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Introduction
IT departments are under more pressure than ever to deliver increasing value back
to the business. In addition to responding to day-to-day operational challenges,
IT is being asked to define an efficient path to new deployment paradigms,
including server virtualization, cloud computing, and ultimately, a software-defined
infrastructure. For IT decision-makers, the question becomes: How do you help
lead your business forward?
While there is no silver bullet for all the challenges IT faces today, spearheading
IT modernization initiatives and replacing outdated data center technologies with
the latest, cost-effective innovations, IT decision-makers can better meet business
needs for greater performance, security, networking, storage, and software
efficiency advantagesall while lowering operating expenses. Optimizing the
data center can also help IT be viewed as an enabling internal partner, moving the
enterprise toward a highly efficient, software-defined infrastructure that enables
the business to better use the latest technologies to take advantage of future
opportunities.
Many organizations consider the benefits of IT modernization through the
lens of infrastructure modernization technology benefits, including better
performance, efficiency, and security. This is a common and valid way to think
about modernization.
However, another way to look at modernization is to examine the financial aspects
of a modernization effort and to seek answers to key questions, such as:
Does it cost more to get these new capabilities?
Can the business afford the incremental cost in a tight budgetary environment?
What is the short term / long term financial impact and ROI related to these
efforts?
Sajid Khan
Global Enterprise Segment
Marketing Manager
John Kuzma
Senior Data Center Architect
Isaac Priestley
Data Center Finance Manager
Table of Contents
Strong financial business cases focus on key metrics and information of interest to
not only the chief information officer (CIO) but also the chief financial officer (CFO).
In fact, a May 2013 Gartner FEI CFO Technology Study, showed that a significant
percentage of CFOs have direct responsibility for IT and are increasingly becoming
key IT decision makers and influencers.
Figure 1. Where Does IT Report? Source: Gartner (May 2013, Survey Analysis: CFOs Top
Imperatives From the 2013 Gartner FEI CFO Technology Study)
This change is primarily due to the CFOs control of the budget and her critical
insights over how business value can best be achieved. IT leaders can benefit from
this shift in organizational control by educating CFOs about the value of IT and
focusing the conversation on topics that have greater meaning to a CFO such as;
total cost of ownership (TCO), return on investment (ROI), net present value (NPV),
and payback periods rather than focusing solely on general performance, server
utilization, and power efficiency. Consolidating all of these topics is a developing
best practice for positioning your modernization project for success.
The conversation with the CFO is a key step towards showcasing the overall
business value of keeping IT environments current. However, IT leaders also need
to have cross-functional conversations to uncover line-of-business (LOB) needs
to better support IT infrastructure improvements. Understanding the perspectives
and insights of colleagues across the enterprise is essential to developing strategic
and insightful data center optimization plans precisely what IT needs to expand
its value within the business.
Estimate savings
with online tool
The Intel Xeon ProcessorBased Server Refresh
Savings Estimator tool helps
you evaluate the benefits of
replacing your existing data
center infrastructure with the
latest generation of servers,
networking products, and
storage solutions. The Estimator
enables you to model your
existing IT environment and see
the benefits of an infrastructure
refresh.
CAPITAL EXPENSES
Server hardware
Network hardware
Storage hardware
ANNUAL OPERATING
EXPENSES
ACCOUNTING
Depreciation expenses
and tax implications
26%
CAPEX
74%
OPEX
Lets first briefly define the key category expenses related to our scenario:
Server Capital is the cost of acquiring new servers and does not include
installation costs, which are primarily based on the actual installation and
migration costs of hardware, and their respective disposal costs. Rack costs are
also not included because a refreshed environment results in a consolidation of
the number of servers needed to deliver the same level of performance as well as a
decreased facility footprint.
Network costs are based on the number of Ethernet ports (adapters) on a per
server basis. Storage costs are based on type of storage device that will be used
or migrated. In this example, the key factors are HDD form factor sizes, HDD
storage interface, HDD RPM which impacts the performance and amount of
power consumed, HDD storage capacity and total number needed, as well as the
percentage utilization of the storage devices and the type of configuration used.
Server Maintenance is expressed simply as a cost of maintenance on a per server
basis and the financial impact of expired parts and service warranties.
Utility expenses. Utility expenses for this discussion are calculated on estimates
of server power usage, utility rates, utility growth rate, data center operating hours,
data center cooling efficiency factors (PUE), and data center capacity costs. The
server power usage is based on an estimated server power in kilowatts both when
the server is busy and idle. The utility rate is a cost per kilowatt hour for utility
power. Utility growth rate is a factor to estimate future utility rate increases year
over year in the form of kilowatt per hour. Data center cooling and PUE (Power
Usage Effectiveness) is a factor to estimate infrastructure cooling efficiency
and cost requirements. The default value for this discussion is set to a PUE of
2. A PUE of 2 means that your non-IT power (e.g. cooling, HVAC, lighting, etc.) is
equal to your IT power (e.g. server, storage, networking). Therefore total power
consumption is estimated at 2 times the IT power consumption. Data center
capacity costs (in $/kW) is for data center infrastructure capacity additions. This
is used for calculating the cost avoidance savings of not having to build new
server infrastructure to accommodate incremental growth if old servers were not
refreshed.
