THE BUSINESS PROFILE

Business Name
Ifekentus Nigeria Limited (Best producer of the only meat to meet your need)
Description of My Business
Mission Statement: To ensure effective and efficient production and distribution of meat at
affordable prices.
Vision Statement: To provide top quality meat for healthy living of people all over the world.
My business is production and sales of pork and life pigs. I plan to establish a company that will
produce these pigs in commercial quantity and sell to my numerous customers.
We want to feed Nigeria with healthy meat and export to other countries. We will ensure that we
sell the highest number of pigs for pork in Nigeria and increase production every year in other to
satisfy our customers.
The most important thing in my business is hygiene and best practices in animal production.
Pig farmers, pig butchers, wholesalers, retailers, abattoirs, meat processing companies, food
packaging companies are my target customers.
My business is positioned to take advantage of growth trends in the industry.
My most important company strengths are measurement of life pigs weight, processing and
packaging of pork, none of my products are exposed for contamination, and best possible
hygienic measures are taken.
My company will succeed because we provide the most important basic need that is protein in
form of animal meat and our products are consumed daily by majority of Nigerians. Due to the
fact that the available meats are not enough and are not of the best hygienic standard, we will
provide quality meat and make profit.
With the experience, skills, and strengths of management team and workers to be employed, we
will ensure that this business grows to become a house hold name in Nigeria and a world class
company.
Targeted Market and Customers
Pig butchers in Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra State are our valued
customers. These customers buy pig from farmers in the state. It is our responsibility to locate
and market our products to them.
Local consumer of pork in Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra State will be
encouraged through proper marketing technique using our point on purchase sales outlet. These
consumers buy pork in the market for consumption. Through proper marketing strategy, these
customers will be encouraged to buy our products.

Pig farmers in the state who need boar, piglets or sows are our targeted customers. They may
want to buy a boar, piglets or in- sows (pregnant pigs) for their farms. All pig farmers in the state
will be located and visited and how to sell products to them when they need them will be
strategized.
Wholesalers and retailers of pig in the state are our valued customers. They buy from farm
and resell to the butchers and consumers. They will be searched and located and their contact
kept in our record. They will be contacted when they need any product.
Public markets are places where our customers may want to come and buy our product. Sellers
of pork are also our targeted customers.
Abattoir and meat processing companies are our targeted market. Our product will be sold to
them for further processing.
Food processing and packaging companies like UAC foods and other food packaging
companies in the state, eateries, restaurants and hotels are also our targeted customers. These
companies will be encouraged to put pork in their menu, and will be sold to customers. A very
good marketing strategy will be employed.

Growth Trends in this Business

Comparative statistics puts Nigerias total meat production at more than 110 million metric
tons/year, resulting in a meat production index of 22g per caput per day (Ademosun, 2010). In
fact, the Food and Agricultural Organization of the United Nations (FAO) quarterly bulletin of
statistics reported that there is a greater output of meat from pigs (63.9 million metric tons/ year)
than the combined output of meat from cattle, buffalo, sheep and goats (58.9 million metric
tons/year) in Nigeria.
Local pig farmers hold greater percentage of the market share. When I start my business, I plan
to take more than 50% market share in the long run because I will employ the latest production
technique more than the local farmers. All the pig farmers are my targeted customers because of
the production technique in artificial insemination in pig production to be used. I plan to be a
major factor in the market.
Demand for meat has risen more than five-fold in the past 50 years in Nigeria, according to
the FAO. The FAO said that it believes that the rapid growth of developing economies
suggests meat consumption will continue to grow and outpace the growth of supply.
The growth trends on the market is seriously increasing rapidly and more consumers preferring
to eat pork because it is affordable and readily available upon increase production. However
products in the market are not packaged and I will take advantage of this. We will introduce
product packaging to increase product development.
The pig industry can be a very reliable one due to certain attributes of pigs and the Nigerian
production system. Pigs have a high survival rate and also have the ability to utilize a host of
agro- industrial bye products and crop residues with little or no processing and minimal cost.
Pork is the most popular meat consumed in the world today and about 44% of the world meat
protein consumption is derived from pork and pork products (FAO, 2004).

Pricing Power
Pricing
My method of setting prices is based on weight of my life pigs and pork. For my business,
my pricing policy is higher than that of my competitors because I am starting. I will increase
quality of my products and use this to sell my products to my targeted customers. My price
will be fair and I will compete on quality.
My company will charge fifteen thousand naira for 100 kilogram of life pig. Our processed
one kilogram of pork will go for four hundred naira. Price is important in this market but my
customers mostly make their purchase decision on quality. This is my pricing power.

