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Y10

Food Technology

Class: Year 10 Food Technology

Date: 18/06/2015

KLA: Food Technology

Lesson Topic: Marketing and Food Trends

Time: P6 2.30 3. 20pm

Recent Prior Experience: In the previous lesson, Ss learnt about the steps of food product development and promotion of new food products. They
have already developed their own food products that will be a new food trend.
Outcome(s):

5.3.2 Justifies food choices by analysing


the factors that influence eating habits
5.6.1 Examines the relationship
between food, technology and society

Safety issues to be considered:

Indicators of Learning for this lesson:

Analyse the effectiveness of a range of


marketing and promotional techniques
for new food products
Discuss the role of the media in promoting
food trends

Assessment:

Questioning during lesson and


observation of participation
Revision at completion of lesson
Completed workbook pages

Resources:

Bags outside of classroom to eliminate


trip hazards
Room for Ss to move around and make
groups

Workbooks (P.23-24)
PowerPoint presentation
Audio:
o Organic Expo 2009
https://www.youtube.com/watch?v=RgzMZkjmkjs
Videos:
o UNCLE TOBYS Bonus Sports For School Vouchers at Coles
http://tinyurl.com/j59t5rl
o New MasterFoods Herb & Spice
https://www.youtube.com/watch?v=Qsh3AeJjJZI
o Unlock the 007 in you. You have 70 seconds!
https://www.youtube.com/watch?v=RDiZOnzajNU
Food magazines and newspapers

Lesson Sequence
Indicators of Learning

Timing

Teaching Strategies / Learning Experiences

(How it is taught)

Resources and Organisation

Introduction

2.30pm

(2mins)

S line up outside bring in diaries and workbook into


class

Diary

Introduction to the lesson

Workbook

Development

2.32pm

(3min)

2.35pm

Slide 1

We have looked into new food trends and developed


our own food products. This lesson we are going to look
at methods of promoting our food product and how to
market food trends. From what we learn today, we are
going to make our own advertisements for the products
you have developed in our previous lessons.


Q. What are important factors that you can think of that

influence the success of the product?

Marketing and food trends

Slide 2

Q. What do you think makes a new food product


become a trendy?

S > Work books P.23


Food trend products need to be:
o Aimed at specific customers


Diaries
Workbook (P.23)
PowerPoint
SmartBoard

Jenny Quah 14/7/2016 5:17 AM


Comment [1]: Motivation for students to
engage and learn in the lessons topic. It will
build on a mini project where they have
developed their own Food Trend food
product
Jenny Quah 14/7/2016 5:17 AM
Comment [2]: Questions to engage
students and get them thinking at the start
of the lesson

o A product consumers need or want


o Easily Available
o Affordable and suitably promoted





Analyse the effectiveness of a range of
marketing and promotional techniques
for new food products
Discuss the role of the media in
promoting food trends


2.35pm
(25min)
3.00pm


Methods of promotion
Slide 3

Q. What are some methods of promotion you can think


of?

Q. What made them so memorable?

Slide 4 - Newspaper

Advertisements, articles columns


Q. Where in the newspaper are you likely to see
these types of advertisements?

Advertisements, articles
Q. What types of magazines do you typically see
food advertisements in?
Q. What was the food and what was the
magazine it was in? Why do you think it was in
that particular magazine?
o Make link to target market and product

Slide 6 - Internet

Slide 5 - Magazines

Facebook, Twitter, Youtube and other social


media, competitions, cookies
Q. What are some online competitions for food
you may have entered?


Slide 7 - Radio

Jenny Quah 14/7/2016 5:17 AM


Comment [3]: Questions to engage
students to think of their own experiences
and start off the lessons topic
Jenny Quah 14/7/2016 5:17 AM
Comment [4]: Images used as examples
in the slide

Jenny Quah 14/7/2016 5:17 AM


Comment [5]: Questions to get students
to make connections to real life examples

Jenny Quah 14/7/2016 5:17 AM


Comment [6]: Images used as examples
in the slide

Jenny Quah 14/7/2016 5:17 AM


Comment [7]: Questions to get students
to make connections to real life examples
and to engage in deeper thinking and make
links to the marketing mix (to be revisited
in a later lesson)

