Professional Documents
Culture Documents
IIM Calcutta
Strategic Management
INTEL CORPORATION
December 30th, 2009
Submitted By:
Group A5 – Section A
Group A5 Page 1
Intel Corporation
Intel started well in DRAMs business but couldn’t sustain its competitive advantage.
Intel’s strategy of ‘Leadership at Product development’ was severely tested by the
shrinkage in product life cycle of DRAMs. Japanese firms viz. Fujitsu and Hitachi
were quick to launch higher memory capacity DRAMs and they beat Intel on several
occasions. Intel also struggled with the development and ramp up of its production
facilities in mid 1980s. Japanese were pursuing the strategy of investing heavily in
manufacturing in addition to working closely with the production equipment
manufacturers. All these factors combined made Intel lose its competitive edge over
Japanese rivals.
Group A5 Page 2
Intel Corporation
Group A5 Page 3