Professional Documents
Culture Documents
Canadian
and
this contribution.
economic
history
Canada
an
interpretations.
and,
increasingly,
in
As
will
argue
heaviness
More
other
communication
1845,
or
lightness.
and
makes
another
circumstances
pp.
144-145).
and
changed
Language
and
communication
constituted objects.
to
Edmund
Husserl's
materiality of
extended
meaning.
bodily
kinestheses
whose
One
way
to
express
this
expression.
differs
processes
This
interpretation
outright.
Thus,
recently,
raised
methodology,
phenomenology,
emphasizes
systems
theory,
and
questions
of
accuracy
postmodern
language-in-use
and
"theory"
as
the
the
possible
to
discern
beyond
specific
rhetorical
power
intellectual
social
of
discursive
scences.
language
operative
in
analysis,
of
anti-foundationalism
entire
new
including
intellectual
its
substantive
perspective,
claims,
experiential
is
materials.
Innis'
over
embedded
in
the
concept
of
taking
especially
primarily
of
architectural
and
basic
language
use
metaphor
metaphor
communication
in
theory
as
of
base
Harold
of
Innis'
society
through
language.
It
its
not
expression
only
in
provokes
is
discourse
is
necessarily
Language
turned
originally referred
not
as
metaphor
has
necessarily
to
the
opposed
persuasive
to
"truth."
in
focus
on
assumption
is an anthropological characteristic. As
becomes
the
actors.
stirs
Anthropological
of
subjects
contemporary
and
identities
forming
The
social
incompleteness
rhetorical accomplishments.
that
interesting
the
is
medium
of
precisely the
of
the
language
human
includes
sciences
these
and
the
two
main
communication is understood to be a
meaningful
This
be
which
spoken
characteristics.
this
the
activity in
general.
characteristics
of
Moreover,
called
discursive
formations.
Discourse
philosophy
and
as
the
metaphor
human
for
sciences
context
the
specific
expression
organized)
probably
speech-act
theme
is
understood,
(Austin),
not
and
as
system
of
unanswerable,
meaningful
with
the
expression
is
in
language,
but
this
production,
Third,
on
and
with
our
perceptual,
institutional,
why
the
but
in
its
"theory"?
phenomenon
perceptual,
Primarily
to
described.
10
Through
Innis' version.
such
questions,
comparative
social identities.
vulnerable
unstable,
contemporary
or
temporally
media theory is
philosophy
and
human
11
constructing
and
maintaining
society.
Time-oriented
media
promote
centres
space
hierarchy.
implies
character"
The
constitution of a historico-geographical
(Innis,
1972,
p.
7).
of
power
favour
the
administrative
centralization
Centralization
that,
in
some
and
less
means
co-
of
those
12
discussions,
time.
of
be
communication,
exists
Since
every
medium
might
constituted
only
through
and
through
transmission
be
called
media
media
the
between
means
of
of
of
generations.
formation.
In
short,
media
of
13
described
intrinsic
characteristics
and
fundamentally
as
argument
having
of
Empire
and
of
about
medium
the
manner
of
of
extensively
medium
positions).
with
of
this
technology.
communication
A
thus
14
The
between
sense
information.
telegraph,
because
generally
mechanical
regarded
of
technology
the
understood
relationship
Thus,
print,
technologies
as
orality
are
external
as
accomplished
medium
through
perspective
distinguishes
15
communication
placed
comparable
the
"establishing
maintaining
understanding,
alongside
other
and
communication
is
the
needs
communicative
to
be
relations
connection
same
constituent
organization,
with
ability
productive
its
its
of
between
capacity,
posed
to
technology
With
this
understanding
of
technologies
and
of
increasing,
development
of
16
communication:
"The
communication
as
means
is
certain
organization
of
production
new
of
which
social
of
means
of
means
of
interplay
generally
communicative
phenomena
extended
described
within
between
discussions.
Other
medium's
historical
communication
whatsoever,
writers
that
the
analyzed
whole
in
relation
to
the
17
distorting
Ihde
in
investigations
his
of
phenomenological
the
use
of
medium.
It
is
intrinsic
of
monopolizes
communication
that,
knowledge
within
that
through
presupposed
taken-for-granted
18
humanism. Though
no longer
is
which,
industrialization,
in
it
is
sense,
neutralizes
the
theory
of
to
be
characteristic
mechanization,
of
and
between
of
media
competing
communication.
Second,
media
taken
media
Innis'
19
society
powerful
between
sciences.
Innis'
institutions
instituted
allow
and
and
their
emergent
with
are
knowledge.
between
thus
The
seems
intention
Undeveloped
is
expressed
therapeutic
contains.
replete
relation
interesting
in
contrast
to
prior
20
notion
of
expression,
though
it
is
expression
formulation,
systematicity.
this
of
media
possibility
understood
context.
as
First,
that
medium
which
makes
itself.
it
forms,
of
Thus,
also
Through
but
it
while
every
presupposes
this
doubling,
presupposes
expression
itself
is
21
content
of
communication
acts,
the
expressive
folded
within
complex.
an
Every
immanent
cultural
cultural
world
is
forms
themselves.
This
philosophical
constitution
phenomenon
of
of
expression
the
itself.
22
Notes
1
The term "institution" derives from Edmund Husserl's concept of Urstiftung or sometimes
simply Stiftung, which is normally translated into English as "instituting," "primal instituting,"
or "establishment" and which refers to the setting-into-play of a primal scene that founds a
scientific or philosophical tradition -- that is to say, a distinct formation of temporality (cf.
Husserl, 1970, pp. 73-74, 378; 1976, pp. 74-75, 386). This concept of institution adds to the
more general concept of "constitution" used in phenomenology, the notion that an instituted
meaning is more solid or "material" in the sense that it structures the experienced world that
the subject encounters. It was developed by Maurice Merleau-Ponty to refer to social
institutions (Merleau-Ponty, 1970, chap. 5). He also suggested that the notion of institution as
Stiftung in Husserl's work was the basis for a theory of culture (Merleau-Ponty, 1962). Claude
Lefort (1988) has taken the concept of Urstiftung further to include the notion of "regime" in
political philosophy that can distinguish between various forms of society. The concept is a
major contribution of phenomenology to contemporary philosophy and the human sciences.
2
This approach is often known as the "Toronto School of Communications," a term which has
a number of disadvantages. First, an indexical term such as this says nothing specific or
descriptive about the nature of the theory itself. Second, the reference to Toronto works for
Innis and perhaps McLuhan, but it has to be stretched to include Havelock (who was only in
Toronto for a short time) and is entirely inappropriate for Goody and Ong. Third, the notion
that these thinkers were of a single "school" is exaggerated -- in comparison with the Frankfurt
or Birmingham "schools" for example. They focused on the same theme, that is all. My term
attempts to characterize in a theoretically sustainable way the common theme underlying the
various contributions -- even though only the work of Innis is discussed in this essay -- and to
characterize not only the existing work on this theme but its teleology, its convergence with
other traditions in philosophy and the human sciences, and its extension into new areas of
research (Angus, in press).
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