THE VISION AND PEOPLE

The Vision
Managing Ifekentus Nigeria Ltd has been a dream I have conceived for long and it is definitely a
profit making business (from market research) I have an undoubting zeal and passion for. My
days as an undergraduate, from 2006 till date, have given me the privilege to run and manage
Benco Pig Farm, a family pig farm. It has given me the needed technical experience. My training
in the National Youth Service Corps Millennium Development Goals War Against Poverty
(NYSC/MDGs WAP) program, 2011 on Animal Husbandry and Youth Enterprise with
Innovation in Nigeria (YouWin) on Business Management and Planning has given me the needed
basic skill and training on improved technology and entrepreneurial skill needed to run this
business successful and profitably and have the realism to make inevitable hard choices. With
continuous training and re- training on business skills and entrepreneurship, I will grow this
business to compete internationally and also extend my tentacle to other agro based enterprises.
The People
Work Experience
Organization
Benco Pig Farm

Position
Manager

Special Training
Training in
Animal Husbandry at National
Youth Service Corps
/Millennium Development
Goals, War Against Poverty,
Agro Entrepreneurial Skill
Acquisition
Business Management and
Planning by Youth Enterprise
with Innovation in Nigeria
(YouWin)

Nature of Work
Production

Duration
2006 till date

Venue
National Youth Service Corps
Orientation Camp Kubwa
Abuja

Duration
11th October to 20th October,
2011

Metro Event Centre, 36, 1st

Ugbor Road, GRA, Benin
City

12th to 15th December, 2011

My days as an undergraduate from 2006 till date have given me the privilege to run and manage
Benco Pig Farm, a family pig farm. It has given me the needed technical production skills. The
table below shows list of required and acquired skill needed in my business.
List of Acquired and Required Skill
Required Skills
Technical production
Business management
Financial management
Financial discipline
Marketing
Business accounting
Organization
Sales
Entrepreneurial
Computer
Communication
Human relationship

Acquired Skills
Technical production
Financial discipline
Marketing
Sales
Entrepreneurial
Computer
Communication
Human relationship
Organization
Financial management
Business management
I will acquire the necessary skill by continuous
training and re training

Plus others needed for success of my business

Educational Background
Date
Degree
2006- 2010
Bachelor of Engineering in Mechanical
Engineering (Second Class Upper)
2004-2006
National Diploma in Mechanical Engineering
(Distinction)
2000-2004
Diploma in Computer Repairs and Maintenance
(Distinction)

Institution
Federal University of
Technology Akure, Ondo State
Federal Polytechnic Ado Ekiti,
Ekiti State
Stremco Computers, Akure,
Ondo State

Personal Description and Profile

I am a young man with a high degree of self drive and motivation, with eagerness to work as
an innovative team player in other to achieve my goals in life. I am hard working and always
come first in any thing I do in life. This can be testified, as an undergraduate, I was the best
student overall in Mechanical Engineering Department, and School of Engineering, Federal
Polytectnic Ado Ekiti and one of the Best Student in School of Engineering, Federal University

of Technology Akure. I am innovative, motivated and persistent in any thing that I venture in life
in order to achieve success. I am a class leader for five years as an undergraduate. My hobbies
are playing chess, reading, meeting people and travelling.
COMMUNICATIONS
Computer and Communication Tools
I plan to take advantage of all the computer and communication tools presently available to
establish myself on the same level playing field as my large competitors. Following are the
tentative specifications and budget for this equipment.
Resource Requirements
Telephones
I plan to buy two (2) Nokia 1206 with Etisalat Elite World Sim, as my mobile operator
Budget for Telephone equipment
Telephones
Quantit Unit
Total (Naira)
y
Price(Naira)
Nokia 1202
2
3,500
7,000
Elite World
2
200
400
Etisalat Sim
Total
7,400

Computers
I plan to buy two (2) standard Dell laptops mini of 500GB of hard disk, 4GB ram, 3.0 GHz of
processor speed. I will also by 3 in 1 printer. The printer will print, photocopy and scan.
Computer tables will be bought for both the laptop and general work table in the administrative
building.
Budget for Computers and its accessories
Computers
Quantity
Dell Inspiron mini
2
Hp Inject printer.
1
HP inject printer
1

Unit Price(Naira)
60, 000
60,000
25, 000
Total

Total (Naira)
120,000
60,000
25, 000
205, 000

Internet
I plan to buy two Etisalat modems with sims. Etisalat will be my internet providers.

Budget for Internet access.

Intern Quanti Unit
Subscription/month(N
et
ty
Price(Nair aira)
access
a)
Etisala
t
Mode
m

6,000

2,500

Subscription/year(N
aira)

Total(Nair
a)

30,000

38,500

ORGANIZATION
Business Organization
I plan to form a Private Limited Liability Company for my business. It is my intention to grow
Ifekentus Nigeria Ltd into a large firm with international standard and relationships. The initial
and ongoing cost of operating as private limited liability company will be a necessary business
expense. Also, since a properly run private limited liability company will afford me limited
liability, I feel this is the right form of business for me. I intend to depend on my attorney to
handle all aspects of setting up the limited liability company and maintaining proper company
records.
Management
I will manage the business on a daytoday basis. My experience in managing my fathers pig
farm will be brought to this business. With my management team and me as managing director,
we will grow this business and provide jobs to many Nigerians. There is a plan for continuation
of the business if I am dead, or incapacitated. I can be replaced by the owners of this company.
Working hours will be from 8am to 4pm everyday from Monday to Friday except for security
agents who will work all day and night.
Personnel

Number of employees: 8

Type of labor (4 skilled, 4 unskilled, and 8 professional). They are owners of the
Private limited liability company. This is to encourage them to put in their best and ensure
business successes.

