AMITY JOURNAL OF MARKETING

ABOUT THE JOURNAL

AIM & SCOPE
Amity Journal of Marketing (AJM) is a double-blind, peer-reviewed bi-annual International
academic journal that publishes contemporary research in the broad area of marketing at an
international level. The aim of AJM is to come up with scholarly articles that focus on the giving
solutions to current marketing problems and to contribute to the knowledge pool in this area. In
this process, AJM brings together academicians, corporate practioners and research scholars
from across the world to provide an in-depth insight in marketing.
In this regard, Amity Journal of Marketing (AJM) welcomes innovative, path-breaking and
original research, both empirical and conceptual papers, within the broad area of marketing
including but not limited to Advertising, Consumer Behaviour, Sales Management, Advertising
& Promotion Management, Direct Marketing, E-Commerce, Marketing Research, Marketing
Theory & Applications and Retailing. Published twice a year, the journal is the official
publication of Amity Directorate of Management and Allied Areas (ADMAA), a research
unit of Amity University, a leading innovation and research driven private University in India.
The contribution to the journal can be in the form of theoretical/conceptual, empirical, original,
cross-functional and applied research papers, articles, case studies, technical notes, monographs,
book reviews and doctoral dissertations.
EDITORIAL OBJECTIVES

Bridges the gap between theory and practice by connecting academicians and industry
practitioners.

Promotes exchange of ideas and marketing best practices at an international platform.

Promotes inter-disciplinary research between marketing and other functional areas.

Promotes a wider scope publication of theoretical/empirical/applied research papers,

articles, case studies, monographs, book reviews and doctoral dissertations.

Provides a platform to promote research in marketing with managerial implications

Amity Directorate of Management and Allied Areas (ADMAA)

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AMITY JOURNAL OF MARKETING

COVERAGE
High quality and original research is welcome on the following topics but not limited to:
1. Advertising
2. Sales
3. Sales Promotion
4. Distribution Channels
5. Marketing Research
6. Integrated Marketing Communication
7. Business to Business Marketing
8. Consumer Behaviour
9. Customer Relationship Management
10. Customer Value Delivery
11. International Marketing Strategies
12. Luxury Business Marketing
13. Innovation and Technology Marketing
14. Brand Management
15. Retail Management
16. Sports Marketing
17. Strategic Marketing
18. E-commerce
19. Social Media Marketing
20. Direct and Event Marketing
21. Public Relations
22. Celebrity Management
23. Product definition and pricing strategies
24. Marketing of Services
25. Quality Control
26. Sales Force Management
27. Rural Marketing
28. Industrial Marketing
29. Use of ICT in Marketing
30. Neuroscience and Consumer Pricing
AUDIENCE
The journal is extremely useful to academicians, practitioners, research scholars and students
who are interested in not only contributing but also understanding the latest theoretical and
practical advances and innovations in the field of marketing.

Amity Directorate of Management and Allied Areas (ADMAA)

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