Professional Documents
Culture Documents
Food Technology
Class: Year 10 Food Technology
Date: 18/06/2015
Recent Prior Experience: In the previous lesson, Ss learnt about the steps of food product development and promotion of new food products. They
have already developed their own food products that will be a new food trend.
Outcome(s):
Assessment:
Resources:
Workbooks (P.23-24)
PowerPoint presentation
Audio:
o Organic Expo 2009
https://www.youtube.com/watch?v=RgzMZkjmkjs
Videos:
o UNCLE TOBYS Bonus Sports For School Vouchers at Coles
http://tinyurl.com/j59t5rl
o New MasterFoods Herb & Spice
https://www.youtube.com/watch?v=Qsh3AeJjJZI
o Unlock the 007 in you. You have 70 seconds!
https://www.youtube.com/watch?v=RDiZOnzajNU
Food magazines and newspapers
Lesson Sequence
Indicators of Learning
Timing
(How it is taught)
Introduction
2.30pm
(2mins)
Diary
Workbook
Development
2.32pm
(3min)
2.35pm
Slide 1
Q. What are important factors that you can think of that
influence the success of the product?
Slide 2
Diaries
Workbook (P.23)
PowerPoint
SmartBoard
Analyse the effectiveness of a range of
marketing and promotional techniques
for new food products
Discuss the role of the media in
promoting food trends
2.35pm
(25min)
3.00pm
Methods of promotion
Slide 3
Slide 4 - Newspaper
Advertisements, articles
Q. What types of magazines do you typically see
food advertisements in?
Q. What was the food and what was the
magazine it was in? Why do you think it was in
that particular magazine?
o Make link to target market and product
Slide 6 - Internet
Slide 5 - Magazines
Slide 7 - Radio
Quick and to the point
Suitable time slot for the product e.g healthy rice
snacks for kids during school drop off time
Play audio Organic Expo 2009
Q. When would this advertisement be played?
Q. What radio station?
Slide 8 - Television
Slide 9 - Viral
Vouchers at Coles
3.00pm
(3mins)
3.03pm
3.03pm
(15mins)
3.18pm
Workbook activities
3.18pm
(2min)
Magazines and newspapers
Workbooks (P.24)
Closure
Date: 22/06/2015
Recent Prior Experience: In the previous lesson, Ss learnt the methods of marketing.
Outcome(s):
Resources:
Assessment:
Workbooks (P.24)
Computers and own devices
Example of a food product (e.g. Grainwaves)
Lesson Sequence
Indicators of Learning
Timing
(How it is taught)
Introduction
Diary
Workbook
(10min)
Workbook P.24
2.42pm
Ss enter classroom
Pencil case
Development
Identify the elements of a marketing
mix
2.42pm
(15min)
2.57pm
4 Ps of Marketing AKA Marketing Mix (Commerce)
Product
o What is the food product you are
marketing?
Workbook P.24
Example of food product
(Grainwaves)
Marketing Team
Workbook P.23 -24 for
reference
Newspaper
Magazine
Internet
Radio
Television
Viral
Celebrities and Athletes
T to walk around and ask groups what their ideas are for
their advertisement. Offer suggestions and prompts.
Remind Ss to use the Marketing Mix.
Closure
Diary
Date: 26/06/2015
Recent Prior Experience: In the previous lesson, Ss began to design and make their advertisements for their food products
Outcome(s):
Assessment:
Revision Indicators:
Resources:
Lesson Sequence
Indicators of Learning
Timing
(How it is taught)
Introduction
Diary
Workbooks
Advertisements
Ss enter classroom
Development
Create an innovative marketing concept
for a current food trend
Analyse the effectiveness of a range of
marketing and promotional techniques
for new food products
Identify the elements of a marketing
mix
Workbooks
Advertisements
Smart Board/Projector +
Computer
(30min) Rules:
Identify the elements of a marketing
mix
Two teams
Individual in the group answers qs, not group
Analyse the effectiveness of a range of
Ss nominate their questions (Topic and point
marketing and promotional techniques
allocation)
for new food products
If student cannot answer the q, the question is
Identify current trends in food, food
open to the other groups to answer
service and food presentation
If this is the case, students must quietly put up
Identify examples of food styling and
their hand to nominate themselves to answer
photography
Calling out will automatically disqualify the
person from a chance to answer the open
Explain the influence of food styling and
question
photography in promoting trends
Jeopardy PPT
Smart Board/Projector +
Computer
Closure
2.23m
Ss to pack up
(2min)
Ss dismissed
2.25pm