Katie G.

Smith
kgalesmith11@gmail.com - www.kategsmith.weebly.com - www.linkedin.com/in/kategsmith
Professional Experience
PPR Worldwide A Young & Rubicam Group Agency, New York, New York
Public Relations Intern
February 2016 Present
Support Dells corporate, brand and corporate social responsibility teams
Research and build media lists for targeted client pitching, craft pitches
Monitor, track and compile client media coverage
Vet speaking opportunities for Dell executives
Review top news stories of the day and send a compilation to internal brand team members
Edit and compile internal Dell newsletters
Suggest tweets for Dell executives and the agencys Twitter account
Create bios for event attendees and media
The Step2 Company, Streetsboro, Ohio
Marketing Intern
June 2015 August 2015
Developed a crisis communications plan for the Company and presented it to the executive leadership team
Created three launch plans for new fall 2015 and spring 2016 products
Wrote copy for seven product demonstration videos and company press releases
Frequently communicated with engineering and R&D teams to update product matrices
Conducted primary and secondary market research through surveys, store walks, and competitor analysis
Lividini & Co., New York, New York
Fashion Public Relations Intern
May 2014 August 2014
Supported the Fossil, ED by Ellen DeGeneres, Josie Natori, Bon-Ton, and Trollbeads accounts
Drafted pitches for long- and short-lead media, monitored and compiled media placements
Coordinated editor giftings with messenger services
Researched relevant long- and short-lead media in target markets and developed media lists
Flash Communications, Kent State University
Assistant Coordinator
Spring 2015, Fall 2015
Drafted and sent weekly event briefs to media through Meltwater, posted to local news calendars
Assisted Coordinator with story deadlines, editing, and drafting stories as needed
Public Relations Intern
Fall 2014
Researched, interviewed sources and wrote 14 stories for Kent State Universitys faculty and staff newsletter,
the Alumni Associations newsletter, and the Kent State webpage
PRSSA Bateman Case Study Competition, Kent State University
Team Blue Member
Spring 2015
Researched, developed, implemented, and evaluated a strategic campaign for a national client and a
Cleveland Heights-based housing non-profit with a team of four other students

Skills
Microsoft Office, AP Style, Editing, Cision, Fashion GPS, Vocus, Meltwater, Social Media
Global Experience
The College for International Studies, Madrid, Spain
January 2013 May 2013
Study Abroad
Improved Spanish reading, writing, and conversing skills
Completed coursework in an intercultural setting and developed a sense of international travel and culture
sensitivity

Education
Kent State University, Kent, Ohio
Magna Cum Laude

Bachelor of Science in Public Relations, Minor in Business Spanish

December 2015