salt Lake Community College. (2016). This is SLCC. Salt Lake Community College.
http://www.slcc.edu/future/index.aspx#this-is-slcc