Professional Documents
Culture Documents
EDT 593
Spring 2016
Executive Summary
EyeObserve is a new iOS mobile application (APP) designed to help instructional coaches (ICs)
offer more effective feedback on their collaborating teachers performances. Since APP will be
available soon to the market, the goal of this marketing plan is to promote the sale of APP. As
the primary marketing strategy, various social media platforms have been used by Kimberly
Purcell and Takako Kobayashi, two Instructional Designers (IDs) of this applied project. A
formative evaluation of this marketing plan will be conducted to improve the quality.
Project Overview
EyeObserve is designed by Dr. Gary Bitter, Professor of Educational Technology in the Mary Lou
Fulton Teachers College at Arizona State University (ASU). ASU is the largest post-secondary
institution in the State of Arizona. The mission of ASU is to strive to provide the students with
outstanding educational experiences with the goal of enhancing the local impact and social
interaction. With that is mind, ASU aims to contribute to social changes locally as well as
globally through students learning. With this applied project, the goal is to promote locally and
globally a valuable product that will help construct more efficient and effective instructional
coaching process through social media. EyeObserve (APP) will be introduced as a new iOS app
into the Apple market. The main beneficiaries of APP will be people who take their
responsibility as instructional coaches (ICs) to provide their collaborating teachers with
feedback on their instructional performances. Designing a marketing plan using social media
such as YouTube, Twitter, and Facebook will promote APP sale.
Team leading teachers (instructional coaching position) in Global Launch and staffs at
ASU
ICs, classroom teachers, educational associations who have registered their social media
accounts
1
Those individuals and organizations engaging in social networking are the primary customers
for this social networking marketing plan.
Two IDs will continue develop skills in updating content and connecting with intended audience
through social networking.
Implementation Activities
Activity
Person Responsible
Completion Date
2/24/16 present
Kimberly Purcell
2/24/16 present
Takako Kobayashi
Kimberly Purcells
3/21/16 4/10/16
Takako Kobayashi
Pinterest
https://www.pinterest.com/eyeobserveapp/
Youtube
https://www.youtube.com/channel/Ucy7Wn
y-AHP3hU6_T0dpPdng
Instagram
eyeobserveapp
Facebook
www.facebook.com/eyeobserveapp
Twitter
@EyeObserveApp
Wordpress Website
https://eyeobserveapp.wordpress.com/
LinkedIn Group page
https://www.linkedin.com/groups/8490572
Critical Numbers
Analytic data from our social media platforms (Twitter, Wordpress, and YouTube) are shown in
the following tables. As identified below, our tightly focused content updating efforts will yield
more serious leads, and that a greater percentage of these serious leads will be converted into
clients by our style of business and the quality of our work.
Twitter (last 28 days)
Views
Visitors
159
60
22
310
16
119
Appendix
Updated content examples
Twitter
YouTube
Wordpress