Professional Documents
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10. Financial Information The Group achieved organic growth of 6.2% in 2010
Sales Group 2010: CHF109.7 bn (88.8 bn) EBIT 2010: CHF 16.2 bn (13.1
bn) Net profit 2010: CHF 34.2 bn (27,7 bn) Dividend in 2010 was CHF 1.85
(1.49 ) per share to shareholders (an increase of 15.6% compared to 2009)
11. Recommendations General Continued focus on sales in emerging markets
such Asia, Africa, and Latin America Perhaps raw materials can be sourced from
some of these emerging markets, provided there is stability Follow through with
constant streamlining of operating processes to increase efficiency Increased
advertising: due to Nestls strong position it can afford to advertise when their
competitors might not be able to, at the same level
12. Recommendations Specific Continue to strengthen presence in frozen and
convenience food industry, as well as the area between health food and
pharmaceuticals Strengthen the connection to Nestls commitment to green
movement and sustainable farming to brands Tighten up brand cohesion; may
be necessary to continue to divest product lines that are not a good fit for the
company
13. Conclusion Through smart strategic management decisions Nestle
succeeded and became a multinational Today, Nestle is still the largest food
and nutrition company in the world in terms of sales (#42 Fortunes in 2010)
14. Sources Course texts Nestle case www.nestle.com Nestle 2010 Annual
Report http://www.economist.com/node/14744982 www.hoovers.com