SUMMER ASSIGNMENT

PROJECT
Customer satidfaction with
reference to financial services in
Karvy stock broking ltd.
BY,
Harshit
Maheshwari
E.no.A30606413094
BBA-3
(2015-2018)

Submitted in partial fulfillment of the requirements for the

award of the degree of Bachelor of Business Administration
(BBA) programme of Amity University, Hyderabad.

DECLARATION
I, hereby declare that this Major Project Report,
entitled customer satisfaction with
reference to financial services in Karvy
stock broking ltd. is an authentic work carried
out by me. It has not been submitted earlier for award of
any degree or diploma to any institute or university.

Executive Summary
This study entitled A study on Customer Satisfaction towards the Financial
Services Provided by Karvy in Bangalore City was conducted for Karvy Stock
Broking Limited.

The primary objectives of the study are to find out the satisfaction of the customers
towards various financial services, the study also aims at to find out the awareness,
highest business area, factor influencing, Quality of services, charges levied,
customer relation and facilities. Descriptive research is used in this research.

The primary data is collected from 200 customers of Karvy Stock Broking
Limited using structured questionnaire method. The existing customers of Karvy
Stock Broking Limited were directly interviewed and their responses were
recorded.

The sampling technique that was adopted for the study was judgmental sampling
where the data was collected from existing customer group. The collected data was
analyzed using summary (or) descriptive statistics. Percentage analysis, Chisquare test was the main tools used for the analysis. The study brought to the
surface various insights

. More than 4/5 th of the customers are satisfied about the range of services and
quality of services provided by Karvy, but effort should be taken by Karvy to
create better awareness about all its services to all customers and also for the
prospectus.

Keywords: Customer Satisfaction, Financial Services,

Awareness, Influences, Awareness

TABLE OF CONTENTS
S.No.

Topic

Declaration

Executive Summary

List of Contents

Chapter-1: Introduction
Soft Drinks Industry in India
Overview of the Coca Cola Industry
Products of Coca Cola Industry
Profile of Coca-Cola Company
Inventer of Coca-Cola Company
History of the Organization
S.W.O.T Analysis of the Organization
Missions and Objectives of Coca Cola

Strategies adopted by Coca Cola

Ch-2: Comparative Study of Pepsi & CocaCola
The Rivalry On Various Fronts
Analysis Of Strategic Factors
Data Analysis And Interpretation

Chapter-3: Marketing Analysis

Marketing
Global Branding
Global Advertising
Sponsorship And Brand Recognization

Conclusion

Objectives of study..
3.1 Primary objective: To study satisfaction of the customers towards the various
financial services offered by Karvy Stock Broking Limited in Bangalore city.
3.2 Secondary Objectives: 1. To find out the awareness of the customers about the
entire range of products/ services provided by the company
. 2. To identify the highest business area among the range of financial products/
services.
3. To find the factors influencing choice the products / services.
4. To analyze the satisfaction of customers towards the quality of services
provided, and the charges levied for services.
5. To find the expectations of customers regarding value added services.

Research Methodology..

It is design of the study connected with the techniques for collection of the data
and analysis of the data in a manner that aims to have relevance to research
purpose

. Descriptive the research design includes survey and fault finding enquiries of
different kinds, it deals with the state of affairs and is an expert factor research. The
researcher does not have any influence on the data being collected.
4.1 Collection of Data Data collection through the questionnaire is quite popular.
Pilot study has been conducted with 20 customers of Karvy to find the
effectiveness of questionnaire, and then the questionnaire has been serviced. It is
well designed & structured in order to enable collection of data required.
4.2 Data source: For this study the source of data selected was primary data.
Primary data are that which is collected fresh i.e. for the first time, and those
happen to be original in nature. The researcher has collected the data from the
respondent through personal contact using the questionnaire. Secondary data
regarding company, retailer and product profiles, and customer list for sampling
was collected from company records.
4.3 Sampling Design Sampling design is a define plan for obtaining sample from a
population. It refers to the procedure of selecting the sample. The sample units are
chosen primary on the basis of judgment and hence non- probabilistic. The
Sampling Unit consists of customers for Karvy, Bangalore and the Sample size
consist of the present study is 200.

