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FOOD

FOR FOCO

Allison Bosma
LEAP 500 Leadership Portfolio
Dr. DeVereaux
April 3, 2016

Allison Bosma

Table of Contents

Mission Statement ......................................................................................................................... 2


Goals and Objectives ...................................................................................................................... 2
Annual Budget ................................................................................................................................ 3
Income Statement .......................................................................................................................... 4
Balance Sheet ................................................................................................................................. 5
Cash Flow ....................................................................................................................................... 6
A Prcis ........................................................................................................................................... 7
Grant Application ......................................................................................................................... 11
Fundraising Plan ........................................................................................................................... 16
Case Statement ............................................................................................................................ 22
Organizational Story ..................................................................................................................... 23
Project Plan .................................................................................................................................. 24
Annotated Bibliography ............................................................................................................... 34
Decision-Making Exercises ........................................................................................................... 38
Statement of Learning .................................................................................................................. 43

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Mission Statement
Mission Statement: Fort Collins Culinary Institute for Kids believes that the culinary arts
encourage creative thinking.
Fort Collins Culinary Institute for Kids will fulfill its mission by:

Providing culinary instruction to children


Providing hands-on culinary experiences
Offering experiences to share culinary arts learning with the community

Goals and Objectives


Goal: Providing culinary instruction to children


Objectives:

To enroll 10-12 children within the community in a weekly class of culinary instruction in
2017.
To execute four, age specific, week long summer opportunities in 2017.

Goal: Providing hands-on culinary experiences


Objectives:

To create a kitchen environment with proper cooking equipment for student meal
preparation.
To lead by instructor example each session with students following demonstration
similarly.

Goal: Offering experiences to share learning with the community


Objectives:

To prepare one meal event a month in 2017 for students enrolled in the institute as well
as a guest of their choosing.
To host one open house at the end of the 2017 class session for immediate family and
friends to taste two recipes of each students choosing.

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Annual Budget
We Love the Arts Council Expenses
Salaries:
Executive Director
Program Director
Part-Time Fundraiser

Building Utilities
Office Equipment
Supplies
Internet
Advertising
Janitorial Services
Insurance
Travel
Fundraising Cost

Reinvestment Opportunities:
New fundraiser
Trip for staff
Addition paid position salary
Staff Christmas Bonuses

TOTAL EXPENSES


$57,250.00
43,000.00
36,000.00

6,500.00
350.00
2,800.00
1,300.00
14,500.00
4,500.00
11,000.00
10,000.00
10,000.00


5,000.00
10,000.00
40,000.00
12,000.00

264,000.00


We Love the Arts Council Revenue
Donations and Grants:
Great Western Sugar Plant
La Poudre Poodle Perfumery
Acme Community Foundation
Mr. Tumuch OGold

Fundraising Events:
Art Gala
Spring Fling
Fort Collins Arts Festival
Student Park Concerts

Corporate Sponsorship:
FC Arts Advocates
Musicians, INC.

TOTAL REVENUE


$50,000.00
15,000.00
6,520.00
63,000.00


25,180.00
12,500.00
11,000.00
2,800.00


5,000.00
6,000.00

264,000.00
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Income Statement
We Love the Arts Council
INCOME STATEMENT FOR PERIOD ENDING MARCH 31, 2017


Revenue, gains, and other support

2017
Unrestricted

Contributions
Donations
Grants
Fundraiser Revenue
Art Gala
Spring Fling
FC Arts Festival
Stud. Park Concerts
Sponsorships
FC Arts Advocates
Musicians, INC.
Reinvestments
TOTAL
General & admin
Insurance
Supplies
Advertising
Janitorial Services
Travel
Salaries
Fundraising Cost
Internet
TOTAL
Change in net assets
Net assets at beginning of yr.
Net assets at end of year


59,000.00
70,500.00

22,000.00
11,000.00
10,800.00
2,800.00

5,000.00
6,000.00
56,000.00
243,100.00

11,000.00
2,800.00
12,500.00
3,500.00
10,000.00
120,000.00
7,500.00
1,200.00
168,500.00
67,000.00

52,000.00

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Balance Sheet
We Love the Arts Council
BALANCE SHEET

Cash
Equipment
Vehicles
Total Assets

Liabilities
Accounts (other) payable
Rent
Utilities
Total Liabilities
Net Assets
Unrestricted
Temporarily restricted

2018

2017
253,200
489,000
124,900
867,100

82,433
405,008
200,000
50,000

129,659
129,650

190,655
402,000
109,000
701,655

76,987
334,668
190,000
48,000

52,000
52,000

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Cash Flow

JAN
Deposits
Ticket Sales
0
Grants
25,000
Donations
9,000
TOTAL
34,000


Loan
10,000
TOTAL
10,000


Expenses Paid
Payroll
2,400
Benefits
0
Rent
4,000
Utilities
0
Loan
917
Payment


Program Expenses
Equipment
0
Rental
Permit
1,000
Supplies
0
Costumes
0
TOTAL
8,317
EXPENSES


Beginning
44,000
Cash Balance
Ending Cash 35,683
Balance


FEB

MAR

APR

MAY

JUNE

JULY

AUG

SEPT

OCT

NOV

DEC

TOTAL

0
0
0




0
0
0




0
0
0




0
0
0




0
0
1,000
1,000



0
0
0




0
0
0




24,000
0
0
24,000



24,000
0
0
24,000



0
0
0
0



0
0
0
0



48,000
25,000
10,000




2,400
0
4,000
0
917

2,400
0
4,000
0
917

2,400
0
4,000
0
917

2,400
0
4,000
0
917

2,400
0
4,000
0
917

2,400
0
4,000
0
917

4,200
0
5,000
0
917

4,200
0
4,000
0
917

4,200
0
4,000
0
917

2,400
0
4,000
0
917

2,400
0
4,000
0
917

36,600
0
53,000
0
11,000

1,000

1,000 1,000

1,000

1,000

5,000

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
1,500

0
0
1000

0
0
0

0
0
0

1,000
0
2,500


35,683


28,366


21,049


2,902


11,219


1,664


15,047


4,930



2,387

28,366

21,049

12,732



12,73 5,415
2
4,415 2,902

11,219

22,336

8,953

4,930

2,387

9,704

0
0
0

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A Prcis

Higher Education Training in Arts Administration: A Millennial and Metaphoric Reappraisal


