Portfolio

Emily Russell

Emily Russell
245 Arden Drive Idaho Falls, ID, 83404

Emilyannarussell@gmail.com
208 675 4385

Table Of Contents
Brochure
Photo Design
Montage
Flier
Stationery
Business Card
Web Page
Logo
Event Ad

Project

BROCHURE
Description: This project was intended to show my
skills of designing a brochure for a company of my
choice.
Process (Programs, Tools, Skills): I used Photoshop,
Indesign, and Illustrator. I learned many new skills
with Indesign with editing the photos and for design.
Message: The message of this brochure is to invite a
younger audience to a summer clothing sale.
Audience: Young adults
Top Thing Learned: I learned how to create a brochure
in Indesign that is able to print and be foldable.
Color scheme and color names: Tetradic, green, blue,
orange, and red.
Title Font Name & Category: Script, Guld Script
Copy Font Name & Category: Sans serif, Basic Title Font
Word Count of copy: 258

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

PHOTODESIGN
Description: For this project, I incorporated my photography
and design skills into an original photo design with a color
scheme.
Process: I used a Canon T3i with a 50 mm lens to shoot the
image and I edited it fully on photoshop. I used different
tools to sharpen the females eyes and mouth. I then dodged
and burned her face and eyes.
Message: The message was intended to share a powerful and
simple quote for young women to understand that they are
enough.
Audience: The audience is young women.
Top Thing Learned: With basic knowledge of photoshop, I
learned more about design within the program. I learned
more about not only being able to edit photos within the
Photoshop, but also how to incorporate text and shapes.
Color scheme and color names: Triadic, Teal, Indigo, and
Gold
Title Font Name & Category: Sans serif, Aargh

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

MONTAGE
Description: This project is a photo montage where I
combined a photo of the Salt Lake City Temple with a photo
that I took together and added a spiritual message.
Process (Programs, Tools, Skills, Steps taken while
designing): The process of this project was very difficult
at first. I made many different rough drafts until I
finally figured out how I wanted to present my spiritual
message. I began searching many high quality images of
temples on the internet and after I found the one I wanted
to use I uploaded it into Photoshop and brightened,
sharpened, and added more contrast to the image. I then
chose a photo that I had taken and then brightened,
sharpened, and added more contrast as well as a filter
preset that I had bought for Photoshop. I imported the
temple photo first and cropped it in and then added the
photo of my model on top. I masked the top layer and used
the brush tool with many different exposures to create
my image. I wanted the temple to show through her, but I
wanted her face to to have full exposure.
Message: The message of this project is to emphasize us
seeing ourselves in the temple.
Audience: The audience is young adults planning and
preparing to enter the temple.
Top Thing Learned: Ive never had experience using the
masking tool, and with this project I learned many new
skills with being able to create a double exposure photo.
Filter / Colorization used and where it was applied:
Splendor filter from The Creative Set and applied it to
the photo of my model.
Title Font Name & Category: Sans Serif, Basic Title Font
Copy Font Name & Category: Script, Paduka Script Font
Sources (Links to images on original websites / with title
of site): http://www.jazzlad.com/temple-square.html

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

Flier
Description: For this project, I was given a set of
information about an event as well as photos and a
logo. I had to create a flier to represent a Graduate
Leadership Conference that would appeal to college
graduates.
Process (Programs, Tools, Skills, FOCUS principles):
I used Indesign for this project and I watched a
preparation video by Caryn Esplin as well as some
tutorial videos I found on Youtube that helped me
create and cut shapes and the photo. I used the Visual
FOCUS online book to help me with my fonts as well as
spacing.
Message: The message I want the audience to receive
is that the event is more business related and
professional, yet for students that are just graduating
ready to learn about leadership.
Audience: The audience is for graduating seniors.
Top Thing Learned: From this project, I learned how to
use many basic principles of InDesign. Before last week
I had never used the program, and this project pushed
me to learn a lot about white space, alignment, and
contrast.
Title Font Name & Category: DejaVu Serif, Slab Serif
Copy Font Name & Category: Gill Sans, San Serif