In this method of sampling the choice of sample items depends exclusively on the
judgment of the investigator. Judgment sampling is a type of non-random sampling
and is also purposive sampling or deliberate sampling. In this study judgment
sampling has been adopted to select the samples. The sample unit being Karvys
customers.

4.4 Tools Used For Data Collection Questionnaire is the tool used for data
collection. The Questionnaire is designed by keeping the objectives in mind. For
this study various types of questions were framed as direct questions, they are just
what their name indicates. They explicitly ask for the information required. e.g.
Name, Address, Closed ended.
Here both the questions as well as answer are structured. Respondents are forced
to select one or more than one options for those particular questions. e.g. Age
group choice, Occupation choice and Multiple-choice questions are questions
with more than two possible answers e.g. Factors influencing choice of Karvy.

Limitations of the study

The study has the following limitations. ..

The study was conducted only in Hyderbad.. This may not give generalized
conclusion.
Some of the respondents of the survey were unwilling to share information.

The respondents were less interested in answering the questionnaire, as

they felt that it was an interruption to their regular work.

Since a smaller sample was chosen so it may not be a true representative of

the population under study

The number of respondents was limited to 100 only.

The analysis is based on the data provided by the respondents. The views of
those who did not participate in the survey is not included.

The conclusions are based on the opinions expressed by the customers. Hence
they cannot be assured to unbiased or true representation of reality.

The information given by the respondents might be biased because some of

them might not be interested to given correct information..
Some of the respondents could not answer the questions due to lack of
knowledge
Information is partly based on secondary data and hence the authenticity of
the study can be visualized and is measurable.

Level of accuracy of the results of research is restricted to the accuracy level

with which the customers have given their answers and the accuracy level of
the answers cannot be predicted.

Since segment wise investor is available in KARVY STOCK BROKING Ltd.

Overall concept is taken for the study.
The questionnaire did not cover the whole aspect of the market potential of
Karvy stock broking ltd.
Another limitation of the study is that,the findings of the study are based on
the assumptions that respondants have giving correct information.
The different views provided by the respondants were subjected to personal
bias.

REVIEW OF LITERATURE
Charles (1999) has analysed that the astonishing growth in Americans' stock
portfolios in the 1990s has been a major force behind the growth of consumer
spending. This article reviews the relationship between stock market movements
and

consumer

satisfaction.

Using

various

econometric

techniques

and

specifications, the authors find that the propensity to consume out of aggregate
household wealth has exhibited instability over the postwar period. They also show
that the dynamic response of consumption growth to an unexpected change in
wealth is extremely short-lived, implying that forecasts of consumption growth one
or more quarters ahead are not typically improved by accounting for changes in
existing wealth.

Ranganathan (2003), has stated the investor behavior from the marketing world
and financial economics has brought together to the surface an exciting area for
study and research: behavioral finance. The realization that this is a serious subject
is, however, barely dawning. Analysts seem to treat financial markets as an
aggregate of statistical observations, technical and fundamental analysis. A rich

view of research waits this sophisticated understanding of how financial markets

are also affected by the financial behavior of investors. With the reforms of
industrial policy, public sector, financial sector and the many developments in the
Indian money market and capital market, mutual funds that has become an
important portal for the small investors, is also influenced by their financial
behavior. Hence, this study has made an attempt to examine the related aspects of
the fund selection behavior of individual investors towards Mutual funds, in the
city of Mumbai. From the researchers and academicians point of view, such a study
will help in developing and expanding knowledge in this field.

