parle-g

INTRODUCTION
A long time ago, when the British ruled India, a small factory was set up by Mohanlal Dayal
Chauhan in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929
and the market was dominated by famous international brands that were imported freely. Despite
the odds and unequal competition, this company called Parle Products, survived and succeeded,
by adhering to high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and
toffees. Having already established a reputation for quality, the Parle brand name grew in
strength with this diversification. Parle Glucose and Parle Monaco were the first brands of
biscuits to be introduced, which later went on to become leading names for great taste and
quality.

History
Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt. Ltd, are one of
the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest
selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic
white and yellow wax paper wrapper with the depiction of a young girl on the front. Parle-G has
been a strong household name across India. The great taste, high nutrition, and the international
quality, makes Parle-G a winner. No wonder, it's the undisputed leader in the biscuit category for
decades.
Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in
villages. While some have it for breakfast, for others it is a complete wholesome meal. For some
it's the best accompaniment for chai, while for some it's a way of getting charged whenever they
are low on energy. Because of this, Parle-G is the world's largest selling brand of biscuits.
Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle
Glucose Biscuits. The incredible demand led Parle to introduce the brand in special branded
packs and in larger festive tin packs. By the year 1949, Parle Glucose biscuits were available not
just in Mumbai but also across the state. It was also sold in parts of North India. The early 50s
produced over 150 tons of biscuits produced in the Mumbai factory. Looking at the success of
Parle-G, a lot of other me-too brands were introduced in the market. And these brands had names
that were similar to Parle Glucose Biscuits. This forced Parle to change the name from Parle
Glucose Biscuits to Parle-G. Originally packed in the wax paper pack; today it is available in a
contemporary, premium BOPP pack with attractive side fins. The new airtight pack helps to keep
the biscuits fresh and tastier for a longer period. Parle-G was the only biscuit brand that was
always in short supply. It was heading towards becoming an all-time great brand of biscuit.
Parle-G started being advertised in the 80's.
It was advertised mainly through press ads. The communication spoke about the basic
benefits of energy and nutrition. In 1989, Parle-G released its Dadaji commercial, which went on
to become one of the most popular commercials for Parle-G. The commercial was run for a
period of 6 years.
The goal was to spread joy and cheer to children and adults alike, all over the country with its
sweets and candies. Since then, the Parle name has spread in all directions and has won

international fame. Parle has been sweetening the lives of people all over India and abroad.Apart
from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana
and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country.
Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on
contract.
The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of the
suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is
also area called Irle nearby where the Parle Agro production factory is based).
This popular biscuit is primarily eaten as a tea-time snack.Parle-G is the largest selling biscuit in
the world. It has 70% market share in India in the glucose biscuit category followed by Britannia,
Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be worth over Rs 2,000
crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle
Products is an unlisted company and its executives are not comfortable disclosing exact
numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across
the world and is starting to sell in Western Europe and USA

HOW PARLE FOUGHT TO MAKE BISCUIT AFFORDABLE

TO ALL
Biscuits were very much a luxury food in India, when Parle began production in 1939. Apart
from Glucose and Monaco biscuits, Parle did offer a wide variety of brands.
However, during the Second World War, all domestic biscuit production was diverted to assist
the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat in those days,
made Parle decide to concentrate on the more popular brands, so that people could enjoy the
price benefits.
Thankfully today, there's no dearth of ingredients and the demand for more premium brands is on
the rise. That's why; they now have a wide range of biscuits and mouthwatering confectionaries
to offer.

THE STRENGTH OF THE BRAND

Over the years, Parle has grown to become a multi-million US Dollar company. Many of the
Parle products - biscuits or confectionaries, are market leaders in their category.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and
Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a
strong imagery and appeal amongst consumers.
In this way, by concentrating on consumer tastes and preferences and emphasizing Research &
Development, the Parle brand grows from strength to strength.

The Quality Commitment

Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while
another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has
manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories
at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India. Parle
Products also has 14 manufacturing units for biscuits & 5 manufacturing units for

confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a
constant output & easy distribution. Each factory has state-of-the-art machinery.
All Parle products are manufactured under the most hygienic conditions. Great care is exercised
in the selection & quality control of raw materials, packaging materials & rigid quality standards
are ensured at every stage of the manufacturing process. Every batch of biscuits &
confectioneries are thoroughly checked by expert staff, using the most modern equipment.

