PROJECT NAME: Company ABC Halloween Party Communication and Awareness Event Campaign

Project Start Date:

TEAM MEMBERS: Amber/Jennifer/Justin/Nicholas

Organization:
Project Sponsor:

Operational Group - ABC Salt Lake City Office

Business Communication Team

Project Lead:
(name / title)

Team Member 2
Team Member 3

VP of HR

Process Owner:

Team Member 1

Team Member 4
Other Stakeholders:

Amber/Jennifer/Justin/Nicholas

Sponsor Signature
Approval :
Problem Statement:
Recent employee surveys suggests a change and an improvement to the Halloween Party
attendance to include kids to build better morale

Employee morale - Prior parties hav

Scope:
In Scope

Out of Scope

A single Halloween party for one night and no

other events need to be communicated.
Communication and awareness to drive
attendance is the only task at hand.

Planning the party, the food, preparation and

clean-up are not included in our scope of the
project.

In Scope

* Design a campaign to excite the associate

* Ensure communication of acceptance and
children
* Driving higher satisfacation survey scores

Key Performance Indicators

Define with metrics (e.g. cycle time goes down 25%)
* Number of associates communicated with
* Traffic of the media used
* Final Attendance and comparison to prior years.
* Final Survey

(C
Associate Survey Scores

* Number of associates communicated with

* Traffic of the media used
* Final Attendance and comparison to prior years.
* Final Survey

* See an improvement of survey

scores based on prior feedback

Project Start Date:

7/1/2016

Assignment Due Date:

Core Team Members:

Member 1

Amber Schofield
Jennifer Rodgers
Justin Duke
Nicholas Zamantakis
CFO for budget
HR for employee events

r Stakeholders:

VP of Operations due to associate engagement

Undesirable Effects (UDEs):

Solution State

Employee morale - Prior parties have lacked attendance due to the needs of the employee's children.

Goal Statement:
In Scope

Key Mileston
Out of Scope

ign a campaign to excite the associate population

ure communication of acceptance and participation
en
ing higher satisfacation survey scores

N/A

Benefits

Known Assumptions

(Current FY / Next FY / Project)

Associate Survey Scores

Halloween Party: the company wants to h

employees' children will be welcome. Com
party to increase employee morale.

Turnover

Quality (Events and Future

Participation)

* Low budget
* Quick planning and lack of time and res

an improvement of survey
s based on prior feedback

* Better party planning leads to higher * Better attended and engaging more
associate satisfaction that leads to less associate interaction and better
turn over
morale.

* Low budget
* Quick planning and lack of time and res

7/10/2016

Solution Statement:
Halloween Party: the company wants to have a Halloween party where
employees' children will be welcome. Communicate and promote this
party to increase employee morale.

Key Milestones:

See the Tactical Plan Tab

Known Assumptions / Constraints

* Low budget
* Quick planning and lack of time and resource

* Low budget
* Quick planning and lack of time and resource

Communication Plan - High Level Timeline

Timeline item-->
6/24/2016 6/25/2016 6/26/2016 6/27/2016 6/28/2016 6/29/2016 6/30/2016
Category of Phase

Planning
Planning
Planning
Planning
Planning
Planning
Planning
Planning
Readiness
Readiness

Readiness
Communicate the
Campaign

PARTY!!!
Recalibrate

Reporting Out

Communication
Plan
Commencemen
t

Perform Risk
Interviews with
and Value
Budget
forVP
Plan
Stakeholders Matrix for
of
(Communicatio
HR
ns resource $$
and material $
$)

Discuss what
metrics we
want to have
for
measurements
of success

Plan
Assignments,
deliverables
Reviewing High
with deadlines Level First Pass
sent to working Communication
team
Items from the
Tech Writer and
all review

Holiday
7/1/2016

start
researching
venue

7/2/2016

7/3/2016

7/4/2016

7/5/2016

7/6/2016

7/7/2016

7/8/2016

7/9/2016

create menu for

event

-Get Deliverable -Get Deliverable -Get Deliverable -Get Deliverable -Get Deliverable -Get Deliverable -Get Deliverable -Get Deliverable -Get Deliverable
Updates from
Updates from
Updates from
Updates from
Updates from
Updates from
Updates from
Updates from
Updates from
working team
working team
working team
working team
working team
working team
working team
working team
working team

-Leadership
Review before
final due date

All Materials
Complete

CRITICAL
EVALUATION DUE
DATE

7/10/2016 7/18/2016

AUG

SEPT

OCT-Early
OCT-HALLOWEEN! NOV

Budget Plan
Check
Schedule event
and make to
deposit chosen
venue.
PREPARE TO
EXCITE THEM Review
Interview
Feedback
Perform
Interviews from
"Interview Tab

Turn in
Assignment to
be Evaluated
prior to the All
Readiness
Activities

GET
ATTENDANCE
BUY-IN

Communication
Blasts and
Attendance
Monitoring

Assuming
Approval - Start
to
Communicate
and Roll Out as
planned
assuming the
materials are
approved
PARTY
Group Lessons
Learned from
Champion
Counsel
Post Go-live
statistics (mirror
those of the
pilot. Review
Survey
Feedback - Plan
and React)

DEC

Interview Purpose and Message to use:

I would like to meet with you individually to A) validate the function groups and audiences that will be
event Charter) and B) inquire about your needs and expectations of a successful launch for you and o
to success of this communications campagin).
We will be setting up individual meeting times within the next few business days. We look forward to
Person to Interview
VP of HR
CFO
VP Of Operations
Manager
Team lead
Associate
Communication Specialist lead

Status
June 26
June 26
June 26
June 26
June 26
June 26
June 26

vidually to A) validate the function groups and audiences that will be impacted by our communication based on
ut your needs and expectations of a successful launch for you and others within the functional areas you repres
s campagin).

eeting times within the next few business days. We look forward to speaking with you.

Notes
Respect our company's EEO policy during the event.
Know, and do not exceed, budget limitations.
Organizers and hosts must fulfill their duties during the event. Do not get distracted.
Send out invitations in a timely manner in order for families to plan their attendance.
Make sure that employees and their families feel included during the event.
Make sure the event is scheuled outside of our regular work schedule so I can attent without worying
Ensure that the party information is received by everyone.