Shrotriya (2003) conducted a survey on investor preferences in which he depicted

the linkage of investment with the factor so considered while making investment.
He says There are various factors and their linkage also. These factors help us
how to ensure safety, liquidity, capital appreciation and tax benefits along with
returns.

Dijk (2007) has conducted 25 years of research on the size effect in international
equity returns. Since Banz's (1981) original study, numerous papers have appeared
on the empirical regularity that small firms have higher risk-adjusted stock returns
than large firms. A quarter of a century after its discovery, the outlook for the size
effect seems bleak. Yet, empirical asset pricing models that incorporate a factor
portfolio mimicking underlying economic risks proxied by firm size are
increasingly used by both academics and practitioners. Applications range from
event studies and mutual fund performance measurement to computing the cost of

equity capital. The aim of this paper is to review the literature on the size effect
and synthesize the extensive debate on the validity and persistence of the size
effect as an empirical phenomenon as well as the theoretical explanations for the
effect. We discuss the implications for academic research and corporate finance
and suggest a number of avenues for further research.

Vasudev (2007) analysed the developments in the capital markets and corporate
governance in India since the early 1990s when the government of India adopted
the economic liberalization programme. The legislative changes significantly
altered the theme of Indian Companies Act 1956, which is based on the Companies
Act 1948 (UK). The amendments, such as the permission for nonvoting shares and
buybacks, carried the statute away from the earlier business model and towards
the 'financial model' of the Delaware variety. Simultaneously, the government
established the Securities Exchange Board of India (SEBI), patterned on the
Securities and Exchange Commission of US. Through a number of other policy
measures, the government steered greater investments in the stock market and

promoted the stock market as a central institution in the society. The article points
out that the reform effort was inspired, at least in part, by the governments reliance
on foreign portfolio inflows into the Indian stock market to fund the countrys trade
and current account deficits.

Johnson (2008) has stated that Product quality is probably under-valued by firms
because there is little consensus about appropriate measures and methods to
research quality. The authors suggest that published ratings of a product's quality
are a valid source of quality information with important strategic and financial
impact. The authors test this thesis by an event analysis of abnormal returns to
stock prices of firms whose new products are evaluated in the Wall Street Journal.
Quality has a strong immediate effect on abnormal returns, which is substantially
higher than that for other marketing events assessed in prior studies. In dollar
terms, these returns translate into an average gain of $500 million for firms that got
good reviews and an average loss of $200 million for firms that got bad reviews.
Moreover, there are some important asymmetries. Rewards to small firms with
good reviews of quality are greater than those to large firms with good reviews. On
the other hand, large firms are penalized more by poor reviews of quality than they
are rewarded for good reviews. The authors discuss the research, managerial,
investing, and policy implications.

Bhatnagar (2009) has analysed of Corporate Governance and external finance in

transition economies like India. The problem in the Indian corporate sector is that
of disciplining the dominant shareholder and protecting the minority shareholders.
Clearly, the problem of corporate governance abuses by the dominant shareholder
can be solved only by forces outside the company itself particularly that of
multilateral financial institutions in the economic development. India has relied
heavily on external finance as their domestic saving rates have been much lower
than their investment rates. The less promising prospects for the global supply of

external finance the need for an increase in the multilateral financial institutions.
India being a transition economy is changing from a centrally planned economy to
a free market. It is undergoing economic liberalization, macroeconomic
stabilization where immediate high inflation is brought under control, and
restructuring and privatization in order to create a financial sector and move from
public to private ownership of resources. These changes often may lead to
increased inequality of incomes and wealth, dramatic inflation and a fall of GDP.

Mayank (2009) has analysed the role of two important forces - the regulator and
the capital market as determinant of external finance in transition economies
analyses the changing pattern and future prospectus of external finance to India
and reviews the role of external finance. Under this framework, the study evaluates
current Indian corporate governance practices in light of external finance.