Background & Intent
In Higher Education Training in Arts Administration: A Millennial and Metaphoric Reappraisal,
Michael Sikes discusses the future of arts administration specifically within the confines of
colleges and universities. He navigates his way through some past research to shed light on the
potentially bright future of education within arts administration. Sikes currently is an evaluation
program officer at the Cultural Education Collaborative, a nonprofit organization based in
Charlotte, North Caroline. He creates and implements workshops through this organization that
focus on program evaluation, collaboration, research and assessment. His previous
employment as a professor of arts administration at Florida State University and Davidson
College, as the assistant director of the Arts in the Education Program of the National
Endowment for the Arts, and as an evaluator for the Smithsonian Institute, gives legitimacy to
his claims regarding higher arts administration education using developed metaphors to convey
to the readers approaches to arts administration. Sikes intends to update views of the field in
light of vast changes that drastically alter the negative perspectives of arts administration
education (Sikes, 2000). He presents his collected data through metaphors to give insight to the
information that leads to a set of strategies for reforming the field so that it has a solid future
well into the twenty- first century (Sikes, 2000).

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Key Words & Ideas

Culture is defined as the arts, human activity, as well as media and entertainment, folk
festivals, historical preservation, education, and other activities that express meaning
(Sikes, 2000). Sikes prefers an inclusive view of the definition of culture throughout the
article.

A metaphor is the process of understanding little known information using well known
information as the comparison. Sikes uses three metaphors throughout the article for
the reading to use as baselines for approaches to arts management. The three
metaphors used throughout the article are the warrior, the explorer, and the architect.

A warrior for arts administration is someone who is willing to take a more aggressive
stance to fight for the arts in communities. He is a leader and decision maker
representing strength, zeal, commitment, and positive energy (Sikes, 2000). He must
be able to teach, develop, decision make, and value his separateness from other for
profit organizations.

An arts administrator who is an explorer has the willingness to integrate arts into culture
through multimedia outlets using global telecommunications technology. Broad
multicultural perspectives must be provided to successfully engage in the arts, and it is
the responsibility of the explorer to navigate culture through various avenues. He must
be prepared for potential conflict and the possibility of needing to create a new reality
instead of just uncovering an existing one.

The architect arts administrator provides structured training programs that outline
knowledge of American institutions through history and political science. He must

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understand formal as well as informal ways to impact policy. He contributes to


rebuilding public cultural policy.

Context & Analysis
Higher Education Training in Arts Administration: A Millennial and Metaphoric Reappraisal
dissects collected data provided by dozens of interviews with leaders in the arts and culture
fields. Focused on providing an updated view of the field, Sikes delivers three metaphorical
analyses to equip readers with approaches to art administration education. He believes the
changes in the field leading to the new framework are downsizing of federal agencies and
programs and the loss of funding, increased competition among cultural organizations and
entities outside the field, significant changes in audience demographics, multiculturalism, and
the culture wars (Sikes, 2000). Because the arts world continues to have great impact on the
culture of humanity, Sikes believes these changes must be addressed and opinions about higher
education within arts administration reconsidered. His central argument views arts
administrators as warriors, explorers, and architects. Using these metaphors he communicates
what he has learned through his research using a variety of examples for each metaphor.
Although the use of metaphors can be helpful to readers, it also presents some flaws in the
approach. Evaluating leaders as one of only three options does not necessarily account for the
limitless variations within humanity. The evidence he presents seems supportive of his three
types of approaches but needs further research to prove. Because Sikes spent significant time
researching and compiled dozens of responses, his interpretation appears complete but does
not always seem to prove relevant among leaders. By the end of his article, he provides the

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necessary framework for the desired updated version of higher arts administration education.
He also expresses that this information must be combined with personal and professional
ethics to be successfully used.

Conclusion
In summation, the three metaphors that Sikes presents combined with his idea of a solid
outside education to develop a code of personal and professional ethics, present Sikes updated
view on the recently valued importance of arts administration higher education. Higher
Education Training in Arts Administration: A Millennial and Metaphoric Appraisal by Michael
Sikes successfully articulates three different approaches to becoming a successful arts
administrator who can make a difference in the arts community in a variety of ways particular
to the approach chosen by said administrator using valued higher education.

Bibliography
Sikes, M. (2000). Higher education training in arts administration: a millennial and

metaphoric reappraisal. The Journal of Arts Management, Law, and Society, 30(2), 91-

101.

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Grant Application

Allison Bosma
Food for FOCO
P.O. 1545
Fort Collins, CO 80522
Ph. (317) 679-1516
Fax (317) 679-1515
Allison.bosma1@foodforfoco.org

Constance DeVereaux, Ph. D., Chief Financial Officer
We Love the Arts Council
1726 University Blvd.
Fort Collins, CO 80526

February 25, 2017

Re: Grant Application

Dear Dr. DeVereaux,
Enclosed you will find the application of Food for FOCO for the We Love the Arts Counsel Grant.
Food for FOCO is requesting $10,000 to purchase the rental space for the Winter Farmers
Market. We are a 501(c) 3, tax exempt organization located in Fort Collins, Colorado; we believe
that local cultivation of business is beneficial for the culinary community. The organization
plans to match each dollar of this grant money with local sponsorships and already secured
donations. Without the $10,000 of grant funds, Food for FOCO will have to postpone to the 9th
year of the Winter Farmers Market which will have significant financial impact on farmers, as
well as impact community attendees who use the Market for both food purchase and social
enjoyment.
Thank you for the opportunity to apply for your available funds. We look forward to hearing
back about your decision.
Sincerely,
Allison Bosma
Executive Director, Food for FOCO

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Primary Contact:
Allison Bosma, Executive Director
Allison.bosma1@foodforfoco.org
(c) 317-679-1516

Food for FOCO
P.O. 1545
Fort Collins, CO 80522
501(c) 3, Tax Exempt Organization

Amount Requested: $10,000.00

Mission Statement:
Food for FOCO values local food production for economic independence.

