COMPANY PROFILE:

Deutsche Post DHL is the worlds leading mail and logistics services group.
The Deutsche Post and DHL corporate brands represent a one-of-a-kind portfolio of logistics
(DHL) and communications (Deutsche Post) services.
The Group provides its customers with both easy to use standardized products as well as
innovative and tailored solutions ranging from dialog marketing to industrial supply chains.
About 470,000 employees in more than 220 countries and territories form a global network
focused on service, quality and sustainability. With programs in the areas of climate
protection, disaster relief and education, the Group is committed to social responsibility. In
2010, Deutsche Post DHL revenues exceeded 51 billion.
The postal service for Germany. The logistics company for the world.

It says if it is about logistics, it is about DHL

COMPANY MISSION:
DHL mission statement has four main components:
i.
ii.
iii.
iv.

DHL wants to simplify the lives of their customers.

DHL make their customers, employees and investors more successful.
DHL make a positive contribution to the world.
DHL always demonstrate respect when achieving their results.

COMPANY VISION:
DHL vision is to make DHL the logistics company for the world, through respect,
simplifying customer lifes and providing a positive contribution to the world

1 | Page

One company with two strong pillars:

The postal
service
for Germany

The logistics
company
for the world

2 | Page

Corporate structure

MAIL

EXPRES
S

GLOBAL
FORWARDING,
FREIGHT

SUPPLY
CHAIN

GLOBAL
BUSINESS
SERVICES

3 | Page

KEEPING UP WITH TECHNOLOGY

*Ship Online

4 | Page

Monitor & Track Shipments:

PRICING STRATEGY:
Pricing strategy depends on the various factors like;

Region: Rates are applicable on the basis of different zones.

*Distance * Frequency

Fuel charges

Volume

GST .. etc

5 | Page

ONLINE PROMOTION STRATEGY:

DHL embarks on new digital marketing strategy
Wolfgang Giehl,
senior vice president of Corporate Brand Marketing at Deutsche Post DHL, explained the
aim of the new partnership:
"Media landscapes are undergoing fundamental change and the increasing use of digital
channels offers an enormous potential for the DHL brand and the logistics business as a
whole

Global Mail Parcel:

DHL convenient, cost efficient and reliable global parcel product with basic tracking
options. Benefit from the global coverage of Global Mail PARCEL

DHL benefits:

1. Worldwide shipping
2. Efficient end-to-end B2C delivery
3. Reliable transit times
4. Multi choice delivery methods
5. Basic tracking events

6 | Page

Global Mail Packet:

Especially for low value items you want to keep shipping costs at an absolute
minimum. Global Mail Packet is our economical solution for low-weight & low-value
goods making this request possible. High-value service for low-value items .Global
Mail Packet is the convenient and affordable solution to ship everything from t-shirts
and DVDs to costume jewelry or health supplements.

DHL benefits:

1. Convenience with just one label for all destinations worldwide.

2. Easy customs process due to usage of postal customs clearance.
3. Cost efficiency through usage of mail stream.

Global Mail Parcel Direct:

DHL fastest, most reliable, most track able parcel service on key international trade
lanes.

DHL benefits:

1. Reliable period definite service

2. Full End-to-end tracking
3. Direct injection into destination

7 | Page

Global Mail Packet Plus:

Especially for low value items you want to keep shipping costs at an absolute minimum.
However, transparency during the shipping process is important to you. Global Mail Packet
Plus is our economical solution for low-weight & low-value items where higher visibility is
needed.

DHL benefits:

1. Visibility- with tracking possibilities to most destinations worldwide.

2. Convenience with just one label for all destinations worldwide.
3. Easy customs process due to usage of postal customs clearance.
4. Cost efficiency through usage of mail stream.
5. Safety through additional insurance options.

8 | Page

SWOT Analysis:
STRENGTH:
1.
2.
3.
4.
5.

DHL is the only one FRANCHISE courier company in the world.

DHL provide high quality service in minimum time.
They have skilled persons.
DHL only provide air express service not with the freight all over the world.
Chain management, cooperative, well organized, structured.

WEAKNESS:
1.
2.
3.
4.
5.

DHL are bit expensive than competitors, mediocre often avoid while using DHL.
Low marketing budget.
Negative publicity.
Did not change the image of the company as the demands of the consumer changed.
Did not offer variety that appealed to the middle class.

OPPORTUNITIES:
1. Improve the product line carried to keep the middle class.
2. Design the offices to be more organized and attractive.
3. As with the growing need of the world, DHL is the most capable which can capture
the as much share of the market as it demands due to its skilled labor and fast
transportation.
4. DHL facilitates the virtual shopping which differ it from its competitors.

THREATS:
1. Small and new coming organizations reduce the business of the DHL.
2. With low cost packaging services offered by competitors are also the threats for the
DHL.
3. The competition is fierce.

Conclusion:
9 | Page

DHL is the reputable corporate culture. As the industry has become increasingly competitive,
market trends cause new uncertainties to develop. Companies that want to continuity stay
above the competition are forced to focus on their competitive advantages and to further build
on them.
As the DHL enjoying more profit but with compare its capabilities it is smaller one other
promotion activities are strictly needed in order to get the people more aware about DHL.
DHL has not done historically well to meet many of the challenges. To accomplish these
challenges are only possible through excellent leadership and the cooperative between
management and its associates.
Their corporate culture and strategies should enable them to remain competitive through
initiatives that include having the global perspective, building the high efficient distribution
system. Continual focus on cost saving technology, excellent customer service and
community service.

10 | P a g e