SUMMARY OF COMMENTS:

1. Basic Comments
a. Use suggested layout
b. Observe proper spacing and consistency of format e.g. if you started
using ARIAL as Font Style all should be ARIAL including the tables. If
you wanted the chapter title be FONT SIZE 18 all chapter title must be
font size 18.
c. Observe proper and consistent outline e.g.
Chapter II: Market Aspect
Introduction
Demand-Supply Analysis
1. Market Study (results of Survey)
a. Respondents Profile
b. Respondents Preference
2. Demand Gap Analysis
a. Demand Projection
b. Supply Projection
c. Demand Gap
Marketing Strategy
1. Product Description
2. Place or Distribution Channel
3. Promotion
a. Proposed Business Name
b. And so on..
Note the consistency of the outline is maintained even this will be
populated.
d. Tables and Figures should be properly labeled.
e. If citing other works, you must observe proper citation, you may use of
footnote or parenthetical citation. E.g.:
Coal is the best source of Energy (Carpio, 2005)
Coal is the best source of Energy 1
----------------------------------------------------------1
Carpio, Ernesto . Study on Alternative Energy in the Asia
Pacific. 2005.
f. If you are going to state some opinion you must be able to support it
with basis e.g.
This is the most progressive city, per NSO, GDP is 5% while other
cities are 1% to 3%.
This business has a sustainable growth because
g. This is a feasibility study for potential investor of this business not your
Departmental Exam Reviewer avoid putting things that can be found in
the internet or other references but instead summarize them and be
able to relate them to you study. DO NOT JUST COPY AND PASTE!
2. Insert table of contents and observe the following:
a. Table of Contents

I.
Executive Summary
II.
Market Aspect
III.
Technical Aspect
IV.
Management and Legal Aspect
V.
Financial Aspect
VI.
Appendices
VII.
Bibliography
3. Insert Preliminary Pages:
a. Title Page (Title of the Product or Service and the Names of the
Consultancy Team)
b. Acknowledgement
c. Approval Sheet
d. Table of Contents
e. Glossary of Terms
4. All aspects must be summarized in the Executive Summary where the project
must be introduced, described and determine whether feasible or not based
on the indicators presented by each aspect.
5. Remember that your FEASIBILITY INDICATORS must answer the following:
a. Market Aspect Is there a demand for that product or service in the
Market or at least it can penetrate the market and get a sufficient
market share?
b. Technical Aspect Can the product or service be produced or delivered
in the proposed place or distribution channel
c. Management and Legal Aspect Does the business and its entity
comply with the applicable legal and regulatory requirements?
d. Financial Aspect Does the financial indicators such IRR > WACC, NPV
> 0, Net Income growth are evidential etc. are properly satisfied?
e. Socio-economic What are the benefits and if there are any costs will
this business still be feasible?
6. At the end of each aspect you must establish a RISK ANALYSIS MATRIX with
the following heading:
a. Risk Factor
b. Risk Description
c. Risk Mitigation
d. Risk Assessment (Controllable/Noncontrollable)
7. DO NOT USE THE PROPOSED NAME AS THE TITLE OF THE FEASIBILITY STUDY.
The proposed name will be included as part of the Promotion Proposal of the
Business in the Market Aspect and will be included in the Executive Summary.
Instead use the Generic Product or Service the will be provided.
8. INCLUDE THE BASIS OF YOUR ASSUMPTIONS FOR THE DEMAND AND SUPPLY
ANALYSIS i.e INCLUDE THE RESULTS IN TABULAR FORM with proper analysis
as to how they relate and can be used in the Demand and Supply projection
9. In your promotion, you must be able to describe the significance of each
item, why it is circle not square, why it is red not yellow etc.
10.For Technical Aspect, make sure youve included the Description of the
Business, Process Flow, and Proposed Project Costs. Include also the plant
layout and plant location.

11.DO NOT USE PRODUCT if your are in SERVICE INDUSTRY or SERVICE if you
are a Manufacturing.
12.Project Costs should contain significant CAPEX items. Small semi-expendible
and consumable items such as: kitchen tools, office supplies, printers,
staplers, clock, calculators etc. should not be itemized but instead be
presented as one line item in the project costing.
13.In Management and Legal Aspect, only describe the compliance requirements
and compensation package. No need to define or state how to file the annual
statutory requirements. Just enumerate and describe each and be able to
consider them in the Financial Aspect. FOR THE WHOLE INVESTMENT
COMMUNITY KNOW WHAT IT IS!
14.A summary of proposed compensation package should be included and
payroll computation is part of the Financial Aspect. Other non-cash benefits
will be enumerated. No need to show how it should be computed. FOR THE
WHOLE INVESTMENT COMMUNITY KNOW HOW IT IS DONE!
15.Company Vision and Mission, goals and objectives are part of Management
and Legal Aspect. The proposed company logo and brand logo including its
description and significance is part of Market Aspect.
16.FORM OF ENTERPRISE must be based on the ideal set-up, then again if
decided to go on PARTNERSHIP or CORPORATION YOU ARE NOT THE
PARTNERS NOR THE INCORPORATORS you part of the consulting team
studying the feasibility of this type of business. NO NEED TO STATE that This
business is a PARTNERSHIP and is composed of 6 Partners - PAANO KUNG 7
na yung gustong maging partners would the business still be feasible? Also
would you like to compute for the required return for the respective investor?
17.For Financial Aspect, enumerate the assumptions used and present the
summary of financial highlights i.e. Internal Rate of Return, NPV, Payback and
selected financial ratios (Margins, Returns, Liquidity and Solvency Ratios) for
you to conclude that it is financial feasible. Make sure youve also run some
sensitivity analysis. At the very least the Financial Aspect must have the
following components, with proper introduction:
a. Major Financial Assumption
b. Summary of Financial Highlights
c. Projected Financial Statements
d. Sensitivity Analysis
e. Financial Risk Analysis
18.For Socio-economic Aspect, aside from the enumeration of the socio
economic benefits of the business, include a recalculation of the IRR
(Economic IRR) including some socio-economic costs, in lieu of this you may
opt to use BCR or Benefit Cost Ratio.
19.For the Appendix, this must be the standard first appendices:
a. APPENDIX I: Profile of the Consultancy Team (Picture and short
paragraph describing the member of the Consultancy Team and the
significant contribution in the study, start with the team leader)
b. APPENDIX II: Survey Questionnaire

20.The succeeding appendices are all items that will support your study. All
references used must be summarized in the Bibliography.