Professional Documents
Culture Documents
com
2016
Author:
Sarah Wallace
Sarah Wallace currently works as the Principal Market Analyst for TimeTrade.
Wallace provides market research and analysis of the retail, banking, financial
services, health and wellness, higher education, insurance and telecom
vertical markets. Wallace previously served as an Analyst for the telecom
industry covering topics such as Next Gen Customer Experience, Big Data
Analytics, Omni-channel, Social CRM and OSS/BSS.
@sarah_wallace
linkedin.com/in/sarahwallaceanalyst
ISBN 978-0-692-68643-0
TABLE OF CONTENTS
1.
Executive Summary
2. Key Findings
5
Report Scope and Structure
2.1
3.
Figure 2. What are the most important factors when you are choosing your bank?
Figure 4. How do you like to interact with your financial institution? (Demographic)
4.
Figure 5. How many times do you visit your branch per year?
Figure 6. How many times do you visit your branch per year? (By Demographic)
Figure 7. What are the reasons you come into the branch?
10
Figure 8. What are the reasons you come into the branch? (By Demographic)
10
Figure 9. What is most important to you when you visit your branch?
11
Figure 10. What is most important to you when you visit your branch? (By Demographic)
11
Figure 11. How long are you willing to wait at your branch?
12
Figure 12. How long are you willing to wait at your branch? (By Demographic)
12
Figure 13. What are some service enhancements you would like?
13
Figure 14. What are some service enhancements you would like? (By Demographic)
13
Figure 15. Some banks are now offering cafe-style environments with free wi-fi. Would this
influence where you choose to bank?
14
Figure 16. How do you feel about experimental bank branches that have no tellers and every transaction
is automated?
14
Figure 17. How do you feel about experimental bank branches that have no tellers and every transaction
is automated? (By Demographic)
15
Figure 18. Would you be willing to schedule an appointment to meet with a specialist in the branch
(i.e, mortgage specialist, wealth management advisor)?
15
Figure 19. Would you be willing to schedule an appointment to meet with a specialist in the branch
(i.e, mortgage specialist, wealth management advisor)? (By Demographic)
16
Figure 20. Would you be willing to come into the bank during off-peak times if an incentive were provided?
16
Figure 21. Would you be willing to come into the bank during off-peak times if an incentive were provided?
(By Demographic)
17
5.
18
Figure 22. Would you be willing to answer a 5-question survey from your bank to provide feedback on your
most recent branch visit?
18
Figure 23. Would you be willing to answer a 5-question survey from your bank to provide feedback on your
most recent branch visit? (By Demographic)
19
Figure 24. If yes, what types of surveys would you be willing to answer?
19
Figure 25. If yes, what types of surveys would you be willing to answer? (By Demographic)
20
6.
21
Figure 26. Aside from checking and savings, what other services do you use your bank for?
21
7. Conclusion
23
Executive Summary
automated services.
specific level.
Gen Z
Millennials
Gen X
Baby Boomers
Ages 20 - 35
Ages 36 - 54
Ages 55 - 71
Key Findings
a post-visit survey
Figure 2. What are the most important factors when you are
68%
Location / Hours
Products and Services
61%
Rates
61%
55%
Reputation
Size
14%
Online Banking
67%
(Desktop or Tablet)
57%
55%
52%
ATM
26%
By Phone
age groups that most prefer to interact with their bank on their
Figure 4. How do you like to interact with your financial institution? (Choose all that apply) (by Demographic)
Online Banking
(Desktop or Tablet)
52%
65%
ATM
58%
By Phone
73%
54%
22%
27%
70%
48%
54%
68%
75%
57%
29%
69%
53%
55%
Gen Z
27%
44%
Millennials
Gen X
Baby Boomers
26%
Solving the Omni-Channel Dilemma: The Digital Consumers Path to Purchase a Financial Product, Forrester Consulting, July 30th, 2015 How a Great
Customer Experience Is Really Delivered, Victor Liu and Robert Schiff, American Banker.com, June 25, 2015.
1
43%
31%
21%
5%
More than 10
More than 5
Less than 5
I did not visit my branch in the last year
Figure 6. How many times do you visit your branch per year? (By Demographic)
53%
46%
42%
31%
39%
Gen Z
37%
Millennials
29%
22%
23%
18%
Gen X
21% 21%
Baby Boomers
7%
3%
More than 10
More than 5
Less than 5
5% 4%
Figure 7. What are the reasons you come into the branch?