Food for FOCO is requesting $10,000 from We Love the Arts Council for rental space for the
Winter Farmers Market. The market takes places over the span of fifteen days located in the
local Opera Galleria. The galleria requests a payment of $10,000 for the entire fifteen days with
no extra charges or fees. This makes the complete rate for the facility $10,000, and Food for
FOCO would dedicate all of the grant funds to this space rental.
The Winter Farmers Market has been a staple for the last eight years in the community of Fort
Collins. The rental space is necessary because of the recent number of farmers and local
businesses that have expressed interest in participating in the market. This market is held
during the winter months and is necessary to be held inside, making the Opera Galleria the only
large enough affordable venue in the Fort Collins area.
The market provides ample opportunities for farmers to engage with the local community by
selling their products through a localized process. The Winter Farmers Market also gives
opportunity for farmers to connect and network within their profession. The local community
feedback from previous years has allowed us to determine that it would be a devastating blow
to the community if the Winter Farmers Market was unable to continue. Each year the market
has grown significantly in comparison to the year before. Food for FOCO coordinates two large
scale Farmers Markets in the calendar year that the community relies on.

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The Winter Farmers Market has become one of the biggest sponsored and participating events
in the non-profit culinary industry within the greater Fort Collins area. The past eight years have
been successful, and the event has recently become one that local farmers and restaurants
depend on to connect with other local businesses, creating a network of community leaders
within the industry. The connection of business provides a unified voice when influencing public
policy and advocating for the local culinary industry. This voice is also able to speak on behalf of
high impact projects like the Winter Farmers Market. Food for FOCOs focus on the communal
aspect of integrating food into community is consistently greatly supported.
Food for FOCO has been contributing to the community of Fort Collins for the past ten years.
Last year alone, we were able to support five other community initiatives including Urban
Agriculture Regulatory Changes, Farm Incubator, and Community Marketplace. In the hopes to
provide a sustainable community food system through the Winter Farmers Market, we want to
improve the health of the community, environment and individuals over time. If we are
awarded the We Love the Arts Council grant money, the Winter Farmers Market will be
executed as planned providing a convention for local farmers, restaurants, and businesses.
Based on previous feedback from participators and patrons, you will not only be donating to
Food for FOCO but the greater community of Fort Collins, Colorado.

Key Personnel:
Allison Bosma, M.A.L.A. Executive Director
Graduated with as a Master of Arts Leadership and Administration with a B.S. in Education,
Bosmas interest in Food for FOCO originated from her love of the culinary arts. Her experience
includes being an Executive Chef, Campus Food Director, and a line chef at a variety of
restaurants within the great Fort Collins area. Her knowledge of farm to table sustainability is
the core of Food for FOCO. Bosma has been the Executive Director for five years.
Joel Heard, C.P.A, Chief Financial Officer
Heard is a Certified Professional Accountant allowing for all the financial operations of Food for
FOCO to be in house. He has dedicated his financial knowledge and services to the organization
for the past three years. Heard provides the organization with services free of charge due to his
dedication to the mission of Food for FOCO.

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Mary Rachel Wolfe, Director of Events and Fundraisers, Pastry Chef


Wolfes love for the arts and attention to detail give her the perfect skill set to be the Director
of Events for Food for FOCO. Wolfe runs all events including farmers markets as well as other
coordination with retail locations. Spending multiple years dedicated to the fine art of baking,
Wolfe provides Food for FOCO with a fresh perspective of integrating farming with food
production. She is self-taught with an exploratory nature that has been involved with Food for
FOCO for the past four years.
Spencer Ailes, Executive Food Director
Experienced as an executive chef, Ailes is proficient in all aspects of food service from ordering
to actual production. His ten years of working as an Executive Chef for a four diamond AAA
accredited guest dude ranch has provided him with ample knowledge of corporate food
production in mass quantities. His success at Lost Valley Ranch has contributed to the success
of Food for FOCO for the past three years.

Board Members:
Our board members are a hand-picked variety of individuals with a passion for, and dedication
to the mission of Food for FOCO. They are an integral part of our decision making process with
a high level of investment and desire to be involved with all aspects of Food for FOCO. They
consistently contribute their time (1-3 years), money (minimum of $3,000), and resources
(items at their disposal they are willing to contribute) to the betterment of the organization and
ultimately the community.
Tony Warnock, Attorney, Gardis & Associates Law Firm
Caroline Guth, Farm & Gardens of Fort Collins
Leanne Massee, Human Resources of FOCO Foodbank
Ben Harrison, Contractor, Harrison, Inc.
Spencer Allen, Logistic Coordinator of Food Distribution, LVL Trucking, Inc.
Hanna Huff, Design Coordinator and Photographer, Hanna Lynn Photography
David Sanderlin, Instructor at Johnson & Wales University Denver campus

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Budget:
Expenses
Salaries
Advertising
Printing & Copying
Office Supplies
Computer & Internet
Travel
Insurance
Dues & Subscriptions
Event Supplies
Contracted Services
Tent Set Up/Tear Down
Moving
Clean up services
Misc.
Non-Investment Depreciation
Independent Contractor Fees
Employee Benefits
TOTAL

Total Expenses

30,000
3,135
1,590
1,343
40
746
300
70
5,530

2,937
4,215
3,000
120
609
4,734
52
58,421

$58,421.00


Revenues
(Membership fees have been newly implemented and will appear on next years budget)
Donations and Grants
Board Member Contributions
We Love the Arts Council Grant
(matched by board members)
TOTAL

Program Service Revenue

7,503
21,000
10,000

Farmers Market Fees Received


TOTAL

5,490
19,918

Total Revenue
Total Revenue
Total Expenses

38,503

14,428

$58,421.00
58,421
58,421

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Fundraising Plan
Fundraising Plan 2017 - Food for FOCO
Prepared by: Allison Bosma, Executive Director
Fundraising Goal:
Based on our current organizational objectives of hosting a round table for area producers,
hosting a round table for partners interested in farm to institution, and administering the
Winter Farmers Market, we will need to increase our fundraising efforts for 2016-2017. In
order to meet our objectives for the year, we will need to raise $40,000 in donations from
corporations and individuals.
Target Donors:
Corporations:
New Belgium Brewing Company
Whole Foods Market Fort Collins
Individuals:
Rich Peters
Susan Curiel