Jenny Quah 14/7/2016 5:17 AM


Comment [8]: Question to engage
students to think of their own experience of
internet advertising method


Quick and to the point
Suitable time slot for the product e.g healthy rice
snacks for kids during school drop off time

Play audio Organic Expo 2009

Q. When would this advertisement be played?

Q. What radio station?

Play video New MasterFoods Herb & Spice

Slide 8 - Television

Q. When would this advertisement be played?


(Time, channel, during what programs?)
Television ads are placed during specific times
of the day and sometimes even when particular
shows are on.
This example could have been played during
dinner time, cooking shows such as MKR and
Master Chef

Slide 9 - Viral

Encourages people to share via social media,


text, word of mouth etc.

Play video Unlock the 007 in you. You have 70


seconds!

Q. Who has seen this video?


Q. What are they promoting here?
Q. Can you think of any other viral
advertisements?
Q. What makes these videos so effective?

Slide 10 - Celebrity and Athletes sponsorship


Play video UNCLE TOBYS Bonus Sports For School

Jenny Quah 14/7/2016 5:17 AM


Comment [9]: Audio example of a radio
advertisement to give students a real-life
example so that students can make links to
what was learnt

Jenny Quah 14/7/2016 5:17 AM


Comment [10]: Follow up questions to
get students to apply what was mentioned
previously and to engage them in higher
order thinking
Jenny Quah 14/7/2016 5:17 AM
Comment [11]: Clear example of a
television advertisement for students to
watch and make connections to with
question prompts
Jenny Quah 14/7/2016 5:17 AM
Comment [12]: Question to engage
students in more critical thinking and make
connections to the target market of the
advertisement

Jenny Quah 14/7/2016 5:17 AM


Comment [13]: Clear example of a
popular (at the time) viral advertisement
for students to watch and make connections
to with question prompts

Jenny Quah 14/7/2016 5:17 AM
Comment [14]: Questions engage
students to think of their own experiences
with viral advertisements and think more
critically of viral advertisements and how
they work and why they are so effective

Jenny Quah 14/7/2016 5:17 AM

Comment [15]: A relevant and clear


example of a celebrity/athlete sponsorship
of a product and event.

Vouchers at Coles

Q. What are they promoting and how?


Q. Why do you think Uncle Tobys has chosen
Cate and Bronte Campbell to be ambassadors for
the brand?
Q. What are some other examples of celebrities
or athletes endorsing food products?

3.00pm

(3mins)

S to read The Media and Food Trends

3.03pm

S to read Marketing, the media and food styling

Discuss the role of the media in


promoting food trends


3.03pm
(15mins)
3.18pm

Workbook activities

S > Workbook P.24


4 types of media
3 Different types of promotion used for new
food products
Collect 2 advertisements from magazines or
newspapers and assess:
o Product being advertised
o Audience the advertisement is aimed at
o Message being promoted

3.18pm

Ss to finish workbook activity for next lesson

(2min)

Ss next lesson the Marketing mix and making own


advertisements for their food product.

Jenny Quah 14/7/2016 5:17 AM


Comment [17]: By getting students to
read the information on the slides, it gives
the students a chance to engage in the
lesson content



Magazines and newspapers
Workbooks (P.24)

Closure

Jenny Quah 14/7/2016 5:17 AM


Comment [16]: Questions engage
students to think about the usage of
celebrities and athletes for certain food
products

Jenny Quah 14/7/2016 5:17 AM


Comment [18]: Use of actual magazines
and newspapers help give students a
tangible example of a print media
advertisement. It is also something they will
glue into their workbooks and have instant
evidence of, when revising notes something
that cannot be done with video and audio
media

Year 10 Food Technology Marketing Mix and Advertisement Development



Class: Year 10 Food Technology (12 Students)

Date: 22/06/2015

Time: P6 2.30 3. 20pm

KLA: Food Technology

Lesson Topic: Marketing Mix and Advertisement Development

Recent Prior Experience: In the previous lesson, Ss learnt the methods of marketing.
Outcome(s):

5.3.2 Justifies food choices by analysing


the factors that influence eating habits
5.6.1 Examines the relationship
between food, technology and society

Safety issues to be considered:

Indicators of Learning for this lesson:

Identify the elements of a marketing mix


Create an innovative marketing concept
for a current food trend

Resources:

Bags outside of classroom to eliminate


trip hazards
Room for Ss to move around and make
groups

Assessment:

Workbooks (P.24)
Computers and own devices
Example of a food product (e.g. Grainwaves)

Questioning during lesson


Observation of participation throughout
lesson
Completed workbook pages

Lesson Sequence
Indicators of Learning

Teaching Strategies / Learning Experiences

Timing

(How it is taught)

Resources and Organisation

Introduction

2.30pm Ss line up outside with equipment for class

Diary

(2mins) T > Ss to open their workbooks to last lessons work to


2.32pm check completion

Workbook

2.32 pm Workbook Activities (Last lesson)

(10min)

Workbook P.24

2.42pm

T check Ss have completed activities from last lesson

Ss enter classroom

Pencil case

Development












Identify the elements of a marketing
mix




S > Workbook P.24


Q. Tell us about one example of an
advertisement you found in a magazine or
newspaper. (Go around the room)
o Product, audience, message being
promoted

Jenny Quah 14/7/2016 5:18 AM

Comment [19]: Linking back to previous


lesson and using the workbook activity as a
way to link previous lesson to upcoming
lesson. Also used to check that Ss have
completed work from last lesson to ensure
they are up to date

Marketing of Current Food Trends

2.42pm

(15min)
2.57pm



Q. Who studies commerce?


This lesson we will be focusing on the
marketing Mix or the 4 Ps of marketing


4 Ps of Marketing AKA Marketing Mix (Commerce)

Product
o What is the food product you are
marketing?

Jenny Quah 14/7/2016 5:18 AM


Comment [20]: Gauge students previous
knowledge of the Marketing Mix and make
links to this knowledge

Create an innovative marketing concept


for a current food trend

o Who is the target market?


o Use packet of Grainwaves as an example
o Q. Who is the target market for
Grainwaves?
Price
o How much you plan on selling the food
product to consumers for?
o Should reflect the target market and their
income
o Q. How much do Grainwaves cost?
Place
o Where it will be sold?
o Super markets, specialty stores, exclusive
Coles/Woolworths
o Q. Where are Grainwaves sold?
o Q. Why do you think it is sold in these
particular palces?
Promotion
o How it is promoted?
o Communication to consumers
o Q. How are Grainwaves promoted to the
public?

Workbook P.24
Example of food product
(Grainwaves)













Marketing Team

A food company is looking for an innovative trend food



product to sell. You and your friends have already done
2.57pm half the work, youve already developed your own
(21min) product and all thats left to do is create a marketing
concept!
3.18pm
Work together with your team to begin planning a
promotional advert for your trend food product you
made in class last week.
Remember your TARGET MARKET and the
MARKETING MIX (4Ps).

Jenny Quah 14/7/2016 5:18 AM


Comment [21]: Use of a packet of
Grainwaves as an example so that students
can clearly see each stage of the Marketing
Mix



Workbook P.23 -24 for
reference

Jenny Quah 14/7/2016 5:18 AM


Comment [22]: Activity links back to
previous lessons where they developed and
made their own food trend product and
where they learnt about the different forms
of advertisement

Computers and own devices

Jenny Quah 14/7/2016 5:18 AM


Comment [23]: Link to current lessons
topic

You will be presenting these advertisements to the


Board (class) and they will surely ask questions about
your product and advertisement!
You may use any form of advertisement we learnt last
lesson. Be creative!

Newspaper
Magazine
Internet
Radio
Television
Viral
Celebrities and Athletes

Jenny Quah 14/7/2016 5:18 AM


Comment [24]: Link to the types of
advertisement learnt in previous lesson

T to walk around and ask groups what their ideas are for
their advertisement. Offer suggestions and prompts.
Remind Ss to use the Marketing Mix.
Closure

3.18pm Presentations of advertisements will be on Friday


(3min) 26/06/2015.
3.20pm Revision activity after presentations.