I will employ young graduates. I will pay them very well. I will train them and increase
their salary.

Quality of existing staff is high. This is because I will ensure that best hands are
employed.

Pay structure: I will pay twenty thousand to young youths who are unemployed when
starting the business. This salary structure will increase after one year to a standard compared to
the one paid by good companies. I believe in paying my workers well so that they are
motivated.


Training methods and requirements. My workers will be trained. The cost will be the cost
of doing business.

The job descriptions for employees will be drafted.

Organizational chart

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Professional and Advisory Support

Board of directors: Production Manager, Marketing Manager and Administrative

Manager which are part of the owner of the Private Limited Liability Company.

Management advisory board: Mr Sylvester Efosa and Mr Kenechi Nwogwugwu, Jane

Njimogu Ukamaka.

Attorney: Barrister Emmen Udifia of Emman Udofia andAssociates, 13F, Ewet Housing
Estate Uyo.

Chartered Accountant: Mr Jimmy Akpan, 155 Ikot Ekpene Road, Uyo

Insurance agent: Mr Essua of Essua Nigeria Agencies, opposite Itam Main Park Itu.

Banker: United Bank for Africa

E- Commerce Consultant: Mr Oshin Oluwole Omotolani of Brandforte consulting company

Animal Husbandry Consultant: Dr. E. O Izegaegbe

Mentors and key advisors: Mr Benjamin Nwogwugwu.

Licenses
My company will apply for all necessary licenses. I plan to register the company immediately the
company is empowered. I plan to complete tax registration forms and get a tax identification
number. I will pay myself salary, pay payroll taxes, company tax and formalize my business with
the government. I will consult my professional consultants on how to acquire these licenses.
I will ensure that the following requirements are achieved.

Licensing and bonding requirements

Permits

Health, workplace, or environmental regulations

Special regulations covering my industry

Zoning or building code requirements

Trademarks and copyrights

INSURANCE
Insurance
I plan to take and insurance cover under the Nigerian Agricultural Insurance Scheme. This will
cover my livestock, farm buildings, machinery and equipment which form part of the investment
on the farm in accordance with its policy.
The risks to be covered are death or injury caused by:

Accident, or
Disease, or
Fire, or
Lightning, or
Storm, or
Flood.

These risks are covered when I have satisfied such conditions relating to good animal husbandry
which I plan to achieve.
Cost of Insurance cover.
The cost of the insurance cover is 7.5% of the insured amount. I plan to budget N750, 000 if I
receive N10, 000, 000 grants from YOUWIN. I plan to pay this to an agricultural insurance
company, Nigerian Agricultural Insurance Corporation in Anambra State. I will depend on my
insurance agent to give me expert advice and take up all insurance covers for my business.
PREMISES
Location Criteria
My location is important to my customers. This is because it will reduce the cost of
transportation. It is located along a Federal Government road, Onitsha Owere road. It will help
transportation because my customers will purchase life pigs with trailers and long vehicles. This
location is not close to residential areas in the town. This will also help us to transport our raw
materials and feeds from agro based companies in the state.
This is to prevent residents from complaining of the noise of the animals.
This location is good for expansion because there is vast area of land available.
When customers come to my location, it is convenient for parking.
It is competitively located. There are two nearby pig farms in the area. This is good because they
are also my target customers and we can co-operate. The location is very close to my market and
also very close to my raw material especially agro based industries.

Space requirements

Amount of space: Three plots of land are enough for a start. This space will house fifty
pens of 10 by 10 feet built strategically. This will also house my administrative building. The
space can house at least five hundred pigs conveniently.

Type of building: I plan to build low cost housing that will last for a long time. This is
because I dont want to tie a lot of capital to land and building. However this is important
considering the location criteria for the business. The cost of land and construction of building is
provided in the cost analysis.

Power and other utilities: Power and water bole hole are required. The cost of sinking
bore hole and that of power are adequately considered.
Estimated occupancy cost as of % of sales
Since I am purchasing land and building my pens, occupation expenses, including rent, but also
including maintenance are not necessary. To reduce cost in the long run, I plan to build and not
pay for rent.
Prepare and upload each of the following
Site Analysis
Demographic Study
Lease check list
Zoning and Premise Use Approval
ACCOUNTING AND CASH FLOW
Accounting
(Upload Starting balance sheet and projected income statement for the next 6 month to 1 year)
Cash Flow Planning
(Upload 1 year cash flow analysis including estimated sales, all cost and capital investments)

Provide a checklist of all expense items for input into your cash flow projection
This is a list of expenses for which I will require either start-up capital or financing. These items
include buying pigs, feeds, getting a computer (communication), equipment and fixtures, travel
expenses and start-up overhead expenses. These expenses are included in my monthly cash flow
projection to indicate the ongoing requirements for cash.
S/N
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