Doug Odell

Fundraising Pyramid:




Susan Curiel $2,500 Doug Odell

Rich Peters $5,000

New Belgium Grant $10,000

Whole Foods $20,000

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New Belgium Brewing Company Dossier


Amount Request: $10.000
Contact Information:
Scott Guth
New Belgium Brewing Company
500 Linden
Fort Collins, CO 80524
Board Member Connection: Caroline Guth - Guths husband works for the human resources
department of New Belgium Brewing Company.
Reason for request: Host the round table for interested farm to institution partners
Previous Support of Food for FOCO:
Received $5,000 grant from New Belgium Brewing Company in 2016. New Belgium only
allows grant applications to be accepted three years in a row from a specific organization.
This will be our second consecutive year. They were an initial founder of Food for FOCO, so
they are highly invested in our success.
Current local support:
Supported Susten-Ants, a nonprofit organization that supplies ants to farms for sustainable
irrigation
Website Information:
Food for FOCO falls under the category of sustainable agriculture, and meets all the
qualifications for grant funding from New Belgium Brewing Company
Method of Approach:
Initial connection made through Guths husband. She will initiate contact and schedule a
face to face meeting after filing for the grant through the online application process on New
Belgiums website. Follow up after the form submission will also occur in the form of an
email.
Timeline: Initial approach in February followed by immediate form submission. Form states to
allow for 30 days before response. Donation will be complete by April 2017.

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Whole Foods Market Fort Collins Dossier


Amount Request: $20,000
Contact Information:
Suzy Shepland
Financial Department
2201 S. College Ave.
Fort Collins, CO 80525
Board Member Connection: Tony Warnock Warnock has done business with Whole Food
through his law firm. He has made strong connections with the Financial Department.
Reason for Request: Administer the annual Winter Farmers Market
Previous Support of Food for FOCO:
Whole Foods Market was a founding sponsor for Food for FOCO. They have encouraged
relationship between the organizations and have freely given to Food for FOCO. The
amount was suggested by an officer in the financial department of Whole Foods.
Current local support:
Whole Foods Market is dedicated to community support through their encouragement of
environmental stewardship, whole trade, animal treatment techniques, seafood
sustainability, and commitment to society. They heavily donate within the communities of
the individual stores, financially, as well as by supporting organic farming through
purchasing.
Other Information:
Whole Foods appreciates the approach of a continued sponsorship instead of strictly a
donation. Because of their deep relationship with farm to table production and sale, Food
for FOCO will only address the $20,000 request as a sponsorship.
Method of Approach:
Warnock will set up face to face meeting through financial department connection. Online
research will be completed beforehand to gather information about previous organization
donations.
Timeline: Initial contact made in January to schedule a February meeting. Completion of
donation will happen by the end of March 2017.

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Rich Peters Dossier


Amount Request: $5,000
Contact Information:
Rich Peters
1020 E. Lincoln Ave
Fort Collins, CO 80524
Board Member Connection: Spencer Allen Allen originally did some trucking for Fort Collins
Brewing Company which is owned by the Peters family. He now has a friendship that caused
FCB Company to be an initial investor.
Reason for request: Host round table for area producers
Previous Support for Food for FOCO:
Peters has not personally supported Food for FOCO, but his company was an initial investor
in the startup. He expressed interest in personal donation upon startup of organization.
Current Local Support:
Peters only locally supports through FCB Company. This would be his first personal donation
to Food for FOCO.
Other Information:
Peters clearly expressed interest, so this donation should be treated with the utmost
respect even though it is a certain five grand.
Method of Approach:
Allen will take Wolfe to a face to face meeting at FCB Company. Donation will be received
onsite.
Timeline: Meeting will be held in February 2017.

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Susan Curiel Dossier


Amount Request: $2,500
Contact Information:
Susan Curiel
Wild Boar Caf
1510 South College Ave.
Fort Collins, CO 80525
Board Member Connection:
Mary Rachel Wolfe Wolfe was the baker for the Curiel family in 2005 when they initially
bought the Wild Boar Caf.
Reason for request: Host round table for area producers
Previous Support for Food for FOCO:
No
Current Local Support:
Donations made from Wild Boar Caf but no known support from Curiel family themselves.
Other Information:
Wolfe has great working relationship with Susan Curiel. Wolfe will be handling all
operations with Curiel.
Method of Approach:
Wolfe will coordinate face to face meeting at the Caf with Curiel. Donation will hopefully
be received by the end of the meeting. Follow up meeting only will be held if necessary.
Timeline:
Wolfe requests meeting in February. Meeting will be scheduled for beginning of March
2017. Funds will be in hand by the end of March.

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Doug Odell Dossier


Amount of Request:$2,500
Contact Information:
Doug Odell
800 E. Lincoln Ave.
Fort Collins, CO 80524
Board Member Connection:
Hanna Huff Hanna Lynn Photography took photos for some local advertising for Odells.
Reason for Request:
Host round table for area producers
Previous support of Food for FOCO:
No
Current local support:
Extremely active in local farming. Fosters farming trade relationships for ingredients
needed in brewing process.
Other Information:
This donation request is the first of three that Food for FOCO is asking from Doug Odell.
Odells background in farming will foster relationship between his family and Food for
FOCO. The ultimate goal is to receive much larger donations from Odells Brewing Company.
Method of Approach:
Wolfe sets up face to face meeting with Doug Odell. Donation will hopefully be received
onsite of first meeting.
Timeline:
Meeting will take place in February. Donation will be received then or in March.