Rajeshwari and Moorthy (---) has conducted the study and analysed that Mutual
Fund is a retail product designed to target small investors, salaried people and
others who are intimidated by the mysteries of stock market but, nevertheless, like
to reap the benefits of stock market investing. At the retail level, investors are
unique and are a highly heterogeneous group. Hence, their fund/scheme selection
also widely differs. Investors demand inter-temporal wealth shifting as he or she
progresses through the life cycle. This necessitates the Asset Management
Companies (AMCs) to understand the fund/scheme
selection/switching behaviour of the investors to design suitable products to meet
the changing financial needs of the investors. With this background a survey was
conducted among 350 Mutual Fund Investors in 10 Urban and Semi Urban centers

to study the factors influencing the fund/scheme selection behaviour of Retail

Investors. This paper discusses the survey findings. It is hoped that it will have
some useful managerial implication for the AMCs in their product designing and
marketing.

From the above reviews it can be concluded that many researches had been
conducted before relating to the customer patterns and the few researchers studied
the literature only on the basis of returns. Analysts treated financial markets as an
aggregate of statistical observations, technical and fundamental analysis but no
researches had been conducted on Impact of global factors on Indian Economy.
This gap had been identified so that in this respect present study had been
conducted.

Introduction
The customer satisfaction is the relationship between the customer expectations
and the products perceived performance. If the product matches the expectations,
the customer is satisfied, if it exceeds, the customer is highly satisfied. Customer
satisfaction has become increasingly important, as more firms look at whether all
attempts to improve quality, price, and service of the product and generate
sufficient sales and profit.
Company should examine the Customer expectation and preferences, how well the
firm is meeting those expectations. For measuring the customer satisfaction,
company should use the tools like suggestion and findings systems, Survey,
customer analysis, Precaution in measuring customer satisfaction and Ghost

shopping. Investment is a commitment of funds made in the expectation of some

positive return.
If the investment is properly undertaken, the returns will match with the risk the
investor assumes. Investment goals vary from person to person, business to
business. While some want security, others give more weightage to returns alone.
There are various types of investments such as real estate, stocks and shares, bonds
and debentures, mutual funds, fixed deposits, insurance, national saving certificate
etc. As far as the returns are high the risk involved is also more. A concept, which
balances the risk and returns, is mutual funds.

Whether the buyer is satisfied after purchase depends on the offer's performance in
relation to the buyer expectations. Customer satisfaction is a customer's feelings of
pleasure or disappointment resulting from comparing of product's perceived
performance in relation to his or her expectations. if the performance fall short of
expectations, the customer is dissatisfied. If the performance matches the
expectations, the customer is satisfied. If the performance exceeds expectations,
the customer is highly satisfied or delighted. Customer satisfaction levels can be
measured using survey techniques and questionnaires.

DEFINITIONS:

Definition 1:

Customer satisfaction is equivalent to making sure that product and service

performance meets customer expectations.

Definition 2:

Customer satisfaction is the perception of the customer that the outcome of a

business transaction is equal to or greater than his/her expectation.

Definition 3:

Customer satisfaction occurs when acquisition of products and/or services provides

a minimum negative departure from expectations when compared with other
acquisitions. Gaining high levels of customer satisfaction is very important to a
business because satisfaction customers are most likely to be loyal and to make
repeat orders and to use a wide range of services offered by a business There are
many factors which lead in high levels of customer satisfaction including. Products
and services which are customer focused and hence provide high levels of value
for money.

What is clear about customer satisfaction is that customers are most likely to
appreciate the goods and services that they buy if they are made to feel special.
This occurs when they feel that the products and services that they buy have been
specially produced for them or for people like them.

BENEFITS OF CUSTOMER SATISFACTION

The importance of customer satisfaction and support is increasingly becoming a

vital business issue as organization realize the benefits

of Customer

Relationship Management (CRM) for providing effective customer service.

Professionals working within customer-focused business or those running call
centers or help desks, need to keep informed about the latest customer satisfaction
techniques for running a valuable customer service function. From small customer
service departments to large call centers, the importance of developing a valued

relationship with customers using CRM is essential to support customer and longterm business growth.