List of all expenses into cash flow

projection/ year
Pig Feed
Salaries
Treatment and Drugs
Water bole hole
legal Company registration
Repairs and Maintenance
Administrative cost
Advertising
Telephone
Communication
Land
Building
Farm Implements
Pig
Furniture and Fixtures
Insurance
Utilities
E- Commerce
TOTAL

Cost (N)
910, 800
1, 440, 000
22, 950
650, 000
3, 000
97, 100
60, 000
78, 000
55, 030
250,900
2, 100, 000
3, 060, 000
112, 400
1, 100, 000
50, 000
750, 000
9,000
20, 000
10,789,180

Analysis of cost
(What are all my cost, fixed, variable, product, delivery etc)
ESTIMATE COST OF BUILDING FIFTY PENS (FIXED COST)
1. To build ten pens, one can use about one tipper load of stone for floor concrete, N 24,000
2. For 10 by 10 size of pen, one pen will gulp two bags of cement for floor concrete. Cost
of 2 bags of cement at N3, 600. Plaster of one pen will take one bag of cement at N 1,
800. Workmanship N2, 500
3. For ten pens to be built, it will take 30 bags of cement at N1, 800 each at N 54, 000 and
for workmanship of the ten pens it would cost N25, 000
4. Block for the ten pens. To build tens pens, it will gulp 1, 600 blocks which at 40 blocks
per one bag of cement. It will cost 40 bags of cement. At N1, 800 a bag, it would cost
N75, 000

5. The amount of sand to be used for molding of the 1, 600 blocks, will be at least 10
tippers of sand and the cost of one tipper load sand is N6, 000 each. So 10 tipper will cost
N60, 000
6. Cost of molding the ten tippers of sand with the 40 bags of cement is N400 per bag of
cement the workmanship cost N16, 000
7. To lay the 1600 block by the bricklayers will be 4 days job of a bricklayers will be 4 days
job of a bricklayer with a serving job man, cost of a day work for a brick layer N 2, 500.
For the 4 days cost of bricklayer is N10, 000 then the serving job man N1, 500 a day,
costing N6, 000 for the 4 days. The total cost of the labor is N16, 000
8. The roofing of the ten pens. The roof will use 10 bundles of zinc which cost N10, 000
each. So ten bundles will cost N100, 000.
9. Wood for roofing of the ten pens is 100 pieces of 2 2 wood at N200 each. Total cost
N20, 000. 30 pieces of 2 4 wood cost N300 each total cost N9, 000. 20 pieces of 3 4
wood for wall plate cost N600 each total N12, 000. Nail and other miscellaneous cost N
10, 000. Workmanship for the roofing N12, 000. Total cost of the roofing cost N75, 000
10. Total overhead cost of ten pens is N412, 000
11. Total cost of building fifty pens will be N412, 000 5 = N2, 060, 000
12. Estimated cost of building two offices for administrative building is N1, 000, 000
13. Total cost of building is N2, 060, 000 + 1, 000, 000 = N3, 060, 000
FEEDING COST OF 200 PIGS
1. Three tons of PKC (palm kernel oil cake) at N20, 000 each can be used with total cost
N60, 000. Eight bags of dusa (corn chaff) can be used. Each bag costs N600. Eight
bags will cost N4, 800.
2. Total cost of January is N60, 000 + N4, 800 =N64, 800.
3. February feeding cost the same as N64, 800.
4. March cost is same as N64, 800
5. April cost is N64, 800
6. May cost is N64, 800
7. June feeding cost four tone of PKC was used and this was because seize and the numbers
changed. More than 200 piglets were produced. So new total number of pigs was 400.
Also 12 bags of dusa were used. The cost of 12 bags is N7, 200. Total cost of June
feeding is N80, 000 + N7, 200 = N87, 200.
8. July feeding cost the same as N87, 200.
9. August feeding cost the same N87, 200
10. September feeding cost the same N87, 200
11. October feeding cost is N87, 200
12. November feeding cost is N87, 200
13. December feeding cost is N87, 200
FARM IMPLEMENTS( VARIABLE COST)
S/ No

Particulars

Qty

Unit Price

Total Value

1.

Water Bowls

20

500

10000

2.

Water Gallons

20

200

4000

3.

Bowl

20

200

4000

4.

Packer

20

20

400

5.

Broom/brush

20

150

3000

6.

Shovel

10

500

5000

7.

Wheel barrow

10

7000

7000

8.

Plastics Bowls

10

2500

25000

9.

Izal disinfectant

10

1000

1000

10.