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Case Statement
Food for FOCO
Food for FOCO values local food production for economic independence.
Who are we? What do we do? Why do we do it?
Valuing local food production to increase economic independence is a smart alternative to
buying mass production products at only big name super markets. Food for FOCO convenes
like-minded local businesses, organizations, and individuals searching for relevant networks to
foster private/public partnerships. Food for FOCO desires to create a unified voice for local food
industries to unite in one voice to influence public policy and establish a network of leaders
among this unique community. By hosting round tables, forums, and regular farmers markets,
our organization provides a space to nurture lasting relationships of businesses and
organizations from growing to production. As an organization, we value inclusiveness,
openness, and commitment; we desire to create a sustainable food system by improving the
overall health of community, environment, and individuals over time.
What can Food for FOCO do for our community?

Contribute to eating fresh, local food


Spark the creation of new jobs
Provide economic opportunities for local businesses
Facilitate venues to share projects and learn from others
Contribute to the overall health of the Fort Collins community

Why do we need funding? What do we do with it?


In order to serve the greater Fort Collins area, we operate on a budget around $60,000. With
these funds we provide small and large scale opportunities for meetings, discussions, sales, and
collaborative events. Without funding, local businesses and organizations are deprived of the
opportunity to collaborate, to unite as one voice, to influence legislative policy, to share and
leverage research, to establish high impact projects, and to create a network of food system
leaders in Fort Collins. Our largest events include two separate continuing farmers markets
where local farmers as well as businesses are invited to participate in a concentrated setting of
sales and networking. Because Food for FOCO is run by volunteers, all funds are donated to
general operations but more importantly, the betterment of the community.

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Organizational Story
A local farmer approached a grocery store in the Fort Collins area with a years worth of his life
in the back of his pick-up truck. Upon only a few seconds of inspection from one of the markets
top managers, the pick-up truck drove away with exactly what he came with. He had a years
worth of blood, sweat, and tears in the back of his truck that was denied without much
thought. That night he talked to his neighbor; a similar situation had recently happened to him
as well. From that moment an idea was born. Why let the big name super market determine
what products can be sold? Sure, his produce had a few bumps and bruises, but it tasted
amazing, better than anything you could find in the surrounding super markets.
Other farmers and businesses had to be feeling the same way. Together these local
entrepreneurs could have a collective voice. They would have strength in numbers if they could
collaborate together in a way to help each other. Being a tightly knit community that is inclusive
and unified could create an impact in the community. That being said, Food for FOCO has done
just that, unified local businesses and farmers across the board to build a network to enhance
economic opportunity and stay connected as a food production region.
Together local businesses have created a unique food cluster community that is leading toward
a healthier Fort Collins area while simultaneously supporting local food production,
distribution, and consumption. In only a few short years, Food for FOCO has increased its
membership ten-fold with big name locals providing huge support. The cluster has influenced
public policy, provided community forums, and hosted the biggest farmers markets in the
greater Fort Collins area. The unified community voice is one that local businesses desire to be
a part of because it truly makes a difference.

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Project Plan
MEET SUSHI & SAKE OPEN HOUSE
Table of Contents

Project Details

Mission, Goals, Objectives

Project Needs

Work Requirements, Deliverables,


Resources
Work Breakdown/Task Assignment

Event Budget

Project Schedule

8-9

June/July
Exit Criteria/Conclusion

10

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Project Details
Event: Meet Sushi&Sake Open House
Event Date: July 22, 2017
Event Time: 11:00am-2:00pm
Event Overview/Summary:
Meet Sushi & Sake Open House will provide a one of a kind atmosphere for local community
members and food vendors to experience the unique process of sushi creation while
simultaneously providing exposure for local Indianapolis restaurants. Fostering an atmosphere
of connection between restaurants and community, Meet Sushi & Sake Open House will
provide a unique and impactful experience for all.
Attendees will register online, and each person will be given a time to arrive at the open house.
The time will allow for the flow of the kitchen to not be clogged. At the beginning of each
group, a designated team member will give a short presentation of how the process will work
as well as the purpose. The actual creation of the sushi roll(s) will take about 20 minutes from
start to finish. Groups will move from station to station that showcase different ingredients and
sauces to complete their individual roll. Team members will be equipped to answer questions
at each station. Finished attendees will have a space to enjoy their sushi and sake together to
make business connections and mingle.
Total Cost: $3,500
Project Team:
Name

Project Position

Phone Number

Email Address

Allison Bosma

Project Manager

(xxx) xxx-xxxx

xxx@xxx.com

Leanne Massees

Team Member

(xxx) xxx-xxxx

xxx@xxx.com

Tony Warnock

Team Member

(xxx) xxx-xxxx

xxx@xxx.com

Mary Ellen Hudson

Team Member

(xxx) xxx-xxxx

xxx@xxx.com

Spencer Ailes

Team Member

(xxx) xxx-xxxx

xxx@xxx.com

Camille Hall

Team Member

(xxx) xxx-xxxx

xxx@xxx.com

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Ryan Vandenhoek

Team Member

(xxx) xxx-xxxx

xxx@xxx.com

David Sanderlin

Team Member

(xxx) xxx-xxxx

xxx@xxx.com

Jesse Geary

Team Member

(xxx) xxx-xxxx

xxx@xxx.com


Problem Statement:
Because diverse cuisine is not widely appreciated in the greater Indianapolis, IN, restaurants
serving cuisine with Asian roots, particularly sushi restaurants, are failing to keep business.
Mission, Goals, & Objectives
Mission:
We believe that diverse culinary arts exposure and experience provide life-changing
understanding and acceptance within communities.
Project Goals:

To provide the Indianapolis community with an opportunity for exposure to unique


cuisine.

To create a well-developed, sustainable culinary arts community.

To provide structured exposure for potential patrons and vendors for local sushi
restaurants in Indianapolis.

Objectives:

To register 70 members of the Indianapolis community for an open house by June 15,
2017.

To engage each of the attendees in a 20 minute walk through, individual sushi roll
creation.

To provide a three hour window for local sushi restaurants to meet community
members and vendors.