To achieve & sustain market leadership, Karvy shall aim for complete customer
satisfaction by combining its human & technological resources to provide world
class quality services. In the process Karvy shall strive to meet and exceed
customers satisfaction and set industry standards.

Quality Objectives
As per the Quality Policy, Karvy will:

 Maintain and assess in-house processes that will sustain transparent and
harmonious relationships with clients and customers to provide world class
services.

Aim to set industry standards in customer relations by way of establishing /

reinforcing its human & technological resources and act as a facilitator to suit
customized needs of our clients.

Establish partner relationships with our business associates / clients,

investors, other customers, service agents and vendors, which would help in
building customer, confidence.

Provide high quality of work life for all our employees and equip them with
adequate knowledge & skills so as to meaningfully respond to customer's
needs.

Use state of art information technology in developing new and innovative

products and services to meet the changing needs of our customers and
clients.
Strive to be a reliable source of value added support on products and services
offered and constantly guide individuals and institutions in making a
judicious choice of the same.

Aim to become a leader in the areas of activities being undertaken, by setting

standards in efficiency and responsiveness, thereby exceeding levels of
customer satisfaction.

 Strive to keep all stake-holders (shareholders, clients, investors, suppliers,

customers, regulatory authorities & employees) and business associates
proud and satisfied.

Share Khan stock broking ltd on customer

satisfaction

More men invest through sharekhan as compared to women.

Most of the people choose Sharekhan as their broker because of its reputation in
the market. 25% of the people choose it because of its services and 23% of the people
choose it because of its low account opening charges.

Most of the customers are satisfied with the services provided by Sharekhan.

More than half of the sharekhan's customers are dissatisfied because of high
brokerage rate. 18% of customers are dissatisfied due to high margin requirement,
10% have a doubt in transparency in operations, 7% of customers have problems with
relationship manager, 9% of customers found that the maintenance charges are quiet
high.

28% of customers' order are not executed on time, 25% of customers had a
problem with the software speed, 23% of customers faced a login problem, 18% of
customers said that the company had charged them and failed to explain why those
charges were applied to them and rest 6% of customers had faced other problems like
trading without permission, ignorance of operators etc.

38% of the Customers are not satisfied with solutions offered by Sharekhan for
their problems and the rest 62% were satisfied with the solutions.

Almost every Customer of sharekhan is provided with the Demo of their trading

software named "Trade Tiger".

71% of Customers are happy with the timely updates provided by Sharekhan and
rest 29% do not find them satisfactory..

More than half i.e. 57% of the customers are satisfied by the sales executives and
the rest 43% of the customers sees the scope of improvement in sales executive's
behavioral and training skills.

Terms and Conditions of account opening were effectively explained to 82% of the
customers and the rest 18% were not fully satisfied with the explanation of Terms
and Conditions given to them before opening their account.

Most of the customers are overall satisfied with Sharekhan and are willing to refer
it to their friends.

Anand Rathi on customer satisfaction..

Customers view on different services provided by company

Trading tips in the morning which is one of the services of the company,about 60%
respondants are satisfied with the service and rest of the respondants are dissatisfies.

Near 51% of cutomer are satisfied with the service which is not putting orders on
delay.

Company sends the ledgers on time,about 68% are happy with their service and
32% are dissatisfied.

Loan against share is a service which is provided by the company,most of the

customers are satisfied with this.Near about 70% of the customers are satisfied with
this service.

Cooperation by office staff plays and important role,when customers enter in the
company,he/she expects the cooperation by office staff,about 90% of the customers
are satisfied by their service.

Trading through phone is one of the service,and respondants are happy with this
service,this service helps the customer to invest their money at the right place.About
80% of the customers are satisfied by this service.

Company profile..