Detergents

10

400

4000

11

Bucket

10

200

2000

12

Weight gauge

7500

15000

13

Plastic Tank

32,000
Total

32, 000
112, 400

ESTIMATED PURCHASE AND SALE OF 200 PIGS AT DECEMBER

I started with 200 pigs. 150 are piglets and 40 sows and 10 boars are purchases. I plan to
purchase 150 piglets at N4, 000 each. I will purchase 150 piglets at N600, 000. The 50 pigs
will be purchased at N10, 000 each totaling N500, 000.
The total cost of 200 pigs is N500, 000 + N600, 000 = N1, 100, 000
After six months, I assume that 200 pigs will be added making a total of 400 pigs. This
assumption is based on the lowest possible birth rate. On the average, a pig gives birth three
times a year with average birth rate of 10 piglets. So 40 pigs will give birth to 40 3 10 =
1200 piglets.
I assume only 200 pigs are given birth to instead of 800 piglets which is fare enough
as an estimate.
At the end of the year, I assume I will sell first 200 piglets bought at N4, 000 at N15,
000 which is the least selling price possible.
ESTIMATED COST OF WAGES
Cost of labor for the four managers is N80, 000 at N20, 000 each per month.

Cost of labor for the four unskilled N40, 000 at N10, 000 each.
Total cost of labor per month is N120, 000
SALARIES & WAGES (FIXED COST)
S/ No
1.
2.
3.
4.
5.
6.
7.
8.

Particulars
Managing Director(Me)
Production Manager
Marketing Manager
Administrative Manager
Labor 1
Labor 2
Security 1
Security 2

Wages/Salaries per
Month (=N=)
20, 000
20, 000
20, 000
20, 000
10, 000
10, 000
10, 000
10, 000

Annual
Expenses (=N=)
240, 000
240, 000
240, 000
240, 000
120, 000
120, 000
120, 000
120, 000

Total:

120, 000

1, 440, 000

ADMINISTRATIVE EXPENSES (VARIABLE COST)

S/No
1.

Particulars
Stationery & Printing

Monthly (=N=)
2, 000

Annual Cost
24, 000

2.

Post/Telephone

2, 000

24, 000

Misc.

1, 000

12, 000

Total

5, 000

60, 000

Internal control
My accountant is experienced in my type of business which includes international trade in future.
He will help me set up a system of internal controls to make sure that the company will receive
all of its income without any of it being siphoned off by waste, fraud, dishonest employees or
carelessness.

Included in an internal control policy is who can sign for goods and services and who controls
the release of goods and services out the door. Included in the internal control policy will be the
requirement that the only person authorized to sign purchase orders, make capital acquisitions
and sign checks will be I personally.
Credit Policies
I plan to sell on credit to credit worth customers who have been proven to pay on time. I need to
sell on credit because the wholesalers buy large numbers and supply before they get their money
and pay. It is customary in my industry and it is expected by my customers.
Policy on who gets credit and how much are based on sales and volume of transaction in the
past and faithfulness in prompt payment over time.
I will check the creditworthiness of new applicants by not granting it on first time. I will make it
know that it is based on volume of product bought and paid for in the past. Upon time, my
accountant will evaluate whether the new applicant is worthy or not. I will offer discount on
prompt payment of credit. The due date for credit will be due upon negotiated date. No payment
dead line will be extended and the customer will be held responsible for bridging the terms of the
credit.
FINANCING
Financing Strategy
(Upload a chart or spreadsheet showing all of the sources of your startup capital)
(Upload a cash flow projection and projected income statements to show sources of repayment of
loan, if applicable)
Explain any government assistance or loan guarantee program you intend to apply for
I intent to apply for National Youth Service Corps Millennium Development Goals War Against
Poverty Loan. With my owners equity of two hundred and fifty thousand naira (N250, 000), and
the two hundred and fifty thousand naira loan (N250, 000), I intend to raise five hundred
thousand naira (N500, 000) to start my business.
List your sources of referrals to lending institutions (your accountant etc)
1. My board of directors: Production Manager, Marketing Manager and Administrative Manager.
2. My management advisory board: Mr Sylvester Efosa and Mr Kenechi Nwogwugwu, Jane
3.
4.
5.
6.
7.

Njimogu Ukamaka.
My Attorney, Barrister Emmen Udifia
My chartered Accountant: Mr Jimmy Akpan.
My insurance agent: Mr Essua of Essua Nigeria Agencies, opposite Itam Main Park Itu.
My Consultant: Dr. E. O Izegaegbe
My mentor and key advisor: Mr Benjamin Nwogwugwu

E-COMMERCE
E Commerce Plans

A website focusing on business to business E- commerce will be an important tool in my

overall marketing program. I plan to build and install the www.ifekentusng.com website, which I
plan to register. This will permit my marketing and sales department store customers to have
access to my products and to order (and reorder) merchandise via this website. I plan to hire Mr
Oshin Oluwole Omotolani of Brandforte consulting company (www.brandparcel.com) to design,
install and maintain this site.
This site will help my company succeed by increasing revenue, reaching new customers, creating
web presence and helping to drive traffic to my site by linking our social media networking that
my customers may visit like linkin and facebook etc.
The features of the www.ifekentusng.com will include:
It will be easy to use with good navigational features and prompt loading.
The site will provide useful content including detailed information about all items in product
line.
Purchasing procedures on a business to business basis will be designed and implemented.
I intend to use this site to generate feedback to help improve every aspect of my products,
operation and business procedures.
E Commerce Budgeting
The budget for design, implementation and start- up of the E-Commerce site will be twenty
thousand naira (N20, 000)
This is based on a firm contract with my Brandforte consulting company. The estimated monthly
maintenance cost to support the site will be free. I will use the free hosting and maintenance site
initially for the first year.
E Commerce Competition
The use of E-Commerce presence or websites is not common in my industry. It is an important
marketing tool that my competitors are not using. It is my intention to maintain a website that
will project the image of fresh and dynamic products to my customers. I plan to keep abreast of
the website developments of my competitors and to constantly improve my site.

