UNIVERSITY OF CAPE TOWN

DIGITAL MARKETING
ONLINE SHORT COURSE
Learn online and part-time with Africas leading university and
online education experts GetSmarter

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CONTENTS
1. About this course page 2
2. Is this course for you?
page 3
3. What will you learn on this course? page 4
4. How does GetSmarters online
learning model work?
page 6
5. Related courses
page 8

ABOUT THIS COURSE

This course will teach you the essential principles behind successful digital marketing and equip you
with the practical skills needed to implement an effective online marketing strategy. Youll build your
own website using WordPress, and will be exposed to the latest global digital marketing tools, to
create a holistic digital marketing campaign.

10 weeks part-time

+27 (0)21 447 7565

R12,500 Incl. VAT

REGISTER NOW

Requires approx. 7 - 10 hours per week, self-paced

CONVINCE YOUR BOSS TO PAY

MEET THE HEAD TUTOR

CARLA VAN STADEN

Digital Marketing Specialist

Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional
publishing house and an online marketing agency for a few years before deciding to start her own
agency, Twenty3Media, in 2010. Through Twenty3Media, shes worked with clients from a number of
industries, providing them with marketing assistance and consultation; as well as strategy design and
implementation across both online and offline media.

PAGE 2

THIS COURSE IS FOR YOU IF:

You want to understand the

You want to contribute

digital marketing environment

meaningfully towards the

to take on new responsibilities

marketing success of

in your current role

your company

Youre looking to break into

You feel the need to

the field of digital marketing

formalise your existing

or develop your general

digital marketing experience

marketing skill set

with a course recognised

by UCT

STILL UNSURE?
Complete this short assessment quiz to find out if this course is right for you.
TAKE THE QUIZ

PAGE 3

WHAT WILL YOU

LEARN ON THIS COURSE?
Find out more about the skills youll walk away with as you progress through the
10 modules of this course:

ORIENTATION MODULE:

MODULE 3:

WELCOME TO YOUR ONLINE CAMPUS

WEB ANALYTICS

Get to grips with your new online classroom

L
 earn how to measure and optimise your

Meet your Student Success Team and get to know

digital marketing efforts using analytics

Learn about web analytics tools

your fellow classmates

Learn how to evaluate web analytics reports

MODULE 1:

MODULE 4:

INTRODUCTION TO DIGITAL MARKETING

SEARCH ENGINE OPTIMISATION

L
 earn about the evolution of digital marketing and

Understand how search engines work and why

how its tactics fit together

SEO is so important

E
 xplore digital marketing today and what the

Discover methods to improve your websites

future holds

SEO ranking

MODULE 2:

MODULE 5:

WEBSITE DESIGN AND DEVELOPMENT

ONLINE COPYWRITING

Discover the role your website plays in your digital

Discover what online copywriting is

market strategy

Understand how copywriting aids a sound content

Understand the principles of web design and

marketing strategy

development

Understand the principles that enable you to write

Learn how to construct a website on WordPress

engaging online content

PAGE 4

 Learn how to engage with your audience via

MODULE 6:

email marketing

ONLINE ADVERTISING AND PPC

Learn how to evaluate the performance of your

Explore the differences between online and offline

email marketing campaign

Learn a number of techniques that will enable your

product to be more visible to your target market

MODULE 9:
MOBILE MARKETING
U
 nderstand why mobile marketing is a key aspect

LEARN ABOUT
THE UCT DIGITAL
MARKETING COURSE

of digital marketing strategy in South Africa

D
 iscover how to effectively implement a mobile
marketing strategy

WATCH THE COURSE TRAILER

MODULE 10:
MODULE 7:

DIGITAL MARKETING STRATEGY

L
 earn how to create an integrated marketing

SOCIAL MEDIA AND WEB PR

strategy

Learn about the kinds of social media that are used

G
 ain insight into how to futureproof your digital

for social networking

marketing skill set to ensure you stay up-to-date

Learn to formulate a social media marketing strategy

Learn important aspects of web PR that allow you to

manage your brands online reputation

SKILLS OF A
DIGITAL MARKETING
MANAGER

MODULE 8:
EMAIL MARKETING
Understand why email marketing is such a

VIEW THIS INSIGHTFUL RESOURCE

successful technique

Shu-aib Benjamin
Past Student
After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning
environment added so much value and it was very manageable for me to complete, even with a toddler. The
course provides relevant industry knowledge and each module has a practical component which can be applied
to your business as you go along.

