1. What is the aim of advertising?

- to inform potential buyers of the availability of goods and services

- to persuade people to buy or behave in a particular way.
2. How does informative advertising differ from persuasive advertising?
- Informative: gives detailed information about the goods or services available without
persuading customers to buy (such as colour, size, material, etc.)
- Persuasive: tries to persuade people to buy irrespective of whether they need the product
or service (techniques used: sex appeal, ambition, personality appeal, work simplification,
health, etc)
3. List arguments for and against advertising
Arguments for advertising:
-

informs and makes customers aware of the choice

promotes demand and makes mass production possible
mass production provides employment and keeps prices down
support sports and cultural events

Arguments against advertising:

-

the cost of advertising is incorporated into the price of goods and services.
aims to persuade people to buy whether they need the product or not
some advertising encourages unsociable habits and behaviour
some advertising misleads buyers
it is wasteful of resources (e.g. paper)

Ideas:
Advertising on small tv screens on supermarkets shopping trollyes
Many advertisement contain a slogan or a short phrase to attract the consumers attention.
Effective slogans are usually short, easy to remember, easy to repeat.

In any advertisement, the timeframe you have to make an impression on your audience is limited to seconds. For billboard and print ads, this may be
as little as 3-5 seconds; for radio and television, 30 seconds is usually standard
A good ad:

Connects with its audience

Is memorable and easily recalled

Provides information quickly and succinctly

Doesnt confuse the viewer or make them hunt for the pertinent information

Calls the viewer to action

What makes a good print ad? A good print ad is composed of four elements:

A provocative image

A strong headline

A paragraph or two of tight, well-written copy

A logo and/or contact information

Model Answer:
There are several advertisements that we see in TV daily and some of them are very boring and others are average while some
are very interesting and creative. One such advertisement that I really liked was regarding the

Regulations Related to Product and Service Advertising

Alcohol
Firearms, Weapons, and Ammunition
Sex (Adult) Services
Products and Services Banned From Advertising
Sexual services Dogs which are considered dangerous according to the specific legislation
Animal fights Human organs or human tissues Abortion, institutions carrying out abortions,
and means and procedures for carrying out abortions