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Project Needs
Work Requirements:

Venue Commercial Kitchen Rental with adjacent room for eating

1 Project Manager

8 Team Members

75 Attendees

Experts from restaurants

Deliverables:

Event posters

Radio ad on local stations

Sushi Roll for attendees

Sake and sides for attendees

Nametags with affiliation

Signage

Resources:

Team Members

Expert sushi rollers from restaurants

Ticket sellers

Restaurant registration fee

Restaurant sponsors donations of materials

Major Contributors:

Project Manager

8 Team Members

Local sushi restaurants


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Work Breakdown

Meet
Sake&Sushi
Open House

Budget

Catering

Design

Staff

Fundraising

Marketing

Registration/
Ticketing

Supplies/Equi
pment

Venue

Set
up/Breakdow
n

Evaluation

Write
budget- 4 hrs

Determine
necessary
addition food
- 1 hr

Brainstorm
traffic &
parking- 1 hr

Find 8 team
members

Write
fundraising
plan- 4 hrs

Compile
project
details- 5 hrs

Register 70
attendees

Make list of
needs- 6 hrs

Discuss
location &
sign contract1 day

Meet at
venue for
logistics- 3
hrs

Print
feedback
forms TMs- 1
hr

Send budget
to 8 team
members &
PM

Create list of
needs - 1 hr

Discuss
sequence of
events- 3 hrs

Schedule
meeting with
PM- 2 hrs

Set up bank
account- 1 hr

Create plan6 hrs

Develop
materials- 3
hrs

Look through
donation
inclusions- 2
hrs

Schedule
initial walk
through- 1 hr

Assemble
team
members- 4
hrs

Discuss pros
& cons of
event- 2 hrs

Shop for list 4 hrs

Outline area
of event- 1 hr

Be available
to TMs
during event

Meet with
sponsors- 8
hrs

Divide tasks
for publicity4 hrs

Prepare
materials for
day-of- 4 hrs

Purchase &
deliver
supplies- 4
hrs

Schedule
meeting with
vendor(s)- 1
hr

Make list of
necessary
items- 5 hrs

Record
feedback
from event &
log- 4 hrs

Collect
donations- 8
hrs

Print &
distribute all
materials- 6
hrs

Print
nametags- 1
hr

Create venue
contact list- 1
hr

Complete
final walk
through- 1 hr

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Task Assignment

AB

LM

TW

MEH

SA

CH

RV

DS

JG

Budgeting

Catering

Event Design

Event Staffing

Event Fundraising

Event Marketing

Registration/Ticketing

Supplies/Equipment

Venue

Set Up/Break Down

Evaluation

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Event Budget

Expenses

Amount

Venue Rental (all inclusive)

900

Catering

Sides (seaweed salad, egg drop soup, veggie


platter)

345

Water

Marketing

Radio ad

1,000

Posters

485

Printing

250

Mailing

150

Registration

Nametags

70

Supplies (plates, napkins, cups, etc.)

300

Total Expenses

3,500


Revenue

Amount

Ticket sales ($20/person)

1,400

Restaurant Registration ($200/restaurant)

1,000

INDY STAR Donation

1,100

Total Revenue

3,500

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Project Schedule
June 2017
Sun

Mon

Tues

Wed

29

30

31

Develop
project plan
5

6 Research
extra food
needs &
marketing

12

13

7 Team
meeting to
develop
fundraising
plan
14

Hang posters

Hang posters

20

21

Thurs

Fri

Sat

1 Confirm
2
budget/first
team meeting View venues

View venues

8 Decide on
9
venue; sign
Order Posters
contract;
schedule walk
through
15
16

Hang posters

10

11

17

18

Determine
any further
staffing
needs
24

25


19

Team
Meeting
(check-in)
26

27 Create
registration
materials

28 Prepare
registration
materials

22 Set up
Registration
site, but
dont open
registration
29 Team

meeting to

23

30 First
meeting with
finalize details participating
restaurants

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Project Schedule
July 2017
Sun

Mon

Tues

Wed

Thurs

Fri

Sat

Registration
Opens 12 pm

6 Second
meeting with
participating
restaurants

7 Purchase non-

perishable
supplies for
event

13 Final venue
walk through &
team member
meeting

14 Final
meeting with
participating
restaurants

15
Registration
Closes 12 pm

16

23

30

4 Team
Meeting
(check-in)

10

17

24
----------------------
31

11 Team
Meeting
(check-in)



12

18Purchase
perishable
supplies for
event

19 Potentially

20Double
last minute
check all
registration at
supplies
discounted price
purchased

21

22Meet
Sushi&Sake
Open House
11am-2pm

25 Complete
any final
payments/sig
n offs

26 Evaluate
event with
team
members

28

29

27 Log
feedback

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Exit Criteria

All deliverables have been delivered.

All supplies have been paid for.

Event has been broken down & cleaned up.

Evaluation strategies have been implemented with team members.


Conclusion

We anticipate Meet Sushi & Sake Open House will be a great success in the Indianapolis
community. The feedback we hopefully receive will be incredibly positive. We hope to create
other open houses mirroring this event to showcase other cuisines available in the Indianapolis
area in an effort for large community exposure to the diversity of the culinary arts.

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Annotated Bibliography
Bolden, R., Hawkins, B., Gosling, J., & Taylor, S. (2011). Exploring leadership: individual,

organizational, and societal perspectives. NY: Oxford University Press.


Bolden, Hawkins, Gosling, and Taylor have been actively involved in the Centre for
Leadership Studies and authored a book tailored for those who consider themselves
students of leadership. These authors provide a detailed analysis of their thoughts of
leadership at the theorys core. Because of their similar background, they provide a
thorough and extensive view of leadership. The authors expose the common
assumptions that informs the ways in which we go about recognizing, rewarding, and
developing leaders and leadership, and subjecting them to a degree of scrutiny and
critique (pg. 1). Their publication offers seven rich chapters with an index for seamless
navigation.


Brindle, M., & DeVereaux, C. (Eds.). (2011). The arts management handbook: New directions

for students and practitioners. Armonk, NY: M.E. Sharpe.


Brindle and DeVereaux are both actively involved founders of Masters Programs at
separate universities. These authors write to readers involved in the arts who desire to
be involved in the arts management process. As women who are involved in higher
education, they show students how to bring resources into alignment, to oversee, and
to handle the complexities of creating, producing, and presenting great art (pg. 2).
Their publication provides an index for quick navigation as well as section titles for
organized reading.

