Professional Documents
Culture Documents
TERM 2
Learning and
Development Council,
CAC
Competitive Strategy
This document covers the basic concepts of Competitive
Strategy covered in Term 2. The document only summarizes
the main concepts and is not intended to be an instructive
material on the subject.
CSTR
CONTENTS
1. The Industry and its Implications for Strategy and Performance
2. Creating Advantage through Competitive Positioning
3. Sustaining Competitive Advantage
4. Managing Industry Transformation and Change
5. Growth through International Expansion
6. Creating Advantage and Growth through Diversification
7. Effective Strategy Execution
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Example of the Framework Applied to the Concentrate Producers in the Cola Wars Case
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SOUTHWEST AIRLINES
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The Apple Case best illustrates the dynamics of sustaining competitive advantage. It analyzes how the
industry structure changed over the periods and how the resource and capabilities of Apple also changed
causing it to lose the competitive advantage in a period and then later regain it.
The Resource and Capability Framework applied in this case is shown below:
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