Software Expenses are a sum of licensing, support, and validation. Licensing is
the cost per server to purchase new licenses needed for the environment or for
any incremental demand needed. Software support is the software maintenance
fee per server. Software validation is the cost per server for validating software
configurations on newly installed servers.
The inputs shown above for ACME Company can easily be tailored to the number
of servers and maintenance costs in your environment.
SCENARIO
Number of Servers
Average Maintenance Cost Per Server
Total Existing Network and Server Maintenance Costs
100
$2,399
$239,900
21
$2,399
$50,379
$189,521
The Annual Server Maintenance Savings clearly illuminate the high cost of
maintaining an aging infrastructure. While this scenario looks at the annualized
savings from a server maintenance perspective, you can also expand the financial
review to include additional annual savings and benefit opportunities derived from
network and other related maintenance.
Additionally, ACME Company reduced its server inventory from 100 to 21. This
impacts the number of required resources and space necessary to support the
business, resulting in additional labor savings to maintain, replace or manage the
infrastructure. This information can be calculated in a similar way to the server
maintenance calculations above. The savings achieved with this change contributes
to your project ROI and to a lower TCO.
The TCO savings of a server refresh are compounded when you also consider
the impact annual software maintenance fees have on your total expenses. The
calculation needed for this input takes into account the proposed project life in
addition to the number of servers and the software maintenance fees.
The following is a basic formula for calculating software maintenance savings:
Software Maintenance Savings Formula
Total Software Maintenance Savings =
Project Life (Number of Servers X Annual Software Maintenance Fees)
Rising Costs of
Aging Infrastructure
Enterprises often pay a heavy
toll for aging infrastructure in the
form of rising operational costs.
Consider, for example, a typical
scenario where 32 percent of
the servers in a small group
or data center are over four
years old. Those aging servers
contribute only 4 percent of the
total performance capabilities
in the data centerand yet they
consume 65 percent of overall
energy.
Age distribution of servers
>4 years old
32%
SCENARIO
100
$15,455
$1,545,500
21
$50,595
$1,062,495
$483,005
It is important to note that the above scenario only reviews the impact of
maintenance fees on the software operating system. Your environment is likely
different and you may have an opportunity to add additional software upgrades
that warrant a deeper analysis. Other software refreshes may include capital costs
and annual maintenance expenses for database software, application servers,
system management software, or other types of software. The calculations are
similar once the costs are obtained.
More complex software environment modeling and scenarios, such as; databases,
systems management software, application software or virtualization software,
can be developed using the Software Configuration Wizard contained within the
Intel Xeon Processor-Based Server Refresh Savings Estimator.
Storage
The next component of our TCO calculation is storage. Advances in storage
technology offer financial benefits that are easy to determine. Using the Server
Refresh Savings Estimator for our scenario, were able to determine that the 100
HDDs in the existing environment can be replaced by 21 200 GB SSD solution.
Using those assumptions, it is relatively simple to calculate the estimated storage
savings attributed to ACME Companys proposed refreshed IT infrastructure:
65%
SCENARIO
100
$651.42
$65,142
21
$1,952
$8,281
$56,861
Utility Expenses
Infrastructure refreshes can also significantly lower data center utility expenses.
Utility expenses are examined because the information and results impact budgets
controlled by the CFO. The choices IT make directly impact power consumption
and a refreshed environment can lower overall utility expenses.
SCENARIO
100
876,000
$0.10
3%
2
$100,417
21
131,400
$0.10
3%
2
$21,088
$79,330
For additional information on data center power consumption and utility expenses,
review this article on Power Metrics for Data Centers and other information at
Intel.com.
Driven by the server refresh power efficiency gains alone, ACME Companys annual
utility expenses would drop substantially. The cumulative annual savings represent
approximately USD$80,000 and help make the case for the financial benefits of
the proposed data center modernization project.
Green IT Benefits
Another significant benefit is the Green IT benefit resulting from implementing a
new environment. A more energy efficient infrastructure benefits the environment
through reduced CO2 emissions. Acme co. saw 254,000 LBs of CO2 reduction. This
is equivalent to planting 634 trees or removing 19 cars from the highways.
SCENARIO
21
$251,328
$8,400
$6,328
$66,514
This figure doesnt directly impact the TCO however it does help lower the
companys overall tax burden. Its an area of opportunity for the company to
explore with respect to the overall financial impact of the proposed project.
