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UNIT 10
INTERRELATIONSHIP OF FUNCTIONAL
MANAGEMENT INFORMATION SYSTEMS
Learning Objectives
After having read this unit, you will be able to:
Structure
10.1.
Introduction
10.2.
10.3.
10.4.
10.5.
10.6.
Summary
10.7.
Review Questions
10.1. Introduction
This section introduces you to concepts and examples of cross-functional ebusiness applications that redefine the traditional models of the business
functions. These cross-functional enterprise applications are integrated
combinations of information subsystems that share information resources and
support business processes across the functional units of the business
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enterprise and extend beyond to customers, suppliers, and other business
partners. Thus, this section provides you with an overview and examples of
several cross-functional enterprise systems.
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World Wide Web and their intranets and extranets as a technology platform for
their cross-functional and inter-enterprise e-business systems.
Suppliers
Knowledge Management
Collaboration Decision Support
Em
plo
yee
s
Customers
Figure 10-1 Enterprise Application Architecture
interfaces
of
these
major
e-business
applications,
and
their
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the roles these e-business systems play in supporting the customers, suppliers,
partners, and employees of a business.
Notice that instead of concentrating on traditional business functions, or only
supporting the internal business processes of a company, enterprise
applications are focused on accomplishing fundamental business processes in
concert with a companys customer, supplier, partner, and employee
stakeholders. This, enterprise resource planning (ERP) concentrates on the
efficiency of a firms internal production, distribution, and financial processes.
Customer relationship management (CRM) focuses on acquiring and retaining
profitable customers via marketing, sales, and service processes. Partner
relationship management (PRM) aims at acquiring and retaining partners who
can enhance the selling and distribution of a firms products and services.
Supply chain management (SCM) focuses on developing the most efficient
and effective sourcing and procurement processes with suppliers for the
products and services needed by a business. Knowledge management (KM)
applications focus on providing a firms employee with tools that support
group collaboration and decision support.
Front-Office
CRM Applications
Customer Service
Field Service
Product Configuration
Sales Order Entry
Enterprise
Application
Integration
Back-Office
ERP Applications
Distribution
Manufacturing
Scheduling
Finance
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Figure 10-2. EAI software enables users to model the business processes
involved in the interactions that should occur between business applications.
EAI also provides middleware that performs data conversion and coordination,
application communication and messaging services, and access to the
application interfaces involved. Thus, EAI software can integrate a variety of
enterprise application clusters by letting them exchange data according to rules
derived from the business process models developed by users. For example, a
typical rule might be:
When an order is complete, have the order application tell the accounting
system to send a bill and alert shipping to send out the product.
Thus, as Figure 10-2 illustrates, EAI software can integrate the front-office
and back-office applications of a business so they work together in a seamless,
integrated way. This is a vital capability that provides real business value to a
business enterprise that must respond quickly and effectively to business
events and customer demands. For example, the integration of enterprise
application clusters has been shown to dramatically improve customer call
center responsiveness and effectiveness. Thats because EAI integrates access
to the entire customer and product data customer reps need to quickly serve
customers. EAI also streamlines sales order processing so products and
services can be delivered fast. Thus, EAI improves customer and supplier
experience with the business because of its responsiveness.
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about the customer, product, salesperson, store, and so on, must be captured
and processed. This in turn causes additional transactions, such as credit
checks, customer billing, inventory changes, and increase in accounts
receivable balances, that generate even more data. Thus, transaction
processing activities are needed to capture and process such data, or the
operations of a business would grind to a halt. Therefore, transaction
processing systems play a vital role in supporting the operations of an ebusiness enterprise.
Online transaction processing systems play a strategic role in electronic
commerce. Many firms are using the Internet, extranets, and other networks
that tie them electronically to their customers or suppliers for online
transaction processing (OLTP). Such real-time systems, which capture and
process transactions immediately, can help firms provide superior service to
customers and other trading partners. This capability adds value to their
products and services, and thus gives them an important way to differentiate
themselves from their competitors.
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1
2
Transaction
Processing
Batch
Online/ Real
time
Data Entry
Database
Maintenance
4
Document
and Report
Generation
Inquiry
Processing
Data Entry. The first step of the transaction processing cycle is the
capture of business data. For example, transaction data may be collected
by point-of-sale terminals using optical scanning of bar codes and credit
card readers at a retail store or other business. Or transaction data can be
captured at an electronic commerce website on the Internet. The proper
recording and editing of data so they are quickly and correctly captured
for processing is one of the major design challenges of information
systems.
