BBPP1103/SEPT08/MT-RR

PART A

SHORT QUESTIONS

INSTRUCTIONS

Part A contains 5 questions. Answer ALL.

QUESTIONS Marks

1. Explain the role of a manager as a liaison officer using an appropriate example.

(Total : 4)

2. Describe any TWO factors in the specific environment that affect the operations of an
organisation such as Open University Malaysia.
(Total : 4)

3. Discuss TWO limitations of planning in organisations.

(Total : 4)

4. Describe the characteristics of a good set of objectives.

(Total : 4)

5. Licensing and franchising are methods of enabling an international company to penetrate into
international markets. Describe both methods of entry into international markets by using
appropriate examples.
(Total : 4)

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PART B

ESSAY QUESTIONS

INSTRUCTIONS

Part B contains TWO questions. Answer ONE ONLY.

QUESTION 1 Marks

a) What do you understand by the term “corporate social responsibility”?

(3)

b) “The reactions toward corporate social responsibility vary according to the various strategies
employed by organisations. The organisations’ emphasis on social responsibilities can be
differentiated based on FOUR different strategies”.

Discuss these strategies and the extent of involvement of organisations in being socially
responsible. Use appropriate examples to illustrate your discussions.
(12)

c) In an economic downturn, when companies faced decisions that concerns an ethical issue, which
principles of ethical decisions would be most relevant? Why?
(5)

(Total : 20)

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QUESTION 2 Marks

a) In your own words, describe the term “management” from an organisation’s perspective.
(4)

b) Explain, using appropriate examples, the differences between “being effective” and “being
efficient” within the context of management.
(6)

c) Discuss in detail, the FOUR main functions of management for an organisation, such as AirAsia
Bhd. Provide examples to clarify your discussion.
(10)

(Total : 20)

END OF QUESTION PAPER