Unit3researchLO1

1a.Acommonlyusedformofmediareachergatheringincludemarketresearch,whichisthe
collectionandanalysisofinformationrelevanttoyourproduct,thiscanincludelookingat
competitorproductsandtakingfeedbackfromyourtargetmarket

1b.productionresearch,relatingtotheproductionitself,thisincludesresearchingtheviabilityof
theproductaswellastheresourcesnecessarytoproduceit

2.N
RS:NationalReadershipSurveyA
BC:AdultBureauofCirculationB
ARB:B
roadcasters
AudienceResearchBoardR
AJAR:R
adioJointAudienceResearch

3.Mediaaudiencesareusuallysegmentedaccordingtotheirdemographicprofile
(C.A.R.G.E.L.)Thismakesiteasierformediaproducerstoidentifyandtargetspecificgroupsof
peoplewiththethingstheymayneedorwant.C.A.R.G.E.LstandsforClassAgeReligion
GenderEthnicityLocation.

4.Advertisingisanimportantsourceofincomeandrevenueformostformsofmedia,aswithout
advertisinganyproductmadewouldgowidelyunnoticedb
ecausetheyallhaveareadymade
captiveaudienceofviewerslisteners,readerscanignoretheadvertsiftheywantbutthebrands
beingadvertisedhavealreadypaidHUGEsumsofmoneyfortherighttobuythatadvertising
spacewhichactuallyhelpstopayfortheprogrammesorpublicationstheyarefoundinit's
oneofthemostlucrativeindustriesintheworld

5.manyindustriesemployresearchersaspartofateamwhohandlepreproduction,the
researchergatherinformationsonthemarketandproductionforthegivenproduct

6.theviabilityofaproductisoftheutmostimportancewhenconsideringtheproduct'ssuccess,
forexampleistheproductpotentiallydangeroustoyoungchildren?Ifyesthentheproduct
wouldnotbemarketedatthem

7.TheSWOTanalysisisatimetestedmethodfordeterminingaproduct'sviability,itstandsof
strengths(whatworkswiththeproduct)weaknesses(whatdoesntworksowell)opportunities
(howtoimprovetheproduct)andthreats(howtheproductishindered

8.CopyrightisapersonofcompaniesownershipofandIPorintellectualproperty,copyrights
existtopreventotherpeoplefromunfairlyusingyouoryourcompany'sIPsorevenoutright
stealingthem,assuchcopyrightsareindispensableinallformsofproduction

1.thefourmaintypesofresearchareprimaryresearch(originalresearchthatexistsforavery
specificresearchusedtoobtainnewdata)secondaryresearch(theuseofpreexistingdatathe

analysethingslikemarketpatternstoassistwithyourownprimaryresearch.Nextwehave
quantitativedata,quantitativedataexistsusuallyinnumericalform,takingformssuchascharts
andtables.Finallywehavequalitativedatawhichshowsindividualsopinionsorviews,thiscan
becombinedwithquantitativedatatoshowpopularopinionsandsharedtrends

2.Whenanalysingdataasawholetherearemanyfactorstoconsider,firstoffallformsofdata
needtobeanalysedtoseeifanycorrelationsarepresent,alsomakingsureyouknowyour
audience,usuallyusingC.A.R.G.E.Lyoucandetermineifpeopleofacertainclassandethnicity
combinationshareinterestsandwhatthoseinterestsaretoappealtothemspecificallywhen
marketing/advertisingyourproduct.

3.Afocusgroupisasmallgatheringofindividuals(eitheradiverserangeorspecificgroup)and
askingthemspecificquestionsrelatingintoyourresearchthemorhavingthemtestyourproduct

4.Whenanalysingsecondaryresearchyouneedtoconsiderallofthefactors,forexamplehow
longagowastheresearchundertakenandbyhowmuchtimes/trendshavechangedandmore
importantlyhowmuchitconnectstoyourownresearchandifitdoesntwhy

1. Apresentationofresearchshouldcoverallformsofaccumulateddatainawaythatis
wellorganisedandeasytounderstand,itneedstospecificallycovertheexactstagesof
researchandproductionthathavebeenandwillbetakenandclearlyshowaplanforthe
futuremodeledaftertheresearchobtained
2. NVC:NonVerbalCommunication,informationcommunicatethroughmethodsotherthan
speech,thiscouldbeanythingfrombodylanguage,clothingandeveneyecontact.
Intrapersonalcommunicationreferstocommunicationwithinaperson'sownmind,this
includesfearsandaspirations,itisimportanttokeeptheseincheckwhenpresenting
Interpersonalcommunicationreferstoallformsofcommunicationbetweentwoormore
peopledoneinperson.Paralanguageisthewayyouspeakbutnotthewords
themselves,moresothepitchandintonationyouuse,weatherornotyoustutterthe
confidencethateatherisorisntinyourvoice,myvoicepersonallybelongsonbroadway
soIveneverreallyhadtoworryaboutmyownpresentationalskills.Visualaidsare
visualsthataid/placeemphasisonwhatyoursayingforexample:whenmakingmyTV
identsIwastalkingaboutascenebeingoverdramaticIhadahamburgerwithanangel
haloonscreen,helpingtobettershowthenatureofwhatIwasgoingtodo
3. Tokeepanoralpresentationasprofessionalaspossibletherearemanyfactorsthat
needtobeconsidered,firstofallthephrasingofyourpresentation,ifyouwantittostay
professionalitsbestnottouseanyslangtermsorabbreviations,Imquitewellspoken
sothisisntmuchofaproblem.Yourclothingisalsoquiteimportant,youdonthaveto
wearasuitandtiebutdontshowupinatracksuiteither,Irecommendgoingsmart
casual.Finallyyourpresentationitself,ifyouwantittobetakenseriouslythenitsbestto
considerthepresentationofyourpresentationifthatmakessense.
4. Awrittenreportactsasaretrospectiveofeverythingyouaccomplished,tomakeit
professionalyouneedtobethrough,documenteverystepyoutookeventhemistakes,

especiallythemistakesaswithoutmakingmistakesyoucantpossiblyimprove,keepit
briefandbedescriptiveofeverythingworthmentioningandallshouldbewell