Diary

Year 10 Food Technology Advertisement Presentations and Revision



Class: Year 10 Food Technology (12 Students)

Date: 26/06/2015

Time: P5 1.35 2.25pm

KLA: Food Technology

Lesson Topic: Advertisement Presentation and Revision

Recent Prior Experience: In the previous lesson, Ss began to design and make their advertisements for their food products
Outcome(s):

5.3.2 Justifies food choices by analysing


the factors that influence eating habits
5.6.1 Examines the relationship
between food, technology and society

Indicators of Learning for this lesson:

Assessment:

Analyse the effectiveness of a range of


marketing and promotional techniques
for new food products
Identify the elements of a marketing mix
Create an innovative marketing concept
for a current food trend

Revision Indicators:

Identify the elements of a marketing mix


Analyse the effectiveness of a range of marketing and promotional techniques for new food
products
Identify current trends in food, food service and food presentation
Identify examples of food styling and photography
Explain the influence of food styling and photography in promoting trends
Discuss the role of the media in promoting food trends

Safety issues to be considered:

Bags outside of classroom to eliminate


trip hazards
Room for Ss to move around and make
groups

Resources:

Workbooks to hand in for end of term marking


Students advertisements
Smart Board/Projector + Computer
Revision slides and answer sheet

Questioning in relation to the


advertisement of a food product and the
marketing mix
Questioning through revision activity

Jenny Quah 14/7/2016 5:18 AM


Comment [25]: Revision links to
previous lessons taught

Lesson Sequence
Indicators of Learning

Teaching Strategies / Learning Experiences

Timing

(How it is taught)

Resources and Organisation

Introduction

1.35pm Ss line up outside

Diary

(3mins) We will be presenting our advertisements to the class


and then we will do a quick revision activity to end the
term. Make sure you bring in your workbooks to hand
in for marking over the holidays and it will be returned
next term.

Workbooks

Advertisements

Ss enter classroom
Development


Create an innovative marketing concept
for a current food trend
Analyse the effectiveness of a range of
marketing and promotional techniques
for new food products
Identify the elements of a marketing
mix

1.38pm Advertisement Presentations

Workbooks

(15min) Ss to present their advertisements

Advertisements

1.53pm (3 groups of 4 Ss to present their advertisements)

Smart Board/Projector +
Computer

At conclusion of presentation of each advert, ask the


Board (class):

Q. What product are they advertising?


Q. Who is their target audience?
Q. What type of marketing are they using?
Q. How is this type of marking effective?

Give opportunity for the Board to ask questions such as:

What price range is this food product?


Where do you intend to sell this product?

Jenny Quah 14/7/2016 5:18 AM


Comment [26]: By asking students
questions about some one elses
advertisement, it engages them to think
critically about other advertisements (not
just their own) and how the Marketing Mix
and different forms of advertisement can be
used to convey a message. It also allows
them to apply their knowledge to someone
elses work
Jenny Quah 14/7/2016 5:18 AM
Comment [27]: By allowing students to
ask their peers about their advertisement, it
gives them an opportunity to clarify any
misunderstandings about their own
perceptions of the advertisement or to
clarify the groups aim. It also allows them
to apply what they have learnt to the work
showcased

1.53pm Revision Activity: JEOPARDY

(30min) Rules:
Identify the elements of a marketing
mix
Two teams
Individual in the group answers qs, not group
Analyse the effectiveness of a range of
Ss nominate their questions (Topic and point
marketing and promotional techniques
allocation)
for new food products
If student cannot answer the q, the question is
Identify current trends in food, food
open to the other groups to answer
service and food presentation
If this is the case, students must quietly put up
Identify examples of food styling and
their hand to nominate themselves to answer
photography
Calling out will automatically disqualify the
person from a chance to answer the open
Explain the influence of food styling and
question
photography in promoting trends

Team with most points will win


Discuss the role of the media in
promoting food trends


Jeopardy PPT
Smart Board/Projector +
Computer

Closure

2.23m

Ss to pack up

(2min)

Ss dismissed

2.25pm

Jenny Quah 14/7/2016 5:18 AM


Comment [28]: Jeopardy was selected to
be used as a revision activity as it keeps
students engaged and is an easy and
effective way of testing knowledge. It
doesnt leave questions unanswered as the
question becomes open to anyone to
answer. The questions are all linked to
previous lesson content