Professional Documents
Culture Documents
ABSTRACT
I. INTRODUCTION
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transformation negotiating their new content under the new “mediated” political scenery.
Substantial terms for the realization and function of democracy like representation,
publicity and political participation have gained a new concept or lost their real one
because they had to adapt to the challenges that the communicative environment has
imposed.
communication methods and strategies, a new set of political ethics has raised, “televised
ethics” that “nurtured” a new discussion about the present and the future of democracy.
Nevertheless, some voices were more critical questioning even the pragmatic existence of
Very soon the convergence in new electronic media and new technologies has
medium for their campaigning and their basic forum for their everyday communication
with the citizens. Citizens, on the other hand, following the same “stream”, have
politics was more or less determined from the information they received. Citizens became
or perhaps the possibility to react and finally take part in the political game. The latter
consensus that emerged in western societies in the decade of 70's made this spectacle
look very much the same in all “civilized countries”. The decline of ideological struggles
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has underpinned the previous setting, disconnecting voters from political parties that no
longer provide ideological integrity or inspiration and, therefore, a safe basis for political
argumentation was lost forever. In the new era of non- ideological politics or meta-
This paper will focus on some of the basic theoretical considerations regarding the
participation is concerned. The second part will compare and estimate these
consequences on the Greek political scenery providing interesting facts and evidence.
In modern societies where the basic vital needs are more or less covered,
images is a reality. The struggle of classes has turned to become the struggle over
meaning. (Hall, 1998, pp.69-72). Events are no longer the focal point for oppositional
argumentation. On the contrary, what counts is their signification, the way they are
presented. This signification, usually given in media messages, includes also the codes of
their comprehension. What we mean is that the way something is presented (its form)
defines its meaning, its social context: The reign of form and symbols against the content.
This is what mediated politics is all about. As Thompson underlines: “the analysis of
ideology must address both the symbolic forms which are produced and diffused by
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media institutions, and the contexts of action and interaction within which these mediated
The alienation of voters from their parties was the second level consequence. The
first was about political parties loosing their correspondence with society as a social
organism, about loosing their representative role and their orientation to political ideas.
Papathanasopoulos points out: “Political Parties and their leaders have become
disconnected from the stable societal sectors that formerly were the basis of their
representation and support. They have also progressively lost the organizational strength
and vitality that they had during the heyday of the transition to democracy” (2000, p.58).
As political parties could not longer keep their ideological coherence, balancing between
the new economic structures that globalization has imposed what they were left to deliver
to the citizens as political proposal was a homogenized ideology looking alike in all the
This ideology was channeled through television, which as a medium has the
information wasn’t at all innocent. It was followed, inevitably with a mass response from
the audience, the spectators that we have mentioned, and because of the “grammar” of the
in political terms. Televised voters are literally constructing their new political identity
under the umbrella of consumerism. The citizen, consumer, voter can no longer
distinguish between politics, information and entertainment. All the aforementioned are
part of the same spectacle, the “infotainment” project. Voter can hardly trace his own
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position and role in this political game, which seems to be working perfectly without him.
The only element needed for its stability is audience’s consensus and therefore the
desirable legitimation. This is really not difficult to be achieved since politics have
attitudes. Political messages are consumed like any other product. The only conflict is
about the possible meaning of the messages we receive. Hence, TV has educated viewers
to find in the messages they receive the so called “preferred meaning”. This meaning
refers to the political agenda that political authorities in conjunction with media moguls
have chosen for us without us. Citizens were first invited to accept this meaning and
steadily they got used to live with it. In the end they became integral parts of the new
depoliticized ideology, which is keeping them in a blissful ignorance about the real
In the discussion about media effects on politics, especially during the pre-
electoral campaigns new words were introduced trying to explain more accurately the
dissatisfaction and it is associated to the expectations and needs of the viewer towards
communication. Reception and perceptional factors are also included paying attention to
the semiotic codes of the medium that implies its own rules to the procedure of
representing a message. Therefore, terms from the relevant literature that try to explain
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estrangement, cynicism, negativism, powerlessness, malaise, normlessness,
in media- centered- democracies. Part of this malfunction, is due, in our opinion, to the
Normalization of old solid ideologies and the movement from “right” and “left”
ideologies to the ideology of the central, of the “middle” opinion which is, naturally,
convenient for all but providing no motives for activation. Activation is most of the times
The problem of disconnection between politicians and their political parties and
between citizens and political parties. A personal relationship between voters and
interpersonal contradiction of ideas, which however hard it can be, it can never lead to
collective reacts. A possible rejection or approval is headed towards a person. Thus, ideas
remain untouched. It is easy to replace a person reassuring that he will bear all the
criticism, but not an ideology. e) New media environment and the increasing exposure
of viewers to international political images that are promoting common cultural identities
cognitions of the world that people share because of the similarity of media pictures they
receive. If the input is similar then the output cannot vary dramatically. Similarities in the
trends of audiences- citizens in Western democracies prove the truth of this statement. f)
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Convergence of economies and political regimes on international level encourages
similarity but not collective consciousness. What we can surely conclude from the above
is that TV and in general media have exaggerated the already persistent process of
We tried to underline the ultimate causes that lead and preserve the phenomenon
Certainly, the above comments are only a hint in comparison to the size of the problem
itself. The important issue, though, is that this tendency is not temporary but it displays a
stable route and we can safely assume that it is the new dominant ideology: The non-
active ideology that has limited citizens’ participation only to the task of legitimizing the
preexisting scenery every time an election procedure is taking place. The alibi that not
much can be done because of the unified supernatural political structures is a very good
excuse for all: Politicians and citizens. The question is whether the conditions could be
formed differently or if we can use them in a different direction to enhance the real
Greek political scenery cannot be analyzed isolated from the general framework
we have already described. We should point out, though, that the 3rd period of Greek
Democracy (which began in 1974 with the restoration of democratic regime and
this parallel procedure, Greek society had to bear all the essential changes needed for the
modernization of the Greek state and administration and to synthesize them with the
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The explosion of media and the options of alternative information sources (p.e.