CATEGORY
Server Capital
EXISTING
ENVIRONMENT*
NEW
ENVIRONMENT
SAVINGS
SAVINGS
IMPROVEMENT
$679,200
$251,328
$427,872
(63%)
Network
$7,008
$9,872
($2,864)
41%
Storage
$65,142
$8,281
$56,861
(87%)
Network
and Server
Maintenance
$239,900
$50,379
$189,521
(79%)
Utility
Expenses
$100,417
$21,088
$79,330
(79%)
Annual
Software
Expenses
$1,545,500
$1,062,495
$483,005
(31%)
Tax
Implications
($923,533)
($491,646)
($431,887)
(47%)
Total
$1,715,134
$913,057
$802,078
(47%)
10
11
Tax Implication
INITIAL INVESTMENT
$293,106
NET BENEFITS
RETURN ON INVESTMENT (ROI)
NET PRESENT VALUE (NPV)
PAYBACK PERIOD (MONTHS)
INTERNAL RATE OF RETURN (IRR)
Figure 4. ACME Co. Proposed Infrastructure Initiative Financial Benefits Overview
12
$1,76m
599%
$1.33m
7
175%
The financial benefits overview information becomes the heart of the financial
business case for discussions with your CFO and CIO. While the scenario depicted
in this paper has been simplified to provide the potential financial savings of an IT
modernization initiative via an infrastructure refresh, the information can be used
to help your IT build a data-driven financial discussion.
You are now ready to build your own business case. Heres a recommended outline
of information to help guide the discussion with your key decision-makers and
project stakeholders. Download a sample presentation using the Intel Xeon
Processor-Based Server Refresh Savings Estimator at
http://estimator.intel.com/serverroi/
Title Slide
Executive
Summary Title
Slide
Financial
Benefits Over
Time
Financial
Benefits by
Category
Return on
Investment (ROI)
Other
Investment
required
Next Steps /
Request
Additional Resources
Server Refresh Planning Guide
Network Structure ROI Calculator
14
Appendix
The following assumptions and data from the Intel Xeon Processor-Based Server
Refresh Savings Estimator were used to generate the financial tables for the ACME
Company scenarios listed in this paper. The data is presented for both the existing
environment and the new environment:
Existing Environment
Server
Server Age
5 years
Server Count
100
Costs to
Implement new
environment
$6,792
Installation Migration
Costs Per Server
$50
Storage
Storage
Software
Software validation
Costs
Operating System
Annual Operating
System Support Fee
$1,399
Database
Annual Database
Support Fee
$1,757
.384
0.110
0.10
3%
Operating Hours
24 X 7
2.0
$10,000
Server Maintenance
Costs ($ per server per
year)
Network Maintenance
Costs ($ per server per
year)
$15
Power
Hardware
Maintenance
Costs
Hardware
Depreciation
Cycle
15
4 years
New Environment
Server
Server Count
$11,968
Installation Migration
Costs Per Server
$50
$50
Network
Implementation Costs
Per Profile
$8,400
Storage Implementation
Costs Per Profile
$6,328
Storage
Storage
Software
$50,595
Software validation
Costs Per Server
$1,000
Operating System
Annual Operating
System Support Fee
$1,399
Database
Annual Database
Support Fee
$1,757
.384
0.110
0.10
3%
Operating Hours
24 X 7
2.0
$10,000
Server Maintenance
Costs ($ per server per
year)
Network Maintenance
Costs ($ per server per
year)
$15
Costs to
Implement new
environment
Power
Hardware
Maintenance
Costs
16
Hardware
Depreciation
Cycle
4 years
Financial
Parameters
Discount Rate
10%
35%
The TCO or other cost reduction scenarios described in this document are intended to enable you to get a better understanding of how the purchase of a given Intel product,
combined with a number of situation-specific variables, might affect your future cost and savings. Nothing in this document should be interpreted as either a promise of or
contract for a given level of costs.
This paper is for informational purposes only. THIS DOCUMENT IS PROVIDED AS-IS WITH NO WARRANTIES WHATSOEVER, INCLUDING ANY WARRANTY OR
MERCHANTABILITY, NONINFRINGEMENT, FITNESS FOR ANY PARTICULAR PURPOSE OR ANY WARRANTY OTHERWISE ARISING OUT OF ANY PROPOSAL
SPECIFICATION OR SAMPLE. Intel disclaims all liability, including liability for infringement of any property rights relating to use of this information. No license, express or
implied by estoppel or otherwise to any intellectual property rights is granted herein.
Copyright 2014 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon, are trademarks of Intel Corporation in the U.S. and/or other countries.
* Other names and brands may be claimed as the property of others.
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