(Choose all that apply)
72%
50%
39%
Open an Account
17%
13%
Mortgage / Loan
Weath Management /
Retirement / Insurance
9%
Figure 8. What are the reasons you come into the branch? (Choose all that apply) (By Demographic)
Gen Z
Millennials
Open an Account
Mortgage / Loan
Weath Management /
Retirement / Insurance
10
Baby Boomers
75%
67%
60%
Business Services
Gen X
48%
11%
21% 22%
62%
48%
14%
69%
54%
38%
25%
75%
39%
38%
35%
27%
Convenient Location
Personalized Service
Hours of Operation
Figure 10. What is most important to you when you visit your branch? (By Demographic)
Gen Z
Millennials
Convenient Location
39%
Personalized Service
34%
Hours of Operation
27%
Gen X
Baby Boomers
34%
34%
32%
37%
31%
31%
32%
47%
22%
11
Figure 11. How long are you willing to wait at your branch?
47%
Not at all
Less than 5 minutes
36%
10 minutes or more
(Figure 12).
15%
2%
Figure 12. How long are you willing to wait at your branch? (By Demographic)
52%
45%
44%
33%
Gen Z
47% 46%
Millennials
Gen X
35%
Baby Boomers
26%
25%
14%
17%
8%
3%
Not at all
Less than 5
minutes
12
Less than 10
minutes
1% 1%
3%
10 minutes or more
Figure 13. What are some service enhancements you would like?
Ability to bank after typical
business hours
69%
(Figure 13).
Millennials are the age group that would
46%
38%
most like to have the ability to have a prebooked appointment with 53% responding
21%
Cafe environment
18%
Figure 14. What are some service enhancements you would like? (By Demographic)
71% 71%
64%
Gen Z
64%
43%
Millennials
57%
53%
Gen X
46%
39%
39%
31%
26%
19%
Baby Boomers
17%
23%
9%
Ability to have
a pre-booked
appointment
Ability to bank
after typical
business hours
Ability to have a
video call from
home with a
financial advisor
Free Wi-Fi
capabilities
31%
20% 19%
15%
Cafe environment
13
automation in banking.
where they bank (Figure 15) and 34% say it only matters
somewhat. In other words, the jury is still out whether
banks business.
automated?
61%
39%
26%
40%
34%
Yes
Somewhat
Does not make a difference
14
Gen Z
Millennials
Gen X
Baby Boomers
77%
59%
42%
58%
42%
35%
58%
41%
23%
65%
Yes
No
15
75%
66%
60%
57%
43%
40%
34%
25%
Gen Z
Millennials
will be a win-win.
Yes
Gen X
Baby Boomers
No
Figure 20. Would you be willing to come into the bank during offpeak times if an incentive were provided?
Yes
35%
No
65%
16
Gen X (94%) and Millennials (90%) are the demographics most likely to
come into the bank during off-peak times if given an incentive, followed by
Baby Boomers (89%) (Figure 21).
Figure 21. Would you be willing to come into the bank during off-peak
times if an incentive were provided? (By Demographic)
94%
90%
83%
17%
Gen Z
10%
Millennials
Yes
89%
6%
Gen X
11%
Baby Boomers
No
17
Figure 22. Would you be willing to answer a 5-question survey from your bank to provide feedback on
your most recent branch visit?
Yes
for their visit, their wait time, their experience with the
bank associate and if the associate was knowledgeable.
All this data contributes to a 360 degree understanding of
15%
No
2
Findings from the 2015 Consumer NPS Benchmarks - Part I: Finance & Retail
SatMetrix.com, April 17, 2015.
18
85%
(By Demographic)
branch visit.
88%
the
post-visit
survey
88%
85%
75%
via
25%
12%
Gen Z
Millennials
15%
12%
Gen X
Yes
Baby Boomers
No
Figure 24. If yes, what types of surveys would you be willing to answer?
(Choose all that apply)
83%
37%
Text / SMS
In Person
Telephone
21%
19%
19
In terms of age groups, all age groups are most likely to answer surveys via email,
especially Gen X and Baby Boomers (each with 88%) (Figure 25).
Figure 25. If yes, what types of surveys would you be willing to answer?
(Choose all that apply) (By Demographic)
Gen Z
Millennials
85%
Gen X
Baby Boomers
88% 88%
74%
46% 45%
36%
17%
20
Text / SMS
15%
19% 20%
Telephone
22%
22%
75%
18%
In Person
22%
handling claims.
Figure 26. Aside from checking and savings, what other services do you use your bank for?
(Choose all that apply)
35%
Notary
33%
Car Loan
Mortgage
29%
Insurance
23%
Wealth Management
23%
(Retirement)
21
cross-selling:
22
Conclusion
23
About TimeTrade
TimeTrade provides an appointment scheduling SaaS solution to consumer
retail, retail banking, health and wellness, higher education and telecom
customers. TimeTrades appointment-centric customer experience solution
enables customers to convert digital first touch interactions into a high-value,
in-person meeting. TimeTrade has driven more than 400 million connections
between consumers and businesses, directly translating into more than $3
billion in commerce every year.
www.timetrade.com