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Getz, D. (2007). Event studies: Theory, research and policy for planned events (Second ed.).

New York, NY: Routledge.


A professor within the tourism industry, Donald Getz, addresses those readers
interested in developing knowledge and theory about planned events. Because of his
European roots, he provides an international perspective that is helpful and at times,
overwhelming. Getz draws from other disciplines and professional fields to develop
interdisciplinary theory within his publication to present the argument that event
studies is all-encompassing and interdisciplinary (pg. 27). His extensive amount of
references shows his dedication to the research behind his theories. Getz analyzes the
theories of planned events so that the everyday reader can draw complete conclusions
and understand comprehensively.


Grint, K. (2010). Leadership: A very short introduction. NY: Oxford University Press.
Widely known author Keith Grint shows us a window into leadership through one of his
many Very Short Introductions. Grint focuses on any reader wanting a stimulating and
accessible way into a new subject (p. 12). Grint provides adequate depth for an author
spanning various unrelated topics. He outlines exactly what leadership is as well as what
it is not while providing theories and historical examples to prove it. Grints central
argument is that we should at least be able to understand each others position so as
to make sense of each others arguments (pg. 19). Because of its length, he offers
references and further reading as well as an index and glossary for simple navigation.
Grint delivers abundant yet quick insight on the topic of leadership.

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Heagney, J. (2012). Fundamentals of project management (Fourth ed.). New York, NY:

Amacom.
Former Global Practice Leader for project management at the American Management
Association Joseph Heagney speaks directly to those planning any project imaginable. As
an author, he creates learning that allows project managers to complete their projects
on time as well as within budget in his step by step project development process. His
experience allows him to address most aspects of project management. Heagneys book
includes chapter questions, example figures, as well as appendixes to add to the initial
content he discusses. Heagney provides a straight forward, no nonsense perspective on
project management that is incredibly useful to potential readers.


Kotler, P., Bowen, J., & Makens, J. C. (2014). Marketing for hospitality and tourism (Sixth ed.).

Upper Saddle River, NJ: Pearson Prentice Hall.


This collaborative effort utilizes a professor, dean, and active executive trainer within
the hospitality and tourism industry. Kotler, Bowen, and Makens aim to explain the how
and why of peoples role in marketing. The authors write with every reader in mind
because they believe that everyone plays a role in marketing. Believing this idea, they
have selected a broad audience for a specific topic. Their central argument is that
anyone can market well, and they will teach you how. Their publication offers memory
tools, application exercises, case studies, and discussion questions for each chapter as
well as two appendixes, a glossary, and an index. The authors successfully provide a
realistic view on how anyone can market within the industry.

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Labensky, S. R., Hause, A. M., Martel, P.A. (2007). On cooking: A textbook of culinary

fundamentals (Fifth ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Labensky, Hause, and Martel have collaborated with hundreds of well-known names
within the culinary industry to present a complete text designed to teach the
fundamentals of the culinary arts as well as prepare the student reader for a successful
career in the culinary arts industry. The consultation of many people within the industry
has provided a diverse amount of recipes, techniques, and styles of food preparation.
The text includes hundreds of colored pictures, recipes, and step by step guides for food
lovers. This book provides a detailed launching pad for the reader intending to have a
career in the culinary arts.


Northouse, P. G. (2004). Leadership: Theory and practice (Seventh ed.). Thousand Oaks, CA:

Sage.
Northouses scholarly background within leadership and current leadership consultant
experience allow him to write for the undergraduate and graduate student studying any
facet of leadership theory. His book utilizes case studies, a questionnaire, and media
icons to guide the student through his journey through leadership theory treating
leadership as a complex process having multiple dimensions (pg. 28). The text
provides an in-depth description and application of many different approaches to
leadership (pg. 28). Northouse specifically discussed theory for the student, so his
findings are in depth and thoroughly researched.

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Decision-Making Exercises
Decision Making Assignment
A. State briefly what assumption is being made in each of the following discourses:
1. Duchamps Urinal deliberately leads us to see an ordinary object in a new and interesting
way. Thus, it is rightly regarded as a genuine work of art.
Assumption: Anything that allows us to see an ordinary object in an interesting way should be
considered a genuine work of art.

2. Any administrator guilty of negligent conduct ought to resign. Admittedly, Lopez has been an
excellent executive director of this organization. But her development officer was caught taking
bribes.
Assumption: It was Lopezs fault that her development officer was taking bribes.

3. Some people may object to displaying Serranos Piss Christ in our gallery, but it is a form of
expression.
Assumption: Anything that is a form of expression is something that deserves to be put in a
gallery therefore it should be put in ours.

B. In each of the following discourses identify the conclusion by underlining it.
4. Without grants our organization cant survive. We need to apply for more grants.
5. Its impossible to satisfy the board president. Hes insensitive, arrogant, and wont delegate
any of his responsibilities.
6. Worrying about our funding prospects is a waste of time. You can spend the rest of your life,
beginning right now, worrying about the future and no amount of your worry will change it. In
fact, worry will very likely help you to be less effective in dealing with the present.
7. Federal funding cuts to local arts organizations would be the ultimate disaster. Private
donors, especially corporations, look to the federal government for leadership in philanthropy.
So, if the government stops giving grants, private donations will dry up. We need to contact our
legislators and tell them to vote for more funding for the arts.