ACQUISITIONS
Due Diligence Procedures for Acquisitions
I may have opportunities to acquire businesses in the future. In order to position myself to
investigate acquisitions intelligently, following due diligence process will be adhered to.

I will use a team of experts to give advice on the various components of the acquisition:
1. My Attorney
2. My Accountant
3. My Banker
4. My Broker
The following information will be required:
1. Seller records and verification of revenues
2. Current financial statements
3. Cash deposit records
4. Supplier bills
5. Financial comparisons of similar businesses
Valuation analysis will include:
Evaluation of predictable future earnings
Status of sellers motivation of sell
Sources of acquisition financing
Inspection of sellers personal and business tax returns
Evaluation of leases and contracts
Quality of improvements
Quality and size of inventory: Obsolete merchandise?
Condition of receivables
Status of payables
Status of verified order backlog
Evaluation of customer relationships and goodwill
Evaluation of government approvals and licenses
Status of pending litigation
Basis for valuation: appraisals,
Method of purchase: stock, assets, etc

MARKETING
Marketing Plan
I plan to use the following marketing tactics
1. Personal contact and letters to butchers, pig farmers, wholesalers, retailers, abattoir and
restaurants, hotels and food packaging companies in the major cities of Anambra State.

2. Product packaging by selling my packaged pork and live pigs will be used. This is an
added advantage as most meat is exposed without being packaged.
3. Point- of purchase display and sales outlet will be used.
4. Relationship marketing to pig farmer, and other customers will be employed. This is
maintaining relationship and communication. I will visit them; send texts messages on
special days in their life in other to maintain relationship.
5. Free samples to food packing companies and restaurant will be used to increase customer
interest. This is for our processed product.
6. Publicity for increase awareness of huge benefit of pork consumption and using the
medium to advertise our product will be used.
7. Billboards as part of publicity and increasing awareness of our product will be used.
8. Our product will be weighed and sold on scale with increase customer services.
9. Our price will be fair, correct price for the value of our product.
10. My marketing and sales manager will personally be responsible for the contacts with the
appropriate buyers.
When these innovative marketing tactics are employed and the customer show interest to buy,
the sales manager will sell to the customers directly. The customers will come to the farm to
purchase live pigs. If customers want us to deliver the live pigs, transportation charges will be
included. For processed products, it will be delivered to the customer. Sales agent will be
employed to sell and distribute the product in the state.
Advertising and Promotion Plans
Short Range Plan (6 to 12): Initially my advertising and promotion will be done on an entirely
personal basis without any budget for paid advertising. My customers require personal visitation.
It will be my plan to limit my advertising budget to personal travel expenses in making these
presentations and follow-up presentations
Mid Range Plan (12 36 months): To establish brand recognition and make name in the market,
I plan to budget 10% of sales.
Long Range Plan: I plan to aggressively build recognition and loyalty by budgeting 20% of
sales. I will increase advocacy to reduce the negative image of pigs, pig production and pork
consumption through workshops, seminars etc, and also collaborate with entertainment and
hospitality industries in the marketing of my products. I will call on the Federal Government to
advocate on pork consumption, development of products from pork as it exists for beef.

Purchasing and Inventory Control

For inventory control, I plan to participate in just-in-time tracking with my customer, ensuring
that from first day of stocking, marketing begins before my products reach 100kg weight
requirement before sales. One major challenge in pig production is cost of feeding. Keeping
large inventory will not be allowed because of the high, unnecessary cost associated with it. This
is pig production business, and with artificial insemination, (process of breeding of piglets

according to plan) where sales are periodic until the farm grows very large to supply every day.
As much as possible, keeping finished products (pigs) to eat my money will be kept to a
minimum by use of direct and rapid delivery systems and efficient marketing plan. The following
procedures will be implemented for purchasing.
We will ask for 30 day payment terms for companies in the state, where individual will pay
before delivery.
A low cost effective inventory control system will be maintained.
All merchandise received will be counted and inspected
We will pay our contractors, supplier of feed and other product on time and be loyal to them.
We will ask for and take term discounts.
When the farm grows large, the following inventory control technique will be employed.

I will keep feeds, life pigs awaiting sales as inventory at a level to ensure that I satisfy my
customer and always have pigs to sell at all time and maintain minimum inventory cost.

Average value in stock will be the cost of feeding the pigs which are already mature for
sales and general cost of maintaining the animal in the farm.

Leadtime for ordering for feed will be a month. The feed will be bought on the monthly
basis to ensure that the feed does on finish.

