Business card

Description:!
Business card designed using a personally created logo.
Date:
Cou rse/Instruc tor:
Comm 130 Section 05
Ben Pingel
Program(s)/Tools:
Adobe Illustrator & InDesign
Objectives:
How to brand a company using a business
card.
Process (Programs, Tools, Skills):! On my second page I used the
rectangle tool to create the front and back outline of my business card. I
then copied/pasted the logo and contact information onto this page. I
kept the logo and contact information about the same size as the
information on the letterhead.

LETTERHEAD
Description:
! Letterhead designed using a personally created logo.
Date:
Cou rse/Instruc tor:
Comm 130 Section 05
Ben Pingel
Program(s)/Tools:
Adobe Illustrator & InDesign
Objectives:
How to brand a company using a unified letterhead.
Process (Programs, Tools, Skills):! I decided to make my first page a
letterhead. I positioned the placed logo in the top right corner of my
letterhead. I kept it away from the edges. I then typed my contact
information into a text box and positioned it on the lower side of the
letterhead. I made my name to contrast with the contact information. I
added in a couple of dots to unify the information and to get some
repetition.

Montage
Description:! An inspirational montage made by the blending of two
images, and the use of typography.!
Date:
Cou rse/Instruc tor:
Comm 130 Section 05
Ben Pingel
Program(s)/Tools:
Adobe InDesign
Objetive :
How to gradually blend two images
Process:!
I cropped the background image to 8.511. I selected the conductor
and moved him to the background image, then I added a mask. With
black paint and a 100% opacity, soft-edged brush, I painted away the
hard image edges.
With a larger black brush at 30% opacity and 30% flow, I blended the
image into the background, so it looks like he is melting into the
secene.
I repeated the process with the train ticket, but I did not lasso the ticket
first. I just dragged the entire image to the background image and
started masking it until it was a gradual blend. I added some type with
two contrasting fonts and I added a layer style (soft, black shadow) to
make the text more legible.

flier
Description:!
Black & White promotional flier to promote a graduate leadership conference.
Date:
Cou rse/Instruc tor:
Comm 130 Section 05
Ben Pingel
Objetive : !The importance of having a focal point.
Process:! I first created my sketch. Then I used my sketch as a guide and create
this project in Adobe InDesign. I emphasized one word (Graduate) in my title for
more contrast, and to create a good focal point. I left white space and kept my
body copy small. The image, logo, and content for this flier were provided.

logos
Description:!
Logo for an organization
Date:
Cou rse/Instruc tor:
Comm 130 Section 05
Ben Pingel
Program(s)/Tools:
Adobe InDesign
Objectives:
How to use Illustrator

Process:! After trying out several drafts and ideas, I took a vote on
which was the best. I chose the one I liked best and which was voted
on most to refine. I refined the typography and font choices, working
with sans serif and slab serif fonts words to add contrast so they stand
out.

BROCHURE
Description:
A two sided (duplex) folding brochure.
Date:
Cou rse/Instructor:
Comm 130 Section 05
Ben Pingel
Program(s)/Tools:
Adobe InDesign/Adobe Illustrator/Adobe Photoshop
Objectives:
I learned how to wrap text around an image in
InDesign.
Process (Programs, Tools, Skills):
I set up the gateway fold in Adobe InDesign. I split my layout into four
sections with the concept that the two outer sections would be the flaps
of the brochure and the two remaining sections would be the body of
the brochure.
I used creme bars throughout the brochure to create repetition and flow.
I deliberately chose fashion models photos that showed with vibrant
colors to create contrast against the black and a thematic element to
unite all the photos.

EVENT AD
Description:
A color full-bleed event ad to promote a fundraiser using only Microsoft
Word and a scanner.
Date:
Cou rse/Instructor:
Comm 130 Section 05
Ben Pingel
Program(s)/Tools:
Adobe InDesign
Objetive :!
I learned how to scan properly and enhance the quality of an image.
Process:
I scanned the mountains image. I chose three fonts with contrasting
weights. Programs I used: Microsoft Word and Cannon Scanner.

PHOTODESIGN
Description: Demonstrate good photography and image editing
skills. Incorporating color into a poster layout with original photo.
Date:
Cou rse/Instruc tor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Adobe InDesign
Objetive :
Process (Programs, Tools, Skills): I first capture a quality
photo with good light, sharp focus, and nice composition. I used
my Sony SLT 55 camera. Then, I brought the photo into
Photoshop and used these specific editing techniques: levels,
sharpness, saturation, and color balance. Then I design an 8.511
layout that including my photo, text, and added a doodle png as a
watermark.

WEB SITE
Description:!
A web page designed to showcase a personally created logo.!
Date:
Cou rse/Instruc tor:
Comm 130 Section 05
Ben Pingel
Program(s)/Tools:
TextWrangler & Photoshop
Objectives:
How to change fonts and colors using
CSS
Process (Programs, Tools, Skills): !I created this web page using only
TextWrangler. I had never seen or written any HTML/CSS. It was interesting
to see how you could make a web page by only using a simple text editor. It
was also interesting to use the http://www.W3.org HTML validator. It was
useful to have something check to see if I had any problems with my code.
After I marked up all my content and inserted my image, I attached a premade CSS document to my HTML. I then used the colors from my logo as
the colors for my web page. I found these colors by opening Photoshop
and using the eyedropper tool. I also changed my fonts to Times New
Roman and Verdana. I declared some backup fonts just in case the viewers
browser didnt have these fonts. I also used padding around the logo and
text so that they would not be too close to the edge of the web page.