Story of karvy

One fateful evening in the summer of 1982, 5 young men who worked for a
renowned chartered accountancy firm decided that it was time they struck out on
their own to create an enterprise that would someday become an iconic name in the
financial services space.
They came from ordinary middle class backgrounds. They had two assets; one was
their education and the other an unquenchable desire to succeed. They had a lot
stacked against them: the environment was not conducive to entrepreneurship;
technology was not fully supportive, financial markets were largely unregulated,
they were based out of Hyderabad while most key players in the financial world
were in Mumbai or other metros and the wolf was at the door. The odds seemed
insurmountable.
These remarkable young mens Never say die approach held them in good stead
over the years. They stuck to their dreams, burnt the midnight oil, embraced
technology and made it work for them and through sheer dint of determination,
eventually overcame all obstacles.
First came the registry business, followed by broking, and the rest became a lesson
for every young individual to emulate.

What Karvy is..

The Karvy Group is today a well diversified conglomerate. Its businesses straddle
the entire financial services spectrum as well as data processing and managing
segments. Since most of its financial services were retail focused, the need to build
scale and skill in the transaction processing domain became imperative. Also
during stressed environment in the financial services segment, the non financial
businesses bring in a lot of stability to the groups businesses.
Karvys financial services business is ranked among the top-5 in the country across
its business segments. The Group services over 70 million individual investors in
various capacities, and provides investor services to over 600 corporate houses,
comprising the best of Corporate India.
The Group offers stock broking, depository participant, distribution of financial
products (including mutual funds, bonds and fixed deposits), commodities
broking, personal finance advisory services, merchant banking & corporate
finance, wealth management, NBFC (loans to individuals, micro and small
businesses), Data management, Forex & currencies, Registrar & Transfer agents,
Data Analytics, Market Research among others.
Karvy prides itself on remaining customer centric as all times through a
combination of leading edge technology, Professional management and a wide
network of offices across India.
Karvy is committed to its quest as an Equal Opportunity Employer and believes in
the rights for differently-abled persons. We have over 12% employees who are
challenged in some form in one of our prominent businesses.

Why Karvy?

Karvys business entities address a heterogeneous swathe of population from the

super rich, to the nouveau riche, the ubiquitous middle class, the lower classes (the
SEC E3 according to the new Social Economic Classification), urban and the rural
folks. All of whom either make a living through large business (corporate world),
SMEs, professional services, traders, farmers, labour, blue and white collar jobs
and the government.
Another key feature of Karvy has been its ability to offer leading edge advice
based on incisive ideas that are strongly rooted in high quality research on every
conceivable aspect of investments be it equities, forex, commodities, bonds, fixed
returns, debt instruments or any other investment grade asset class.
The customer has always been at the centre of every Karvy initiative.

KARVY is a legendary name in financial services, Karvys credit is defined by its

mission to succeed, passion for professionalism, excellent work ethics and
customer centric values.
Today KARVY is well known as a premier financial services enterprise, offering a
broad spectrum of customized services to its clients, both corporate and retail.
Services that KARVY constantly upgrade and improve are because of companys
skill in leveraging technology. Being one of the most techno-savvy organizations
around helps company to deliver even more cost effective financial solutions in the
shortest possible time.
What bears ample testimony to Karvys success is the faith reposed in company by
valued investors and customers, all across the country. Indeed, with Karvys wide
network touching every corner of the country, even the most remote investor can
easily access Karvys services and benefit from companys expert advice.
KARVY GROUP
Karvy Consultants Limited
Karvy Investor Services Limited
Karvy Stock broking Limited
Karvy Computer Shares Pvt. Ltd.
Karvy realty (India) Pvt Ltd
Karvy globle services Ltd
Karvy data base management services
Karvy comtrade Ltd
Karvy Consultants Limited

Mission Statement of Karvy

An organization exists to accomplish something or achieve something. The
mission statement indicates what an organization wants to achieve. The mission

statement may be changed periodically to take advantage of new opportunities or

respond to new market conditions.
Karvys mission statement is To Bring Industry, Finance and People together.
Karvy is work as intermediary between industry and people. Karvy work as
investment advisor and helps people to invest their money same way Karvy helps
industry in achieving finance from people by issuing shares, debentures, bonds,
mutual funds, fixed deposits etc.
Companys mission statement is clear and thoughtful which guide geographically
dispersed employees to work independently yet collectively towards achieving the
organizations goals.

