July 18 - July 25, 2016

Background and
Methodology!

"

Adsmvil conducts daily and weekly surveys utilizing its

banner advertising platform. Over the past several
years, it has relied extensively on this type of polling to
conduct market public opinion studies that inform its
advertising strategies. "
Through its geo-location platform, respondents are
identified nationwide from Adsmvils database of over
32 million self identified Latinos. "
Each sample is non-random but is independently
drawn. "
Adsmvil approached FIUs SIPA to engage in a joint
polling effort that involves the donation of Adsmvils
geo-location platform to conduct public opinion surveys
related to the ongoing presidential election campaign in
the United States. "
Adsmvil signed an MOU with FIUs School of
International and Public Affairs to jointly poll through
the duration of the 2016 presidential election. The polls
are conducted jointly with the Latino Public Opinion
Forum (LPOF) established by SIPAs Gordon Institute
for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the

week of-July 18-July 25, 2016. "
This is the 15th consecutive week
of our poll"
Banner Advertising Platform and
geo-location of respondents
nationwide"
Sample size for Question A: 3217 "
Sample size for Question B: 1460 "
To date over 200,000 Latinos have
responded to the New Latino Voice."

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

77.4
62.3

64.9

64.4

67.4

Other

Trump

74.7

76.2

75.2

16.5

17.3

16.1

17.2

9.5

7.7

7.5

74

78.8

80.1

14.1

13.3
6.6

81.1

76.7

68.2

4521
25.9
11.8
April
11-15

23.3
11.9

April
18-22

23.2
12.4

April
23-30

18.6
13.9

May 3-9

16.7
15.1

May
10-16

14
8.7
May
17-23

May 24- Jun 2-5 June 6-12 June

June 1
13-19

7.1
June
20-26

11.7
7.2

16.2
7.1

June 27- July 5-17 July 18-25

July 4
6

If the elec-ons were held today for whom would you vote?
76.7%

16.2%
7.1%
Clinton

Other

Trump
7

If the elec-ons were held today for whom would you vote?
Clinton
77.5%

Other

Trump
75.4%

16.5%
6.0%
Male

15.7%
8.9%

Female
8

If the elec-ons were held today, for whom would you vote?
Clinton
77.2%

75.8%

Other

Trump

81.9%

76.7%
66.3%

13.9%
9.0%
Elementary

14.4%
9.7%

Middle

11.9%
6.1%
High

17.6%
5.7%
Undergraduate

22.9%
10.8%

Graduate

If the elec-ons were held today, for whom would you vote?
Clinton

Other

Trump

81.9%
77.2%

76.7%

75.8%

66.3%

22.9%
17.6%

14.4%

13.9%
9.0%

9.7%

Elementary

Middle

11.9%

10.8%

6.1%

5.7%

High

Undergraduate

Graduate

10

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

12

Principal Issue
Economy

8.6

10.3

10.8

EducaJon

11.1

10

Employment

8.8

9.2

ImmigraJon

9.7

Other

10.6

18.7

14.1

14.7

13.9
12.3

12.4
11.6

11.7
11.8

12.4
12.6

13.5

15

12
8.2

15

11.4

11.6

11.4

11.7

22.8
19.7

21.9

26

24.3

23.1

23.7

16.5

18.6

23.2

22.8

22.8

14.2

15.3

16.3

13.1

14.3

15

5.3

5.1

5.1

5.6

3.6

5.1

6.9

5.8

5.7

3.2

6.2

18.8

18.6

18.6

18.6

20.3

18.1

16.5

17.8

18.5

18.2

17.9

17.9

April
11-15

April
18-22

April May 3-9 May

23-30
10-16

10.4
12.2

22
19.1

19.5
17

13.5
10.4

16.1

17.6
5.6

22.1

6.7

20.6

May May 24- June 2-5 June

17-23 June 1
6-12

Security

15.9

20.5
14.6

Health

June
13-19

17.7

16.2

11.7

10.8

13.2

20.1

16.2

12.6

20.7

15.5

June June 27- July 5July

20-26 July 4 July 17 18-26
13

Principal Issue
Security

ImmigraJon

Economy

26

21.9
19.7
18.8

23.1

24.3

23.7

23.2

22.8
22.1

20.3
18.6

18.6

18.6

22
20.6

18.1
16.5

10.3
8.6

10.8

11.1

10

8.8

9.2

22.8
20.5
19.1
17.8

20.1
18.5
15.9

9.7

22.8

18.2

17.9
17.7

15

20.7
17.9
16.2

10.6

April April April May 3-9 May

May May 24- June 2-5 June
11-15 18-22 23-30
10-16 17-23 June 1
6-12

June June June 27- July

13-19 20-26 July 4 5-17

July
18-26
14

Principal Issue
20.7%
17.9%
16.2%

15.5%
12.6%
10.8%
6.2%

Economy

EducaJon

Employment ImmigraJon

Other

Health

Security
15

Principal Issue
Economy

EducaJon

16.1%
8.6%

Employment

ImmigraJon

Other

Health

Security

16.5%
14.0%

10.6%
15.5%
22.6%
18.0%
12.9%
6.9%
22.4%

Male

19.3%
5.2%
11.6%

Female
16

Principal Issue
Economy

15.1%
8.4%
15.5%

20.9%
9.6%
7.9%

EducaJon

Employment

18-24

Other

Health

Security

12.9%

17.6%

17.5%

9.5%

11.9%

13.7%

7.2%

13.9%

22.5%

16.8%

21.4%

14.5%
6.6%

22.6%

ImmigraJon

13.4%
6.9%

14.6%

25.4%
2.9%

16.7%

20.6%

25-44

45-64

13.6%

65+
17

Principal Issue
Economy

EducaJon

Employment

ImmigraJon

13.7%

15.8%

16.1%

10.9%

10.8%

7.7%

12.3%
19.4%

13.3%
15.8%

12.2%

23.0%

Other

Health

Security

16.9%

17.4%

12.9%

11.7%

8.8%

20.6%

24.5%
13.0%

15.6%

21.7%

18.4%

13.1%

13.0%

5.0%

4.8%

7.3%

7.7%

17.5%

17.9%

16.5%

16.6%

Middle

High

Undergraduate

Graduate

4.7%
23.2%

Elementary

18

19

20

21

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