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

Stationery
Description: For this project, I created stationary for a
company called You Scream.
Process (Programs, Tools, Skills): The process of this
assignment was created all in Adobe Illustrator and I
created a simple logo using many shapes and used the
pathfinder tool to combine them together to form one shape.
Message: The message of the stationary and business card is
to entice young adults to visit a modern ice cream shop.
Audience: Young adults.
Top Thing Learned: I learned how to use the pathfinder
tool in illustrator and that is so helpful when trying to
create objects with various shapes and it will be a vert
useful skill for future projectts.
Color scheme and color names: Monochromatic, red
Title Font Name & Category: Script, Back to Black

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

Business Card
Description: For this project, I created Business card
for a company called You Scream.
Process (Programs, Tools, Skills): The process of this
assignment was created all in Adobe Illustrator and I
created a simple logo using many shapes and used the
pathfinder tool to combine them together to form one
shape.
Message: The message of the stationary and business card
is to entice young adults to visit a modern ice cream
shop.
Audience: Young adults.
Top Thing Learned: I learned how to use the pathfinder
tool in illustrator and that is so helpful when trying
to create objects with various shapes and it will be a
vert useful skill for future projectts.
Color scheme and color names: Monochromatic, red
Title Font Name & Category: Script, Back to Black

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

Webpage
Description: Designing a webpage that matched my
logo
Process (Programs, Tools, Skills): TextWrangler,
Adobe Illustrator, Adobe Photoshop
Message: I learned how to incorporate my logo
within a website to appeal to the focus audience.
Audience: Those who want to view my webpage
design process.
Top Thing Learned: I learned the basics of HTML
and CSS
Color scheme and color hex(s): Monochromatic,
#FFFFFF white, #6d4136 red, #000000 black
Title Font Families & Category: Basic Title Font,
Sans Serif
Copy Font Families & Category: Georgia, Serif
Changes made to the CSS: I added a background,
changed my font and font color, imported images
for text and scaled to appropriate size, imported
my logo, linked my logo as well as some text,
padded and formatted text.
Word Count 200

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

Logos
Description: This project is an example of logos for an
ice cream company called You Scream. The logo on top
incorporates a full Analogous color schemes, the second
logo is completely black, and the last logo is white with a
boarder.
Process (Programs, Tools, Skills): The process of this
project began with using illustrator to create a logo for
an ice cream company. I began by combining many circles
together to create the ice cream and cherry. I merged the
layers together to make the logo easier to move around. I
used the pen tool to create the cone. I used an analogous
color scheme. I learned many skills with the pen tool and
with merging layers together.
Message: The message is this logo is simple, modern, and
fun.
Audience: The audience is young individuals.
Top Thing Learned: Before this project I had never used
Illustrator before, I learned how to use many tools as well
as incorporate design ideas together in Illustrator.
Color Scheme and Color Names: Analogous color scheme,
Violet, Red, and Brick
Title / Body Font Names & Categories: Script font, called
wasted

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6

Project

Event Ad
Description: For this project, I had to create an ad
from a scanned image in a magazine.
Process (Programs, Tools, Skills, FOCUS principles):
I used Photoshop to resize the scanned image, and then
created the ad in Word.
Message: The message was intended to attract all ages
to an event of planting trees to help the community.
Audience: The audience is for all ages living in Idaho
Falls.
Color scheme and color names: Green color scheme
Top Thing Learned: I learned through this project,
that professional work can also be done on other
programs such as Word.
Title Font Name & Category: Antic Slab, Slab Serif
Copy Font Name & Category: Gill Sans, Sans Serif
Scanned images used, sources, original sizes, location
of scanner used: Image from National Geographic, 8.5
by 11, scanner located in David O Mckay Librry.

Instructor: Joel Judkins

Date: July 14, 2016
Communications 130 Visual Media, Section 6