Professional Documents
Culture Documents
ABOUT ME
Who I am:
Who I am not:
DRUPAL COMMUNITY
55+ 12 50+ 6 2
Involved Drupal
Professionals
Speakers at
DrupalCon Denver
open
Key Modules
Maintained
Distributions
Built
Security team
members
STARTING A SERVICES
BUSINESS IS EASY.
SCALING IT IS HARD.
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2013
2014
2015
CHALLENGES WITH
SUSTAINABLE SERVICES
THE REALITY
The challenges of Drupal and open source business
are not really about IP or licensing. Open source is
actually part of the solution, not part of the problem.
but so is good old fashioned business strategy.
HOW DO PRODUCTS
HELP?
PRODUCTS SCALE
building and distributing a product CAN be a way to scale a
Drupal business, IF you change your model to support
product operations
Developing a product (or more precisely supporting one)
can actually hinder growth of a services company.
I am launching a product, so that we can grow revenue is
a common but uninformed opinion on pure Drupal
PRODUCTS SCALE
Plenty of services businesses also scale: large-scale
consulting firms, hosting providers, and many in the
software space scale without products
Products can produce passive revenue (see above re:
business models) and be helpful for sustainability, but are
not the only way to scale
DISTRIBUTIONS PRODUCTS
BUT THEY ALLOW FOR...
Re-use
Standardization
Interoperability
Use case targeting
Building blocks for other models
SERVICE(ISH)
Model
Consulting and Implementation
(e.g. professional services)
Documentation and training
Support retainers & subscriptions
Examples
Every Drupal shop out there
Redhat, Build-a-Module,
Drupalize.me
Acquia, Redhat
PRODUCT(ISH)
Model
Freemium
Dual licensing
Distributions
Examples
Alfresco, EZ Publish
JBoss, MySQL
Commons, OpenPublish, Atrium
INTEGRATIONS
Model
Add-ons (apps/plugins/themes)
Examples
Wordpress, EzPublish
Redhat OpenShift
not recommended
potential
Low Feasibility
Dual Licensing
Freemium
Support
Retainers/
Subscriptions
Competitive/
Legal Feasibility
where to focus
where we started
Distributions
Product
Integration
Add-ons &
Plug-ins
Documentation &
Training
Application
bundles (stacks)
Consulting and
Implementation
High Feasibility
Complexity
WHICH ONES
WORK FOR
DRUPAL?
SUMMING IT UP
WE HAVE DRUPAL.
HOW CAN WE START USING IT AS A TOOL TO
BUILD NEW LINES OF BUSINESS?
NOT JUST A TOOL FOR BUILDING OUR WEB SITES.
THANKS! QUESTIONS?
JEFF WALPOLE
jwalpole@phase2technology.com
t: @jeffwalpole
www.linkedin.com/in/jeffwalpole
phase2technology.com
@phase2tech