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C. Tell which of the following are good arguments and state why. Differentiate between
arguments that are sound and those that are only valid.
8. Even the smallest mom and pop business can operate in the black and pay its employees
without getting government help. But, big arts organizations like the Kennedy Center or the
Getty Museum cant operate without government subsidies. People who run arts organizations
need better management skills.
Not a good argument invalid nil argument commits fallacy of false analogy

9. A need for the arts has been irrefutably established. People require the arts as a part of their
lives.
Deductively valid argument

10. Cynthia is an art enthusiast. Cynthia enjoys the arts.
Deductively valid argument

11. First the senator was in favor of cutting funding to the arts. Then he was for it. Then he was
against it again. Today, he has just announced he will not be voting for any cuts. Obviously the
senator is confused.
Invalid argument commits fallacy at least two conclusions could be made

12. The arts council director says that all children deserve free education in the arts instead of
their parents having to pay for private lessons in expensive private schools. That is a wellknown socialist position. The arts council director is clearly a socialist.
Not a good argument false analogy

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13. Of course hes guilty of all the new graffiti you see around town. Didnt he threaten to
deface every house in the city if the mayor increased the fines for graffiti? Well the ordinance
just passed last week and in the past week, weve been seeing more and more graffiti.
Not a good argument could come to multiple conclusions

D. In the following scenarios, decide if there are any decision-making heuristics that might be
operating (remember that heuristics are different from fallacies). If so, tell what they are.
Also what course of action you would take? Explain why you would take that course of
action. Note: No fence sitting in these. You have to make a decision. Assume that all the
information provided is true.
14. You are helping your boss sort out your best prospects for donors for the coming year. On
the list are Mr. and Mrs. Wong, Mr. and Mrs. Woo, Mr. and Mrs. Torres, Mr. and Mrs. Sharpe,
Mr. and Mrs. Chang, Mr. and Mrs. Franklin, and Mr. and Mrs. Al Haj. Your boss would like you
to focus your efforts on the Wongs, Woos, and Changs because several articles shes read in the
Chronicle of Philanthropy over the past three months have featured Chinese American donors
who tend to give a lot of money. Since your organization has a collection of ancient Chinese art
on exhibit, she thinks it would fit with their interests. She is concerned that the current
economy has driven away many potential donors. You dont think it is a big factor because a
series of recent studies from Colorado State University show that donations to arts
organizations have actually increased lately. When you tell her this, she responds that she can
think of 10 examples of people who have backed out of donations in the past week in an
organization run by one of her colleagues but cant think of anybody who has fulfilled their
donation pledge in that organization or yours during the same period. As a result, she thinks
that the donations you ask for from the donors should be smaller than in the past. She believes
that the Al-Hajs are more likely to give money if they know about the successful education
program on Arabic calligraphy that your organization ran last year. So, she asks you to make a
special point of discussing it with them. She would also like you to give tickets to the Torres, the
Sharpes, and the Franklins to the Cinco de Mayo gala as an incentive for them to donate. To
what extent do you think you should follow your bosss directives? Assume that you feel
comfortable enough to refuse anything you think is a bad idea, but you have to explain, per the
above instructions why you are making any particular decision.
Heuristics that can be observed in this scenario:
Availability Heuristic Seen when the boss immediately rattles off about the 10 examples of
people who have backed out of their donations.

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Representative Heuristic Observed when the boss is making quick judgements about asking for
smaller donations because of the economy even though there is research proving otherwise.
Confirmation Bias Occurs when the boss tries to interpret what each of the families would like
about the organization so she can secure their donations.
The course of action that I would take would be to regroup after the boss has laid out what she
wants. I would get the study to show her concrete research that donations have not decreased.
Any other information here about donation pledge numbers and reliability of donors should be
presented to her. I would also tell her that the organization should not ask for less money from
donors unless there has been a sign from the actual donors. A discussion about the amount of
the assumptions that the boss has made would probably be in order as well. Making the
organization look appealing to the donors across the board would be a better approach to
solving this problem, i.e. offer everyone Cinco de Mayo tickets.

15. A co-worker asks you to proof the end of the year newsletter he has written for your
organization. Below is the text he will use. What do you think about the message he has
crafted. If you think it is okay the way it is, explain. If you think there is a need for changes,
make them and explain why you think they are needed. Add any other information you would
like per the above instructions.
We have a great cause for celebration! The Arts and Cultural Council ends the year on a high
note in donations and grants to support our programs. Only 10 % of our members have not
renewed their memberships this year. In addition, our Grants-to-Artists program provided
enough grant money for 3 artists to pay their rent after we selected them on the basis of their
innovative art work. Despite the controversial nature of their work, only a few attendees at the
opening exhibit registered complaints. Clearly we can celebrate this as a success since, typically,
a lot of people might find controversial work uncomfortable. That certainly wasnt the case
here! We are also enjoying great fiscal health. In the past 10 years, we were only in the red for
2 years and we have managed to overcome the problem. By getting rid of the old accounting
system that didnt work very well and providing training to board members who were having a
hard time understanding financial documents we have been able to pull through. In all, its
been a great year!
The framing of this newsletter could use some serious work. Instead of celebrating how the
small negatives were, the positive statistics should be highlighted.

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Things that need to change:

10% of members have not renewed -> 90% of members renewed


Complaints DO NOT need to be discussed at all -> diversity of art should be discussed
In the red for 2 years -> 8 years in the black or a positive percentage
Getting rid of the system that didnt work -> great new updated system
Training for people who were having a hard time -> provided seminars to improve
financial understanding

Changing these parts of the newsletter will allow the reader to know the great parts of the
company. Some of the items are inappropriately discussed, lack professionalism, and do not
need to be shared outside the walls of the organization.


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Statement of Learning

Over the course of the semester in Leadership in the Arts taught by Dr. Constance

DeVereaux through Colorado State University, I learned more than this portfolio can
immediately reflect. Throughout the previous pages, one can determine that I am able to
complete to effectively complete the assigned tasks necessary for the course. However, a
reader cannot determine the importance of the theories and leadership styles that we have
studied and how they have permanently impacted my future leadership style. Specifically, the
theories of servant leadership, leader-member exchange, and authentic leadership have shaped
my thinking and will have life lasting influence.

This course has taught me the importance of why? Looking at leadership at its core has

allowed me to take a few steps back from my life and evaluate various whys that seemed
previously inexplicable. Before taking LEAP 500, I was aware of the general value of being a
leader. After completing LEAP 500, I now understand the value of being an arts leader. Verbally
defining the value is possible, but I would like the opportunity to demonstrate the value that I
have personally placed on being a leader within the arts through my work ethic, ability to
collaborate, and desire to advocate for others within the arts world.

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