private TV channels) took place in Greece the late 80’ accompanied with the
phenomenon of corruption in political parties that brought onto the surface the demand
for more information and transparency in public life. Media helped in this direction, in
1993 an extended use of media came in handy (Papathanasopoulos, 2000, p.53) and TV
was legitimized in voters consciousness as the most valuable and representative mean of
gaining information for the pre- electoral campaigns of political parties. Major rallies that
all the political parties used to engage as their central pre-electoral policy were
diminished and the fear that supporters of each party will not participate in them became
imminent. This danger forced the leaders of the two major political parties in Greece, in
1996 (M.Evert from New Democracy and K.Simitis from PASOK) to relocate their
significance for the normal function of political parties were almost nullified because
people who keeping them alive did no longer occupy themselves with them. The numbers
are not only good indicators but proofs of this situation. PASOK the biggest socialist
party in Greece which in 1981 won the National Elections with a great percentage
(48,07%) and continues to have a great popularity since today, in 1975 had 8.000
members, in 1984 220.000, in 1994 156.868 and the official register of the party in 2002
showed 312.670 members. The number is continuously declining and the last rise in 2002
is, according to the official secretary of the party, only because in 1996 new members
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came in to participate in succession procedures of Andreas Papandreou and therefore
only adventitiously the number was increased (“To Vima”, 24-06-2003, p. A11).
The other parties had the same luck. The number of official members is slowing
down and, as officials from the parties insist, not even the registered members are active
any more. Certainly, the decline of numbers shows political apathy. We cannot insist,
though, that this is the exclusive proof for depoliticization. On the other hand, the
message behind the numbers is quite obvious. We do not declare our political identities
because it seems that they do not play the important role they used to in the past. New
ideology is against identities. The only identity promoted is this of the consumer citizen.
We are what we consume. Products of the products we consume. The saying that “the
things you own end up owing you” has its complete confirmation in this condition.
research from a daily newspaper “Imerisia” is quite enlightening for our analysis. The
research was conducted from 4-6/1/2005 taking sample of people from the whole
country. Among other important findings we emphasize on the tendency which show that
for the citizens the dipole Right-Left in political range does not have its old signification.
Only 34,3% of the respondents believe that this contradiction is in any way politically
Another important issue that comes from an opinion survey that was published
recently indicates the weird phenomenon, that while most of the citizens privilege TV as
the basic source of political information, if not the only one, the credibility and the
objectivity of the medium is extremely low. The unusual high percentage of 71% of the
respondents believes that news bulletins and political broadcasts are only creating
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impressions in favor of high TV ratings. Only 13% have answered that TV news provide
objective information. What is even more intriguing is the opinion of 74% that is talking
about private TV in Greece has more power than the Constitution allows having
system and the sources of political information. This attitude generates mistrust to the
whole political setting. The phenomenon is more interesting in Greece, a country which
according to the Greek Constitution (article 51, par.5), voting is obligatory for all Greek
citizens (with few exceptions). It seems, though that this institutionalized form of
The Greek paradigm shows that despite the singularity of any political system
homogeneity in global political and economical arena has managed to maintain a similar
citizens’ attitude in all modern societies. In Greece, the challenges were, indeed, too high.
First the growing of an immature democracy and second the demands of a free society
urging for the deregulation in communications (which was a state monopoly until the late
modernization of the state and had to be regulated as well before knowing very well what
IV. CONCLUSION
where agreement is established more easily based on an absence, which is not even
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they can. This illusion is keeping the dream of modern democracies alive. As long as you
cannot gain consensus of your real situation media democracy has nothing to fear.
We have tried to provide some elements that explain the detected depoliticization
basically promoted from media. When mediated politics first appeared the expectations
from media were extremely high. Some scholars even have foreseen the reconstruction of
have to pass through representative procedures that tend to weaken it. Unfortunately, the
“not to a politics that would undercut our established representative machinery, but to use
opinion between citizens and their public leaders” (Arterton, 1987, p.14).
Our suggestion of democracy is that it should include not only the potentiality of
the citizens to express their opinion or to be heard but, also, the ability to enforce in a
The control mechanisms of political authority are equally important. When contemporary
televised audiences reach that level of participation then we will return to the discussion
of citizenship. Until then we should remain to the media term of tele-citizens that face
democracy by distance.
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V. REFERENCES
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