PAGE 5

HOW DOES
GETSMARTERS ONLINE
LEARNING MODEL WORK?
UCT and GetSmarter have partnered to bring

2 SELF-PACED WEEKLY MODULES

you a learning experience that uses technology

Every course is broken down into

to replicate, and even enhance, the very best

manageable, weekly modules, designed

elements of the face-to-face learning experience,

to accelerate your learning process through

so that you can learn anything you need know,

diverse learning activities:

to get where you want to be, online and parttime. Heres how it works:

Read your course notes online

1 YOUR ONLINE CAMPUS

After youve registered and paid for your
spot on the course, you will gain access

Collaborate with your classmates

to a cutting-edge online learning platform

on group summaries and via the

designed to provide you with a world-class

discussion forum

university educational experience - a platform

we call the Online Campus. The Online Campus
is your virtual classroom for the duration of the

Enjoy interactive video lectures from

course - accessible to you from the comfort and

the comfort of your own home

convenience of your own home. All you need is

access to the internet, and well take care of the
rest.

Investigate current, real-world

case studies
D
VI

Apply what you learn in your weekly

EO

THE GETSMARTER
EXPERIENCE

assignments, including timed

WHATS IT LIKE TO
LEARN ONLINE

submissions to simulate real-world

time pressure

TAKE A TOUR OF YOUR ONLINE CLASSROOM

94,7%

Course Completion Rate

(In comparison with a national average
distance-learning pass rate of around 7%.)

PAGE 6

1. YOUR HEAD TUTOR

3 A COMMUNITY OF LIKE-MINDED

An experienced subject matter expert, whos

PROFESSIONALS

there to guide your learning journey by

Over 37,000 ambitious working

answering any course-related questions, as

professionals like you have already

well as providing you with rich, individualised

advanced their careers with an online short

feedback on all of your assignments and

course from GetSmarter and UCT. When you

ongoing project work.

sign up to join the class, youll be granted access

to a network of vibrant, like-minded

2. YOUR COURSE COACH

professionals who youll collaborate with for the

A learning partner who specialises in monitoring

duration of your learning journey. Week by

your progress, helping you manage your time

week, youll move through the course content

and ensuring youre equipped with practical

together, learning from and engaging with each

tools to overcome any personal or professional

other via the online discussion forum on your

obstacles you might be faced with along the

Online Campus. Whats more, after you

way. Your success is their success, and theyre

complete your course, youll get to keep in touch

here to help you every step of the way.

by joining our GetSmarter Alumni Community.

Find out more about past student experiences in

3. YOUR TECH SUPPORT TEAM

this video:

Even if youre really intimidated by the idea of

VI

studying online - weve got you covered. The

handy Technical Support sidebar youll see when

EO

WHAT OUR
PAST STUDENTS

you log in to the Online Campus is your direct

HAVE TO SAY

line to a team of professionals trained to solve

absolutely any tech-related challenges you might

WATCH 2-MINUTE VIDEO

experience.

5 RECOGNITION FOR YOUR NEW SKILL

4 PERSONAL SUPPORT EVERY STEP

Youll leave the course with workplace-

OF THE WAY

ready skills recognised by Africas leading

Youve got three exceptionally talented

university. If youve met all the requirements to

individuals on your side, all of whom are

pass the course, your UCT-approved certificate

100% dedicated to making it easy for you to

will be couriered to you and can be proudly

maintain your learning momentum for the full

displayed wherever you choose.

duration of your online education experience.

PAGE 7

THIS SOUNDS PERFECT

FOR MY CAREER!
IM READY TO REGISTER

NOT QUITE WHAT YOURE LOOKING FOR?

Other students found the following courses relevant to their career goals:

UCT COPYWRITING
FOR ONLINE
MARKETING

UCT SOCIAL MEDIA

UCT MARKETING

VIEW SHORT COURSE SCHEDULE

CONTACT US
Call: +27 (0)21 447 7565 | Email: enrolments@getsmarter.co.za
Website: www.getsmarter.co.za