THE MARKETING STRENGTH

The extensive distribution network, built over the years, is a major strength for Parle Products.
Parle biscuits & Sweets are available to consumers, even in the most remote places.
Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets directly or indirectly. A
two hundred strong dedicated field force services these wholesalers & retailers. Additionally,
there are 31 depots and C&F agents supplying goods to the wide distribution network.
The Parle marketing philosophy emphasizes catering to the masses. They constantly endeavor at
designing products that provide nutrition & fun to the common man. Most Parle offerings are in
the low & mid-range price segments. This is based on their understanding of the Indian
consumer psyche. The value-for-money positioning helps generate large sales volumes for the
products.
However, Parle Products also manufactures a variety of premium products for the up-market,
urban consumers. And in this way, caters a range of products to a variety of consumers.

RAW MATERIAL USED

Wheat flour
Sugar
Partially hydrogenated edible vegetable oils
Invert syrup
Leavening agents (503 Baking powder)
Milk solids
Salt
Emulsifiers (E 322 or E 471 or E 481)
Dough conditioners (E 223) and contains added flavors.

PROCESS LAYOUT OF PARLE PRODUCTS LTD.

PARLE G is made at parle products ltd. at vile parle.

First of all the parle products buys RAW MATERIAL from the various suppliers and stored into the store
room. This raw material is then sent to laboratory for testing and after testing only it is used for
manufacturing. The raw material consist of Wheat flour, Sugar, Partially hydrogenated edible vegetable
oils, Invert syrup, Leavening agents (503 Baking powder) Milk, solids Salt Emulsifiers (E 322 or E 471
or E 481) and Dough conditioners (E 223).
Such a mixture of raw material is taken and mixed into STEPHAN MIXTURE, which is high power
mixture machine. Specially made for mixture of dough, from which the mixture is passed to molder
called ROTARY MOULDER. Through that molder approximately 10,000 come out in a minute. Molder
had 260 cups fitted in it which gives shape to the biscuits and an impression embossed on it of parle-g.
From rotary molder the dough is passed through a 260 feet long OVEN which is approximately 340* c. In
oven there are three stages to be followed
Removal of moisture.
Building the structure of biscuits.

Colorings of biscuits take place.

From oven the hot biscuits are placed on the COOLING CONVYOR, which is 260 feet long and the
biscuits continues to run on it for 5 to 7 minutes so that the biscuits become cool and all the moisture that
biscuits contain gets evaporated. And because of the above reason the factory has S FLOW LAYOUT
in the factory.
The conveyor continues to move to COUNTING UNIT where biscuits are counted and seen that it is
going on properly or not. The conveyor continues till the biscuits reach the STALKING TABLE at which
the biscuits are packed in very orderly manner.
From cooling conveyor sum biscuits are diverted through AUTO FEEDING MACHINE to another
stalking machine where packing is done. From stalking table the biscuits are moved on conveyor to
MULTI PACK WRAPPING MACHINE were 16 biscuits are packed into a regular parle g wrapper so
that the weight of 16 biscuits comes up to 100 grams.
Then 24 packets of parle g biscuits are packed into a POLY BAG. And after packing it into poly bag it is
sent to SEALING MACHINE where it is sealed, Then it is sent to CORRUGATE BOX SECTION in
which 6 poly bags are placed and then the boxes are kept on conveyor and sent to DISPATCH SECTION
from where the biscuits are sent to various places in India and all over the world.

INVENTORY
The inventory of the company that is the raw material is of a week. They store such inventory in store
room and then are sent for testing in laboratory and after testing it is sent for production.

SHIFTS
There is nearly 10,000 employees working in the company and are working in three shifts.35,000 tons of
biscuits are manufactured in a day of one particular product, and there are such nine product
manufactured in the factory.

WASTAGES
There are two type of wastage in factory. First is the waste materials fallen on ground. Such waste
material is of 1% which is marginal and acceptable which goes into total waste. Second types of waste are
the biscuit collected in tray of the multi-pack wrapping machine, since these biscuit are broken they are
not packed and sold to the customer but collected in other tray and sold as broken pieces and sold for less
price for cattle feeding.

LOOSE BISCUIT
On the stalking table one to two rows of baked biscuits are kept aside for selling it as loose biscuits. They
are normally assumed to be damaged biscuits but they are not damaged or broken but company keep such
loose packets of biscuits to sell it to the local people for marginal rate of 33 Rs / kg.

FOLLWING ARE THE MACHINERY USED IN MANUFACTURING

STEPHEN MIXER
The Stephan TK Mixer is an ideal component to fully automatically feed the down-stream make-up
equipment for biscuits, bread, rolls, buns, cake, sweet goods, cookies and crackers.