Transaction Processing. Transaction processing systems process data in
two basic way: 1) batch processing, where transaction data are
accumulated over a period of time and processed periodically, and 2) realtime processing (also called online processing), where data are processed
immediately after a transaction occurs. All online transaction processing
systems incorporate real-time processing capabilities. Many online
systems also depend on the capabilities of fault tolerant computer systems
that can continue to operate even if parts of the system fail.
Database Maintenance. An organizations database must be maintained
by its transaction processing systems so that they are always correct and
up-to-date. Therefore, transaction processing systems update the corporate
databases of an organization to reflect changes resulting from day-to-day
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business transactions. For example, credit sales made to customers will
cause customer account balances to be increased and the amount of
inventory on hand to be decreased. Database maintenance ensures that
these and other changes are reflected in the data records stored in the
companys databases.
Document and Report Generation. Transaction processing systems
produce a variety of documents and reports. Examples of transaction
documents include purchase orders, paychecks, sales receipts, invoices,
and customer statements. Transaction reports might take the form of a
transaction listing such as a payroll register, or edit reports that describe
errors detected during processing.
Inquiry Processing. Many transaction processing systems allow you to
use the Internet, intranets, extranets, and Web browsers or database
management query languages to make inquires and receive responses
concerning the results of transaction processing activity. Typically,
responses are displayed in a variety of pre-specified formats or screens.
For example, you might check on the status of a sales order, the balance in
an amount of stock in inventory and receive immediate responses at your
PC.
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Coordinate: Coordinating our individual work efforts and use of
resources with each other.
Collaborate: Working together cooperatively on joint projects and
assignments.
For example, engineers, business specialists, and external consultants may
form a virtual team for a project. The team may rely on intranets and extranets
to collaborate via e-mail, videoconferencing, discussion forums, and a
multimedia database of work-in-progress information at a project website. The
enterprise collaboration system may use PC workstations networked to a
variety of servers on which project, corporate, and other database are stored.
In addition, network servers may provide a variety of software resources, such
as Web browsers, groupware, and application packages, to assist the teams
collaboration until the project is completed.
Electronic
Communications
Tools
Electronic
Conferencing
Tools
Collaborative
Work
Management
Tools
Calendaring and
Scheduling
Task and Project
Management
Workflow Systems
Document Sharing
Knowledge
Management
Figure 10-4 Some Tools for Enterprise collaboration
E- mail
Voice Mail
Faxing
Web Publishing
Internet Phone,
Paging, etc
Data Conferencing
Voice Conferencing
Video Conferencing
Discussion Forums
Chat Systems
Electronic Meeting
Systems
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The capabilities and potential of the Internet, as well as intranets and extranets,
are driving the demand for better enterprise collaboration tools in business. On
the other hand, it is Internet technologies like Web browsers and servers,
hypermedia documents and databases, and intranets and extranets that provide
the hardware, software, data, and network platforms for many of the
groupware tools for enterprise collaboration that business users want. Figure
10-4 provides an overview of some of the software tools for electronic
communication, electronic conferencing, and collaborative work management.
Electronic communication tools include electronic mail, voice mail, faxing,
Web publishing, bulletin board systems, paging, and Internet phone systems.
These tools enable you to electronically send messages, documents, and files
in data, text, voice, or multimedia over computer networks. This helps you
share everything from voice and text messages to copies of project documents
and data files with your team members, wherever they may be. The ease and
efficiency of such communications are major contributors to the collaboration
process.
Electronic conferencing tools help people communicates and collaborate
while working together. A variety of conferencing methods enables the
members of teams and workgroups at different locations to exchange ideas
interactively at the same time, or at different times at their convenience. These
include data and voice conferencing, videoconferencing, chat systems,
discussion forums, and electronic meeting systems. Electronic conferencing
options also include electronic meeting systems, where team members can
meet at the same time place in a decision room setting.
Collaborative work management tools help people accomplish or manage
group work activities. This category of software includes calendaring and
scheduling tools, task and project management, workflow systems, and
knowledge management tools. Other tools for joint work, such as joint
document creation, editing, and revision, are found in the software suites.
10.6. Summary
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Many e-business applications are integrated cross-functional enterprise
applications such as enterprise resource planning, customer relationship
management, and supply chain management.
These systems themselves are being interconnected by enterprise application
integration systems so that the business users of these applications can more
easily access the information resources they need to support the needs of
customers, suppliers, and business partners.