Vision of Karvy
Companys vision is crystal clear and mind frame very directed. To be pioneering
financial services company. And continue to grow at a healthy pace, year after
year, decade after decade. Companys foray into IT-enabled services and internet
business has provided an opportunity to explore new frontiers and business
solutions. To build a corporate that sets benchmarks for others to follow.
GROUP OF COMPANIES

KARVY SECURITY LTD

Deals in distribution of various investment products, viz, equities,
Mutual fund, bounds debenture fixed deposits, insurance policies & other
financial products
Member Hyderabad stock Exchange (HSF)

KARVY STOCK BROKING LTD.

Deals in buying & selling equity shares & debenture &on the national stock
exchange (NSE), the Hyderabad stock exchange & over the counter
exchange of India (OTCEI)
Member-national stock exchange (NSE)
KARVY CONSULTANTS LTD

Transfer agency services for corporate & mutual funds

Registrar for IPO\book building
Depositary participant services
Registered with both NSDL/CDSL
It enable services MT/call center /data classification
Karvy .com comprehensive financial advisory site

KARVY INVESTER SERVICES LTD.

Deals in issue management, investor banking & merchant banking of

fixed income & other financial products.

Trading through BSE

DEPOSITARY SEVICES

 Registered as DP both with NSDL & CDSL

Serving over 2 lac investors
Online connectivity at Hyderabad, Lucknow &Bangalore
Ranked among the top 5 DPS in the country
High synergy with registry & broking activities for higher services levels to
the customer information
Web based customer information
Provision of service in over 75 locations

IT SERVICES GROUP
1. Medical transcription
First strategic initiative into global processing
Among the top MT companies in India
2.E-BUSINESS GROUP
Strategic intent: to develop a comprehensive financial services portal
which includes
Investor servicing: mutual funds, corporate shareholders & depository
clients.
Distribution of financial products

 Net trading
Insurance distribution
1. Call center
2. Started with a 30 agent e-call center

QUALITY POLICY
To achieve and retain leadership, Karvy shall aim foe complete customers
satisfaction, by combining its human and Technological resources, to provide
superior quality financial Services. In the process, Karvy will strive to exceed
Customers expectations.

QUALITY OBJECTIVES
As per the Quality Policy, Karvy will:
1. Build in- house process that will ensure transparent and harmonious
relationship with its clients and investors to provide high quality of services.
2. Establish a partner relationship with its investor service agents and vendors that
will help in keeping up its commitments to the customers.
3. Provide high quality of work life for all its employees and equip them with
adequate knowledge &skills so as to respond to customers need.
4. Continue to uphold the values of honesty & integrity and strive to establish
unparalleled standards in business ethics.
5. Use state of the art information technology in developing new and
innovative financial products and services to meet the changing needs of
investors and clients.

6. Strive to be a reliable source of value-added financial products and services and

constantly guide the individuals and institutions in making a judicious choice of
it. Strive to keep all stake- holders (shareholders, clients, investors and
regulatory authorities) proud and satisfied.
Achievements
Among the top 5 stock brokers in India (4% of NSE volumes)
India's No. 1 Registrar & Securities Transfer Agents
Among the to top 3 Depository Participants
Largest Network of Branches & Business Associates
ISO 9002 certified operations by DNV
Among top 10 Investment bankers
Largest Distributor of Financial Products
Adjudged as one of the top 50 IT uses in India by MIS Asia
Full Fledged IT driven operations