Training Policies
All my workers will be given an assistance to go for masters, further training in their fields
because they are mostly young graduates. My company will train them on a regular basis
because it is better to work with an expert and pay more than to work with a novice and
pay less and he or she will damage my business. Fresh graduate in veterinary medicine, animal
science, food science, butchering, sale and marketing will be employed and further trained at a
minimal cost.
Initially only my marketing and sales manager will handle sale to customers. As my business
expands, I intend to employ more marketers to begin marketing to smaller retailer, hotels,
farmers etc. I will hire sales associates who can gain the confidence of my customers. To achieve
these qualities, I will look for the following characteristics in marketing employee. People who:
Like what they do
Are quick learners
Project a pleasant and positive image
Like people and relate well to them
Are helpful to customers and follow associates
Are ambitious and seek to grow in responsibilities
I will follow a checklist in hiring marketing associates:
Have a hiring policy in place including written salary structure, commission,
compensation and perks
Create job descriptions for everyone

Conduct ongoing marketing meetings.

Have written policies and procedures on handling customer complaints
Maintain clear guidelines for pricing policies and handling customers complaints.
Maintain clear guidelines for pricing policies and handling customers inquiries

The competition
List of competitors and their address
S/N
Competitors
1
Benco Farm
2
Mrs Eze Piggery and Poultry Farm
3
Bro Emma Anodiadi Piggery Farm
4
Francis Emone Piggery Farm
5
Alexander Obi Piggery Farm
6
Chief F. M Nwosu Piggery Farm
7
Festus Oragi Piggery Farm
8
Samuel Nbielu Piggery Farm
9
Ifeanyi Onwutalu Piggery Farm
10
Edwin Obi Piggery Farm
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Mrs Nwajuaku Piggery Farm

Panock Piggery and Poultry Farm Ltd
Nwaeke Abu Nwa Piggery Farm
Emeka Udeaja Piggery Farm
Kinsly Ikegbunam Piggery Farm
Micheal Chukwudozie Piggery Farm
Okey Nnaemeka Piggery Farm
Emenike Osigwe Piggery Farm
Innocent Nnoruka Piggery Farm
Godwin Etoniru Piggery Farm
Cliford Piggery Farm
Mrs Theresa Uwaezuoke Piggery Farm
Jame Ibeneme Piggery Farm
Solomon Ekene Piggery Farm
Okey Iwuchukwu Piggery Farm

Address
Isu Umuezedim, Oba, Anambra.
Aboji, Oba, Anambra.
Aboji, Oba, Anambra.
Umuogali, Oba, Anambra.
Aboji, Oba, Anambra.
Urueze, Oba, Anambra.
Umunnakwa, Oba, Anambra.
Isu Umuezedim, Oba, Anambra.
Isu Umuezedim, Oba, Anambra.
Umuogali, New Road, Oba,
Anambra.
Umokokpa, Oba, Anambra.
Oba junction, Anambra
Ukpono, Oba, Anambra
Ichi, Anambra
Umuogali, Oba, Anambra
Aboji, Oba, Anambra
Umuokokpa, Oba, Anambra
Abime, Oba, Anambra
Ojoto, Anambra.
Isu Ebi, Oba, Anambra.
Isu Umuabu, Anambra.
Ojoto, Anambra.
Urueze, Oba, Anambra
Isu Ebi, Oba, Anambra
Aboji, Oba, Anambra.

My principal competitor is Panock Piggery and Poultry Farm Ltd. I listed all major competitors
in this business and their contact address. Other competitors are farmers of cattle, sheep, goat,
fish and chicken. They have the same or equivalent product provided to the market.

Table 1: Competitive Analysis

Factor

Products
Price

Quality

My
Strength
Meat
Packaged
Fair price
based on
weighed
products

My
Weakness
New in
business
Customer
dont know
much about
me

Competitor A Competitor B
Weakness
Weakness
Not Packaged Not packaged
Pricing by sight Pricing by sight
not by weight not by weight

Importance to
Customer
Will appreciate
packaging
Appropriate
measurement for
price

High quality Meat

Meat contain fat Meat contain fat Fat is a loss to
meat
produced at because the big because the big customer. They will
without fat higher cost size.
size.
like my products
They may not
satisfy their
customers.

Our customers like

us because we meet
their need.

They like stability

Stability

We produce Higher cost They produce in

in high
of keeping small
quantity.
inventory.
quantity(Local
farmers)
Stability and
continuity.

Expertise

Experts are
employed

They employ low Quality products are

quality labor.
patronized by
customers
Customer like trust
and will patronize us

Reliability

Company
Reputation

Location

Appearance

Will build
customer
trust and
reputation
Close to the
road and
market, easy
access to
feed
Good
looking
products
(pigs)

They employ
low quality
labor.
-

Are located in Are located in

Lesser cost for our
places close to places close to
customers to reach
residential areas residential areas us.

Produce Pigs
Produce Pigs that
that may not be may not be of
of higher quality higher quality
standard
standard

How I Plan to Take Advantage of Competitor Weak Points

Quality sells itself to

our customers. They
like good looking
pigs.

