CHAD SUNDERLAND

UNITED STATES OLYMPIC COMMITTEE Business Intelligence

CELTRA MOBILE VP, Client and Creative Services

EDUCATION

EXPERIENCE

Helping the team behind Team USA achieve excellence so that America's champions reach their dreams.

Extended the edge of marketing innovation into the mobile frontier.

OPERATIVE MEDIA SVP, Customer Success | VP, Strategic Planning

Cleared the way for scale and innovation to coexist in the face of the digital media revolution.

ACCENTURE Strategy Consulting

Master of Business
Administration

Made really awesome companies even better by more eectively sharing the best they have to oer.

EXXONMOBIL Process Advisor, Strategic Sourcing

Learned the blocking and tackling required to run a great business at the largest corporation in the world.

BRAND STRATEGY

Bachelor of Science
Chemical Engineering

CREATIVE PRODUCTION

Experience Working with Agencies at Every Holding Company

Graphic Design | Editorial | Project Management
Social Content | Video Production | Web Development

TEAM BUILDING
I think of Chad as the Secretary of State bringing together leaders
and getting them to put aside their personal agendas to move the
business forward. Mike Leo, Former CEO Operative Media & Co-Founder aQuantive
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MEDIA OPERATIONS

Cross-media Platform Expert and

Marketing Technology Advisor
ONLINE&

He's a star! Customer first orientation; Strong coach, team-builder and

people-developer; Highly analytical strategic thinker and processoriented operator who is not afraid to get dirty. Kelly Ford, CMO Edison Ventures

BROADCAST&

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Chad seized the opportunity to create a new department at the USOC,

becoming our go to guy for technology innovation. He walks the talk in
serving the Movement. Benita Fitzgerald Mosley, CEO Laureus USA & Olympic Gold Medalist
STRATEGIC PARTNERSHIPS

+ $

#1 2nd 25 6B 1 50M

Developed
Established
Googles
USOC as second
largest ad tech
highest sport
reseller and
brand for digital
services
engagement
partnership
leading into
Olympic Games

Managed
more than 25
outsourcing,
licensing,
reseller, and
integration
partnerships

Implemented
Reduced error
Led account
strategy to reach
rates for
management
50M fans across
OMDs global
for platform
digital media digital, social, and
covering over
direct channels
$6B advertising operation to
that grew audience
less than
spend across
by 254%
one percent
200+ clients

713 / 398 2798

PRINT&

CRM&

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VIDEO&

OUTDOOR&
MOBILE&

SOCIAL&
RTB&

CHAD.SUNDERLAND@GMAIL.COM

CHAD SUNDERLAND
1204 N. Nevada Avenue | Colorado Springs, CO 80903 | (713) 398-2798 | chad.sunderland@gmail.com
Inspiring senior executive, passionate talent developer, and respected industry expert on premium brand marketing
innovation, digital media technology, and content monetization for advertisers, agencies, and publishers specializing in:
Media Operations | Brand Strategy | Creative Production | Strategic Partnerships | Team Building
UNITED STATES OLYMPIC COMMITTEE - Colorado Springs, CO
Launched new department tasked with modernizing the Olympic Movement through innovation and data driven decisions.
Director of Business Intelligence, Strategic Planning
Developed multi-media fan relationship management strategy that has resulted in an explosive increase in engagement across
Team USA digital and social media platforms, outpacing all other major sports properties with a 245% audience growth rate.
Designed and implemented platform that connects data for over 200k athletes and $2b of high performance resources while
inspiring a network of key leaders and advocates across the organization to embrace a culture of analysis and story telling.
Served as digital media and technology innovation subject matter expert for all internal teams and new sponsorship deals.
Advised 10+ NGB executive directors and boards on organizational development, growth strategy, and business practices.
CELTRA MOBILE - New York, NY
Responsible for all client-facing teams at mobile and social marketing solutions provider that designs, builds, and sells highly
scalable creative tools to manage mobile and social advertising across brands, media & creative agencies, and publishers.
Vice President, Client and Creative Services
Restructured and scaled 30-person client services team, integrating brand solutions, creative production, account management,
and technical support to improve client retention by 20%, increase revenue generation by 300%, and fuel brand innovation.
Partnered with Fortune 100 brands and media agencies to develop original content and innovative media strategies for first-tomarket campaigns incorporating location-based promotions (Walgreens), real-time personalization (Target), voice activated
content (Toys R Us), mobile gamification (Snickers/NFL), social rich media (McDonalds), and interactive video (HBO).
Ran global creative design and content production teams that crafted and coordinated hundreds of high quality, dynamic,
interactive campaigns each month for creative and media agencies across all advertising agency holding companies.
OPERATIVE MEDIA - New York, NY
Led worlds largest independent advertising business management solutions company to four years of double-digit growth,
driving adoption of media, marketing, and customer relationship innovation at premium brand publishers and adtech firms.
Senior Vice President, Customer Success
Managed 40+ media consultants and account managers who transformed digital technology and media operations for more
than half of ComScore 100 publishers including Comcast/NBC, MTV, Microsoft, Pandora, Weather Channel, and Buzzfeed.
Led outsourcing of OMDs global digital advertising operations reducing costs 25% and improving error rates to less than 1%.
Advised more than 100 publishers of all sizes on maximizing monetization potential of their digital assets by enhancing
audience data, digital content, product offerings, campaign effectiveness, and sales operations.
Produced sponsor-funded user conferences and strategic partner forums hosting up to a thousand attendees at each event.
Vice President, Strategic Development
Spearheaded product strategy for media operations platform that managed $6b in advertising spend across 200+ publishers and
provided integrated solutions for broadcast, print, digital display, video, programmatic, mobile, social, and outdoor media.
Established, integrated, and managed strategic relationships with 25+ outsourcing, licensing, reseller, and technology partners.
Grew publisher and agency ad server channel partnership by 500% to become Googles largest digital media reseller.
ACCENTURE - New York, NY
Delivered exceptional client impact and revenue generation as trusted executive advisor managing highly complex,
politically charged projects by building consensus with diverse stakeholders and creating relationship based influence.
Strategy Consulting Manager
Directed project teams for various key client engagements including digital media product development, $5b international
joint venture, energy super-major M&A integration, regulated utility transformation, and center of excellence development.
Established reputation as high performing business development executive, upselling over $5M each year in new revenue.
Created one of the first and most accurate industry sizing and market development business cases for ad network management.
EXXONMOBIL - Houston, TX
Managed global partnerships, developed suppliers, and innovated commercial practices across worldwide affiliate network.
Strategic Sourcing & Process Advisor
Organized centralized commercial business best practices network for managing vendor partners across 22 affiliates.
Negotiated agreements, managed working relationship, and mediated international conflicts for companys largest vendors.
Developed government partner communications that secured new program approvals for National Oil Company joint ventures.
EDUCATION:
NEW YORK UNIVERSITY - New York, NY
Leonard N. Stern School of Business
Master of Business Administration

UNIVERSITY OF KANSAS - Lawrence, KS

Bachelor of Science in Chemical Engineering
Team Captain, Varsity Swimming and Diving Team