ROTARY MOULD

structure in corrosion-proof; anodized aluminumand Aisi 304 stainless steel

satin stainless steel paneling

swivel wheels and support feet

trays loader with automatic chain feed

feeder roller anodizedaluminum

1.00 kW speed validator

COOLING CONVEYOR
The biscuit coming from stripping conveyor is directed on to the cooling conveyor to transfer the
heat in the biscuit to atmospheric air as it is passing on it. The total travel of the cooling
conveyor is 1.5 times the oven length. As per need specifications it need the travel of 150 ft.
LAMINATOR
Laminators are generally used for production of all kinds of hard biscuits, crackers and cocktail
snacks. With laminator it is possible to create a puffy pastry-like structure, which is of decisive
importance for the quality level and consequently for the sales success. Laminating of Dough
band
improves
the
weight/volume
ratio
considerably.

BISCUIT BAKING OVEN

The oven body consists of steel steam tight tunnel with equally divided zones of the radiators.
Stainless steel expansion joints are provided between these zones in order to eliminate the
expansion of the oven section. The inspection doors are provided for inspection of the baking
goods during the process.

Baking System:
The baking in the heating chamber takes place by radiators located under and above the wire
mesh band which distribute heat for uniform baking. The recirculation heating gases of these
radiators can be controlled for each zone separately. The closed recirculation system is having
slight vacuum so that combustion gases cannot enter into the baking chamber. The ventilating fan
is for circulation of the heating gases through the recirculation system and thermostatically
controlled burners provide the set temperature of the heating gases.
ROTARY CUTTER
The single head rotary cutter prints fine design on a continuously fed dough sheet and also cuts
out the individual dough piece. The unit powered by 1.5KW helical geared motor and speed
controlled by AC frequency controller. Drive is given to cutting roller only to accommodate
different sizes of dies in this machine.
COUNTING UNIT
The counting unit counts and see that the biscuit making process is going fine or not, i.e. as per
the program set in the machine, program is set as per the grams required. Generally 16 biscuits
are taken by the counting unit so that it leads to 100 grams.
MULTIPACK WRAPPING MACHINE
This machine helps in wrapping the biscuits on the particular wrapper fixed on the roller of the
machine. The wrapper is feed into the machine and the sealing of the wrapper is done by four
heater roller, which is fitted on the machine. This heater roller heat up the plastic and seals the
packet. And at the same time the jaw cutter cut the packet on the cutting edge marked i.e. as per
the grams of the packet which is feed in the automatic machine (100 120, 120 150, 150 -170,

170 - 190). The packets coming out from the wrapping machine in a minute is programmed in
computer and can be changed as per the need.
POLY BAGS
Poly bags contain 24 packets of parle g biscuits in one poly bag. There are 4 workers employed
on this section who take care of the work by putting 24 packets of biscuits in the bag and
forwarding it to sealing machine section.
SEALING MACHINE
The sealing machine has heater rod for sealing the poly bag in which 24 packet of biscuit are
placed, and it have a conveyer belt on other side so that when the poly bag passes through the
heater and get sealed then it is passed to the tapping machine.
TAPPING MACHINE
Six such poly bags are placed in one such corrugated box and the box is passed through the
tapping machine where are tapped and then sent through a long diversion conveyer belt. This belt
helps to transfer the box to the dispatch section directly. 36 boxes are arranged on pallet in the
dispatch section, from where they are transferred to the various dealers all over the India and
worldwide.

Parle-G Products

BISCUITS
Parle-G
Krack jack
Monaco
Kreams
Hide & Seek
Hide & Seek Milano
Hide & Seek Bourbon
Parle actifit digestive marie
Milk shakti
Namkin
20-20 cookies
Golden arc

Sweets
Melody
Mango bite
Kaccha mango bite
Chos
Poppins

Snacks
Monaco smart
chips

Quality
The Care is taken at every step to ensure the best product of long-lasting freshness. Every batch
of Biscuits, Confectionaries & Snacks are thoroughly checked by expert staff using the most
modern equipment. This ensures consistent and perfect quality across the nation and abroad.

IMPORT EXPORT
The immense popularity of Parle products in India was always a challenge to their production
capacity. Now, using more modern techniques for capacity expansion, we have begun spreading

their wings and are going global. Parle biscuits and confectionaries are fast gaining acceptance in
international markets, such as, Abu Dhabi, Africa, Dubai, South America and Sri Lanka. Even
the more sophisticated markets like USA & Australia, now relish Parle products.
As part of the efforts towards a larger share of the global market, Parle has initiated the process
of getting ISO 9000 certification. Many Parle Products have also won Gold, silver and bronze
medals at the Monde Selection.

CORPORATE SOCIAL RESPONSIBILITY:

As a part of Corporate Social Responsibility Policy Parle is keenly involved.
In the overall development of younger Generation with focused endeavor.
To build New Face of India and spread Happiness & joy all over.
Posted 11th June 2012 by Mukesh Bisht