My biggest competitor is Panock Piggery and Poultry Farm, which has gained good brand
recognition. I will weigh my life pigs and package my processed products. My product does not
contain much fat. This is to show that they are of higher quality than that of my competitors.
Farmers of pig, cattle, sheep and goat have been in the market before me but they do not weigh
their product before selling. My product will be weighed to give the customer the value to his or
her money they deserve. These farmers do not process and package their product. They sell live
pigs. With my additional processing facility, more customers will come and buy from me in other
to reduce the stress of butchering and processing. Sellers of meat expose their product, my sales
outlet will sell packaged products thereby penetrating the market and taking advantage of their
weak points.. This is an advantage to me. For product like beef, goat, sheep and poultry meat,
they are more expensive when comparing the quantity and content of the product. My product
will take advantage of this, because it is cheaper to produce higher quantity at lesser price
compared to poultry, cattle and goat and sheep.
I intend to maintain an ongoing study of my competitors. Their successes and failure will
help me form guidelines on what to do and not to do.

GROWTH PROGRAM
Expansion
Once my business has been established I plan to implement the following growth strategy. I
anticipate it will take approximately five years to gain sufficient experience and level of profits
before any expansion plans are implemented.
My growth strategy will be guided by the following:
I will not set an inflexible timetable for expansion but will wait until a sound basis of experience,
earnings and cash flow is achieved.
Accounting and cash flow controls will be in place with profit and loss statements prepared for
expansion on a six monthly basis.
Internal controls for accounting, money handling and inventory will be in place.
My attorney will review all documentation regarding expansion. This will include leases,
employment and incentive agreements, licensing, important commitments customers, etc
Hiring and training policies will be in place. Fringe benefit plans will be in place
My intention is to delegate authority and responsibility to expansion management personnel with
the following conditions in place.
1. Managers will be motivated by a profit incentive plan which will be tied to managers
individual success. My plan will be in writing, simply stated and call for frequent periods of
accountability.
2. Capital allocations and signing checks will not be delegated.
Handling Major Problems

The following risk will be managed.

1. A key customer cancels a contract to buy my pigs or pork.
2. My sales projections are not achieved.
3. Failure to buy feed from a seller or company due to failure to deliver.
4. Public opinion on pork consumption due to religious, cultural and socio economic
challenges.
5. Failure to find the trained and experienced labor.
6. Death of my animals in the farm.
7. Disease outbreak which cannot be controlled.
8. Death of piglet during delivery due to complications.
9. Paying my employee too much
10. Hiring friends and family members rather than most qualified candidate.
11. Under estimating cost of project and other costs.
12. Loss of sales.
13. Overlooking competition.
14. Not satisfying my customers.
My policy in handling problem or risks identified above will be to identify and acknowledge
problems promptly and honestly. I plan to put the following policies into effect promptly if and
when the following adverse scenarios emerge during my growth program.
The risk of running out of cash: I plan to maintain very frequent monthly cash flow projections.
Forecasts for income, expenses and unanticipated contingencies will be stated conservatively.
Any period of cash deficits will be remedies promptly by cutting cost to maintain a positive cash
flow and profitability.
Disease outbreak will be handled by the veterinary doctor and appropriate action taken to prevent
further outbreak and loss. Death and other related issues will be handled seriously.
A drop in sales or insufficient sales:
1. I will be prepared to take prompt remedial steps by cutting costs.
2. I will improve every aspect of product value, performance and image
3. I will seek out new ways to expand sales
4. I plan to stick with this specialized business that I know best unless fatally defective
Dishonestly, theft, shrinkage: I intend to implement the same policies that have been proven by
Panock Piggery and Poultry Farm, one of my biggest competitors.
Business recessions: I am prepared to promptly cut costs to maintain liquidity. I will also be on
the lookout for good business opportunity during periods of adversity.
On 25% reduction of sales, I plan to increase cost on advertising to increase sales but
maintain cost of production due to increase number of pigs in the farm.
APPENDIX: YOUWIN IMPACT
Benefit of grant
By receiving grant through YouWin program will help me to achieve the following.

1. My business start- up capital will be free without paying back compared to when I start
my business from other sources of financing.
2. My business will grow faster because the money that will be used to payback if it were to
be a loan will be used for expansion.
3. My business will help to reduce the importation of certain animals, animal products,
meat and meat products sooner compared to when I dont receive the grant.
4. My company will export pork in the future, thereby increasing our foreign exchange.
Without this grant, this will take a long time for me to achieve this vision.
5. My business will employ more youth thereby reducing unemployment in Nigeria. I will
employ ten youths in one year and increase this employment as my company expands
and pay them reasonable salary compared to two I would have employed without the
grant.
6. I will have access to other source of financing for expansion easily because of the
success and trust that I will enjoy if I receive the grant.

Contingency Plans
I plan to start this business with my two hundred and fifty thousand naira now. How to start with
this sum of money is the training I received in Abuja. I plan to start small now if I dont win and
grow big tomorrow.
Employment Impact
8 staffs instead of only me.